THE ROUTE TOWARDS THE HEARTBEAT OF LIMPOPO

The road is open to possibilities as Leeto la Polokwane heads towards Meropa Casino and Entertainment World

After 21 years, Meropa Casino is set to act as the major and key catalyst to make the Leeto la Polokwane a major success for the Polokwane Municipality. This synergistic partnership will see Leeto la Polokwane extend its bus route to Meropa Casino, a move that is set to yield great bene¬fits for the people of Polokwane. Over the years, Meropa Casino has contributed to the province in taxes, CSI initiatives and casino levies to the tune of R1,22 billion and look forward to further collaborations that will drive Polokwane further to its Vision 2030 - Smart City.

An innovation towards Polokwane’s Vision 2030 - Smart City

Leeto la Polokwane, the Polokwane municipality’s initiative to create safe, reliable, accessible, and affordable transport to its people is extending its route to include Meropa Casino and Entertainment World. The route extension will give citizens and tourists easier access to one of Limpopo’s premier destinations whilst easing the daily commute to work for employees. This networked approach towards the expansion of the route will aid the enterprise development initiatives of Meropa Casino and the Polokwane community as a whole.

The Leeto Travel Card Launch

The Leeto la Polokwane project was launched with a paper ticketing system in October 2021 and has recently launched their Travel Card, making the transport system cashless. In order to facilitate the success of this migration, Meropa Casino has committed R100 000 in cash and non-cash prizes as part of the extended promotional and marketing campaign to boost the rollout of the initiative. Meropa Casino is encouraging the use of the Leeto Travel Card by incentivizing existing Leeto customers, MVG loyalty card holders, employees, and patrons attending music shows at Meropa Casino.

Major prizes for Leeto commuters

Meropa Casino will sponsor a holiday to the tune of R10 000 to a lucky Leeto Travel Card winner in December 2023 and the holiday package is redeemable at Sun City Resort, The Maslow Hotel in Sandton, Time Square Casino in Pretoria or at Meropa Casino.

Purchase Leeto Travel Cards at Meropa Casino

Meropa Casino plans to become an accredited retail partner in order to sell the Leeto la Polokwane Travel Cards at their cash desk with a dedicated Leeto branded booth which will be manned by trained employees.

Collaboration towards a brighter future

Through this collaboration with the Polokwane Municipality, Meropa Casino and Entertainment World, has committed to further ensure the continued success of the Leeto Travel Card campaign into 2024, by utilizing their marketing resources to promote the Leeto Travel Card through onsite activations including at music shows and concerts.

Meropa Casino has also roped in its popular 6 brand ambassadors to anchor the Leeto promotional activities. Selected discounts at Meropa Casino will be offered to qualifying Leeto Travel Card cardholders as a bonus benefit. Meropa Casino will make it easier for their own loyalty cardholders (MVG) to pay for bus fares with their MVG loyalty earned points. To make this operational, Meropa Casino will invest R200 000 in operating equipment that will be ¬fitted in around 26 Leeto buses.

The start to a prosperous journey ...

These endeavours are only the beginning of a synergistic road ahead between the Polokwane Municipality and Meropa Casino. As Leeto la Polokwane opens the door towards affordable, safe transportation for the people of Polokwane, the route to Meropa Casino and Entertainment World will ensure the continued development and growth of this legacy project.