___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ PAGE 01
NOW
AVAILABLE
2021 DAILY BUSINESS PLANNER Daily Business Planner Includes: 2021 Business Plan Daily Numbers Tracking Monthly Accountability Live Unreal Formula & More
2021 Real Estate Agent Business Plan Section 1: 2020 Projected Results 1. Total Income Paid 2. Total Closed Deals 3. Total Listing Appointments 4. Total Listings Taken 5. Total Listings Sold 6. Buyer Consultations 7. Buyer Offers Written 8. Buyer Controlled Sales 9. Average Sales Price 10. Average Commission Check 11. Average Hours Worked Per Week 12. Present Pendings 13. Present Listing Inventory 14. Present Buyer Pipeline 15. Total Days Worked 16. Total Hours Prospected 17. Total Contacts 18. Total # Added to Database
_______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________
Section 2: Business Sources Pending & Closed in 2020
1. SOI/SOI Referrals 2. Past Client / PC Referrals 3. For Sale by Owner 4. Expireds 5. Circle Prospecting Calls / Doors 6. Advertising / Branding 7. Social Media 8. Sign/Rider Calls & Texts 9. Just Listed / Just Sold Doors 10. Direct Mailing 11. Open Houses 12. ISA Appts (All Sources) 13. Referral Sites / Companies 14. Google / Pay Per Click 15. Farming / Hybrid Farming 16. Walk Ins / Office Reputation
PAGE 03
_______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________
2021 AGENT BUSINESS PLAN ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ PAGE 04
17. Zillow / Trulia 18. Realtor.com 19. Agent Referrals 20. Online Reviews 21. JL/JS Postcards 22. Video Marketing 23. Facebook Lead Ads 24. Other: ___________________________ 25. Other: ___________________________
_______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________
Section 3: Double Down / Elimination Activity Source to Double Down on: _____________________________________________________________ Source to Eliminate: _____________________________________________________________________
Section 4: 2021 Production Goals 1. Closed Deals Goal 2. Written Sales Goal 3. Total Income 4. Total Expenses 5. Net Taxable Income 6. Days to be Worked 7. Daily Minutes to Prospect 8. Contact Per Day Goal 9. Listing Appointment Set Goal 10. Listing Appointment Gone On 11. Listings Taken Goal 12. Listing Sales Written Goal 13. Buyer Consultation Goal 14. Buyer Offers Written 15. Buyer Sales Written Goal 16. Total Combined Written Sales 17. Goals for Hours Worked Per Week 18. Goals for Days Worked Per Week 19. Total Contacts Added to Database
PAGE 05
_______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________
2021 AGENT BUSINESS PLAN ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ PAGE 06
Section 5: 2021 Financial Model INCOME Commission Revenue Total Net Revenue
_______________________ _______________________
EXPENSES Vehicle Advertising & Promotion Internet Lead Generation Bank Service Fees Computer & Internet Charitable Contributions Coaching & Training Staging & Photography Insurance (Gen Liability, Health, Etc) Telephone/Equipment Rental Sales Promotions / Contests Office Supplies Parking Listing services / MLS Dues Office / Board Dues Meals & Entertainment Printing & Materials Office Rent Professional Fees (Attorney / Accountant) Signage Travel & Lodging Utilities & Maintenance Personal Protection Equipment Technology Miscellaneous
_______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________
Total Expenses
_______________________
Net Operating / Taxable Income
_______________________
PAGE 07
2021 AGENT BUSINESS PLAN ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ PAGE 08
: $1,500/
Elite Coaching
,
, �
Month
,
Learn leadership models systems and operations to get to the next level for both Rainmaker and Lead Admin by taking a
.
growth
1-1
“
team
: $1,000/
Coaching
,
,
approach to coaching by having not one but two coaches committed to your
Month
Learn the models systems and skills it takes to become a Mega Agent or Mega Leader through our most
-
.
popular coaching program designed to fit your needs and goals with a hand selected Glover U coach
1-1
: $1,000'/
Operations Coaching
Month
Learn the ins and outs of running a successful Operation from Jeff Glover
,
Managers Taylor Kerrigan
&
.
Taylor Cornfield
This is
1-1
&
Associates Operations
individualized coaching focuses on processes and
.
procedures for your business to maximum growth in an efficient manner
: $399/
Listing Mastery with Jeff Glover
,
Month
!
In this group coaching program learn to become a listing master from the master himself Jeff will share everything he and his team do to average Business
&
75
.
listings taken a month even in this listing scare economy
: $399/
Leadership Mastery Coaching with Matt Sutter
,
Month
,
This group course taught by Matt Sutter who is our head Leadership and Business coach teaches a
' -
blend of Jeff and Matt s nearly over
15
40
,
years of experience in leadership much of it being related to leading
.
different multi million dollar revenue companies
: $399/
Buyer Mastery with Jolynne Mercieca
month
This group course is designed and written by our top Buyer Agent on the team who closes
.
transactions a year utilizing all of our buyer methods for success
: $299/
Prospecting Bootcamp with Justin Ford
Month
,
50+
Get coached by top Prospecting Agent and former Inside Sales Manager of JGA Justin Ford to learn how to generate seller leads in a small group setting
,
Skills
,
Leads
: 24
.
without spending a dime on marketing
: $99/
Systems with Jeff Glover
RECORDED SESSION
-
Month
sessions on becoming a master sales person where we cover everything from
the listing presentation to working with buyers to handling objections and closing more transactions in
2021.
SCRIPTS TO
55444
For Sale by Ow ner Listing Presenta Script tion Script Prequalifying S cript Expired Listing Script Price Presenta tion Script Seller Objectio n Handlers Buyer Consulta tion Script
TO
Section 6: Action Items to Implement / Continue 1. _______________________________________________________________________________________ 2. _______________________________________________________________________________________ 3. _______________________________________________________________________________________ 4. _______________________________________________________________________________________ 5. _______________________________________________________________________________________ 6. _______________________________________________________________________________________ 7. _______________________________________________________________________________________ 8. _______________________________________________________________________________________ 9. _______________________________________________________________________________________ 10. _______________________________________________________________________________________
Section 7: Value Proposition to the Database 1. _______________________________________________________________________________________ 2. _______________________________________________________________________________________ 3. _______________________________________________________________________________________ 4. _______________________________________________________________________________________ 5. _______________________________________________________________________________________
Section 8: My New Weekend Schedule (Sat OR Sun) 8am _____________________________________________________________________________________ 9am _____________________________________________________________________________________ 10am _____________________________________________________________________________________ 11am _____________________________________________________________________________________ Noon _____________________________________________________________________________________ 1pm _____________________________________________________________________________________ 2pm ____________________________________________________________________________________ 3pm _____________________________________________________________________________________ How Many Weekends a Month? _______________________ PAGE 11
2021 AGENT BUSINESS PLAN ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ PAGE 12
Section 9: My New Morning Routine (M-F) 5am _____________________________________________________________________________________ 5:30am _____________________________________________________________________________________ 6am _____________________________________________________________________________________ 6:30am _____________________________________________________________________________________ 7:00am _____________________________________________________________________________________ 7:30am ____________________________________________________________________________________ 8:00am _____________________________________________________________________________________ 8:30am _____________________________________________________________________________________ 9:00am _____________________________________________________________________________________ 9:30am _____________________________________________________________________________________ 10:00am_____________________________________________________________________________________ 10:30am_____________________________________________________________________________________ 11:00am_____________________________________________________________________________________ 11:30am_____________________________________________________________________________________ 12:00pm _____________________________________________________________________________________
Section 10: Technology Strategies I Need To Add / Embrace Tech _____________________________________________________________________________________ Tech _____________________________________________________________________________________ Tech _____________________________________________________________________________________ Tech ____________________________________________________________________________________
PAGE 13
2021 AGENT BUSINESS PLAN ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ PAGE 14
Section 11: Business, Sales Skills & Life Development Plan Events _______________________________________________________________________________________ Practice & Roleplay __________________________________________________________________________ Technology __________________________________________________________________________________ Coaching _____________________________________________________________________________________ Accountability ________________________________________________________________________________ Mastermind _________________________________________________________________________________ Books ________________________________________________________________________________________ Podcast ______________________________________________________________________________________ Health _______________________________________________________________________________________ Wealth ______________________________________________________________________________________ Relationship(s)________________________________________________________________________________ Scripts________________________________________________________________________________________
Section 12: Achieving My Goals = My New Options / What it Will Do For Me & My Family _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
Section 13: Who Will I Become? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
Section 14: What Will my Unreal Life Look Like? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
PAGE 17
2021 AGENT BUSINESS PLAN ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ PAGE 18