Blueprint Brandbook WIP v1

a how-to guide to inspiring creativity inside and out

how to build THE 3

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a step-by-step how to

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problem

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opportunity

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solution

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visualization

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how it looks

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conclusion

creative blueprint A fill-in-the-blank framework for teaching our youth how to be design thinkers.

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PROBLEM Creativity in grade school students is not productively capitalized.

In other words...

Kids have creative thoughts...

that need to turn into ideas.

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PROBLEM

creative blueprint A fill-in-the-blank framework for teaching our youth how to be design thinkers.

It pligent. Equi suntiis dessit et hillabo riamus a venectam facessimo ma voluptur acid minctur a volupta tureicimo beribusanis asit a corundam, quiae voluptaturi aut ium quuntio magnisse et utem quo quam quam dolupta tatem. Et pror andi temporr oriscii strundeseque ditaquo tem dolescil ius ex eos aut et estiis eaquunto optatat. Xerspel minventia cusdani scimus et harum qui aut ut et maion reseque sant perum quiassi ncipsam a pliquo experore litene volorem eumque labor ant aut omnis samet aped quodign isquoditaque eiume nis solupienet esci doluptae mos aut omnistia porionse con ni si assuntur accatustia quo

inim ad eosto il idipieniet exerae volo omnim ium unt facestr uptamus sinciunt quunt. Vidic tem hil molorum et et erferia It pligent. Equi suntiis dessit et hillabo riamus a venectam facessimo ma voluptur acid minctur a volupta tureicimo beribusanis asit a corundam, quiae voluptaturi aut ium quuntio magnisse et utem quo quam quam dolupta tatem.

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OPPORTUNITY Creativity in grade school students is not productively capitalized.

In other words...

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OPPORTUNITY

STUDENT AUDIENCE A fill-in-the-blank framework for teaching our youth how to be design thinkers.

Elementary school students ages 5 to 12 years...mostly target third graders (avg target). Audience considered “students� due to their educational environment. Educational environment focuses on positively inspiring students to make the most of their education difference in their community.

COMMUNICATION OUTPUT Cartoon Network

Spongebob Squarepants

Disney Channel

Nickelodeon

Captain Crunch

Trix Cereal

Go Gurt

Oreos and Chips Ahoy

Justin Bieber

Taylor Swift

Katy Perry

Arianna Grande

Pokemon

Angry Birds

Pajaminals

Something Else

What they’re watching

What they’re eating

What they’re hearing

What they’re playing

Expressions and Messages Inconsistency with graphical style of advertising in television, food packaging and gaming compared to graphical style of textbooks and other reading material. Overall, everything has lots of color, not always a defined color palette, but regardless, there’s the graphical elements are always bright and eye-catching.

Internal Attitudes Hillcrest Elementary is a body that is committed to its students. With a diverse student body, with more than 75% of its students coming from abroad, it is committed to welcoming diversity, expending excellence, and celebrating success.

Educators struggle with getting all their students on the same level language wise as well as making sure to respect their varying cultures, religions, and everyday diversities.

Internal Attitudes Hillcrest Elementary is a body that is committed to its students. With a diverse student body, with more than 75% of its students coming from abroad, it is committed to welcoming diversity, expending excellence, and celebrating success.

Educators struggle with getting all their students on the same level language wise as well as making sure to respect their varying cultures, religions, and everyday diversities.

Product/Benefit Kids feel valued, loved, encouraged to be brave

Positioning/Why We Are Better Kid-to-Kid Basic form of learning, curiosity Freedom from school, “work�

Style/Tone Off-beat and quirky, but organized and neat.

Clumsy but genuine.

Authentic and smart but fun-loving.

Perfect imperfections.

Embraces the restless spirits.

Mission/Role in Society Teach young, curious minds how to be design thinkers.

Digital Playground Off-Beat & Quirky Genuine, Lovable, Curiously Brave

Vision Be young explorers, help others.

Root for curious learners.

Gain knowledge so users can help like Russell helped Mr. Fredericksen.

Values/Trustworthiness Values generosity and kindess over skill, personal and helpful Values genuine acts of big gestures Values curiosity through a restless, hungry spirit seeking knowledge