SO YOU’RE HUNGRY.
STARVING ACTUALLY. AND YOU’VE GOT A HANKERING FOR SUBS.
TOASTED ONES. SO YOU TREK TO THE ONLY PLACE THAT YOU KNOW WILL GIVE YOU WHAT YOU WANT...
SUSTAINABLE FOOD PACKAGING: THE TAKE OUT EXP ERIENCE
AUDIT: EXPERIENCING THE ‘WICH SATISFYING THE HANKERING. ARTICULATING THE EXPERIENCE.
SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
AUDIT: IDENTIFY THE PROBLEMS HANDLES // BAG SPACE // SANDWICH LABELS & BAG LABELS // TRASH AMOUNT AT END OF MEAL
SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
MIND MAP: CREATIVE SOLUTIONS TO THESE PROBLEMS SANDWICH W/ ARMS // THE ZIPPER // TO GO BOX // THE “SLINKY” // THE BOX DUO
SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
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4
2
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PROTOTYPES: WORKING OUT THE KINKS 1. 2. 3. 4. 5. 6.
TOO MUCH PROBLEM SOLVING, COMPLICATED, UNREALISTIC GETTING THERE, HANDLES FLIMSY, REPETITION OF SHAPE HARDCORE HANDLES, SINGLE CARRYING MECHANISM TOO MUCH YELLOW, SMILEY FACE? A STEP WAY BACKWARD, KEEP IT CLEAN ALMOST THERE, BUMP UP BLACK & WHITE, STICKER PATTERNS SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
THE INSPIRATION
THE RESULT: REPETITION OF SHAPE
BRANDING: DISCOVERING AN IDENTITY SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
1814 W. 23rd Street // LAWRENCE, KANSAS // (785) 843 - 6000 // yellosub.net DELIVERY EVERY DAY! 11:00 TO CLOSE // 44 HOT SUBS TO CHOOSE FROM We bake our whole wheat buns from scratch every morning just for you!
DELI CLASSICS TURKEY
MEATBALL GRINDER
TURKEY CLUB
ITALIAN
ROAST BEEF
REUBEN
turkey, lettuce, tomatoes, mayo $4.49 / $7.99
beef meatballs, pizza sauce, parmesan $4.99 / $8.49
turkey, bacon, lettuce, tomatoes $4.69 / $8.19
pepperoni, italian sausage, onions $4.79 / $8.29
roast beef, lettuce, tomatoes, mayo $4.69 / $8.19
corned beef or turkey, kraut, swiss, dijon $4.99 / $8.49
ROAST BEEF CLUB
PASTRAMI MELT
roast beef, bacon, lettuce, mayo $4.99 / $8.49
pastrami, monterery jack, sauerkraut, $4.99 / $8.49
BEEFEATER
HOAGIE
rb, bacon, cream cheese, tomatoes, $4.99 / $8.49
ham, salami, black olives, tomatoes $4.99 / $8.49
CHEESE STEAK
rb, mozzarella, onions, italian dressing $4.99 / $8.49
TORPEDO
pepperoni, salami, pastami, dijon $4.99 / $8.49
TIJUANA TAXI
rb, american, jalapenos, lettuce, mayo $4.99 / $8.49
BBQ
ham, turkey, rb, bbq sauce, $4.49 / $7.99
HAM & CHEESE
ham, swiss, lettuce, tomatoes, mayo $4.49 / $7.99
SEAFOOD SUBS CREAMY CRAB
cream cheese, surimi crab, bacon, $4.99 / $8.49
CRAB CALIFORNIAN
crab, cream cheese, guacamole $4.99 / $8.49
CHEESY CRAB
surimi crab, cheese, lettuce, mayo $4.99 / $8.19
TUNA
TASTY CREATIONS THE PLANET COMBO
tangy olive spread, red peppers, marinated artichoke hearts, smoked, provolone cheese // choose ham, rb, turkey, chicken, salami, italian sausage, pepperoni, or tempeh $5.39 / $8.89
THE PESTO-BELLO
tomato garlic pesto, portobello mushrooms, red pepper, sun-dried tomatoes, cheddar & mozzarella cheese $5.29 / $8.79
homemade tuna salad, lettuce, $4.59 / $8.19
TUNA BACON MELT
tuna salad, bacon, swiss, mayo $4.99 / $8.49
CHICKEN SUBS
MEAT SPECIALTIES
CHICKEN SALAD CLUB
THE YELLO SUB
CHICKEN PARMESAN
MEGA ROAST BEEF
CHICKEN BBQ
BACON MUSHROOM MELT
BUFFALO CHICKEN
GREEN TURKEY
SOUTHWEST CHICKEN
CALIFORNIAN PLUS
chicken salad, bacon, swiss
$4.99 / $8.49
chicken breast, marinara, provolone $4.99 / $8.49
chicken breast, swiss, bbq, pickles $4.99 / $8.19
spicy chicken, buffalo sauce, cheese, $4.59 / $8.19
chicken, cheddar, chipotle sauce, $4.99 / $8.49
GO AHEAD. CHOW DOWN.
ham, rb, turkey, swiss, bacon, mayo $4.99 / $8.49
rb, bacon, bbq sauce, swiss, onions, $4.99 / $8.49
THANKS FOR VOTING US “THE BEST SUBS IN LAWRENCE”
bacon, swiss & monterey jack, mayo $4.99 / $8.19
turkey, bacon, cream cheese, onions, $4.59 / $8.19
cream cheese, guacamole, bacon, $4.99 / $8.49
DAGWOOD’S DREAM
pastrami, rb, ham, monterey jack, $4.99 / $8.49
DRINKS & EXTRAS
HOUSE SALAD DRINK & SIDE COMBO MILK (chips, cookie or side salad) $2.49 COFFEE SIDE SALAD POP, LEMONADE, TEA COOKIES OR CHIPS DILL PICKLE
BRANDING EXTENDED TO MENU DESIGN, BETTER HIERARCHY, PATTERNS COINCIDE WITH TYPES OF SANDWICHES, DOUBLES AS PLACEMAT, PATTERNS EXTEND TO STICKER DESIGN
MENU: EASY ORDERING, BETTER LOOK SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
order # ......................... MEAT SPECIALTIES
DELI CLASSICS
order # .........................
order # TASTY ......................... CREATIONS
SEAFOOD SUBS
order # .........................
CHICKEN SUBS
order #
lettuce
cheese
lettuce
cheese
lettuce
cheese
olives
lettuce
cheese
lettuce
tomato
cheese
tomato
olives
tomato
olives
olives
olives
other
tomato
tomato
mayo
mayo
other
mayo
other
mayo
other
mayo
other
DELI CLASSICS
order # .........................
lettuce
cheese
tomato
olives
mayo
other
STICKERS: INDIVIDUALIZIN G ORDERS EACH SANDWICH IS LABELED WITH A STICKER // STICKER INDICATES SANDWICH “GENRE” (PATTERN), ORER #, & SPECIAL REQUESTS STICKERS PREVENT ORDER CONFUSION, ADD NEW DESIGN ELEMENT TO RESTURANT’S BRAND
SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
THE FINAL: YELLO SUB SANDWICH PACKAGING ENVIRONMENTAL CONSIDERATIONS: 1. SMALL, SPACE-EFFICIENT BAG 2.MENU ALSO ACTS AS SANDWICH CARRYOUT CONTAINER 3. STICKERS, SMALL LABELING TECHNIQUE 4. 10% PCW RECYCLED / GREEN-E CERTIFIED / ECF & PCF 5. SUN CHEMICAL SUNLIT DIAMOND INK
SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE
GO AHEAD. CHOW DOWN. SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE