Sustainable Packaging: Pecha Kucha Presentation

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SO YOU’RE HUNGRY.

STARVING ACTUALLY. AND YOU’VE GOT A HANKERING FOR SUBS.

TOASTED ONES. SO YOU TREK TO THE ONLY PLACE THAT YOU KNOW WILL GIVE YOU WHAT YOU WANT...

SUSTAINABLE FOOD PACKAGING: THE TAKE OUT EXP ERIENCE


AUDIT: EXPERIENCING THE ‘WICH SATISFYING THE HANKERING. ARTICULATING THE EXPERIENCE.

SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


AUDIT: IDENTIFY THE PROBLEMS HANDLES // BAG SPACE // SANDWICH LABELS & BAG LABELS // TRASH AMOUNT AT END OF MEAL

SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


MIND MAP: CREATIVE SOLUTIONS TO THESE PROBLEMS SANDWICH W/ ARMS // THE ZIPPER // TO GO BOX // THE “SLINKY” // THE BOX DUO

SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


1

4

2

3

5

6

PROTOTYPES: WORKING OUT THE KINKS 1. 2. 3. 4. 5. 6.

TOO MUCH PROBLEM SOLVING, COMPLICATED, UNREALISTIC GETTING THERE, HANDLES FLIMSY, REPETITION OF SHAPE HARDCORE HANDLES, SINGLE CARRYING MECHANISM TOO MUCH YELLOW, SMILEY FACE? A STEP WAY BACKWARD, KEEP IT CLEAN ALMOST THERE, BUMP UP BLACK & WHITE, STICKER PATTERNS SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


THE INSPIRATION

THE RESULT: REPETITION OF SHAPE

BRANDING: DISCOVERING AN IDENTITY SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


1814 W. 23rd Street // LAWRENCE, KANSAS // (785) 843 - 6000 // yellosub.net DELIVERY EVERY DAY! 11:00 TO CLOSE // 44 HOT SUBS TO CHOOSE FROM We bake our whole wheat buns from scratch every morning just for you!

DELI CLASSICS TURKEY

MEATBALL GRINDER

TURKEY CLUB

ITALIAN

ROAST BEEF

REUBEN

turkey, lettuce, tomatoes, mayo $4.49 / $7.99

beef meatballs, pizza sauce, parmesan $4.99 / $8.49

turkey, bacon, lettuce, tomatoes $4.69 / $8.19

pepperoni, italian sausage, onions $4.79 / $8.29

roast beef, lettuce, tomatoes, mayo $4.69 / $8.19

corned beef or turkey, kraut, swiss, dijon $4.99 / $8.49

ROAST BEEF CLUB

PASTRAMI MELT

roast beef, bacon, lettuce, mayo $4.99 / $8.49

pastrami, monterery jack, sauerkraut, $4.99 / $8.49

BEEFEATER

HOAGIE

rb, bacon, cream cheese, tomatoes, $4.99 / $8.49

ham, salami, black olives, tomatoes $4.99 / $8.49

CHEESE STEAK

rb, mozzarella, onions, italian dressing $4.99 / $8.49

TORPEDO

pepperoni, salami, pastami, dijon $4.99 / $8.49

TIJUANA TAXI

rb, american, jalapenos, lettuce, mayo $4.99 / $8.49

BBQ

ham, turkey, rb, bbq sauce, $4.49 / $7.99

HAM & CHEESE

ham, swiss, lettuce, tomatoes, mayo $4.49 / $7.99

SEAFOOD SUBS CREAMY CRAB

cream cheese, surimi crab, bacon, $4.99 / $8.49

CRAB CALIFORNIAN

crab, cream cheese, guacamole $4.99 / $8.49

CHEESY CRAB

surimi crab, cheese, lettuce, mayo $4.99 / $8.19

TUNA

TASTY CREATIONS THE PLANET COMBO

tangy olive spread, red peppers, marinated artichoke hearts, smoked, provolone cheese // choose ham, rb, turkey, chicken, salami, italian sausage, pepperoni, or tempeh $5.39 / $8.89

THE PESTO-BELLO

tomato garlic pesto, portobello mushrooms, red pepper, sun-dried tomatoes, cheddar & mozzarella cheese $5.29 / $8.79

homemade tuna salad, lettuce, $4.59 / $8.19

TUNA BACON MELT

tuna salad, bacon, swiss, mayo $4.99 / $8.49

CHICKEN SUBS

MEAT SPECIALTIES

CHICKEN SALAD CLUB

THE YELLO SUB

CHICKEN PARMESAN

MEGA ROAST BEEF

CHICKEN BBQ

BACON MUSHROOM MELT

BUFFALO CHICKEN

GREEN TURKEY

SOUTHWEST CHICKEN

CALIFORNIAN PLUS

chicken salad, bacon, swiss

$4.99 / $8.49

chicken breast, marinara, provolone $4.99 / $8.49

chicken breast, swiss, bbq, pickles $4.99 / $8.19

spicy chicken, buffalo sauce, cheese, $4.59 / $8.19

chicken, cheddar, chipotle sauce, $4.99 / $8.49

GO AHEAD. CHOW DOWN.

ham, rb, turkey, swiss, bacon, mayo $4.99 / $8.49

rb, bacon, bbq sauce, swiss, onions, $4.99 / $8.49

THANKS FOR VOTING US “THE BEST SUBS IN LAWRENCE”

bacon, swiss & monterey jack, mayo $4.99 / $8.19

turkey, bacon, cream cheese, onions, $4.59 / $8.19

cream cheese, guacamole, bacon, $4.99 / $8.49

DAGWOOD’S DREAM

pastrami, rb, ham, monterey jack, $4.99 / $8.49

DRINKS & EXTRAS

HOUSE SALAD DRINK & SIDE COMBO MILK (chips, cookie or side salad) $2.49 COFFEE SIDE SALAD POP, LEMONADE, TEA COOKIES OR CHIPS DILL PICKLE

BRANDING EXTENDED TO MENU DESIGN, BETTER HIERARCHY, PATTERNS COINCIDE WITH TYPES OF SANDWICHES, DOUBLES AS PLACEMAT, PATTERNS EXTEND TO STICKER DESIGN

MENU: EASY ORDERING, BETTER LOOK SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


order # ......................... MEAT SPECIALTIES

DELI CLASSICS

order # .........................

order # TASTY ......................... CREATIONS

SEAFOOD SUBS

order # .........................

CHICKEN SUBS

order #

lettuce

cheese

lettuce

cheese

lettuce

cheese

olives

lettuce

cheese

lettuce

tomato

cheese

tomato

olives

tomato

olives

olives

olives

other

tomato

tomato

mayo

mayo

other

mayo

other

mayo

other

mayo

other

DELI CLASSICS

order # .........................

lettuce

cheese

tomato

olives

mayo

other

STICKERS: INDIVIDUALIZIN G ORDERS EACH SANDWICH IS LABELED WITH A STICKER // STICKER INDICATES SANDWICH “GENRE” (PATTERN), ORER #, & SPECIAL REQUESTS STICKERS PREVENT ORDER CONFUSION, ADD NEW DESIGN ELEMENT TO RESTURANT’S BRAND

SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


THE FINAL: YELLO SUB SANDWICH PACKAGING ENVIRONMENTAL CONSIDERATIONS: 1. SMALL, SPACE-EFFICIENT BAG 2.MENU ALSO ACTS AS SANDWICH CARRYOUT CONTAINER 3. STICKERS, SMALL LABELING TECHNIQUE 4. 10% PCW RECYCLED / GREEN-E CERTIFIED / ECF & PCF 5. SUN CHEMICAL SUNLIT DIAMOND INK

SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


GO AHEAD. CHOW DOWN. SUSTAINABLE FOOD PACKAGING: YELLO SUB,THE TAKE OUT EXPERIENCE


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