We Make Possible: Kwik Kopy Brand Book 2022

WE ARE KWIK KOPY

At Kwik Kopy we have a long history of disrupting and progressing the print, B2B and franchise industry. A history of going over and above to deliver what our customers need. Because we don’t just get things done on time and on brief; we find ways to support our customers to achieve their unique goals.

A HISTORY OF ENTREPRENEURSHIP

From humble beginnings we have not only grown the Kwik Kopy business, but supported the growth of our customers.

1895

First stone-bed lithographic printer introduced to Australia.

1830

William Moffitt, released from jail as the colony has no bookbinder, starts print company William Moffitt & Co in King Street.

1898

First linotype machine is installed in a glass room. It was such a novelty.

WC Penfolds publishes its first book.

1917

WC Penfolds creates incentives for employees to innovate and patent new products and technologies.

1918

Penfolds prints the first edition of Norman Lindsay‘s ’The Magic Pudding’.

Penfolds enters packaging market with foil printing and embossing for Nestlé.

First Heidelberg and MAN printing presses installed.

Photogravure and photolithography introduced.

Sales pass one million pounds!

Stephen introduces flexographic printing, and the company begins work for the biscuit industry.

1924

Edwin and Norman, sons of Fred, join as second generation WC Penfolds printers.

WC Penfold elected President of NSW Master Printers Association.

1930

The family produce 100 years of WC Penfold book.

1943

Penfolds introduce the famous horse and cart to Sydney’s streets as petrol for deliveries is hard to come by.

1961

Stephen, son of Edwin and William, son of Norman, join as third generation WC Penfold printers.

2022

Bud Hadfield starts Kwik Kopy in Houston Texas and starts franchising.

Hot Spot Instant Printing, precursor to Kwik Kopy, started by Penfolds with 3 shops in Sydney.

The first centre opens by Reg and Mary Waite in Sydney. Reg and Mary open 3 centres in NSW with their family.

Wing and Ay Wee Khong buy Market Street. Wing remains an owner.

First centre opens in QLD by Bruce and June Petfied who open a further 3 centres with their children.

Matthew Penfold joins as fourth generation Penfold printer and serves two years as a cadet with UK  Kwik Kopy.

Apple Macintosh ‘Desktop Publishing’ design systems first introduced.

The Waites win Australian Franchisees of the Year.

Owners of Blacktown are winners of Australian Franchisee of the Year.

Kwik Kopy Australia opens its 100th store in Melbourne CBD.

Stephen an inaugural inductee into the Franchising Hall of Fame.

Kwik Kopy develops ‘Print Speak’ Business Intelligence software.

Eloise Penfold, Matthew’s daughter, joins as Finance Manager and fifth generation Penfold.

Matthew appointed Chairman.

Kwik Kopy Australia celebrates 40th anniversary.

A new and exciting Kwik Kopy future.

1970

First ’Marketing  Services’ Division created.

Stephen and wife Barbara, look for a way into Quick printing and meet Bud Hadfield.

Stephen acquires license from Bud for Australia and New Zealand on behalf of WC Penfold.

1985

The first ’K’ man ads are created by Bryce Courtney.

1988

Kwik Kopy becomes the first company registered under the Franchise Code of conduct.

Stephen appointed advisor to the Australian Government in developing the first Australian Franchise Code of Conduct.

First Kwik Kopy store opened in Perth by a young Anthony Nixon.

Kwik Kopy Ringwood wins Australian Franchisee of the Year.

Stephen awarded a Lifetime Achievement Award at the National Print Awards.

Annalise Andrews, Stephen’s daughter, joins Board.

A NEW BRAND STRATEGY ENCAPSULATING OUR ENTREPRENEURIAL SPIRIT

In order to build a successful brand and business for 40 years you have to stay on your toes. We want to continue to disrupt and evolve so we can stay relevant and ready for what is to come. We won’t rest on our laurels. We seek progress and growth, together.

So that’s what we’ve done. We asked: Who are we? Why do we exist? What do we want to stand for? And together we wrote down our ambitions and plans. We sought the opinion of staff from every single Kwik Kopy centre, head office and support staff as well as our customers and business partners. Through this consultation Kwik Kopy has defined a new purpose-led brand that is set to build on our collective entrepreneurial spirit.

NOW MORE THAN EVER FOR A BRAND TO BE SUCCESSFUL IT MUST BE PURPOSE-LED. IT MUST FIND AND ARTICULATE ITS PURPOSE, AND THEN PUT THAT PURPOSE INTO PRACTICE.

Our brand is the single unifying expression of what we stand for: our purpose, our values, our personality and what we believe in, through to how we deliver that in our products and our service. Our brand is our reputation.

It is made up of each moment of contact, every thought and feeling a person has in relation to our organisation, our products, and our service. From the way we pick up the phone or answer an email, right down to the feeling of confidence we provide when a customer trusts us to produce their business collateral. Every moment counts. That’s why it’s the role of each and every one of us to bring the Kwik Kopy brand to life. From head office to every centre. Because even if your role never puts you directly in front of a customer, the work you do impacts the overall brand experience. We all play a role in providing the best experience possible, in building business partnerships with each other and our customers. We all play a part in creating solutions that help our customers reach their full potential.

WHAT MAKES A

STRONG BRAND?

Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.

MAHATMA GANDHI

OUR BELIEFS

Our brand beliefs are an overview of how Kwik Kopy sees the world and its ability to influence it through the work it does. Having a strong belief system enables Kwik Kopy to adapt to new market dynamics whilst staying true to its purpose.

That Kwik Kopy has the power to transform businesses, not-forprofits, individuals and communities, and we take that responsibility seriously.

In shared goals –when our customers succeed, our franchisees succeed, and when our franchisees succeed, our community succeeds.

That going above and beyond for our customers is a given, not an extra.

In the power of print in all its forms and that there is no substitute for the tangible, tactile and emotive connection that print can provide.

That ‘challenging briefs’ are opportunities and finding creative solutions is what makes us tick!

In getting it done, on time, on spec, and on our word.

In doing what is right by our customers, our people, our communities and the planet.

In working together like a tight-knit, supportive, and ambitious family – respect, trust and care are woven through all that we do.

In continuing the legacy of disrupting and progressing the print, B2B and franchise industry since 1830.

we use imagination, inspiration and resourcefulness to spark and amplify each and every idea that comes into our care.

when we do something, we do it to the best of our abilities and to the highest enduring standards, always.

our entrepreneurial spirit means we are focused on clear goals, are go-getters with vision, always on the lookout for what’s going to propel us and our community forward.

COMMUNITY

working together towards shared goals with each other, our customers, communities and suppliers, with relationships built on genuine care, trust and doing what’s best for where we work, live and play.

THE POWER OF PURPOSE

In the current climate, being purpose-led is more important than ever. Purpose-led organisations are proven to achieve greater growth, increased innovation, have more engaged employees, and connect more deeply with customers, stakeholders, shareholders and the community. Putting our purpose into practice will enable Kwik Kopy to prosper.

WHAT IS A BRAND PURPOSE?

Our purpose is the simplest articulation of why we exist. It captures what we offer our people, our customers, and our community. Our purpose gives us drive, ambition, and focus. When we are clear about our purpose we understand our potential and we can become it.

ENTREPRENEURS TO MAKE THEIR MARK ON THE WORLD.

INGENIOUS

ENTREPRENEURIAL VIBRANT NIMBLE FOCUSED

We love a challenge. There’s nothing more exciting and satisfying than unpacking a problem and engineering a solution.

We champion the entrepreneurial spirit – we’re fully invested, we back ourselves, act with urgency and always remember the importance of our personal touch.

Bursting with energy, unique personality, bold and proud of our brand and our people. Speed, flexibility, and thinking on our feet fuel our drive for excellence. We are clear, we are on it – our priorities are set for ourselves and our customers today and into the future.

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OUR POSITIONING

We pride ourselves on building strong business relationships with our customers. We want all our customers to think of us as a trusted business partner, an extension of their team. Someone who understands their needs and can deliver real tangible assets that help them achieve their goals and ambitions.

Our Positioning statement:

YOUR TRUSTED BUSINESS PARTNER – HELPING TURN YOUR ENTREPRENEURIAL AMBITIONS INTO REALITY.

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OUR PROOF PILLARS

These proof pillars are what we do really well, they are the proof that supports our positioning. And while there are many proof points that support each one today, we will continue to bring new innovations to the table to continue to drive progress in these areas.

brand

services

LEADING THE WAY WITH SUSTAINABILITY

We are constantly evolving, offering new solutions for our customers. This includes becoming more sustainable in our production and delivery. We take responsibility for our impact on the environment and are committed to a sustainable future. We are proud to say over 80% of our franchises have achieved Sustainable Green Print Industry Certification. This means that we have processes in place to recycle our waste and safely dispose of any chemicals. We source the best quality products and materials from onshore suppliers that provide sustainable solutions for our customers. We are aligned with accredited renewable energy suppliers and a partner in the plant-a-tree initiative with Carbon Neutral. We offer sustainable print and packaging options and support our customers with the transition to adopting new sustainable options.

OUR MANIFESTO

This is our call to arms. A letter to our current and future customers, our franchisees and our staff. Whenever anyone thinks of a new idea (be it big, small or in-between) we want them to call us to help them make it possible.

Dear startups taking on the world, startups yet to start, big bosses, small bosses, those with no bosses, CEOs, CCOs, CFOs, and all the other O’s, garage dwellers, big end of towners, global hubs, local pubs and fun-running fundraisers.

We invite you to bring us your impossibles.

The timelines that keep you up all night. The briefs that no one else could crack. That prickly project. All the things others run a mile from.

Because we love the smell of problems in the morning, turning them into opportunities is what we get out of bed for.

Here at Kwik Kopy we don’t just make printed stuff, we make possible.

WHAT IS A BRAND IDEA?

The enduring brand idea brings the brand strategy and purpose to life in a succinct statement and helps drive growth. It’s the long-term creative articulation of the transformation and is important for the internal audience as well as external. While campaigns will come and go a brand idea should stand the test of time. The brand idea will position Kwik Kopy for significant growth, encourage people to re-consider and engage with the brand, connect with new and existing customers, and instill pride in all who work with and for the Kwik Kopy brand. It ultimately builds our brand reputation and equity.

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