Chapter 3: Competition

Kyla’s primary competition, Two Blind Brothers is another clothing company that creates their apparel with some braille design and also gives their proceeds to blind foundations. The Manning brothers, Bradford and Bryan are the founders of the ‘Two Blind Brothers’. At a young age both brothers where diagnosed with an eye disease, Stargardt’s. This blindness causes the center of the retina to lose vision. Their Stargardt’s condition inspired one another to create a clothing brand that donates all profits to research to cure blindness. Two Blind Brother’s products are sold at high prices, ranging from $30-$105. Their products aren’t presented to teach, in other words the audience isn’t learning anything about the way others read. Also, the only way that they fully make people aware of their mission is online.

Print on demand websites such as, ‘Zazzle’ and ‘Café Press’ are considered to be Kyla’s secondary competition. Both of these online websites are strictly for print on demand. This means that their products are made in small copies or numbers to order. In comparison to Cipher 6 and ‘Two Blind Brothers’, the print on demand websites is significantly cheaper. Their products aren’t created for a specific audience or reason. All in all, ‘Zazzle’ and ‘Café Press’ do not put nearly as much research and hard work as Kyla nor the Manning brothers.