OUIL504 End of Module Evaluation

End of Module Student Evaluation BA (Hons) Illustration Module Code: OUIL504 Illustration 1: Production & Presentation Name: Kyle Prior Student ID: KP253087 Learning Outcome

Evidenced where?

Blog, Visual Journal, Roughs, Final Illustrations, Stings, storyboards, development sheets etc. (No more than 75 words)

Your grade Using words: > poor, satisfactory, good, very good, excellent

5A5: Demonstrate an informed understanding of issues relating to image, media, format and context through the delivery of solutions to identified visual problems.

(Knowledge & Understanding - Critical Awareness)

This is evidenced in my visual journal, my blog and storyboards where I have taken the problems that the briefs have proposed and have solved these problems visually through roughs and development, keeping in mind the media, format and context throughout while doing so.

Very Good

5A6: Understand the potential and limitations of a range of processes, technologies and techniques involved in the development and production of work for print and screen based delivery.

(Knowledge & Understanding Research)

This is evidenced in my visual journal and the blog when developing roughs with the necessary considerations for print or screen based delivery in mind. For example when producing roughs for studio brief 1, through research I understood and was conscious of the constraints that I would have producing editorial illustrations that would potentially be printed in a colour limited publication. The same is apparent in my development work for screen printing and my storyboards.

Very Good

5B4: Analyse and critically evaluate primary/secondary source material to inform the development and contextualisation of ideas, concepts and products through individual responses to set briefs.

(Cognitive Skills Problem Analysis, Problem Solving)

This is largely evidenced in my blog, but also in Excellent my journal to some extent. A prime example would be the research I carried out in Studio Brief 2 that lead to me adding the folds to my book cover to give it a sturdier feel and higher quality.

In my sting this is also apparent in the research carried out in to the multi-plane technique which I used.

5C4: Select, manipulate and apply appropriate media, processes and technologies in the development, production and presentation of ideas, concepts and products.

(Practical Skills Practical and Conceptual Development)

This is evident in my blog; digital roughs for SB1; Very Good digital roughs, mono print tests, lino tests, screen print tests for SB2; story boards & after effects tests for SB3. Produced both in workshops and in my own time.

5C5: Identify, evaluate and apply practical/technical processes, materials and media in order to produce technically competent and conceptually appropriate outcomes.

(Practical Skills - Visual Quality and Technical Competence)

This is clearly evidenced in my blog and in my Excellent final outcomes for all three briefs. In SB1 this would be the three editorial illustrations which were created and finalised with all the constraints in mind. In SB2 it would be the book which uses a combination of screen printed illustrations and is digitally completed resulting in an extremely high quality finish. In SB3 this would be the finished 30s AE sting, uploaded to Vimeo.

5D4: Demonstrate the ability to communicate the development and resolution of ideas through appropriate visual and written presentation of work.

(Key Transferable Skills Presentation and Evaluation)

This is evidenced in the constant self evaluation Excellent and presentation of my work on the blog. This has been apparent in the peer reviews and crits thought the module. The high standard to which I have presented my finished work in a standardised, professional & organised manner is also a prime example.

Summative Evaluation (See Evaluation Guidance on next page for more information) This module has seemed like a very long one that started with me struggling with creating vectors that didn’t have the typical vector aesthetic, and has ended with me learning an immense amount about print processes and dominating Adobe After Effects.

I have learnt a lot about the sort of work that I want to produce throughout the three briefs. At the beginning of the module I felt that I was battling to find an style that fit my digital process (which I believe to be my strength) but that still had a handmade, traditional feel. I have constantly blogged about this struggle and believe that through doing so, have made some serious developments in the way I produce work. I now feel more comfortable in my ability to produce work that truly combines the traditional and the digital, and that takes advantage of the benefits of both processes.

Something that I have improved extensively, is my use of the studio. I was already aware of the fact that I work a lot better in the studio than I do at home, but I have put this knowledge into practice during this module and have seen fantastic results from doing so. More so during the last two briefs, if I knew that I had work that I wanted to do, I stayed in the studio until it was done rather than falling into the trap of going home and being distracted.

My three editorial illustrations we’re probably what I struggled with most and I was dissatisfied with the work I was producing up until the latter half of the brief. My issue was with my ability to produce vectors that I found visually appealing, but I eventually turned it round after a lot of experimentation and roughs.

As the images produced for this brief were ‘editorial illustrations’ with a 2 colour limitation, I treated my work as if this were the case and even produced a few variations of the final version that used halftone, just incase the gradient that I had used would count as more than two colours in a publication setting.

Looking back at this brief now, if I were to do it again I don’t think I would use vectors, I probably would use either screen print or lino to achieve a more tangible aesthetic but keeping the simple shapes.

My final outcomes for SB2 are probably what I am proudest of. My book is a result of a large amount of research and consideration surrounding my author (Douglas Adams) and his work, extensive roughs and developmental work, experimentation with all three print processes, learning extensively about the screen printing process, digital editing and production. I believe the quality of finish to be of an extremely high standard and that the concept is a strong one founded in extensive research. If I were to do anything differently it would be to screen print the cover. I didn’t do so due to the fact that I booked my digital print slot for the first day back after the holidays, leaving myself with not enough time to do so. I did still match the cover aesthetically by replicating the screen print half tone digitally.

The sting that I produced for SB3 is something that I am also extremely proud of. Animation is something that I have disregarded in the past thinking that it’s a process that I didn’t enjoy, however, producing the sting has changed my mind. The difference between animation and motion graphics has become apparent, and producing the latter has been an eye opening experience. I have used storyboarding, the workshops, research into After Effects and animation techniques within the software (namely multi-plane camera) to produce a technically ambitious, 30 second animation that has a visual consistency with the work produced for my book. If I had more time I would have spent it animating the animals individually as they feel a little static at the moment.

Overall, I believe that I have learnt a lot about my own practice and have picked up a lot of new skills.

My confidence in using digital and traditional processes together is something that I will definitely be taking into future modules. The print process skills that I have developed throughout SB2 will also prove invaluable in future module and in my future as an illustrator in general.