HOW T O PI MPOUT YOUR AUT HOR PROF I L E
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I ' VEFOUNDFROM WORKI NG WI THHUNDREDSOFBUDDI NG ANDPUBLI SHEDBUSI NESSAUTHORS,THATTHEREARE
F I VECOMMONCHAL L ENGES THEYALLFACEI NTHEI RATTEMPTTO BUI LDAROCKSTAR PROFI LEANDWEBFAMOUSBRAND:
BUDDI NGANDPUBL I SHE D BUSI NE SSAUT HORSL ACK: 01
ACRE DI BL EBRAND
They ' v es pentahugeamountoft i meandmoneyonpubl i s hi ngt hei rbook,but hav epl acedv er yl i t t l eat t ent i ononcr eat i ngacr edi bl ebr andandasar es ul tt hey endupl ooki ng,s oundi ngandbei ngt r eat edl i keanamat eurwor ki npr ogr es s . 02
L E ADSANDSAL E S
They ' v eboughti nt ot hei l l us i ont hatbecomi ngapubl i s hedaut horal onewi l l maket hem as mal l f or t une.Theyhav eboxesofuns ol dbooksi nt hei rof f i ceand gar age and i ns t ead oft ur ni ng t he book I Pi nt o pr of i t abl e pr oduct s and a bus i nes secos y s t em ( i nandofi t s el f ) ,t heygetbackont het ool s ,t r adi ngt hei r pr eci oust i mef ormoneyagai n-t hev er yt hi ngt heywer ehopi ngbecomi nga publ i s hedaut horwoul del i mi nat e. 03
ANAUT HORI T YWE BSI T E
Theymakei tt oodi f f i cul tf orpeopl e( pr os pect s ,par t ner sand PR)t opi ece t oget hert hei runi que v al ue pr opos i t i on.They hav e no cent r al i s ed di gi t al mot her s hi pt hathous es and hos t st hei rper s onals t or y ,publ i s hed book, br ochur eandpr omot i onal col l at er al ,dat abas e,pr oductr angeandcommuni t y . 04
PRE SE NT AT I ONSKI L L S
Thei rbookr eadsexcept i onal l ywel l ,t hankst ot hewonder f ult al ent soft hei r edi t or ,publ i s her ,copy wr i t erandpr oof r eaderbutwhenas kedt oar t i cul at et hei r t houghtl eader s hi pi nper s oni namedi ai nt er v i ew,orasakey not es peakeror wor ks hopf aci l i t at or ,t heys t r uggl e,duet oal ackoft r ai ni ngandpr epar at i on. 05
VI SI BI L I T Y
They ' r ef r us t r at edbecaus et heyknow whatt hey ' v ewr i t t eni sr emar kabl eand ev enl i f echangi ngbutt hes t ar kr eal i t yi s ,nooneknowst heyort hei rbook exi s t s .Theyf eell i kear ocks t ar ,wi t hawor l dhi tont hei rhands ,s i ngi ngt o t hems el v esi nt hes hower .
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I SOL VEAUT HORSPROBL E MS BYCOACHI NGT HE MT OCRE AT E : Ar ockst arpr of i l eandwebf amousbr and-t hathast hem at t r act i ngmor e oppor t uni t i es ,maki ngmor emoneyandhav i ngmor ef un. Asui t eofdi gi t ali nf or mat i onpr oduct sandpackages-t hatcompl ement sands uppor t s t hei rbook’ sI P,s ot heycani ncr eas et hei rr ev enues t r eamsanddi s t r i but i onchannel s . Apr of essi onalaut hor i t ywebsi t e-t hatpos i t i onst hem ast het houghtl eaderandexper t i nt hei ri ndus t r y ,hel pi ngt hem t ogener at eacont i nuouss t r eam ofl eadsands al es . Apr of essi onalpubl i cspeaki ngst yl e-t hatenabl est hem t os peakwi t hcl ar i t y ,char i s ma andconv i ct i on,r egar dl es soft hei rpubl i cs peaki ngexper i ence. APRandsoci almedi ast r at egy-t hati ncr eas est hei rpubl i cv i s i bi l i t y ,s t r engt henst hei r cr edi bi l i t yandhast hem at t r act i ngar av i ngandl oy al f anbas eons oci al medi a.
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WHOI SKYL I EBART L E T T ? Bus i nes saut hor sonami s s i ont obui l dar ocks t arpr of i l eandwebf amousbr andcandos o wi t ht hehel pof“ beent her e,donet hat ”per s onal br andi ngqueenKy l i eBar t l et t .Thes el f dr i v en bus i nes s woman,i nt er nat i onalpubl i cs peakerand aut hors peci al i s es i n cat apul t i ng her cl i ent el et o‘ s t ars t at us ’wi t hheruni quebr andofcoachi ng. Aspar tofhernohol ds bar r edques tt opi mpoutheraut hor s 'pr of i l es( s ot heydon' tgetl ef ton t hes hel f ,l i t er al l y ! ) ,Ky l i ef l exesherpr of i l epr owes st obui l dt hei rf i v ePs :Per s ona,Pr oduct s , Pl at f or m,Pr es ent at i onSki l l s ,andPubl i ci t y . Sohow di di tal ls t ar t ?I nherot herpr of es s i onall i f e,Ky l i ei sal s oknownast he' WebCel eb' , hel pi ngs t ar t ups ,s mal l bus i nes s esandcor por at est obecome' webf amous 'i nt hei ri ndus t r y . Af t ert r ai ni ng,coachi ngandi ns pi r i ngmor et han1, 000bus i nes s esgl obal l yonhow t obecome s oci al l ys av v y on t he web,s he f ound her s el ff as ci nat ed by a cor es l i ce ofhercl i ent cl i entdemogr aphi c–f r us t r at edbus i nes saut hor swhohada r emar kabl e( ev enl i f echangi ng)book-butnooneknew t hey ,or t hei rbook,ev enexi s t ed.Puts i mpl y ,t heyf el tl i ker ocks t ar swi t h awor l dhi tont hei rhands ,s i ngi ngt ot hems el v esi nt hes hower ! Thi spr ompt edKy l i et ounpackherownwebf amousper s onal br andi nanat t emptt or epl i cat et hepr oces sandout comef orher buddi ngandpubl i s hedaut horcl i ent s–andt hati show t he power f ul f i v ePspr oces sandpr ogr am wasbor n. Ky l i ei snos t r angert ot hei nt r i gui ngwor l dofpr omot i on. Shehasappear edonnumer ousAus t r al i ant el ev i s i onand r adi obr oadcas t si ncl udi ng,‘ TheTodayShow,9AM Show, 3MP,2UB’ ,appear edi nmanyAus t r al i annews paper s andmagaz i nepubl i cat i onsi ncl udi ng,‘ TheSunday Her al dSun,Dy nami cBus i nes sMagaz i ne,Aus t r al i an Banki ngandFi nanceMagaz i ne, ’t onameaf ew. Al s oapr oont hepubl i cs peaki ngci r cui t ,Ky l i e combi ness ubs t ancewi t hhumourt oi ns pi r e, mot i v at eands er v easacat al y s tf orot her st o achi ev eout s t andi ngs ucces sandcel ebr i t yr es ul t s i nbus i nes sbyl ev er agi ngt hepowerofper s onal br andi ngandt hes oci al web. WhenKy l i e’ snotwor ki ng,y oucanf i ndherei t her cr ui s i ngar oundi nhers exybl ackJaguarorhav i ng abal l i nas wankybar ,s i ppi ngFr enchchampagne, s oci al i s i ngwi t hherf r i endsandcol l eagues ,whi l s t al s omanagi ngt ocapt ur eev er ymomenton FacebookandI ns t agr am!
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KYL I EBART L E T T ’ S PI MPE DOUTPROF I L E Kyl i ecer t ai nl ywal ksher t al kandpr act i ceswhatshepr eaches, wheni tcomest ot i cki ngal l t he‘ 5Pboxes’ ,aspar tofbui l di ngherownper sonalbr and.Checkouther5P’ si nact i on! 01
PROF E SSI ONALPE RSONA
• Per s onal l ogo • Pr of es s i onal phot os • Br andedcol l at er al -bus i nes scar ds , br ochur es ,pr oduct s
03
PL AT F ORM
PUBL I CI T Y
PRODUCT S
• Fr eegi f t s • eLear ni ngpr ogr am • Book
04
• Aut hor i t ywebs i t e • St unni ngbr andi ng • Leadcapt ur e • Books al esl andi ngpage • Soci al medi ai nt egr at i on
05
02
PRE SE NT AT I ON
• Si gnat ur ekey not e • Wor ks hops • Pr omot i onal v i deos • Speakerki t • Br andeds l i dedeck
aappear ances •St r ongs oci al medi as t r at egy •PRagent •Medi
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T E ST I MONI AL S Ky l i eBar t l et thashel pedmet oputt oget hera compl et e,mapped out ,onl i ne mar ket i ng s t r at egy f or my per s onal br and s i nce becomi ngapubl i s hedaut hor .I ni t i al l yIwas ov er whel med by t he mammot ht as k of get t i ng my per s onalpr es ence out t her e onl i ne,howev erKy l i ehast hi suncannyknack ofbei ng abl et o br eak t hi s daunt i ng t as k down i nt o bi t e s i z e, manageabl e and achi ev abl echunkst hatnow hasmeexci t ed about t he j our ney ahead. I now hav e 12mont hs t r at egyand can s ee t he br i ght l i ghtatt heendoft het unnel !
Pet erZi ggy
Aut horofMoneyDoesGr ow onTr ees www. pet er zi ggy. com
As a f i r s tt i me aut hor I was f eel i ng ov er whel med.I want edt omakes ur et hatmy onl i nepr of i l ewoul dal l owmet ol ev er ageany PR oppor t uni t i est hatcame myway .Ky l i e hel ped me ov er come t hi sbydev el opi ng a compr ehens i v eonl i nebr andi ngs t r at egyt hat i ncl udedexampl es ,i ndus t r yr ef er encesand cos t i ngopt i ons .Ky l i epr i or i t i s edt heact i ons s ot hatIwascl earon whatneeded t o be donei nt hes hor tt er m.Ky l i ehel pedmet o f ocus on t he bas i cs whi ch gav e me i mmedi at er es ul t s .
Rober tBi har
Aut horofDon' tEatt heMar shmal l ow www. r ober t bi har . com
Iat t endedKy l i e’ sPr of i l eWor ks hopandher ent hus i as mf ort hi ss ubj ectwascont agi ous .I l ef tt he day f eel i ng l i ke Ihad j us tbeen i nt r oducedt oanent i r el ynew pl anetknown ast he' s oci al web' .Ther ewasonl yones mal l pr obl em,Idi dn’ ts peakt hel anguage,Idi dn' t know t he t er r i t or y and I s ur e di d not under s t and t he gr ound r ul es .Ineeded a coachandagoodone.Ky l i ehasbeenmy coachandment ort hr ought hi ss t r angenew wor l dofs oci almedi aandhasbeenf abul ous t o wor k wi t h. She’ s a wel l qual i f i ed pr of es s i onal whohast heabi l i t yt omodi f yher coachi ng s t y l et o cat er f or her cl i ent ' s i ndi v i dualneeds .Iabs ol ut el yr ecommend hi r i ngKy l i ei fy ou' r el ooki ngf ors omeonet o hel pdemy s t i f ys oci almedi aandcoachy ou onhow t obui l dy ourpr of i l eandbr and.
ToniPl ani nsek
Aut horofHerPr oper t y www. t oni pl ani nsek. com. au
Ky l i e Bar t l et t has been i ns t r ument al i n pr ov i di ngmewi t hcl ar i t yonhow t ocr eat ea pr of es s i onalaut horpr of i l e.I n par t i cul ar ,I f ol l owedherPr es entLi keaPr of or mul a,ata r ecents emi narIwasr unni ngandi tr anl i ke cl ock wor k; mi ni mal ner v es , maxi mum i mpact .Ihi ghl yr ecommendt oany onewho f eel sl i ket heyar echas i ngt hei rt ai l ,t os eek hel pf r om Ky l i e.She' samas t eratwor k i ngwi t h y ou,t os t r eaml i ney ourbus i nes smodel . Dr .I r enePr ant al os
Aut horofFeelGr eati nYourSki n www. i r enepr ant al os. com
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PI MPOUTYOURAUT HOR PROF I L ECOACHI NGPROGRAM
TAKI NGYOURBRANDFROM BLANDTOGRANDI N90DAYS Ar ey ouf eel i ngdef l at ed,conf us edandf r us t r at ed,f r om s pendi ngs omucht i me,moneyand ener gyon wr i t i ng and pr oduci ng y ourbook,onl yt of i nd i t ' smadev er yl i t t l edi f f er encet o i ncr eas i ngy ourpubl i cv i s i bi l i t y ,cr edi bi l i t yand bankbal ance?Doy ouf eelqui t el i t er al l yl i ke y ou' v ebeenl ef tont hes hel f ? Letmeexpl ai nwhyt hi si shappeni ngt oy ou-y ourbooki sbei ngj udgedbyi t scov er ! I don' tmean y our“ phy s i cal ”bookcov er ,Imean" y our "cov er :y ouraut horbr andandy ourpubl i cpr of i l e! I fs omeone Googl e’ sy ourname,do t he s ear ch r es ul t s( i fy ou hav e any )accur at el y and at t r act i v el yr ef l ectt heper cept i ony ou' dl i key ourt ar getmar kett ohav eofy ou? Don' tpani c,i fy ou ans wer ed " NO" ,t he har des tpar tofbui l di ng a web f amouspr of i l ei s pr oduci ngv al uabl eas s et s ,l i keapubl i s hedbook.Youhav et hat ;now wej us tneedt obui l dy ou as exys t agef ory ouandy ourbookt oper f or m on!
L E TMEBEYOURPROF I L EPI MP! I ' v e cr eat ed a 90day coachi ng pr ogr am cal l ed ' Pi mp OutYourAut horPr of i l e' ,des i gned s peci f i cal l yf orbuddi ngandpubl i s hedaut hor s ,whowantt obui l dar ocks t arpr of i l e,aweb f amousbr and,wi t ht hei rbookast hel eadact . I fy ou’ r er eadyt oat t r actmor eoppor t uni t i es ,makemor emoneyandhav emor ef un,t henr eadon!
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T HE‘ PI MPE DOUTPROF I L E ’ 9 0 DAYCOACHI NGPROGRAM
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HE AL T HCHE CKASSE SSME NTSE SSI ON Wes pendt i met oget her ,r ev i ewi ng,audi t i ngandas s es s i ngy ourcur r entpr of i l ei dent i t y ,agai ns t t heP. O. P.Pr oces s ,i npr epar at i ont o( r e)l aunch‘ t henew y ou’ .Il i t er al l yconductacompl et e s t r i ps ear chofy our : •Br and-pr of es s i onal phot os ,l ogo,s t y l egui de,s t at i onar y ,br ochur ecol l at er al •Pr oductr ange–f r eegi f t s ,i nt r oduct or ypr oductof f er s ,cor epr oductr ange •Onl i neasset s-webs i t eands oci al medi a •Pr esent at i onski l l s–v i deos how r eel ,s i gnat ur ekey not epr es ent at i on •Publ i ci t ypack–medi aki t ,hi ghr es ol ut i onphot os ,medi ai nt er v i ew s ki l l s I fy ou' r es er i ousaboutbui l di ngaRockSt arPr of i l eandWebFamousBr and,wi t hy ourBookas t heLeadAct ,t henhav i ngaHeal t hCheckAs s es s mentSes s i onwi t hmei samus t !I twi l l pr ov i de y ouwi t hanaccur at eas s es s mentofwhatas s et sy ouhav ei ns t ock,t hatcanbeupgr aded, r epur pos edandl ev er agedi mmedi at el yandwhatneedst obedev el opedbef or e,dur i ngand af t ery ourPr of i l e( r e)l aunch. Youcant henei t herchos et ot akey ourpr of i l et odol i s t ,( t hatwascr eat edaspar tt ooft he Heal t hCheckAs s es s mentSes s i on)ands t ar tcr eat i ngandi mpl ement i ngeacht as kbyy our s el f ory oucanchoos et owor kwi t hme,asIhol dy ourhandf or90day s ,andgui dey out hr ought he compl et ecr eat i onofy ournew Aut horPr of i l e.
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9 0 DAY' PI MPOUTYOURPROF I L E ' COACHI NGPROGRAM Thi si swher eIbecomey ourPr of i l eCr eat i onCoach!Icoachy out hr ought he( r e)cr eat i onand i mpl ement at i onofy ournew Pi mped OutPr of i l e,bas ed ont her es ul t sofy ourHeal t hCheck As s es s mentSes s i on.Thi si ncl udesmappi ngouty ourent i r ePr of i l ePl anf ort henext90day s , i ncl udi ng s chedul i ng t i me wi t h myPr ef er r ed Pi mp Par t ner swho hav e been r es pons i bl ef or cr eat i ngmy‘ WebCel eb’ br and: gr aphi cdes i gner s , webdev el oper s , phot ogr apher s , copy wr i t er s , bookpubl i s her s ,v i deopr oducer s ,PRagent s ,bookl aunchev entmanager s ,j us tt onameaf ew.
F OR9 0 DAYSI COACHYOUT HROUGHT HE( RE )CRE AT I ONOFYOUR: •Pr of i l epl an-mappi ngout , ov ert henex t90day s , whatneedst obedone, bywhenandbywhom. •Per sonalbr and and per sona -ev er y t hi ng f r om y ourl ogo,bus i nes s car ds ,br ochur es , pr of es s i onal phot os ,aut hor / s peaker / medi aki t ,s t at i onar y ,emai l s i gnat ur e. •Yourpr oduct s-f r eegi f t s ,el ear ni ngpr ogr am,webi nar s-what ev ery ouchoos et odev el op, t hati ncr eas esy ourr ev enues t r eamsanddi s t r i but i onchannel sandf ur t herpos i t i onsy ouast he aut hor i t yi ny ouri ndus t r y .I fy ouhav en’ tf i ni s hedwr i t i ngand/ orpubl i s hi ngy ourbook,I ’ l lhel p y ougety ourmanus cr i ptoutofy ourheadandi nt ot hehandsofourpubl i s hi ngpr os . •Onl i nepl at f or m -y ouraut hor i t ywebs i t e,y ourbooks al eswebpage,y ours oci al medi achannel s . •Si gnat ur ekeynot epr esent at i ont hats uppor t sandcompl ement sy ourbookI P. •Publ i ci t ycampai gn-Iwor kwi t hy ourPR agentt ocr eat eanov er al lPR andSoci alMedi a Mar ket i ngs t r at egy .
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WHATAREYOUWAI T I NGF OR? I T ’ ST I MET OGE TSH* TDONE ! HE RE ' SWHATYOUGE T : •5xf or t ni ght l ymeet i ngs( onl i neori nper son)t oei t hermeetupwi t hmypi mppar t ner st o ens ur ey ourpr of i l ei sbei ngdes i gnedandcr eat ed,i nl i newi t hy ourbr i ef ,ort odi s cus sy our pr ogr es sands etpr i or i t i esf ort hef ol l owi ngf or t ni ghts oast okeepy ouf ocus ed,account abl e andont r ackt ohav ey ournew aut horpr of i l ecompl et e,wi t hi n90day s . •Thor ought r anspar entpr oj ectmanagement–y ouri ni t i al Heal t hCheckAs s es s mentr es ul t s al ongwi t hy ourcompl et eaut horpr of i l epl ani sl oadedi nt oBas eCamp,( myonl i nepr oj ect managements y s t em) s oy oucanl ogi nands ee,atanygi v ent i me,t hes t at usofal l cr eat edand as s i gnedt as ks-y ourt as ks ,myt as ksandy ourpi mppar t ner s 't as ks( i fappl i cabl e) •Unl i mi t ed( wi t hi nr eason)emai landphonesuppor tal ongwi t hacces st omy‘ cl i ent sonl y onl i nes uppor tgr oup’t oas kasmanyques t i onsasy oul i ke. •Accesst omypr ef er r edpi mppar t ner s,s av i ngy out i meandmoneys ear chi ngf orf r eel ancer s whocanpr oducet hequal i t yy ou’ r el ook i ngf or ,wi t houtcos t i ngy ouaf or t unef ort hepr i v i l ege.
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NOMAT T E RWHATST AGE YOU' REATWI T HPI MPI NGOUT YOURAUT HORPROF I L E WECANHE L PYOU: T RAI NI NGANDE DUCAT I ON PL ANNI NGANDI MPL E ME NT AT I ON MANAGE ME NT
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