HOW TO PIMP OUT YOUR PUBLIC PROFILE
1300 137 437 kylie@kyliebartlett.com @TheWebCeleb www.kyliebartlett.com
I'VE FOUND FROM WORKING WITH HUNDREDS OF INDUSTRY EXPERTS, ENTREPRENEURS AND SMALL BUSINESS LEADERS THAT THERE ARE
FIVE COMMON CHALLENGES THEY ALL FACE IN THEIR ATTEMPT TO BUILD A PUBLIC PROFILE, THEY CAN PROFIT FROM:
INDUSTRY EXPERTS, ENTREPRENEURS AND SMALL BUSINESS LEADERS LACK: 01
A COMMERCIAL PERSONAL IDENTITY
They've spent a huge amount of time and money becoming qualified in their craft and the expert in their field, but have placed very little attention on creating a credible personal brand and as a result they end up looking, sounding and being treated like an amateur work-in-progress. 02
LEVERAGED SALES
They’re sick and tired of attending networking events, hovering in conference corridors, cold calling and generally pounding the pavements in search of sales and when they do make sales, they feel like the hamster in the wheel, trading their precious time for money in their quest to grow their business. 03
VISIBILITY
When someone searches online to buy products and services they sell, their competitors show up on the front page of Google instead of them, even though they have more skills, experience, knowledge and ability under their belt.
04
SPEAKING OPPORTUNITIES
They know getting on the lucrative speaking circuit would be a great way to build their public profile and generate more business opportunities but they have no idea how to break into this very closed shop community. 05
INFLUENCE
They're frustrated because they know they've got a powerful message to share with the world but the stark reality is, not many people even know they exist. They feel like a rock star, with a world hit on their hands, singing to themselves in the shower.
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
I SOLVE EXPERT’S LACK OF PUBLIC PROFILE PROBLEMS BY MENTORING THEM TO CREATE: A ROCK STAR PROFILE AND WEB FAMOUS BRAND - that has them attracting more opportunities, making more money and having more fun. A SUITE OF PRODUCTS AND SERVICES - writing a book, creating an e-learning program, manufacturing merchandise, that complements and supports their current business, so they can better leverage their talents and increase their revenue streams and distribution channels. A PERSONALLY BRANDED WEBSITE - that positions them as the go-to-guru in their niche and spokesperson for their industry, helping them generate a continuous stream of sales, media opportunities and speaking gigs. A WORLD CLASS KEYNOTE PRESENTATION - with all the bells and whistles (branded presentation slide deck, keynote props, speaker video sizzle reel) that has them in constant demand from the speaker bureaus and corporate conferences, commanding lucrative speaking fees. A PR AND SOCIAL MEDIA STRATEGY - that increases their public visibility, strengthens their credibility and has them attracting a raving and loyal fan base in both traditional media and social media.
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
WHO IS KYLIE BARTLETT? Industry experts, entrepreneurs and small business leaderson a mission to become ‘brand famous” and profit from building a public profile can do so with the help of “been there, done that” personal branding queen Kylie Bartlett. The self-driven businesswoman, international public speaker and author specialises in catapulting her clientele to ‘star status’ with her unique brand of mentoring. As part of her no-holds-barred quest to pimp out her client’s profiles, Kylie flexes her profile prowess to build their five Ps: Personal Brand, Products, Platform, Presentation Skills and Publicity. So how did it all start? In her other professional life, Kylie is also known as the 'Web Celeb', helping start-ups, small businesses and corporates to become 'web famous' in their industry. After training, coaching and inspiring more than 10,000 businesses globally on how to become socially savvy on the web, she found herself fascinated by a core slice of her client demographic – frustrated experts and industry leaders who have a remarkable (even life-changing) personal story - but no one knew they even existed. Put simply, they felt like rock stars with a world hit on their hands, singing to themselves in the shower! This prompted Kylie to unpack her own rock star profile and web famous brand in an attempt to replicate the process and outcome for her clients – and that is how the powerful five Ps process and program was born. Kylie is no stranger to the intriguing world of promotion. She has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB’, appeared in many Australian newspapers and magazine publications including, ‘The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few. Also a pro on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of personal branding and the social web. When Kylie’s not working, you can find her either cruising around in her sexy black Jaguar or having a ball in a swanky bar, sipping French champagne, socialising with her friends and colleagues, whilst also managing to capture every moment on Facebook and Instagram!
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
KYLIE BARTLETT’S PIMPED OUT PROFILE Kylie certainly walks-her-talk and practices what she preaches, when it comes to ticking all the ‘5 P boxes’, as part of building her own personal brand. Check out her 5 P’s in action! 01
PROFESSIONAL PERSONA
• Personal logo • Professional photos • Branded collateral - business cards, brochures, products
03 • • • • •
PLATFORM
PUBLICITY
PRODUCTS
• Free gifts • e-Learning program • Book
04
Authority website Stunning branding Lead capture Book sales landing page Social media integration
05
02
• • • • •
PRESENTATION
Signature keynote Workshops Promotional videos Speaker kit Branded slide deck
• Media appearances • Strong social media strategy
1300 137 437 |
kylie@kyliebartlett.com |
• PR agent
www.kyliebartlett.com
TESTIMONIAL When I entered the world of public speaking I thought that the talks I had done previously would stand me in good stead to hit the professional speaking circuit. I couldn’t have been more wrong. After completely freezing on stage in front of an audience of 800 potential clients, I knew I needed help. I didn’t even realise that speaking coaches existed but after only 5 minutes chatting with Kylie Bartlett, I knew she was just the person I needed to take my speaking skills to the next level. Her friendly and personable approach takes the intimidation out of learning this complex craft. She listened closely to my personal story until she truly got me as a person and then she began to help me create a keynote presentation, that resonated with me, using her powerful speaking framework. In a short space of time Kylie managed to turn my presentations from ordinary to extraordinary and the techniques I learned, will serve me in all aspects of my career. She is the best investment that you could give to yourself and your speaking career.
Ky Furneaux
TV Host, Hollywood Stunt Woman, Author, Speaker www.kyfurneaux.com Kylie has been a godsend! I have enjoyed her action oriented, cut the crap, get shit done approach. She has helped me to pull together my I.P and years of experience and turned it into a powerful online brand and profile, positioning me as the thought leader and go-to spokesperson in my industry and niche. She has put me in contact with all the right people, leaving me time to focus on the things that I am good at. In this crowded and distracted world we live in, the event planners, and conference organisers don't have time to research and piece together who the best speaker will be for their next conference. This is why having one centralised speaker website is so imperative. Kylie has done a great job Pimping Out My Speaker Profile. Let her pimp out yours!
Pauline Nguyen
Award Winning Author, International Public Speaker, spiritual Entrepreneur www.paulinenguyen.com.au I can’t thank you enough for your amazing guidance, knowledge and inspiration throughout the "pimp out your profile" journey. I am only half way though working with you and I am already thrilled at how you have been able to expand my brand and turn me into a professional and public personality in such a short period of time. I can't wait to 'go live' with my new brand and website. Look out world; Nicole Jacobs is just about to enter the building!
Nicole Jacobs
TV Personality, Speaker, Buyers Advocate www.nicolejacobs.me Kylie has an incredibly broad range of skills that can assist in powering up many aspects of personal profile - you have three or four, EVEN five experts all rolled up into one energetic go getter of a woman. But I believe that it’s her passion, empathy and ingenuity that really stands her apart from others in her field. Kylie is fabulous at helping you unpackwhat you want to become ‘famous’ for (your personal profile) and writing a road map to make it happen. Her big thinking, positive energy is amazingly inspiring and I would recommend her to anyone looking to become a professional speaker and raise their profile within their industry. Everyone could do with a dose of inspiration from this multi-talented ‘web celeb’
Kyla Kirkpatrick
The Champagne Dame www.thechampagnedame.com
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
PIMP OUT YOUR PROFILE MENTORING PROGRAM
Taking your brand from bland to grand in 180-days Are you feeling deflated, confused and frustrated from spending so much time, money and energy on honing your craft, only to find its made very little difference to increasing your public visibility, credibility and bank balance? Do you quite literally feel like you’ve been left “backstage”? Let me explain why this is happening to you. - you are who Google says you are! If someone Google's your name, do the search results (if you have any) accurately and effectively reflect the perception you'd like your target market to have of you? Don't panic if you answered "NO", the hardest part of building a famous brand and public profile, is learning your craft. You have mastered that; now we just need to build you a sexy stage for you to perform on!
LET ME BE YOUR PROFILE PIMP I've created a 180-day mentoring program called "Pimp Out Your Public Profile", designed specifically for industry experts, entrepreneurs and small business leaders, who want to build a rock star profile, a web famous brand, with their products and services as their lead act. If you're ready to attract more opportunities, make more money and have more fun then read on!
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
THE ‘PIMPED OUT PROFILE’ 180-DAY MENTORING PROGRAM
1
5
PUBLICITY
PERSONA
• Social Media Marketing • Media Kit • Traditional PR Campaign
• Personal Brand • Professional Photos • Brochure-ware
PRESENTATION 4
P.O.P. in 180 DAYS
• Signature Keynote • Speaker Video Sizzle Reel • Speaker Kit
PRODUCTS • Free Gifts • Published Book • Online Programs • Merchandise
2
PLATFORM • Speaker Website • Product Landing Pages • Social Media Channels
3
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
HEALTH CHECK ASSESSMENT SESSION We spend time together reviewing, auditing, and assessing your current public profile identity and assets, against the P.O.P Process, in preparation to (re) launch the new you. I literally conduct a complete strip search of your: • Professional Brand – professional photos, logo, style guide, stationary, brochure collateral • Product Range – intellectual property, product and services offerings • Online Assets – website, landing sales pages and social media • Presentation Skills – speaking abilities, signature keynote presentation • Publicity Pack – media kit, media interview skills, PR campaign If you're serious about building a profitable public profile, then having a Health Check Assessment Session with me is a must. It will provide you with an accurate assessment of what assets you have in stock, that can be upgraded, repurposed and leveraged immediately and what needs to be developed before, during and after your public profile (re) launch. You can then either to take your Public Profile to-do-list (that was created as part of the Health Check Assessment Session) and start creating and implementing each task yourself or you can choose to work with me, as I hold your hand for 180-days and guide you through the complete creation of your new profitable public profile.
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
180-DAY ‘PIMPED OUT PROFILE’ MENTORING PROGRAM This is where I become your Profile Creation Coach! I coach you through the (re) creation and implementation of your new Pimped Out Public Profile, based on the results of your Health Check Assessment Session. This includes mapping out your entire Profile Plan for the next 180-days, including scheduling time with my Preferred Pimp Partners who have been responsible for creating my ‘Web Celeb’ brand: graphic designers, web developers, photographers, copy-writers, book publishers, video producers, PR agents, book launch event managers, just to name a few.
FOR 180-DAYS I MENTOR YOU THROUGH THE (RE) CREATION OF YOUR: • Profile plan - mapping out, over the next 180-days, what needs to be done, by when and by whom. • Personal brand and persona - everything from your brand style guide, logo, business cards, brochures, professional photos, author/speaker/media kit, stationary, email signature. • Your products - free gifts, how to write and publish a book, e-learning program, webinars whatever you choose to develop, that increases your revenue streams and distribution channels and further positions you as the thought leader in your industry. If you want to write a book, I’ll help you get your manuscript out of your head and into the world. • Online platform - your personally branded website, your book sales web page, your social media channels. • Signature keynote presentation that supports and complements your positioning as the go-to guru in your industry. • Publicity campaign - I work with your PR agent to create an overall PR and social media marketing strategy.
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
WHAT ARE YOU WAITING FOR? IT’S TIME TO GET SH*T DONE! IN A NUTSHELL, HERE’S WHAT YOU GET: • Fortnightly meetings (online or in person) to ensure your public profile is being designed and created, in line with your brief, to discuss your progress and set priorities for the following fortnight so as to keep you focused, accountable and on track to have your new public profile complete, within 180 days. • Thorough transparent project management – your initial Health Check Assessment results along with your complete public profile plan is loaded into Base Camp, (my online project management system) so you can login and see, at any given time, the status of all created and assigned tasks – your tasks, my tasks and your pimp partners’ tasks (if applicable). • Unlimited (within reason) email and phone support - If I’m awake and not with clients, you’ve got me on tap to ask as many questions as you need! • Access to my preferred pimp partners - saving you time and money searching for freelancers who can produce the quality you’re looking for, without costing you a fortune for the privilege. • Training videos and templates - that will assist you in learning and doing, what it takes to profit from building a public profile.
1300 137 437 |
kylie@kyliebartlett.com |
www.kyliebartlett.com
NO MATTER WHAT STAGE YOU’RE AT WITH PIMPING OUT YOUR SPEAKER PROFILE WE CAN HELP YOU: TRAINING AND EDUCATION PLANNING AND IMPLEMENTATION MANAGEMENT
1300 137 437 kylie@kyliebartlett.com @TheWebCeleb www.kyliebartlett.com