HOW T O ENSURE YOUR SOCI AL MEDI A DOESN' T SUCK!
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WEHAVEFOUNDFROM WORKI NG WI TH THOUSANDSOFSMALLBUSI NESSES,THEREARE
F I VECOMMONCHAL L E NGE S BUSI NESSPEOPLEFACEI NTHEI RATTEMPTTO LAUNCH I NTO SOCI ALMEDI AANDACHI EVEAPOSI TI VEROI :
SMAL LBUSI NE SSE SL ACK: 01
T I ME
Theyhav et oomanyot heri mpor t antpr i or i t i esont hei r' t odo'l i s tt ogi v es oci al medi at heat t ent i oni tneeds ,s oi tendsupget t i ngputi nt het oohar dbas ket . Theynowf eel anxi ousandwonderwhet hert hey ' v el ef tt hei rr unt ool at e. 02
RE SOURCE S
Theydon' thav eany onewi t hi nt hei rt eam t hatknowsenoughabouts oci al medi at ot akeowner s hi pandmanagei tef f ect i v el y .They ' r ewor r i edaboutwhat t odoi ft heyr ecei v enegat i v ef eedbackf r om t hepubl i cori ft hei rs t af fmake i nappr opr i at ecomment s ,t hatt ar ni s hest hei rr eput at i on. 03
KNOWL E DGE
Theyf eelout of t hei rdept handdon' tknow i fwhatt hey ' r ebei ngt ol dbys o cal l ed" Soci alMedi aGur us "i sev encor r ectorr el ev ant .They ' v epur chas eda heapofbooksandat t endednumer ouspr es ent at i ons ,buti ts t i l l al l s eemsv er y compl i cat edandconf us i ngt ot hel ay per s on. 04
CL ARI T Y
Theyf eelconf us ed,wi t hnoone( bot hs t af fandext er nalgur us )bei ngabl et o pr ov i deacl earcutans weronwhatt hebus i nes swi l lachi ev ef r om bei ngon s oci almedi a.Theywantadef i ni t i v eans wert ot hei ral li mpor t antques t i on " what ' smyl i kel yr et ur noni nv es t ment ?� 05
MOT I VAT I ON
They i ni t i al l y gotal lexci t ed and s etup a Facebook page,butt hen t he ent hus i as m dwi ndl edandt hemot i v at i oncamet oagr i ndi nghal t ,whent hey r eal i s edv er yqui ckl yt hat" bui l dandt heywi l l come"onl yhappensi nt hemov i e.
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WESOL VEOUR CL I E NT SPROBL E MSBY: GI VI NGT HE MBACKT HE I RPRE CI OUST I MET ODOWHATT HE YDOBE ST , RUNT HE I RBUSI NE SS.
PROJ E CTMANAGI NGT HE I RE NT I RESOCI ALME DI APL ANANDACT I VI T I E S.
BE I NGT HE I RT RUST E DSOCI ALME DI AADVI SOR; SOME ONET HE YCANT URNT OF ORADVI CE .
CUT T I NGOUTT HEUNNE CE SSARYNOI SE , MAKI NGT HE I RSOCI ALME DI APL ANOF AT T ACK: SI MPL E , SE NSI BL EANDSUCCE SSF UL . MAI NT AI NI NGT HEMOT I VAT I ONANDMOME NT UMONT HE I RBE HAL F .
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WHOI SKYL I EBART L E T T ? Bus i nes s es ,l ar geands mal l s eeki ngt ocar v eoutt hei rmar kets har ei nt her ev ol ut i onar yageof s oci al medi ahav eapower f ul al l y–Ky l i eBar t l et t .Thes el f dr i v enbus i nes s woman,i nt er nat i onal publ i cs peakerandaut hort hr i v esondemy s t i f yi ngs oci al medi af ornewbi es . Ky l i ei s bet t erknown t hes e day s as t he ‘ Web Cel eb’ ,t eachi ng and s uppor t i ng s mal l bus i nes s es ,s t ar t upsandcor por at esonhow t obecome‘ webf amous ’i nt hei ri ndus t r yby l ev er agi ngs oci almedi a.Ky l i ehast r ai ned,coachedandi ns pi r edmor et han1, 000bus i nes s es gl obal l yonhow t obecomes oci al l ys av v y . Ky l i e and herA Team ofNi nj as ( cons ul t ant s ,s oci almedi a accountmanager s ,gr aphi c des i gner s ,cont entmar ket er sandwebgeeks )ar eher et omanaget hei mpl ement at i onofy our s oci al medi as t r at egy ,wi t houty ourbus i nes sl os i ngt he' per s onal t ouch'i ni t ' scommuni cat i on.
I fyou' r ea' D. I . Y.ki ndofper son' ,Kyl i ehaspr oducedaser i esof pr act i cal ,st epbyst epr esour cesandcour sest ohel pent r epr eneur s andsmal lbusi nessessucceedwi t hsoci almedi a:
F RI E NDSWI T HBE NE F I T S acheeky ,5s t eps t r at egyf orgr owi ng y ourbus i nes swi t hFacebook.
F ACE BOOKBUSI NE SS BOOTCAMP apr act i cal ,s t epby s t ep, el ear ni ngcour s e,t ohel py ouget “ Facebookf i t ”andki cki ng wi nni nggoal si ny ourbus i nes s !
F ACE BOOKBUSI NE SS MAST E RCL ASS ar ol l upy ours l eev es ,i nt er act i v e l i v ewor ks hop,t ohel py oumas t er Facebooki ny ourbus i nes s .
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T E ST I MONI AL S ‘ ‘
Ky l i e haswor ked wi t h usov ert he l as t12mont hst o dev el op,i mpl ement and gui de us t hr ough i nt r oduci ng a Soci alMedi aSt r at egyatt heChamber of Commer ce. We hav e i ncr eas ed engagementwi t hourmember s ,s hown wear epr ogr es s i v ebutatt hes amet i me f unand appr oachabl e.Ky l i ehasbeen gr eatt owor kwi t handgi v enusf abul ous s uppor t , Iwoul d hi ghl yr ecommend Ky l i et oanyor gani s at i on.
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Ky l i eBar t l et ti sat r ul yext r aor di nar y pr es ent er .Shehast hewonder f ulabi l i t y t o make compl ex i deas s i mpl e and wi t hi nt her eachofheraudi ence.Iam cons t ant l yi mpr es s ed byherabi l i t yt o achi ev et hi sacr os ss o manyt opi cs .I don' tknow a s i ngl e or gani s at i on t hat woul dn' tbenef i ti mmens el yf r om hav i ng Ky l i eBar t l et ts har eherknowl edgeand exper t i s e.
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DiNel son
Andr ew Gr i f f i t hs
Member s hi pSer v i cesManager Geel ongChamberofCommer ce
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Ov ert hel as tt eny ear sI ' v ewor ked wi t hs ome oft he wor l ds t op r at ed s peaker s .Ky l i e Bar t l et ti s one oft he bes t .She' swonder f ulons t age,s he' s per s onabl ef acet of ace,s he' seas yt o wor kwi t hands he' sal otoff un.Ky l i e has t he r ar e bl end ofgr eatcont ent , engagi ngdel i v er yandapl eas ur et odo bus i nes swi t hbehi ndt hes cenes .
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Dani elPr i est l ey
Di r ect orEnt r ev oTr ai ni ng
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Aus t r al i a' s#1Smal lBus i nes s Aut hor
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Ky l i ehast her ar es ki l lofbei ngabl e t ot akes omet hi ngs ocompl exass oci al medi a and t ur ni ti nt o ar eal i s t i c and achi ev abl es t epby s t ep s t r at egi cpl an f orany s mal lbus i nes s .Herabi l i t yt o t hi nk s t r at egi cal l y and i mpl ement t act i cal l y ,on behal fofhercl i ent si s s econd t o none.Ky l i ei s my " s ecr et weapon"wheni tcomest os ucceedi ng wi t hs oci al medi a!
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Sam El am
Di r ect orMedi aManoeuv r es
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SOCI ALME DI A F ASTT RACK
YOURCOMPLETEDONEFORYOU SOCI ALMEDI AMANAGEMENT SOLUTI ON
Hav ey our eadaf ew booksandev enat t endedacoupl eofs emi nar sonFacebookbuty ou' r e s t i l lnonet hewi s eronhow t oact ual l ygets t ar t edands ucces s f ul l yi mpl ementi ti nt oy our bus i nes s ? I fyou answer ed YES,t hen we gi ve you compl et e per mi ssi on t o STOP l ear ni ng and STARTdel egat i ng! Lookher e' st hedeal ,y ourr ol easbus i nes sownerormanager ,i st odr i v ey ourbus i nes s t owar dst hef i ni s hl i ne.Yourr ol ei snott obet hemechani cands er v i cey ourownv ehi cl e.Why s pendendl es shour swi t hy ourheadundert hebonnet ,t r y i ngt omas t ert hi smachi ne,whenwe coul ddot hi sf ory ou….
L E TUSBEYOUR SOCI ALME DI API TCRE W! We of f era compl et e,donef or y ou Soci alMedi a ManagementSol ut i on f ort he bus y Ent r epr eneurand Smal lBus i nes sOwnerwho want st oi nt egr at es oci almedi ai nt ot hei r bus i nes sbutdoes n' thav et het i me,r es our cesorknowl edget odoi tt hems el v es . Aspar tofSoci alMedi aFastTr ackyour ecei ve: •Apr el i mi nar yRev i ew andAs s es s mentSes s i onwi t hRepor t ,t ohel py ougetor gani s edand pr epar edbef or ey ou( r e)l aunchi nt os oci al medi a •A compr ehens i v e 12mont h St r at egi c Pl an t hatmapsout ,s ucci nct l yy ourown uni que pl anof at t ack •Soci almedi ai mpl ement at i onandmanagement ,f r eei ngy ouupt odowhaty oudobes t ,r un y ourbus i nes s
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OURRPMME T HODOL OGYI S ASE ASYAS1 2 3
T HEE NDRE SUL TI SSUCCE SS 01
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Peaceofmi nd t hatyou' r esoci al medi af oot pr i nti s bei ngmanaged andmai nt ai ned ef f ect i vel yand ef f i ci ent l y.
Youhaveyourver y ownsoci almedi a accountmanager keepi ngyou upt odat eandon t r ack.
Youhaveaccess t oanATeam of soci almedi aNi nj as whoknow t hei r st uf f .
Yoursoci almedi a out comesar e successf uland pr ovi di ngyouwi t h aposi t i ve r et ur noni nvest ment .
Your emai n exci t edabout soci almedi a pot ent i albecause yourbusi nessi s r eapi ngt he r ewar ds.
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YOURBI GGE STE NE MYI ST HEUNKNOWN ANDASSUMPT I ONS -LTGCHRISTIANSON
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ST E P1 : SOCI ALME DI ARE VI E WANDASSE SSME NTSE SSI ON Wes pendt het i mewi t hy ou,r ev i ewi ngandas s es s i ng y ourcur r entbus i nes sas s et sandact i v i t i esagai ns tour 9poi ntcheckl i s ti n pr epar at i on t o( r e)l aunch y our bus i nes si nt os oci almedi a.We l i t er al l y pul lup t he bonnetofy ourbus i nes s and r un a compl et e heal t h checkon: •Youronl i nef oot pr i nt-webs i t e,s oci al medi a account s ,s ear chandSEO •Yourbr andcol l at er al-br andi ng,pr omot i onal mat er i al ,adv er t i s i ng,CRM anddat abas e •Yourbusi nessasset s-peopl e,t i me,r es our ces , pl ans I fy ou' r es er i ousaboutcommenci ngy ours oci al medi at her i ghtway ,t henhav i ngaSoci al Medi a Rev i ew andAs s es s mentSes s i onwi t husi samus t !OurRev i ew andAs s es s mentSes s i oni san i nv al uabl epr oces sKy l i ehasdev el opedov ert hepas t2y ear s ,t hatwi l lpr ov i dey ouwi t han accur at eas s es s mentofwhatcol l at er alandas s et sy oucur r ent l yhav ei ns t ock,t hatcanbe r epur pos ed and l ev er aged on s oci almedi ai mmedi at el yand whatneedst o be dev el oped bef or e,dur i ngandaf t ery ours oci al medi a( r e)l aunch. Att heendoft hes es s i on,y ouwi l lbepr ov i dedwi t hacopyoft heas s es s mentr es ul t st haty ou canus e,t ogetor gani s edbef or e( r e)l aunchi ngi nt os oci al medi a.
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BYF AI L I NGT OPRE PARE , YOU' RE PRE PARI NGT OF AI L -BENJAMINFRANKLIN
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ST E P2 : CRE AT I NGASOCI ALME DI AROADMAP Soci almedi as houl dbev i ewednodi f f er entt oanyot her i mpor t antf unct i on,wi t hi ny ourbus i nes s .Wes eemany bus i nes s es ,l ar geands mal l ;appr oachs oci al medi af r om an adhoc,t act i calbas i swi t hl i t t l eorno t houghtout s t r at egyandt hent heywonderwhyt heyf ai lwi t hs oci al medi a.Any onecanbui l d aFacebookBus i nes sPage, t hat ’ st heeas ypar t .Butbui l di nga‘ r es pons i v e’f anbas e t hatbecome br and ev angel i s t s and l oy aladv ocat es , r equi r ess ki l l ,knowl edgeands t r at egy . As s oci almedi ai ss o new and f or ei gn t o mos t bus i nes s es ,i ti s near on i mpos s i bl et o cr eat e an ‘ ef f ect i v e’s t r at egi cpl ani fy ou‘ don’ tknow,whaty ou don’ tknow’ .Aspar tofSt ep2wes pendt i met r ai ni ng y ouont hef oundat i onsofs oci almedi as oy oucanpl ay anact i v er ol ei ncr eat i ngy ours t r at egi cr oadmapwi t hus . Aspar toft hepl anni ngpr ocess,we: •Conductmar ketr es ear chofy ourt ar getmar ket ,compet i t or sandi ndus t r yi nf l uencer ss o y ou' r et al ki ngandnet wor ki ngwi t ht her i ghtpeopl eons oci al medi a. •Wor kwi t hy ouons et t i ngr eal i s t i candachi ev abl es oci almedi agoal sandt ar get ss oy oudo achi ev eapos i t i v eROI . •Dev el opa12mont hs t r at egi cr oadmapt oens ur ey ous t ayont r ackandonmes s age.
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YOUCAN’ TMANAGEWHATYOU CAN’ TME ASURE -LORDKELVIN
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ST E P3 : MANAGE Thi si swher et her ubbermeet st her oad…. Wi t hal lt he cr uci al as s es s i ngandpl anni ngal l i npl ace,t heonl yt hi ng l ef tt o do now i st o gets t ar t ed!OurSoci alMedi a ManagementSol ut i oni sdes i gnedt ogety ourbus i nes s s ucceedi ngons oci almedi aasqui ckl yandasef f i ci ent l y aspos s i bl e. Soci alMedi aManagementI ncl udes: cat edSoci alMedi aAccountManager •Yourowndedi who y ou wi l lcommuni cat eand cor r es pond wi t h as r equi r ed l y pos t i ng ofcont ent( t o al lt he s oci almedi a •Dai channel sy ou' r eon) l yl i ki ng, s har i ng and engagi ng wi t hi ndus t r y •Dai i nf l uencer s •Dai l yr epur pos i ngcont ent( bl ogs )t hati sofi nt er es tt oy ours oci al medi acommuni t y •Dai l yr es pondi ngt of ancomment s ,i nqui r i esandmes s ages •24x7s uppor tf or um onFacebook •Mont hl yr epor t sout l i ni ngy ourr es ul t s •Mont hl ymanagementmeet i ngst odi s cus sandr ev i ew r es ul t s WeCanAl soManageForYou: Facebookcompet i t i onsandadv er t i s i ng
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Bl ogwr i t i ng
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Vi deocr eat i on
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NOT E S
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NOMAT T E RWHATST AGE YOU' REATWI T HSOCI ALME DI A WECANHE L PYOU: T RAI NI NGANDE DUCAT I ON PL ANNI NGANDI MPL E ME NT AT I ON MANAGE ME NT
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