IPM Membership Survey Report 2015

Institute of Place Management Membership Survey Summary Report 2015

IPM Membership Survey Report 2015 / Executive Summary The IPM database currently holds 1,001 contacts. The following questions were sent to all, with an average question response rate of 71.2. 45 respondents indicated that they were members of IPM. The smallest general question response was 39; however, encouragingly the largest response was around what people wanted from the IPM, where the response was 179. The majority of respondents joined the IPM, to keep upto-date with industry news. Generally, the response indicated that members wanted to see more communications, in order to understand what was on offer. They wanted to see more research reports, training/masterclasses, news/bulletins, qualifications and Government lobbying. When asked about CPD, the majority indicated that it was neither important nor unimportant. As the IPM website is under redevelopment, there were also a number of questions around what members valued about the website and where improvements could be made. Industry news, research findings, conferences/events and membership benefits, were the key content areas respondents indicated they wanted to see more of. The majority were interested in an annual conference and the majority would recommend to a friend or colleague.

/ Questions about Membership: 1. Please indicate your level of membership.

0, 0% 7, 16% 10, 22%

2. Will you be reviewing your membership?

Yes = 30 Maybe = 29 No = 4

Affiliate Associate 10, 22%

Fellow 18, 40%

3. If maybe, why?

Majority of text responses asked for clarity around costs going forward.

4. If no, why?

No response.

Member

Senior Fellow

/ Questions about IPM Offering: 5. Why did you join the IPM? (Please tick all that apply) 32

35 30 25 20 15 10 5 0

22

21

16

13

10

6

To get To demonstrate To develop To access the To keep up to Encouraged to professional my myself Journal of Place date with the join by colleague accreditation commitement to professionally Management place or manager the place and management management Development industry industry

Other

Other reasons for joining the Institute of Place Management included:  To be part of a wider (and international) network/community  Part of town centre project  Community engagement.  Completed an introductory course with the IPM  Competition winner of membership

6. How did you find out about IPM?

16 14 12 10 8 6 4 2 0

14 11

10

10 5 2

Other responses included:  Broadcast media  International Place Branding Conference in Berlin  Agora Project  Competition membership winner

1

1

4 0

7. Which of the following membership resources do you use? (Please tick all that apply)

40 35 30 25 20 15 10 5 0

37

22

22

22 16 10

12

10

7

3

3

1

8. Which three membership resources do you find most useful?

1. IPM Bulletin 2. Journal of Place Management and Development 3. News Updates on the Website

9. What is your opinion about the frequency at which the following resources are updated/disseminated?

Majority of responses indicated that the frequency was ‘just right,’ with just a slight indication that news updates, events, twitter and Cathy’s blog could be a bit more often.

/ Questions about CPD: 10. Considering all of the learning and research resources offered as CPD (Continuing Professional Development) by IPM, how satisfied are you with these?

7, 17%

6, 14%

Very Satisfied

Satisfied 0, 0% 1, 2% Neither Satisfied Nor Unsatisfied 7, 17%

Dissatisfied

Very Dissatisfied 21, 50% CPD is Unimportant to me

11. How important to you is it to record your CPD activities through the Institute?

Very Important = 3 Quite Important = 9 Neither Important/ Nor Unimportant = 20 Unimportant = 10

/ Questions about the IPM Website & Social Media: 12. How often do you use the IPM website?

Reasons for never were ‘no reason to do so’.

Never

3

Every 12 Months

1

Every 6 Months

9

Monthly

22

Weekly

7

Daily

0 0

5

10

15

20

25

13. Which of the following information would you like to see featured more frequently on the IPM website? (Please select as many as apply).

News from the industry

32

Research findings

27

Member's achievements

13

Useful web links

20

Useful conferences and events

23

Jobs and secondment opportunities

18

Ways to develop my career

14

Advice on upgrading my level of membership

7

Comment and opinion on the feature of membership

24

Other

1 0

5

10

15

20

25

30

35

14. Do you access the IPM e-Academy?

Yes = 9 No = 33

15. If yes, what do you use the e-Academy for?

Access key readings 0 Search for reports and articles Manage your profile and portfolio 0 Assess skills with skills diagnostics Access to the Journal of Place Management and…

Bank CPD 0

1 2 4 2 1

2

3

4

5

16. If no, why?

A summary of text responses included the following points:  Didn’t know it existed / finding out about it now  Work commitments and time constraints  Haven’t been involved enough to-date  Not relevant / Not sure what it is  Research interests are in other fields

17. Do you participate in any of the following social networking platforms as part of your IPM membership? (Please tick all that apply)

7

Twitter 19

LinkedIn

14

Facebook

18. Do you believe IPM’s presence on these social networking sites platforms value to your membership?

Yes Maybe No

Wordpress

23

14 21 5 0

5

10

15

20

25

/ Questions about the IPM Annual Conference: 19. Have you attended an IPM annual conference?

Yes = 13 No = 27

20. In no, would you consider attending an IPM annual conference future?

Yes Maybe No

10 14 3 0

2

4

6

8

10

12

14

16

/ Other Questions: 21. Would you be interested in writing for the Journal of Place Management?

Yes Maybe No

10 13 9 0

2

4

6

8

10

12

14

22. Overall, how satisfied are you with your membership IPM?

Very Satisfied Satisfied Neither Satisfied Nor Dissatisfied Dissatisfied Very Dissatisfied

7 21 10 1 0 0

5

10

15

20

25

23. Would you recommend membership of IPM to friends/colleagues?

Yes Maybe No

31 7 1 0

5

10

15

20

25

30

35

24. Which of the following would you like to see more of in your members? (Please tick all that apply)

Consultancy

11

One to One Career Advice

3

Events

8

Trade and Members List

4

Job Vacancies

11

CPD

8

Training / Masterclasses

16

Research Reports

25

Social Media

10

Bulletins and News

15

Online CPD

9

Place Management Qualifications

17

Responses to Government and lobbying

17

Building IPM community through Social Media

8

Consultancy

4

Other

5 0

5

Other ideas included:  Bringing people together for discussions and field trips  Relevance to members outside the UK

10

15

20

25

30

25. What do you like about IPM membership?                      

Connectivity. Professionalism.

Credibility in being part of an industry association Just the right amount of info, not spamming with articles all the time Really good insight into the industry Its evidence based approach Provision of information about other towns and access to research and consultancy Great resources Prof Cathy Parker Dissemination of information. Knowledge of the team.

Access to case studies and industry reading.

Friendliness Relevant to town centre regeneration It has brought me into contact with others with similar goals The information it provides Newsletter The smart people I get to meet The sheer quality of the content Informed The possibility of bring together those involved and interested in Place Management from different backgrounds Good to be associated I like the idea.

Being linked to a body that continues to be ahead of the game, (and always has been

            

from the start), in terms of understanding the key issues and actions around successful 'places'; holistically. And having access to and links with extremely clever people who really understand how places work and operate.

Consistency of place management information The network. Hearing what members get up to. Understanding different opinions and viewpoints.

Compact space for information Access to information in a timely manner recent developments and research in the industry Access to relevant research fields and results Access to a broad base of information on PM Access to place branding and management current information Is provided free as a member of NABMA Credibility, access to academic resources, networking.

The breadth of information available Informative and relevant to current vocational pursuits Gives recognition to Place management skills.

The information and being connected with others of similar career training.

26. What do you not like about IPM membership?           

Nothing x11 responses Too UK centric x5 responses It looks I am the only member from Nigeria. I wish we have a Branch in a Nigerian University I can't think of something except from more research reports maybe Job vacancies would be useful My lack of time to take full benefit of what it offers Not enough time at work to make full use of available resources Being an overseas member lack international news and events. Difficulty finding way around website.

Would like opportunity of more partnership working Perhaps too little opportunity for those of us who generally work alone to network effectively Creating time to digest the information

         

Lack of interaction Not enough current info I wish I had more time to engage with IPM the onerous CPD requirements as a condition for membership renewal Can be very academic in approach I like to read whatever I can get hold of but don’t have the time to focus on CPD points and doubtful about its value.

Comms have been a bit erratic, but seems to be getting better That I haven’t found time to get more engaged to be honest Needs to encourage o/seas chapters Not well recognised in industry

27. Has membership of IPM met your expectations?

Yes

26

Unsure

10

No

3 0

5

10

15

20

25

30

28. Is there anything you would like to see which you feel would improve IPM’s membership offer which has not already been mentioned?            

No x30 responses A scaled fee for a non-UK member would be appreciated.

Offering members to update their preferences in terms of content, more frequently.

More international news and collaboration with international place making, management and branding Organisations Local networking opportunities Depending on geographic membership, could there be meetings e.g. 4/6 months to bring people together to stimulate discussion and support Just funny, that 'consultancy' was mentioned twice. Freudian slip? Please remain independent and don't start competing with consultants.

Maybe a review of how information is disseminated; ie simplifying the different forms of communication, offering suggestions about, if I have limited time, which of the various information streams should I prioritise.

More involvement from members.

Assist affiliates in other countries to get together at a social/ education event in that country or state.

More pro-active comms, increased brand awareness to increase value of my membership & qualification in the professional community