M2L Digital Marketing

Centre for Enterprise Putting knowledge to work

M2L DIGITAL MARKETING Improve your marketing performance M2L Digital Marketing is designed to help SME marketers make more of their marketing spend

> Learn from industry experts > Share best practice > Analyse your digital marketing activity > Improve and implement your digital marketing strategy www.mmucfe.co.uk

WELCOME TO M2L DIGITAL MARKETING Join the Centre for Enterprise's M2L Digital Marketing programme to share and implement best practice in digital marketing for SMEs. For those working in a marketing role within an SME, this five-month course will provide up-to-date knowledge of digital marketing trends. You will be taught by experts, share best practice, and it will provide the chance to observe and learn from others.

Benefits for your business > Develop your digital marketing strategy. > Integrate digital marketing into the business. > Support your staff by developing their skills and knowledge.

“Sharing and implementing digital marketing for SMEs”

Benefits for individuals > Support, share and reflect on digital marketing best practice. > Improve your knowledge through action focussed peer-to-peer learning. > Develop a keen awareness of the role digital marketing has to play in your business. > Develop effective learning and knowledge management processes to help you keep on top of rapid changes and future trends. > Bring new ideas into the business.

Programme Details M2L Digital Marketing caters for a range of learning styles through the: > Immersion day > Knowledge days > Learning days > Action days, and > Observation days.

“SME marketing best practice” Marketers will increase knowledge, take action and share best practice on social media, the marketplace, business integration, targeting customers and the future.

Cost The five-month programme is £745 per person.

What does the programme cover?

Immersion Day

Knowledge Days

A unique day to begin your journey of self-development and digital marketing strategy action planning.

Masterclasses to hear from expert speakers about web, search and analytics, and the marketplace including branding, customer insights and market research.

Digital Marketing Strategy Development and Action Planning

Observations Spend time in each other’s companies, ‘shadowing’ your partner, to share best practice and review each others digital marketing strategy.

Learning Days Receive input from industry experts to reflect on your digital marketing processes, data and strategy, and learn about campaign management, managing agencies and ROI.

Action Days Overcome key sales challenges through peer to peer learning, and receive support from your own group. These sessions will help you decide the best way to address digital marketing issues and challenges including social media channels and websites.

M2L Digital Marketing Schedule Length of Sessions 3hrs 6hrs October

Immersion Day - Including Introduction to Digital Marketing Strategy Development Action Day - Facebook and Twitter

November

Knowledge Day - Branding, Customer Insights and Research Learning Day - Processes, Data and Strategy

Digital Marketing Strategy Development

Action Day - Websites

December Knowledge Day - Web, Search and Analytics Action Day - LinkedIn, Youtube

January

Observation Week

Action Day - Future Trends

February

Learning Day - Campaigns, Managing Agencies, ROI

Strategy Action Planning

www.mmucfe.co.uk Contact Details The Centre for Enterprise Manchester Metropolitan University Business and Law School All Saints Campus Oxford Road Manchester M15 6BH @mmucfe M2L Digital Marketing is delivered in partnership with: 0161 247 3871

@ cfeshortcourses@mmu.ac.uk