M2L Sales

Welcome to the

M2L SALES programme Increase your sales performance

Centre for Enterprise

www.mmucfe.co.uk

Putting knowledge to work

Improve your sales skills, create effective relationships and understand your customers better.

• • • •

Learn from industry experts Share best practice Analyse your current sales activity Improve and implement professional selling skills

Welcome to M2L SALES Join the Centre for Enterprise’s M2L Sales programme to share and implement best practice in sales for SMEs. For those working in a sales role within an SME, this five-month course will provide knowledge of sales tools and techniques, share best practice, offer support and reflection time, and provide the chance to observe and learn from others.

• Develop essential sales skills including matching to need, negotiation, closing and pitching • Observe others selling in a safe environment, to share best practice Programme Details M2L Sales caters for a range of learning styles through the: • Immersion day, • Knowledge days, • Learning days, • Action days, and • Observation days.

Benefits for your business • Increase sales revenue through upskilled sales staff •Integrate sales activity into the business •Improve staff knowledge and retention Benefits for individuals • Support, share and reflect on sales best practice • Develop and improve knowledge of the sales process to successful deliver sales targets

Sellers will increase knowledge, take action and share best practice on the sales process, goal setting, customer needs analysis, relationship management, negotiation, pitching and lead generation.

Cost The five-month programme is £745 per person.

What does the programme cover?

Immersion Day

Knowledge Days

A unique day to begin your journey of selfdevelopment and sales strategy action planning.

Masterclasses to hear from expert speakers about sales business processes including tracking, tendering, proposals, goals and KPIs, and buying signals, psychology and closing.

Sales Strategy Development and Action Planning

Observations

Learning Days

Spend time in each other’s companies, ‘shadowing’ your partner, to share best practice and review each others sales strategy.

Receive input from industry experts to reflect on your customers, pitching and presentations.

Action Days Overcome key sales challenges through peer to peer learning, and receive support from your own group. These sessions will help you decide the best way to address sales issues and challenges including leads, research, features and benefits, negotiation and relationship management.

M2L Sales Schedule 3hrs March

6hrs

Immersion Day - Sales Strategy Development

Action Day - Leads & Research

April

Knowledge Day - Tendering, Proposals, Process, Goals & KPIs Learning Day - Customer Needs, Features, Advantages, BeneďŹ ts

May

Sales Strategy Development

Action Day - Customer Needs, Features, Advantages, BeneďŹ ts Knowledge Day - Buying Psychology, Signals & Closing Action Day - Negotiation

June Observation Week

Action Day - Relationship Management

July

Learning Day - Pitching & Presentation Skills

Strategy Action Planning

Centre for Enterprise M2L Sales Selling skills for SMEs 0161 247 3871

@

cfeshortcourses@mmu.ac.uk www.mmucfe.co.uk @mmucfe

The Centre for Enterprise Manchester Metropolitan University Business and Law School All Saints Campus Oxford Road Manchester M15 6BH

www.mmucfe.co.uk