What is Underwriting? KZYX is the public radio station for all of Mendocino County, supported by the Corporation for Public Broadcasting with oversight by the FCC. Public radio stations do not air advertising like commercial radio stations, but businesses are encouraged to “support KZYX” via underwriting the station and/or a particular program. We are restricted to messaging by the following key rules:
Interested in becoming an Underwriter?
What CAN be included: 1. Company Name, location, telephone number and/ or web address*, 2. Value neutral desscription of products and services; and 3. Length of time the company has been in business. *Contractors are reguired bye the State of California toprovide their License Number.
Contact us: Katharine Cole, Director of Underwriting uw@kzyx.org PO Box 1, Phila, CA 95466 Monday/Thursday 707-895-2324
What CANNOT be included: 1. Calls to action (“this is a deal you can’t pass up” or “come on down”); 2. Promotional or qualitative language (“the best ice cream”) or slogans of any kind; 3. Price information of any kind (“our fees are only 3%” or “free”); 4. Inducements to buy or sell (“20% off”)
An example of Underwriting: “Support for KZYX comes from our members and XYZ Company, providing legal services to the community for the past 30 years. More information at 555-5555555 and XYZ COMPANY DOT COM.”
How to Support KZYX and YOUR BUSINESS by Becoming an Underwriter