YORK BUSINESS SCHOOL
WELCOME We are dedicated to inspiring the next generation of creative, innovative business leaders who will challenge the business landscape and move organisational thinking forwards. As a Business School, we recognise that in confronting the new global and local commercial challenges modern leaders and managers need to be supported to act sensitively, ethically and holistically in ways that are businessrelevant and sustainable. This is embedded throughout our approach to business and management education. Fundamental to our ethos is working closely with the business communities we serve in the private, public and third sectors; locally, nationally and on an international basis. Our business engagement strategy is designed to provide events, learning interventions and consultancy, knowledge transfer and applied research. We are proud to be a Chartered Management Centre and offer the CMI Level 5 and Level 7 programmes. Our links with industry enhance your experience and develop your employability skills. Brands such as MINI, Yorkshire Bank, Aviva, Hiscox, Arup and a myriad of small and medium sized enterprises (SMEs) in York and North Yorkshire continue to engage with our students through live projects, guest lectures, internships and placements. As a signatory of the UN Global Compact Initiative Principles for Responsible Management Education and as a member of the Prince of Wales Charity Business in the Community, we place responsible business and the role of business in society at the heart of all of our activities. We look forward to giving you a warm welcome and to supporting you on your academic journey. Dr Bob Gammie Head of York Business School
SUCCESS LAB
Success Lab, a three-year programme which runs alongside your degree, has been developed in partnership with leading graduate recruiters and industry leaders. This is an opportunity to attend events and short courses that are offered in addition to your degree.
As an international student, I was initially attracted by the city of York and the relatively small size of the University. When I visited everyone was very helpful and easy to talk to. Information was easy to access and it feels like a friendly place. The course and York Business School more than lived up to expectations. During my course I worked on real case studies and the Careers teams and lecturers helped me build my CV and my confidence. The Study Abroad team were great and helped me find a placement in Tokyo for a semester. It was an incredible trip and experiencing another culture was fantastic. These and many other little things have put me in a great position and I feel confident about finding a job in my chosen field. Enealle Calme International Tourism & Business Management BA (Hons)
OUR COURSES — Accounting & Finance BA (Hons)
— Events & Experience Management BA (Hons)
Accounting & Finance is a key discipline which is vital to the success of any business. The knowledge you will gain on this course will be applicable to a huge range of industries and you will enjoy excellent job prospects in this economically-resilient area. Careers in this field are plentiful, diverse and found across the globe.
From exclusive, intimate occasions to global extravaganzas, you will learn to plan events on any scale and of any kind. If you love taking care of the details, thinking on your feet and using your creativity to deliver professional, memorable events then this is the degree for you.
— Business Management BA (Hons) Reacting to fast-changing business needs on an international, national and local level whilst managing resources, developing team members and planning strategy is a rewarding and challenging proposition. Our Business Management course will prepare you for this challenge.
— Digital Marketing & Data Analysis BA (Hons) Marketing is a discipline that is key to the success of any business venture. The discipline changes very quickly; in particular, the increasing importance of the movement of many sectors to digital platforms has a substantial effect on marketing. This degree reflects these changes and incorporates development within digital communications, data analytics and social media.
— Fashion Marketing BA (Hons) This degree is developed for the industry of the future and delivered by academics with real experience from the field. Explore the theories and creative concepts behind global fashion marketing with an emphasis on the needs of a new digital era.
— Financial Investment Management BSc (Hons) This programme provides you with the knowledge and skills needed to pursue a career in the global investment industry.
— Football Business Management BA (Hons)
— Marketing BA (Hons)
Specialise in the management of footballrelated businesses. Study both football management and wider business topics. We are proud of our connections to the football industry, from amateur to professional, and will share our growing network with you.
Marketing is an exciting and dynamic industry where every week can be different. This degree reflects the modern world of marketing; incorporating digital communications, data analytics and social media alongside the traditional skills and knowledge which will form the foundation of your career.
— Human Resource Management BA (Hons)
— Sports Business Management BA (Hons)
As organisations change, grow, divide and develop one thing remains constant: businesses rely on people. People grow businesses and being able to understand the human side of organisations is an integral part of performance and success.
The business of sport is a multi-billion pound industry and one of the most exciting sectors in the world economy. This programme is designed to give you the skills and expertise you need to thrive in the many businesses and organisations which make up the sport industry.
— International Business BA (Hons) This is a compelling area of study and success in many contemporary businesses requires an appreciation of how to approach business in the changing global environment.
— Management & Entrepreneurship BA (Hons) Entrepreneurship is all about creativity, innovation and understanding business. This course gives you the opportunity to explore your creativity whilst also learning the practical skills and knowledge needed to succeed as an entrepreneur.
— Tourism & Destination Management BA (Hons) Tourism is one of the world’s largest economic sectors – creating jobs, driving exports and generating opportunities around the globe. You will take your learning beyond the campus, studying in a city and at a university which knows tourism inside and out.
All of these courses can be studied with a placement year in industry.
ENGAGEMENT WITH BUSINESS At York Business School we challenge you to engage with real business and apply your knowledge by working with our industry partners such as MINI, Hiscox, Make It York, Arup, Autohorn, Enterprise Rent-a-Car and many other global businesses. We bring external organisations with real business problems into the classroom, allowing you to engage with problem-solving, research and idea generation for these organisations, gain valuable experience for your CV and build industry connections.
GRAD2DIRECTOR At York Business School we encourage entrepreneurial innovation and support our students who aspire to start their own business. Our International Business consultant Dr John Park brings over 30 years of experience in the world’s top companies, such as PepsiCo and Procter & Gamble, and works individually with students through tailored support and funding opportunities to start their own Public Limited Company (PLC).
YORK BUSINESS SCHOOL CONSULTANCY CLINIC York Business School’s Consultancy Clinic offers the opportunity to work as a business consultant for local, regional and national organisations. You will solve organisational challenges and provide sustainable and innovative solutions for business growth and development. Additionally, rather than a traditional dissertation or research project, you can choose a consultancy project for your capstone project and create a full consultancy report for an organisation.
INTERNATIONAL OPPORTUNITIES Studying abroad is an optional module for all Year 2 students on a Business programme (except Accounting & Finance). The module aims to support your subject knowledge development while exposing you to the language and culture of a new country. Tourism programmes at York Business School incorporate an international field trip in Year 2 as part of the Destination Marketing module. Staff and students from York Business School head to New York City for a week to analyse the destination from both a demand and supply perspective, examining key attractions, visiting the tourism offices and gathering data from tourism suppliers. Such experiences allow you to interpret and understand how the theory explored in class applies in practice on an international level, providing you with invaluable learning experiences that will help to shape your future in the tourism industry.
EVENTS THE BUSINESS OF... ‘The Business of...’ is York Business School’s series of high profile speaker events led by Former BBC Presenter Jon Hammond Booth. Jon has lead insightful and entertaining Q&A sessions with guests, such as Co-operative CEO Allan Leighton and Card Factory CEO Karen Hubbard. Students, staff and industry experts come together for an evening of business discussion and networking.
YORK BUSINESS WEEK York Business Week, a York Top 100 event, seeks to bring together business stakeholders in a coordinated endeavour to contribute to York’s long-term economic prosperity.
At York St John University we’ve been changing lives through education since 1841. We have a long history of championing social justice and expanding opportunities. Our research and our teaching reflect this.
97% of York St John University graduates were in work or further study six months after graduation (DLHE 2017).
People from almost
60
different countries study at York St John University. When you graduate you will become part of a global community who are proud to be part of the YSJ Family.
/YorkStJohnUniversity @YorkStJohn @YorkStJohn ADMISSIONS INFORMATION E: admissions@yorksj.ac.uk T: 01904 876598 www.yorksj.ac.uk
OVER 200 COURSES
to choose from Whatever you want to do, we’re here to help.
York is the safest city in the region for students The Complete University Guide (2017).
PLACEMENT YEARS Almost all of our Undergraduate courses can now be studied with a placement year in industry, giving you more real-world experience to boost your career.
STUDY ABROAD Most of our courses include the option to study abroad for a year or a semester without adding extra time to your degree. We have links with partner institutions all around the world.