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How to co-operate successfully within the destination The Vienna example
Content the
hardware = my destination Vienna
the
software = the Vienna Convention Bureau
the
alliances = our success
Our hardware = Vienna
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Cultural metropolis The capital of Music
Congenial blend of imperial nostalgia & dynamic lifestyle
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Paradise for best moments in life
A world leading convention destination
Viennas position
in the heart of Central Europe
compact, clean, green, safe
stable economy, politically neutral
outstanding meeting infrastructure
no restrictions for citizens of any country of the world to enter Austria
no language barriers
Vienna one city - two airports
Vienna one city – two airports Vienna International Airport
19 kilometers from the city center served non-stop by 60 international airlines new “Terminal 3� since June 2012
M. R. Stefanik Airport in Bratislava distance to Vienna: only 64 kilometers = one hour traveling time direct connections by bus and train (hourly)
Network – CEE The
most tightly-knit network in the east
Network – Western Europe
Network – Middle East
Network – Long haul
3 Convention Centers
Austria Center Vienna
Messe Wien Exhibition and Congress Center
Hofburg Vienna
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Austria Center Vienna
Austria Center Vienna
Meetings for up to 17.000 delegates
17 meeting rooms for up to 4.200 delegates
4 exhibition halls, total gross exhibition space 22.000 m²
170 break-out rooms and offices
3 hotels (669 rooms) in walking distance
10 minutes from city center by subway
Plenary Hall-A
Hofburg Vienna
Hofburg Vienna
former Imperial Palace in the city center
35 meeting rooms for up to 1.300 delegates, total of 17.000 m² floor area
state-of-the-art technical conference facilities
over 4.000 hotel rooms in walking distance
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Messe Wien Exhibition & Congress Center
Messe Wien Exhibition & Congress Center
4 halls of total 55.000 m² exhibition & meeting space
1 conference center for up to 3.320 delegates
all on one level
2 hotels (494 rooms) in walking distance
10 minutes to the city center by subway
Messe Wien Exhibition & Congress Center Messe Wien Exhibition & Congress Center www.messecongress.at
Venue overview •
Messe Wien Exhibition & Congress Center www.messecongress.at
Messe Wien Exhibition & Congress Center www.messecongress.at
Messe Wien Exhibition & Congress Center www.messecongress.at
Messe Wien Exhibition & Congress Center www.messecongress.at
+ 3.000 rooms to be opened until 2012!
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Hotels in Vienna
Sleep well! 19 *****
3.827 rooms
158 ****
13.210 rooms
153 ***
7.186 rooms
70 **
2.376 rooms
9 summer hotels 409 hotels
965 rooms 27.564 rooms
News
News
Ritz Carlton (5 star superior) 207 rooms
Me by MeliĂ (4 star) 250 rooms, opens 2013
Palais Hansen Kempinski Vienna (5 star) 150 rooms, opens 2013
Four Seasons (5 star) 160 rooms, opens 2014?
Where to enjoy
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The software = CVB‘s
Vienna Convention Bureau Budget 2012 Total Budget 2,4 Mio â‚Ź
30 %
Staff
50,4 %
Marketing (advertising, trade fairs, workshops, study groups, individual site inspections etc.)
19,6 %
Travel cost, Internet etc.
Vienna Convention Bureau – Staff Development 1991
1 man
1992
+ 2 women
1993
+ 3 women
1995
+ 4 women
2000
+ 5 women
2004
+ 8 women
2005
+ 9 women
2008
+ 10 women
Mission Statement
We implement and execute all necessary activities to support and increase the meetings industry in Vienna (conferences, meetings, incentives)
Acquisition
Provide top service to clients
Lobbying for the local Meetings Industry
Statistics
We are the clients voice in the city
Vienna Convention Bureau What it needs:
Accessibility
Variety of Meeting Infrastructure
Hotelinfrastructure – hotels understanding the industry
Excellent public transport
A city which works
Meetings oriented service industry
A focussed Convention Bureau
Good reputation
Our success = Alliances
Alliances Austrian (our national airline) Hotels and PCOs Public Transport in the City City Hall
We make the destination work for you
special hotel agreement in Vienna congress ticket signage in the underground - for congress delegates reception at the City Hall free advertising material, pictures and films of Vienna free online congress calendar
With VCB
Without VCB
Vienna International Airport 1973 1982
2 million passangers 3 million passangers
1989 2004
5 million passangers 14,7 million passangers
2009 2012
18,1 million passangers „Terminal 3“ 24 million passangers
Austrian and VCB Austrian is part in of site-inspection Austrian is part in our destination promotion Austrian is part in every bid
VCB and Austrian Mutual benefit for the destination
free site inspection tickets sponsor of the VCB integrated in the destination approach to clients
Vienna – a leading meeting industry destination in the world Austrian is a major contributor to our success
Hotels and PCO‘s
Hotel agreement 75 hotels and 16 PCO‘s agree to the same rules and one contract stating how to handle hotel rooms for city-wide conventions in Vienna. Hotel room allotment Commission Deposit payment Rooming lists Cancellation policy Reduction of hotel rooms Valid for groups and individual reservations for congresses over 1.000 rooms
Transportation
Special Convention Ticket Unlimited use of the public transport network No photographs or special procedures necessary Price per ticket for 3 days: EUR 14.70 for every additional day EUR 2,-Congress badge can be used as ticket
City Hall
Welcome reception at the City Hall Non for profit organisations are allowed access to the City Hall for a Mayor’s reception. The City offers the rooms free of charge and take over 50% of the cost for beverages. Capacity for Cocktail reception up to 1.500 persons
Working tools www.vienna.convention.at www.vienna.info www.wien-bild.at Vienna Meeting Planner‘s Guide promotional films
Vienna on top!
Vienna on top!
International Meetings: Nr. 1 worldwide (ICCA 2005, 2006, 2007, 2008, 2009, 2010, 2011)
Quality of Living: Nr. 1 worldwide (Mercer Study 2009, 2010, 2011)
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Vienna Meetings Industry Report 2011
Overview Meetings Industry Vienna 2011
The Vienna Performance
Number
Persons
Overnights
1.018
328.787
1.097.782
national
380
114.813
149.997
international
638
213.974
974.785
2.133
146.511
314.351
996
43.585
48.084
1.137
102.926
266.267
3.151
475.298
1.412.133
Congresses
Corporate Events national international Total
The Vienna Performance
International Congresses by venues 2011 Venues
Number
%
Austria Center Vienna
32
Hofburg Vienna
27
Messe Wien Exhibition & Congress Center
16
Convention Centers
75
11,75
Universities
182
28,53
Hotels
122
19,12
City palais
52
8,15
Other
207
32,45
Total
638
100%
The Vienna Performance
International congresses PCO‘s and number of participants 2011
PCO`s Austropa Interconvention Mondial Congress Kuoni
Number of participants Delegates
(75 congresses / 11,76%) 28 19 6
Meetings
%
10 – 100
282
44,2
101 – 500
297
46,56
501 – 1000
36
5,64
1001 – 2000
11
1,72
2001 -
12
1,88
The Vienna Performance
International Congresses by subjects 2011
The VCB Performance
Value for the City
The VCB Performance
Economic Impact Meetings Industry in Vienna - 2011
contribution to the GDP
838,40 Mio €
tax income State
154,87 Mio €
tax income Vienna
jobs secured
28,18 Mio € 16.210
Studie 2009/10
Future Trends
The VCB Performance
Future Trends / Vienna Congress Survey 2010 - Conclusion The trend is towards shorter stays at congresses for both domestic and international congresses Vienna as a congress destination is increasingly moving into a leading position as the venue for major international medical congresses. (51% of delegates) Need of congresses centers with the capacity for largescale congresses and with state of-the-art equipment and services.
Future Trends / Vienna Congress Survey 2010 - Conclusion 95% CONTENT 90% important networking platform 94% 84% 73% 75%
accessibility to the congress destination attractice congress venue Internet at hotel and venues reasonable priced hotels (3+4 stars)
The VCB Performance
Studie 2009/10
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