What does Facebook engagement mean? Whether you want to measure the audience you actually reach through your posts or compare the ROI between social media campaigns, one of the most popular social media metrics out there is Facebook Engagement, which is easily accessible by using Facebook’s new page insights. But what does Facebook engagement mean? If your fans perform any actions on your page for example, like a post, click on a link or comment on your post it means they are engaging with your content.
Why Facebook engagement is more important even than the likes on your Facebook? If you have a business page with more than a million fans, but they’re not interacting with your brand, then your message isn’t getting across to your customers. The engagement rate paints a clearer picture of how effective your social marketing efforts are and it also helps define the success of your posts. Brands can track their Facebook page performance via the engagement they are getting and which type of content is engaging their fans the most (using Facebook insights). This will help them define a smart social media marketing strategy on Facebook. How to achieve up to 95% engagement on Facebook? Define your target audience One of the key ways you can make sure that your Facebook posts and Facebook marketing campaigns get the desired engagement is to first define your target audience online. You should identify your audience to see if they are either a business entity or a consumer. Both of
them have different characteristics and buying behaviors and so you need to factor in who you will be reaching. Know your audience interests It is important to post and share content that will resonate deeply with your audience’s interests. As a marketer, you should be skilled at engaging in conversations about hot and trending topics which would capture your audience’s attention. Ask Questions Social media is all about being “social” and not just promoting your products and services. You have to be a conversation starter and ask questions from your Facebook fans to spark a dialogue. It is probably one of the best methods to blend in with the people on Facebook. Choose the best time to post The timing of your posts on Facebook should be done right. It would be better to post during favorable hours, preferably after work or when people are winding up their work so that they are most likely to check for updates on their social media networks. Thus timing is an important factor which will help you optimize your post reach. Use photos to engage A picture is worth a thousand words. On Facebook, it really does wonders for your engagement rate. Photos are the primary type of content shared on Facebook and it is one of the favorite ways for brands to build engagement. This is because photos are more engaging as compared to status updates or posted links. So if your Facebook fan page has less than 1% engagement rate, you must try above tricks and tips to increase your Facebook engagement.