Top 10 reason Google consider content is king Content marketing is a technique for creating high quality, relevant content and distributing it to attract and engage a visibly defined set of audience. It’s not a new method in the world of web marketing, but right now has become indispensable than ever before.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Bill Gates Google recently revealed that it considers ‘content’ among its top 3 ranking factors for its search algorithm, and it’s the web content even more than the product that attracts the visitors. So, what makes content the ‘king’ in the kingdom digital marketing from the SEO outlook? Promotes and increases brand awareness: The consumers will have a better understanding of your company or product through a well well-defined content and it secures a position in your industry. Content is a vital part of SEO: a strong content along with the right SEO strategy can have a significant impact on the search engine ranking. Humanizes your brand and speaks directly to the customer: if a content is strong and useful the customer feels as though they are having a direct conversation with you. Encourages engagement: a website filled with engaging content leaves an impression on the user and encourages them to visit the multiple pages. Improves Sale and generates new leads: content serves as the best sales pitch, a wellcommunicated information leads to better results while targeting the ideal audience. It increases web traffic and has a higher conversation rate
Adds value to your product/services: it educates about the product, therefore, building a relationship between the brand and the customer. Cuts substantial marketing costs Retargeting: a high-quality content can convert a normal visitor into a buyer by showing them relevant information. It helps to stay top of your mind with your customer and instils trust: a customer who is regular with your content will more likely create a personal connection with your brand than to just view it as a website or business logo.