Zefiro
DESIGN PARTNERS CHANDANA RAVIPAKASH SREE LAASYA KOSOORI SNIGDHA GUNTUKA
LOCATION
Piazza Farinata degli Uberti, 29, 50053 Empoli FI
PREAMBLE • Zefiro is a mid to high end upholstery business owned by Bianca and her • • •
parents.The company has been in the upholstery business since nearly 35 years. The name “ZEFIRO” comes from the word “ZEPHYR” which is the wind which blows from the west. It is also considered to be a messenger of spring. Zefiro has has a large collection which includes brands like SAHCO, PIERRE FREY, LORO PIANA, HODSOEL MCKENZIE and ZIMMER & RHODE to name a few. They not only offer unique tailored products but they take up renovations as well. They also have wide selection of trimmings, wallpaper and exclusive wall coverings, antique and modern carpets also custom made, carpets, furnishings and accessories, sticks for the installation of the curtains.
SITE SURVEY •
two large display widows on either side of the main entry glass door. The windows are 1.2m in width
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The Name Zefiro is displayed on three flexboards hung on arches .
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The lighting is insufficient to illuminate the window when looked from outside.
OBSERVATIONS • • • •
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Shop is camouflaged within the side arches of the church losing its separate entity The shop name is on retractable polyethylene sheets giving it a very neglected look The horizontal placement of Zefiro could be merged with the architectural element “The arch” giving it a complete look The Name of the store Zefiro can be permanently embolden giving it a stronger appearance of the brand. Decorate the columns to focus attention
Existing Window Display -1
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This window displays wide range of products – Curtains, Upholstery , cushions , carpet, wallpapers and accessories. However a potential customer cannot grasp the full variety or brand of Zefiro. Glare Issue: There is constant glare as the inner illumination is insuffiecient inspite of the six ceiling halogen lights. Store visual proportions i.e w/l ratio is very small giving a negative illusion of a small space.
Existing Window Display -2
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This window displays more of the young generation coveted products of the finest quality and bright splashes of color- ceramics, bright upholstery, abstract wallpapers, poofs, cushions. Glare Issue here too- Inner illumination is insufficient Store visual proportions issue.
Inside Zefiro
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The ceiling is vaulted with exposed wire casing at the window display The inside comprises of three main departments – Curtains, Carpets and Wallpapers along with Drafting benches for fabric selection
DESIGN BRIEF DESIGN BRIEF • To study and understand the existing structure, its history, brand value of the store encompassing its range of products and variety of clients. • To design the window display of the store in the most visually capturing way.
CASE STUDY
INTRODUCTION •
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Hermes International S.A., Hermes of Paris, or simply Hermes is a French manufacturer established in 1837, today specializing in leather, luxury goods, and ready-to-wear. Founder: Thierry Hermès Founded: 1837, Paris, France CEO: Axel Dumas Headquarters: Paris, France •As of 2008, Hermès has 14 product divisions encompassing leather, scarves, ties, men's wear, women's fashion, perfume, watches, stationery, footwear, gloves, enamel, decorative arts, tableware, and jewelry. •Hermès sales are composed of about 30% leather goods, 15% clothes, 12% scarves, and 43% other wares. •The company licenses no products and keeps tight control over the design and manufacture of its vast inventory.
Core Values of Hermes •
The core values of Hermès DNA include craftsmanship, history , perfection and quality.
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Hermès promises a commitment to quality and refinement of each of its products, which is guaranteed by rejecting mass production, assembly lines, and mechanization and by relying on hand-made products only.
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The vision of this brand is to bring satisfaction to customers by providing them with the best quality materials and best craftsmanship with excellent creativity.
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The brand showcases this by sponsoring events such as horse competitions, and engages customers through storytelling, social media, experience stores and advertisements.
•Hermes has tried continuously to evolve presentations through the sensibility and differentiated strategy focusing on the flagship store window displays. •Hermes sets up different types of themes in order to show the window displays, and these themes have been developed by the methods of display presentation such as surrealistic, symbolic, mood, realistic, information etc.
•the display components such as the materials that can be easily accessible in everyday life, the object productions embody the tangible and intangible image, the nostalgia, bright colors , surrealistic component etc presentation of the themes that have been set according to each season. •The most frequently used development techniques applied in Hermes windows 'the descriptive narrative', and 'scene of dramatic contrast'. •It is evident that a majority of the primary colors to make up Hermes window displays variations of red-orange and white color.
…Making waves
living in the city, there is a tendency to forget the reality of the everyday blessings forthcoming from nature,’ daëron says. ‘resources both precious and finite in their essence, in fact, integrally support the fabric of our lives.’
…Making waves • • •
Location – Hermes Store, Tokyo Concept – Dynamic and colourful
landscape of droplets referencing the movement and form of water Principle of Design – Asymmetrical Balance Emphasis Repetition
Focal Point
Focal Point
…Blood installation LONDON 2013 • Hermes support temporary installation arts in stores in order to emphasize its creativity and to keep the brand DNA dynamic, such as the Bloody Installation in 2013 in which the windows represented homage to Hermès craftsmen
…HERMES FIRENZE • Usage of miniature models to focus on small objects. • Asymmetric Balance
Dynamism
FOCUS
FRONT ELEVATION
BUTTERFLY FLAP MECHANISM DC Motor Speed control Circuit
LIGHTING