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EVENT PROGRAM
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COBIAN MEDIA PRESENTS:
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CREATE, DESIGN & EXECUTE YOUR IDEA!
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Welcome to our first H3 Tech Conference!
Table of Contents
The H3 team is honored and exited to welcome you to our first H3 Tech Conference. As you know our economy is facing many challenges, but with challenges, opportunities arises. We will be addressing these opportunities during the following two days. You will also have the chance to meet like-minded people who want to be inspired, learn, and connect with other peers and make a difference.
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DAY 1 | Agenda
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DAY 2 | Agenda
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Hacker Track
The H3 Tech Conference conference has two purposes: we want to encourage people to develop an innovation-based startup mindset, and to create successful collisions between engineers, designers and people with business skills in order to create new enterprises. Because of this, collaboration and networking will be at center stage during the conference. We at H3, are committed to unite people with different backgrounds, but with a common purpose of creating great things. For this, we’ve put together a lineup of speakers that will inspire you with their stories and their knowledge. You will have the opportunity to learn from successful entrepreneurs that run million dollar companies, investors and great academics from the Massachusetts Institute of Technology (MIT) and Stanford University. Check out our agenda!
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Hipster Track
8
Hustler Track
10 Sessions 22
Sponsors Listing
23 Partners
As any startup, we are building this conference based on feedback from people like you. We will love to hear you comments, complaints and suggestions for future events. For us, your enjoyment is a priority and our staff will be there to help you with anything you need. So please stop and tell us you feedback good or bad. We’d love to hear it! Thank you again for joining H3 and we hope you leave the conference inspired and ready to create, build and sell your startup. Wish you the best, Carlos R. Cobián Founder Cobian Media & H3 Tech Conference
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Day 1 | Friday, November 21, 2014 11:00 AM
Registration
1:00 PM
Opening Remarks
1:50 PM
Disciplined Entrepreneurship and The 24 Steps
2:35 PM
How to turn social problems into entrepreneurial opportunities
3:30 PM
How to Start Up with No Code Design as a branding strategy When to DevOps and When to Just Dev
4:25 PM
Dream Big: How to go from Vision to Action
5:10 PM
Networking Break
5:40 PM
How to Internationalize your Tech-Startup (Panel discussions)
6:25 PM
Closing Remarks
6:40 PM
H3 Match Up: Panel Discussion with the Hacker, Hipster and Hustler
7:10 PM
H3 Meet Market & Speed Dating, Networking Cocktail and Live Performance by Zboys
Hacker Track
Hipster Track
Hustler Track
Keynote
CADA COMUNIDAD ES UN ESPACIO
PARA CONSTRUIR UN MEJOR PAĂ?S. 4
Day 2 | Saturday, November 22, 2014 8:00 AM
Registration
8:30 AM
The Time is Now!
9:40 AM
The Power of Incubators & Accelerators PR Tech & Startup Study
10:15 AM
Networking Break
10:35 AM
Tech Patents: The myths, realities and best practices Minimum Viable User Experience How to Fund a Tech-Startup (Panel discussions)
11:15 AM
An Inside look at the tech behind Acompli Tales from the Crypt. Big Design Failures What type of Entity is right for you?
12:00 PM
Networking Lunch and Startup Showcase
1:00 PM
Design for mobile devices: Challenges and Best Practices Best Practices and tools for Design Thinking Founder’s Equity Dilemmas
1:45 PM
Hack Pricing by Crowdtesting: How to price your product Beyond Pretty: Creating Better Products with Measurable Design The Importance of Creating a Great Startup Culture
2:40 PM
Creating Markets While Creating Products
3:30 PM
Networking Break
4:00 PM
Kickstart the Hacker in you Design takes over (Panel discussions) How to launch your Startup: Growth Hacking from the experts
4:45PM
How to avoid startup failure by maximizing resources, time and money Design Driven Culture The Startup Power
5:05 PM
NFC, ApplePay and the contactless future Design as a Leadership Model: From CEO to DEO Is your business smarter than a 3rd grader?
5:35 PM
The first million in revenue is always the hardest
6:15 PM
Startup Awards & Closing Remarks
6:35 PM
Happy Hour & H3Tech Conference Collision: Musical Appearances by Zboys and Los Stations
9:35 PM
Networking Cocktail and Special Appereances by Zboys & Los Chinchilos del Caribe
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“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.” Warren G. Tracy
Hacker Track Friday, November 21 3:30pm
When to DevOps and When to Just Dev
San Cristóbal E
Speaker: Yamil Asusta
Saturday, November 22 10:35am
San Cristóbal E
Tech Patents: The myths, realities and best practices Speaker: Eugenio Torres-Oyola 11:15am
An Inside look at the tech behind Acompli
San Cristóbal E
Speaker: Javier Soltero 1:00pm
Design for mobile devices: Challenges and Best Practices
San Cristóbal E
Speaker: Norman Ortiz 1:45pm
Hack Pricing by Crowdtesting: How to price your product
San Cristóbal E
Speaker: Justin Wilcox 4:00pm
Kickstart the Hacker in you
San Cristóbal E
Speakers: David Bartolomei & Jesús Luzon 4:45pm
Bold Talks: How to avoid startup failure by maximizing resources, time and money
San Cristóbal E
Speaker: Luis O. Pérez 5:45pm
Bold Talks: NFC, ApplePay and the contactless future Speaker: Aldo Briano
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San Cristóbal E
“The way to get started is to quit talking and begin doing.” Walt Disney
Hipster Track Friday, November 21 3:30pm
Design as a branding strategy
San Cristóbal A
Speakers: Miguel Miranda Montes & Celina Nogueras
Saturday, November 22 10:35am
Minimum Viable User Experience
San Cristóbal A
Speaker: Grace Ng 11:15am
San Cristóbal A
Tales from the Crypt. Big Design Failures
Speakers: Rachid Molinari, Carolina Cestero, Melvin Espinal & Rafael Lebrón 1:00pm
San Cristóbal A
Best Practices and tools for Design Thinking Speaker: Dana Montenegro 1:45pm
Beyond Pretty: Creating Better Products with Measurable Design
San Cristóbal A
Speaker: Melissa Perri 4:00pm
Design takes over (Panel)
San Cristóbal A
Speakers: Juan Pablo Gutiérrez & Celina Nogueras Moderator: Dyanis De Jesus 4:45pm
Bold Talks: Design Driven Culture
San Cristóbal A
Speake: Dana Montenegro 5:05pm
Design as a Leadership Model: From CEO to DEO
San Cristóbal A
Speaker: Dyanis De Jesus
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“If you’re not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman
Hustler Track Friday, November 21 3:30pm
How to Start Up with No Code
San Gerónimo Ballroom
Speaker: Grace Ng
Saturday, November 22 10:35am
How to Fund a Tech-Startup (Panel Discussion)
San Gerónimo Ballroom
Speaker: G. Antonio Sosa-Pascual, Ángel L. Pérez, Randy Thomson, Guifre Tort & Joshua Siegel 11:15am
What Type of Entity Is Right For You?
San Gerónimo Ballroom
Speakers: María Fernanda Levis, Fernando Rovira 1:00pm
San Gerónimo Ballroom
Founder’s Equity Dilemmas Speaker: Fernando Rovira 1:45pm
The Importance of Creating a Great Startup Culture
San Gerónimo Ballroom
Speaker: Macarena Gil 4:00pm
How to launch your Startup: Growth Hacking from the experts
San Gerónimo Ballroom
Speaker: Carlos R. Cobián & Amaury Blondet 4:45pm
Bold Talks: The Startup Power
San Gerónimo Ballroom
Speaker: Marcos Polanco 5:05pm
Bold Talks: Is your business smarter than a 3rd grader? Speaker: Kendall Quiñones
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San Gerónimo Ballroom
www.cobianmedia.com @cobianmedia CobianMedia
Sessions
Disciplined Entrepreneurship and The 24 Steps Nov 21 | 1:50pm - 2:35pm
by: Bill Aulet Bill compares entrepreneurs with pirates. They are risk takers; passion driven; they distinguish themselves by the gut and enthusiasm they possess. Nevertheless, these attributes can also be detrimental for their entrepreneurial project if not managed properly. In his now words “Entrepreneurs must have the spirit of a pirate and the execution of a Navy Seal”. In this Keynote Speech, Bill talks about the importance of the discipline of great execution and the 24-steps that can guide entrepreneurs to the successful launch their startup venture.
How to turn social problems into entrepreneurial opportunities Nov 21 | 2:35pm - 3:00pm
by: Henrik Scheel Henrik will introduce us to the true power of entrepreneurship and how we can unleash it to solve some of the biggest problems in today’s society. After having worked with thousands of young entrepreneurs around the world Henrik has discovered a set of best practices to effectively transform big social problems into new startup opportunities. There will never be a better time than now - so here is how to get started building your high impact startup!
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“When you innovate, you’ve got to be prepared for everyone telling you you’re nuts.” Larry Ellison
Sessions How to Start Up with No Code Nov 21 | 3:30pm - 4:15pm | Hustler Track
by: Grace NG Learn the techniques to start your business and get paying customers without writing a line of code. Find out the most common mistakes entrepreneurs make when using these techniques and how you can avoid them. By the end of this session, you will have the superpowers to quickly turn any idea you have into a reality
Design as a branding strategy Nov 21 | 3:30pm - 4:15pm | Hipster Track
by: Celina Nogueras & Miguel Miranda Branding is more than a sleek logo and design is more than a nice website. We will present Muuaaa 5 Points Manifesto for every entrepreneur on how to grow a brand using design as innovation strategy
When to DevOps and When to Just Dev Nov 21 | 3:30pm - 4:15pm | Hacker Track
by: Yamil Asusta Young startups normally start out by focusing on product, often forgetting that the product will need to be deployed, maintained and scaled. In many cases this may be the right choice. In other situations you’re setting yourself up for a rough future. This talk identifies the situations where startups need to focus attention on DevOps and the times when they just need to Dev.
Dream Big: How to go from Vision to Action Nov 21 | 4:25pm - 5:10pm
by: Hiram Pérez In this talk Hiram shares Rocket’s exciting entrepreneurial journey. He describes how what started as simple idea in graduate school has gone on to become one of the largest and most successful providers of educational services in the United States. He also discusses how its different businesses were conceived, the challenges they have faced and how they have been surmounted. He ends his talk by sharing some of the lessons they learned along the way and how they are being applied to their new international ventures.
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Sessions
How to Internationalize your Tech-Startup (Panel Discussion) Nov 21 | 5:40pm - 6:25pm
by: Carlos Cobián (Moderator), Tim Holley, David Melchor & Gabriel Hernández If you want your business to grow and remain competitive you have to expand internationally. Nowadays businesses need to find ways to tap into the global market. In this panel the speakers will share their strategies, experiences and benefits of internationalizing your business
H3 Match Up Nov 21 | 6:40pm - 7:10pm
by: Dana Montenegro (Moderator) & Rainier Pumpido, Imanol Aranzadi & Dyanis De Jesús Panel Discussion with a Hacker, a Hipster, a Hustler
El mensaje correcto, en el lugar y momento correcto para enamorar a tu consumidor.
www.strategicminds-pr.com StrategicMindsPuertoRico info@yourstrategicmind.com
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“Innovation distinguishes between a leader and a follower.” Steve Jobs
Sessions
The Time is Now! Nov 22 | 9:00am - 9:30am
by: Carlos Cobián There is a famous saying “In every crisis, there is an opportunity”. This Keynote Presentation talks about the opportunities that the new generation of entrepreneurs have at a glance to develop new business ventures. Carlos Cobián shares his entrepreneurial story and promotes innovation driven enterprises (IDE) to improve the economic development of Puerto Rico. His speech will explain why is now the best time to become an entrepreneur.
The Power of Incubators and Accelerators (Panel Discussion) Nov 22 | 9:40am - 10:15am
by: Sofia Stolberg (Moderator), Laura Cantero, Ramphis J. Castro, Nerma Albertorio & Nelson Perea Many entrepreneurs struggle starting their startup projects. They might have an idea but don’t know how to start. The lack of experience, resources such as experienced mentors make harder. In this session our panelist present the various initiatives or programs available locally for people who which to start their own business project.
PR Tech & Startup Study Nov 22 | 9:40am - 10:15am
by: Yamille Morales & Jose Villamil For the first time a study has been conducted to identify and analyze the tech and startup ecosystem on Puerto Rico. This study will show the progress of this industry and how vibrant it is.
How to Fund a Tech-Startup (Panel Discussion) Nov 21 | 10:35am - 11:15am | Hacker Track
by: Antonio Sosa Pascual (Moderator), Ángel L. Pérez, Randy Thompson, Joshua B. Siegel, & Guifre Tort This panel shares the different alternatives to raise capital for your startup project. There are currently different alternatives to fund yout business venture. From crowd-funding, seed, and angel capital to venture capital. They will share what is needed, the necessary steps and the some of the secrets investors don’t necessarily want you to know. This panel will guide you in the right direction towards funding your startup.
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Sessions
Minimum Viable User Experience
Nov 22 | 10:35am - 11:15am | Hipster Track
by: Grace NG Traditional User Experience has been based on stacks of deliverables that take too long to produce and test with customers. Learn about the simple UX “hack” that will produce better results based on data and customer interaction.
Tech Patents: The myths, realities and best practices Nov 22 | 10:35am - 11:15am | Hacker Track
by: Eugenio Torres-Oyola Many inventors struggle with registering and getting patents for their inventions. There are lots of myths and wrongful information about how it’s done. Come and learn from the experts on how to work with your tech patent in order to successfully launch your business.
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“We should be focusing on building the things that don’t exist.” Larry Page
Sessions
What type of Entity is right for you?
Nov 22 | 11:15am - 12:00pm | Hustler Track
by: Fernando Rovira & Maria Fernanda Levis In this presentation, our speakers will delve into business organization alternatives and the major considerations entrepreneurs evaluate when determining which legal entity to choose to undertake its business venture such as limitation of liability, formalities and taxation. Special emphasis will be given to the pros and cons of the corporation versus the limited liability company as entitles of choice.
Tales from the Crypt: Big Design Failures Nov 22 | 11:15am - 12:00pm | Hipster Track
by: Rachid Molinary (Moderator), Melvin Espinal, Carolina Cestero, Rafael Lebrón Anthony Robins once said: “There is no such thing as failure. There are only results”. Differently from the “usual” talks, this panel shares big design failures to learn from.
An inside look at look at the tech behind Acompli Nov 22 | 11:15am - 12:00pm | Hacker Track
by: Javier Soltero After selling his company to VM Ware, becoming its CTO and finishing his contract Javier decided to take some time off. During a prolong vacation he came up with the idea of building a solution to improve mobile email. In this talk he shares the tech side of how he build Acompli.
Founder’s Equity Dilemmas
Nov 22 | 1:00pm - 1:45pm | Hustler Track
by: Fernando Rovira This talk will present the basic concerns that any aspiring entrepreneur must analyze when undertaking a new business venture. These include, when to start the business venture, whether to have a co-founder, equity distribution amount founders and key employees, control and dilution, and minority rights, among others. Finally the presentation provides legal guidance on how to structure the business venture as a result of the answers each individual entrepreneur has to these basic items.
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Sessions
Best Practices and tools for Design Thinking Nov 22 | 1:00pm - 1:45pm | Hipster Track
by: Dana Montenegro Design thinking augments, complements and amplifies UX and helps startups not only make that critical consumer/product connection but find and deliver on new needs and opportunities. From customer journeys to one-on-one interviews, over the shoulder observation and storyboards, unpack sessions and co-creations design thinking bring tools, direction and best practices to the fast growing, bold and disruptive startup.
Design for mobile devices: Challenges and Best Practices Nov 22 | 1:00pm - 1:45pm | Hacker Track
by: Norman Ortiz To build apps that will eventually reach out to many users, developers must deal with many different operating systems, SDKs, development tools, screen sizes and form factors, as well as a technology landscape that is still in a constant state of flux. And if that were not enough, there are also several different ways to build mobile apps that development teams must sort through before beginning any new mobile effort. There are three primary approaches to building mobile apps today: Web, Hybrid, and Native. This workshop aims to explain the primary differences between these approaches and to provide the design challenges and best practices that are present when building a mobile app
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“It always seems impossible until it’s done.” Mandela
Sessions
The Importance of Czareating a Great Startup Culture Nov 22 | 1:45pm - 2:30pm | Hustler Track
by: Macarena Gil Your corporate culture is your brand. Nowadays entrepreneurs and big corporations rely on building great corporate cultures to guide their companies in the right direction. In order to hire and retain great talent companies must build a solid foundation based in its purpose and values as guiding principles. In this talk you will learn the importance and how to build a great corporate culture.
Beyond Pretty: Creating Better Products with Measurable Design Nov 22 | 1:45pm - 2:30pm | Hipster Track
by: Melissa Perri Good products are not only pretty, they’re also useable. With the large amount of competition in the market today, user experience is more important than ever. So how do we create products our customers respond to and enjoy? Measurable Design can provide you with insights into customer behavior so that you can create products that users want.
Hack Pricing by Crowdtesting
Nov 22 | 1:45pm - 2:30pm | Hacker Track
by: Justin Wilcox One of the biggest challenges entrepreneurs face is how much to charge for its products or services. In this talk Justin Wilcox shows how to hack pricing by making small and rapid customer tests.
Creating Markets While Creating Products Nov 22 | 2:40pm - 3:30pm
by: Donna Novitsky Building a product can be challenging but there is even more magic in creating markets. Donna will share her insights gleaned from working in 19 different US venture-backed start-ups. Her keynote will focus on how you breathe life into your first products as a start-up, and how that differs from what you might have done working for established companies. She will provide useful go-to-market strategy and tactics you can implement right away.
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Sessions
How to launch your Startup: Growth Hacking from the experts Nov 22 | 4:00pm - 4:45pm | Hustler Track
by: Carlos Cobián & Amaury Blondet After many nights and days of no sleep, finally its time to launch your startup project. Resources are tight and you need to be creative to attract users, investors and the press. In this track you will learn how “hack” marketing and public relations to get the exposure you need to grow.
Design takes over (Panel Discussion) Nov 22 | 4:00pm - 4:45pm | Hipster Track
by: Dyanis de Jesús (Moderator), Juan Pablo Gutierrez & Celina Nogueras This panel discusses how design has become a catalyst in the transformation of their industries, communities and creation of new business ventures.
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“Winners never quit and quitters never win.” Vince Lombardi
Sessions
Kickstart the Hacker in you
Nov 22 | 4:00pm - 4:45pm | Hacker Track
by: David Bartolomei & Jesús Luzón Software dominates the way we do everything in our fast paced Information Age. Traditional Computer Science degrees are becoming obsolete. Speed, experience, and flexibility are proving to be skills best cultivated outside the classroom. As such, hackers are the builders, movers, and creators of today.This talk will cover: 1. Being a hacker. 2. Why being a hacker is relevant 3. How anyone can immerse into a hacker culture 4. How to adopt the hacker mindset.
Bold Talks: The Startup Power
Nov 22 | 4:45pm - 5:05pm | Hustler Track
by: Marcos Polanco Breakout startup success is actually rooted in realizing your deepest personal vision, not in pursuing moneymaking “opportunities.” We will discover how the best ideas are the worst ideas and what Noah can teach us about winning in the market.
Bold Talks: Design Driven
Nov 22 | 4:45pm - 5:05pm | Hipster Track
by: Dana Montenegro What drives your startup? What’s in the DNA of your culture? More and more companies of scale channel their inner designers to find a common language that allows for creativity, risk taking, surprise and customer centric focus. From bold rule breakers like Red Bull and Virgin to playful brands like Lego and even legacy giants like P&G design thinking and a mindset of human centricity are driving not only new products, services and business models but a way of working, thinking and competing.
Bold Talks: How to avoid startup failure by maximizing resources, time and money Nov 22 | 4:45pm - 5:05pm | Hacker Track
by: Luis O. Pérez Corporate Culture and Governance are subjects that are rarely mentioned when setting up a startup or managing a department yet are key concepts for the development of standards, metrics and controls that will help you build a startup in less time and with less risks and costs. In this training we will define key concepts, review case studies and provide some tools and highlights of study material to pursue in order to successfully integrate structure and procedures into your startup or department.
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“Everyone has an idea. But it’s really about executing the idea and attracting other people to help you work on the idea.” – Jack Dorsey
Sessions
Bold Talks: Is your business smarter than a 3rd grader? Nov 22 | 5:05pm - 5:25pm | Hustler Track
by: Kendall Quiñones We expect startups and businesses to inherit the drive and motivations of its founders and team, but we forget a fundamental truths about entrepreneurship; much like parenthood, it’s a never-ending responsibility, it’s an empowering life goal, and it’s the best thing that will ever happened to you. However, what about the baby? How much is your startup dependent, or symbiotic, of you? When do you give it dating advice? Is startup puberty as bad as it sounds? Are good ‘startup grades’ more important than finding it’s true purpose? Is your business smarter than you think, or even trying to teach you something? Overprotective leaders shun their startups, but great entrepreneurs take their businesses and their stakeholders all the way to the altar!
Bold Talks: Design as a Leadership Model: From CEO to DEO Nov 22 | 5:05pm - 5:25pm | Hipster Track
by: Dyanis de Jesús We are living in a world of change and opportunity - in the U.S. alone over six million start-ups are launched annually. So how do we prepare for this world? Perhaps if you are a “creative” you are prepared for the challenge at hand better than you think. This talk defies the concept of creativity and business as two separate disciplines and explores their intersection through design as a new leadership model where business acumen and creative ability come together to drive innovation and change.
Bold Talks: NFC, ApplePay and the contactless future Nov 22 | 5:05pm - 5:25pm | Hacker Track
by: Aldo Briano The age of digital wallets and mobile payments is amongst us. Availability of Near Field Communication (NFC) on mobile phones presents an exciting opportunity for app developers and startups. ApplePay is a monumental statement on the future of payments and the way we will interact with the world around us. During this session, we will go in-depth NFC by exploring mobile payments as well as non-payment applications of this contactless technology. You will learn how to integrate NFC and develop your own contactless applications.
The first million in revenues is always the hardest Nov 22 | 5:35pm - 6:15pm
by: Javier Soltero Many founders struggle to pass the 1 million dollar revenue mark. There is a myth that after you conquer this milestone the rest is history. Javier shares his struggles, challenges and success in a very personal way.
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