Labellamafia Mag

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NEW COLLECTION . 17



N E W C O L L E C T I O N . 17

With each new season, Labellamafia reinvents itself and surprises everyone with its unique creations. Always giving priority to quality, design, and innovation of its products, the collections are a creative and original breath amid a sea of monotony.

For this new season, the brand delved into its own history and combined the big hits that have marked its history with the latest international trends. Made with high quality materials and anatomical modeling, the clothes provide freedom to movement and life to functional pieces that adapt to the most diverse environments and everyday needs.






TREND

With less and less distinction between collections throughout the year, features that stand out in a particular time earn more places in the following seasons. One example is the resin effect. Responsible for creating a sophisticated look to winter productions, the glossy finish famous for its resemblance to

The glossy effect appears to create the perfect contrast with the colors of the season.

RESIN leather emerges as a strong trend in Spring / Summer 2017. With a sexy appeal, the resinated style has a strong showing in dresses, skirts, and blouses making the warm summer nights even more hot!

Count on pieces that exemplify the body when the destination is the dance floor.


In more formal occasions invest in pieces that provide more coverage.

In beachwear the resinated effect creates the most stylish swim suits, ideal for those who enjoy pool parties.


TREND

MILITARY The camouflage print gains new shades that go far beyond the green.

The military style, an absolute success in winter 2016, is still going strong in the hottest season of the year. For Spring / Summer 2017 military prints gain lighter variations to accompany the high temperatures of the season. The famous camo print remains a flagship of this look and is responsible for coloring

the upper and lower parts. The color palette, however, is in charge of giving a touch of summer in this trend. Shades like pink, blue and orange accents appear to contrast with the classic shades of green.

GYM TIME For those who are a fan of this trend, you can bet without fear in camo print during training. Being an upbeat and inspirational environment, the gym allows you to be extreme and maybe even risk a total camouflaged look.


DAY BY DAY When composing your look from day to day, also consider the occasion in question. A good guideline is to balance a fashion print with a monochromatic piece.

THE NEW MILITARY Big news with this contemporary style of camo - colorful contrast! With this unique diversity in color scheme, this new look is ideal for those who dare to be bold!


TREND

HOLOGRAPHIC Also known as iridescent color, the metallic effect gives a technological nuance for the summer collection.

For the modern women, the tip is to opt for whole pieces like dresses, skirts and shorts, always combined with a neutral piece to break the light that the parts produce.


Responsible for creating a cool and modern visual appearance to our daytime and nighttime looks, the holographic treatment that gives depth to the shiny metallic fabric and creates 3D look on the surface, is one of the main trends of the season. The prismatic glossy prints paint a futuristic air to the pieces, which can be found on both apparel and accessories.

For those who want to get used to the idea, the suggestion is to start with accessories, shoes, and sandals are great options for beginners and give a subtle charm to the compositions.


TREND

UNFINISHED The deliberate imperfection is one of the main trends in finishes.

Patch applications, for making bars and visible seams merge with the other trends of the season and create a look full of attitude.


With rustic air, the unfinished style features clothes rich in detail with a stripped-down and unpretentious look. What most characterizes this style are references to life in the field, such as the texture, the more natural forms with delicate finish, with a touch of distressed.


THE

SUMMER

PRINTS The mixture of urban with natural is the kick start for prints full of originality.

Guided by creativity and exclusivity, the prints have always been a big difference in the collections that Labellamafia offers. With unique features, innovative design and created with high quality, our prints are renewed each season to be featured in the wardrobe and the lives of all #HardcoreLadies. For this season, the brand aligns their greatest successes with major international trends and features a mix of fitness and streetwear pieces with the season’s offering.



PRINTS

SKULLS


This season, the print gets new influences and presents an ambiguous visual contrast to the attitude of the skulls with the delicacy of pink and lighter hues.


PRINTS

GRAFFITI

The artistic expressions of great urban centers are responsible for influencing a number of pieces that look like they were individually graffitied.


The main element that highlights this trend is the print. Strong words and impact phrases are stamped strategically and give the impression they were scrawled by hand.


PRINTS

TROPICAL Inspired by the exuberance of the fauna and flora of the great tropical forests - prints of flowers, fruits, leaves and exotic birds come together to bring more color and life to a vibrant mix of apparel and accessories.


TREND ALERT: ANIMAL PRINT



SEASON’S

COLORS More neutral tones are the basis for the prints of the collection.

Amid the explosion of super colorful prints of this season, classic colors like a Black & White duo and gray mixture come to take a breather and add a more sophisticated touch and balance the fitness and streetwear collections.


COLORS

&

BLACK WHITE Synonymous with contemporary and elegance, the duo B&W comes through in horizontal stripes, geometric shapes and overall monochromatic looks with details in the opposite color.



COLORS

GREY

MERGE


With a good sport impression and cool look, the gray merge comes together with anatomical tailoring and features a mix of pieces that reinforce the combination of sport with causal fashion.





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