L'ORÉAL - Color Chart DiaRichesse & DiaLight

color chart

100% ME. 100% BETTER.

L’ORÉAL PROFESSIONNEL DEMI-PERMANENT INNOVATION

2 complementary haircolor lines that provide maximum flexibility, creativity and freedom.

Our 1st acid demi-permanent haircolor without ammonia •C olor personalization and correction made easy, quick and predictable •L uminous tones, vinyl shine, exceptionally even color • I deal for colored or sensitized hair

Our RICH demi-permanent ADVANCED ALKALINE TECHNOLOGY without ammonia • Coverage up to 70% white hair • Rich and deep reflects. Exceptional softness.

• Ideal for natural or colored hair

The DIA color collection also provides 8 gorgeous services to provide clients a new, exciting way to Experience color and engage with stylists.

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HOW TO PLEASE 100% OF YOUR CLIENTS services to customize and correct existing haircolor

PHOTO GLOSS

Give a shiny flash to dull hair • For brilliant shine, mix Clear shade (1/2 tube) + target shade (1/2 tube) + 2.6 oz of Diactivateur 6-vol.

• Development time: up to 20 min.

SHAPE & COLOR REFRESH THE COLOR AND ADD SHINE THE DAY OF A PERM, SMOOTHING, OR STRAIGHTENING SERVICE* • After the perm or straightening service, rinse & towel-dry • Apply target shade (1 tube) + 2.6 oz of Diactivateur 6-vol.

• Development time: 10 min.

TONE my HIGHLIGHTS

COLOR WAKE UP

Tone WITHOUT lightening the NATURAL BASE

REFRESH THE COLOR WITH SHINY AND LUMINOUS REFLECT BETWEEN 2 SERVICES

• On pre-lightened hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 6- or 9-vol.

• Development time: 2 to 10 min.

• Apply target shade (1 tube) + 2.6 oz of Diactivateur 6- or 9-vol.

• Development time: 20 min.

• Recommended for a color refresher (permanent haircolor re-growth, DIA on mid-lengths/ends)

REFLECT ADDICT

CORRECT WARM REFLECTS • On dry hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 6- or 9-vol.

• Development time: 20 min.

* Wait 15 days after a perm, smoothing, or straightening service before applying the color with the 15-vol. Diactivateur (4, 5%). Wait 15 days after a sodium hydroxide, guanidine, or a calcium relaxer to apply DIA, for every Diactivateur 6, 9, and 15-vol.

services to enhance natural hair color

REFLECTS REVEALED add tone and shine to the natural hair color • On dry hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 6-, 9-, or 15-vol.

• Development time: 20 min.

BACK TO ME DARKEN TO NATURAL BASE • On dry hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 9-vol.

• Development time: 20 min.

GREY INCOGNITO COVER 1st GREYS • Up to 30% white hair: apply target shade (1 tube)+ 2.6 oz of Diactivateur 9-vol.

• Between 30%-70% of white hair: mix target shade (1/2 tube) + same level natural shade (1/2 tube)+ 2.6 oz of Diactivateur 15-vol.

• Development time: 20 min.

Diactivateur Options: - To cover up to 30% white hair: use 9-vol.

- To cover 30%-70% white hair: use 15-vol.

NEW 2.10 2BBB

blue onyx

NEW 6.12 6bv

sweet molasses

4.15 4BRv

chocolate

6.13 6BG

walnut

NEW 5.12 5BV

blueberry chestnut

5.13 5BG

cool chestnut

5.15 5BRv

Cool Browns 5.25 5VRv

cappuccino

iced chestnut

NEW 5.52 5RvV

raspberry truffle

NEW 6.02 6nv

glazed pecans

NEW 6.23 6VG

hazelnut honey

NATURALS 1 1N

CLEAR

black

NEW 1.00 1NN

NEW 3.00 3NN

deepest black

3 3N

darkest brown

NEW 4.01 4NB

deep darkest brown

iced espresso

5.32 5GV

NEW 5.35 5GRv

4 4N

dark brown

NEW 6.01 6NB

smoked almond

5 5N

6 6N

brown

light brown

7 7N

dark blonde

8 8N

blonde

NEW 7.01 7NB

natural cool blonde

WARM BROWNS 5.31 5GB

praline

cafĂŠ

warm chestnut

6.34 6GC

honey chestnut

NEW 6.53 6RvG

6.35 6GRv

maple

candied walnut

BLONDES NEW 7.13 7BG

Satin Blonde

8.31 8GB

golden beige

NEW 7.23 7VG

Toffee Cream

NEW 7.24 7VC

7.30 7GGG

5.54 5RvC

NEW 6.40 6ccc

Pearly Butterscotch

gold

7.31 7GB

almond

NEW 7.32 7GV

Biscotti

NEW 8.02 8NV

lavender sugar

NEW 9.31 9GB

vanilla

REDS 4.20 4VVV

iridescent burgundy (DM5)

4.62 4RV

amarYLlis (DM5)

intense mahogany

copper

(RUBILANE™)

COOL BROWNS 4.15 4BRv

5.52 5rvv

6.13 6bg

4 4N

NEW 5 5N

9.13 9bg

NATURALS Clear

6 6N

NEW 7 7N

8 8N

WARM BROWNS 5.31 5gb

6.34 6gc

7.31 7gb

8.34 8gc

GOLDS 6.3 6G

8.3 8g

9.3 9g

REDS 4.20 4vVV

4.65 4RRv

5.66 5rr

7.43 7cg

(DM5)

(RUBILANE™/DM5)

(RUBILANE™)

MILKSHAKES 9.01 9NB

9.02 9nv

9.03 9ng

NEW 10.12 10BV

NEW 10.13 10BG

2.6

LAW OF COLOR level 10

very lt. blonde

9

tone N

natural

TIPS

B

light blonde

blue .1

8

blonde

V

violet .2

• Apply permanent color (INOA, Majirel, Luocolor)

7

G

• Apply the matching DIALight shade on the faded mid-lengths and ends 20 minutes before the end of the development time.

dark blonde

6

light brown

5

Color refreshing technique

EXAMPLE:

gold .3

6GV 6.32

C

copper .4

Rv

brown

red-violet .5

4

R

dark brown

red .6

3

Gr

darkest brown

level of color

•D iactivateur Options: - Minimum fading: warm-lighter target shade, use the 6-vol - Moderate fading: warm target shade same level, use the 6-vol - Maximum: warm target shade same level, use with 9-vol • Carefully emulsify, rinse thoroughly and shampoo twice at the end of the development time

primary tone of color

green .7

secondary tone of color

2

brownish black

1

black

technology BEFORE COLOR

BEFORE COLOR

• Faded color-treated or sensitized hair fiber • The alkaline agent is neutralized during mixing

• Natural or color-treated hair

DURING COLOR

DURING COLOR

• The hair fiber swells slightly due to a water-based environment with an acidic pH • Colorants

penetrate and bond themselves inside the hair fiber • The colorants develop in harmony to the hair’s natural tones

•C olorants penetrate and bond themselves inside the hair fiber • The colorants develop in harmony with the Diactivateur used

AFTER COLOR

AFTER COLOR

•H air cuticle is closed and the hair fiber benefits from a resurfacing effect • Hair reveals a vinyl-like shine and a luminous tone • Intense haircare-like result

•H air cuticle is closed • Ultra-shiny hair, colored with a rich and deep shade • Result intensity varies according to the Diactivateur chosen • Visible tones, even on dark bases • Exceptional softness

Acid gel-crÈME demi-permanent color

CrÈME demi-permanent color

The technical tool for colored/sensitized hair

The recruitment weapon for natural hair

• Zero lift

• Deep and rich reflects

• Vinyl shine

• Exceptional softness

• Intense care

• Coverage up to 70% of white hair • Ammonia-free

PREPARATION • Measure 2.6 oz. of 6-vol. Diactivateur (1.8%), 9-vol. (2.7%) or 15-vol. (4.5%), depending on the desired intensity of the result.

• Add 1 tube (1.7 oz.) of Dialight or diarichesse haircolor.

• MIx together until a smooth, creamy texture is obtained.

Di a

1.7 oz.

6-vol.

9-vol.

ac Di

eu at tiv

r

2.6 oz.

15-vol.

APPLICATION •O n dry unwashed hair, apply with a brush or a plastic bottle on the re-growth, mid-lengths and ends • Development time: from 2 to 20 minutes • Carefully emulsify, rinse thoroughly and finish with a specific post-haircolor shampoo

Skin allergy test Important: Hair colorants can cause an allergic reaction. A skin allergy test must be done 48 hours before each application of this colorant. Follow the safety instructions. (SEE INSIDE OF CARTON)

Precautions • Wear suitable disposable gloves • Rinse hair well after application of the mixture • If product gets into eyes, rinse immediately • Keep out of reach of children • Do not use metallic tools (bowl, comb...)

• To use exclusively with the Diactivateurs 6-vol. (1.8%), 9-vol. (2.7%) or 15-vol. (4.5%)

FIRST APPLICATION

• Mix with the Diactivateur 15-vol. (4.5%), • Development time: 20 to 30 minutes

• On dry, unwashed hair, apply the mixture from scalp to ends, using an applicator bottle or a brush • Development time: 20 minutes

• For color-treated hair: Mix with the Diactivateur 6-vol. (1.8%) or 9-vol. (2.7%) • Development time: 5 to 20 minutes

• Apply the mixture only on the re-growth and process for 15 minutes • Then take through the mid-lengths and ends the last 5 minutes of the development time

(ON NATURAL HAIR)

SECOND APPLICATION (RETOUCH/RE-GROWTH APPLICATION OVER SENSITIZED HAIR)

TECHNICAL APPLICATIONS

• •

erform a color refreshing technique P Apply the desired permanent color shade onto the re-growth • Take through the mid-lengths and ends with the appropriate DIALIGHT shade 20 minutes before the end of the development time

•

REFRESH AFTER

•

ix exclusively with the Diactivateur M 6-vol. (1.8%) • Development time: 5 to 10 minutes

•

N/A

•

The day of a highlight service, apply the mixture on towel-dried hair • Development time: 2-10 minutes (according to the hair’s sensitivity and desired result)

•

USING A STRAIGHTER (THIO BASED ONLY)

COVERAGE (BLENDED DEMI COVERAGE)

REFRESHING HIGHLIGHTED HAIR

•

•

Refresh haircolor with rich, deep tones Development time: 10 minutes

Apply the same day as a perm, smoothing or straightening treatment, exclusively with the Diactivateur 6-vol. (1.8%) • Development time: 10 minutes

For coverage of white hair, use a natural shade •W hen using a reflect shade: mix 1/2 tube of a natural shade + 1/2 tube of the target shade.

EX: Target shade 6.34: mix 1/2 tube 6 + 1/2 tube 6.34

The day of a highlight service, apply the mixture on towel-dried hair • Development time: 2-10 minutes (according to the hair’s sensitivity and desired result)

www.lorealprofessionnel.com For more information contact L’Oréal Professionnel’s H ­­­­ otline at 1.800.345.5012 U0707100