color chart
100% ME. 100% BETTER.
L’ORÉAL PROFESSIONNEL DEMI-PERMANENT INNOVATION
2 complementary haircolor lines that provide maximum flexibility, creativity and freedom.
Our 1st acid demi-permanent haircolor without ammonia •C olor personalization and correction made easy, quick and predictable •L uminous tones, vinyl shine, exceptionally even color • I deal for colored or sensitized hair
Our RICH demi-permanent ADVANCED ALKALINE TECHNOLOGY without ammonia • Coverage up to 70% white hair • Rich and deep reflects. Exceptional softness. • Ideal for natural or colored hair
The DIA color collection also provides 8 gorgeous services to provide clients a new, exciting way to Experience color and engage with stylists.
.
HOW TO PLEASE 100% OF YOUR CLIENTS services to customize and correct existing haircolor
PHOTO GLOSS
Give a shiny flash to dull hair • For brilliant shine, mix Clear shade (1/2 tube) + target shade (1/2 tube) + 2.6 oz of Diactivateur 6-vol. • Development time: up to 20 min.
SHAPE & COLOR REFRESH THE COLOR AND ADD SHINE THE DAY OF A PERM, SMOOTHING, OR STRAIGHTENING SERVICE* • After the perm or straightening service, rinse & towel-dry • Apply target shade (1 tube) + 2.6 oz of Diactivateur 6-vol. • Development time: 10 min.
TONE my HIGHLIGHTS
COLOR WAKE UP
Tone WITHOUT lightening the NATURAL BASE
REFRESH THE COLOR WITH SHINY AND LUMINOUS REFLECT BETWEEN 2 SERVICES
• On pre-lightened hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 6- or 9-vol. • Development time: 2 to 10 min.
• Apply target shade (1 tube) + 2.6 oz of Diactivateur 6- or 9-vol. • Development time: 20 min. • Recommended for a color refresher (permanent haircolor re-growth, DIA on mid-lengths/ends)
REFLECT ADDICT
CORRECT WARM REFLECTS • On dry hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 6- or 9-vol. • Development time: 20 min.
* Wait 15 days after a perm, smoothing, or straightening service before applying the color with the 15-vol. Diactivateur (4, 5%). Wait 15 days after a sodium hydroxide, guanidine, or a calcium relaxer to apply DIA, for every Diactivateur 6, 9, and 15-vol.
services to enhance natural hair color
REFLECTS REVEALED add tone and shine to the natural hair color • On dry hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 6-, 9-, or 15-vol. • Development time: 20 min.
BACK TO ME DARKEN TO NATURAL BASE • On dry hair, apply target shade (1 tube) + 2.6 oz of Diactivateur 9-vol. • Development time: 20 min.
GREY INCOGNITO COVER 1st GREYS • Up to 30% white hair: apply target shade (1 tube)+ 2.6 oz of Diactivateur 9-vol. • Between 30%-70% of white hair: mix target shade (1/2 tube) + same level natural shade (1/2 tube)+ 2.6 oz of Diactivateur 15-vol. • Development time: 20 min. Diactivateur Options: - To cover up to 30% white hair: use 9-vol. - To cover 30%-70% white hair: use 15-vol.
NEW 2.10 2BBB
blue onyx
NEW 6.12 6bv
sweet molasses
4.15 4BRv
chocolate
6.13 6BG
walnut
NEW 5.12 5BV
blueberry chestnut
5.13 5BG
cool chestnut
5.15 5BRv
Cool Browns 5.25 5VRv
cappuccino
iced chestnut
NEW 5.52 5RvV
raspberry truffle
NEW 6.02 6nv
glazed pecans
NEW 6.23 6VG
hazelnut honey
NATURALS 1 1N
CLEAR
black
NEW 1.00 1NN
NEW 3.00 3NN
deepest black
3 3N
darkest brown
NEW 4.01 4NB
deep darkest brown
iced espresso
5.32 5GV
NEW 5.35 5GRv
4 4N
dark brown
NEW 6.01 6NB
smoked almond
5 5N
6 6N
brown
light brown
7 7N
dark blonde
8 8N
blonde
NEW 7.01 7NB
natural cool blonde
WARM BROWNS 5.31 5GB
praline
cafĂŠ
warm chestnut
6.34 6GC
honey chestnut
NEW 6.53 6RvG
6.35 6GRv
maple
candied walnut
BLONDES NEW 7.13 7BG
Satin Blonde
8.31 8GB
golden beige
NEW 7.23 7VG
Toffee Cream
NEW 7.24 7VC
7.30 7GGG
5.54 5RvC
NEW 6.40 6ccc
Pearly Butterscotch
gold
7.31 7GB
almond
NEW 7.32 7GV
Biscotti
NEW 8.02 8NV
lavender sugar
NEW 9.31 9GB
vanilla
REDS 4.20 4VVV
iridescent burgundy (DM5)
4.62 4RV
amarYLlis (DM5)
intense mahogany
copper
(RUBILANE™)
COOL BROWNS 4.15 4BRv
5.52 5rvv
6.13 6bg
4 4N
NEW 5 5N
9.13 9bg
NATURALS Clear
6 6N
NEW 7 7N
8 8N
WARM BROWNS 5.31 5gb
6.34 6gc
7.31 7gb
8.34 8gc
GOLDS 6.3 6G
8.3 8g
9.3 9g
REDS 4.20 4vVV
4.65 4RRv
5.66 5rr
7.43 7cg
(DM5)
(RUBILANE™/DM5)
(RUBILANE™)
MILKSHAKES 9.01 9NB
9.02 9nv
9.03 9ng
NEW 10.12 10BV
NEW 10.13 10BG
2.6
LAW OF COLOR level 10
very lt. blonde
9
tone N
natural
TIPS
B
light blonde
blue .1
8
blonde
V
violet .2
• Apply permanent color (INOA, Majirel, Luocolor)
7
G
• Apply the matching DIALight shade on the faded mid-lengths and ends 20 minutes before the end of the development time.
dark blonde
6
light brown
5
Color refreshing technique
EXAMPLE:
gold .3
6GV 6.32
C
copper .4
Rv
brown
red-violet .5
4
R
dark brown
red .6
3
Gr
darkest brown
level of color
•D iactivateur Options: - Minimum fading: warm-lighter target shade, use the 6-vol - Moderate fading: warm target shade same level, use the 6-vol - Maximum: warm target shade same level, use with 9-vol • Carefully emulsify, rinse thoroughly and shampoo twice at the end of the development time
primary tone of color
green .7
secondary tone of color
2
brownish black
1
black
technology BEFORE COLOR
BEFORE COLOR
• Faded color-treated or sensitized hair fiber • The alkaline agent is neutralized during mixing
• Natural or color-treated hair
DURING COLOR
DURING COLOR
• The hair fiber swells slightly due to a water-based environment with an acidic pH • Colorants penetrate and bond themselves inside the hair fiber • The colorants develop in harmony to the hair’s natural tones
•C olorants penetrate and bond themselves inside the hair fiber • The colorants develop in harmony with the Diactivateur used
AFTER COLOR
AFTER COLOR
•H air cuticle is closed and the hair fiber benefits from a resurfacing effect • Hair reveals a vinyl-like shine and a luminous tone • Intense haircare-like result
•H air cuticle is closed • Ultra-shiny hair, colored with a rich and deep shade • Result intensity varies according to the Diactivateur chosen • Visible tones, even on dark bases • Exceptional softness
Acid gel-crÈME demi-permanent color
CrÈME demi-permanent color
The technical tool for colored/sensitized hair
The recruitment weapon for natural hair
• Zero lift
• Deep and rich reflects
• Vinyl shine
• Exceptional softness
• Intense care
• Coverage up to 70% of white hair • Ammonia-free
PREPARATION • Measure 2.6 oz. of 6-vol. Diactivateur (1.8%), 9-vol. (2.7%) or 15-vol. (4.5%), depending on the desired intensity of the result. • Add 1 tube (1.7 oz.) of Dialight or diarichesse haircolor. • MIx together until a smooth, creamy texture is obtained.
Di a
1.7 oz.
6-vol.
9-vol.
ac Di
eu at tiv
r
2.6 oz.
15-vol.
APPLICATION •O n dry unwashed hair, apply with a brush or a plastic bottle on the re-growth, mid-lengths and ends • Development time: from 2 to 20 minutes • Carefully emulsify, rinse thoroughly and finish with a specific post-haircolor shampoo
Skin allergy test Important: Hair colorants can cause an allergic reaction. A skin allergy test must be done 48 hours before each application of this colorant. Follow the safety instructions. (SEE INSIDE OF CARTON)
Precautions • Wear suitable disposable gloves • Rinse hair well after application of the mixture • If product gets into eyes, rinse immediately • Keep out of reach of children • Do not use metallic tools (bowl, comb...) • To use exclusively with the Diactivateurs 6-vol. (1.8%), 9-vol. (2.7%) or 15-vol. (4.5%)
FIRST APPLICATION
• Mix with the Diactivateur 15-vol. (4.5%), • Development time: 20 to 30 minutes
• On dry, unwashed hair, apply the mixture from scalp to ends, using an applicator bottle or a brush • Development time: 20 minutes
• For color-treated hair: Mix with the Diactivateur 6-vol. (1.8%) or 9-vol. (2.7%) • Development time: 5 to 20 minutes
• Apply the mixture only on the re-growth and process for 15 minutes • Then take through the mid-lengths and ends the last 5 minutes of the development time
(ON NATURAL HAIR)
SECOND APPLICATION (RETOUCH/RE-GROWTH APPLICATION OVER SENSITIZED HAIR)
TECHNICAL APPLICATIONS
• •
erform a color refreshing technique P Apply the desired permanent color shade onto the re-growth • Take through the mid-lengths and ends with the appropriate DIALIGHT shade 20 minutes before the end of the development time
•
REFRESH AFTER
•
ix exclusively with the Diactivateur M 6-vol. (1.8%) • Development time: 5 to 10 minutes
•
N/A
•
The day of a highlight service, apply the mixture on towel-dried hair • Development time: 2-10 minutes (according to the hair’s sensitivity and desired result)
•
USING A STRAIGHTER (THIO BASED ONLY)
COVERAGE (BLENDED DEMI COVERAGE)
REFRESHING HIGHLIGHTED HAIR
•
•
Refresh haircolor with rich, deep tones Development time: 10 minutes
Apply the same day as a perm, smoothing or straightening treatment, exclusively with the Diactivateur 6-vol. (1.8%) • Development time: 10 minutes
For coverage of white hair, use a natural shade •W hen using a reflect shade: mix 1/2 tube of a natural shade + 1/2 tube of the target shade. EX: Target shade 6.34: mix 1/2 tube 6 + 1/2 tube 6.34
The day of a highlight service, apply the mixture on towel-dried hair • Development time: 2-10 minutes (according to the hair’s sensitivity and desired result)
www.lorealprofessionnel.com For more information contact L’Oréal Professionnel’s H otline at 1.800.345.5012 U0707100