profile for evsp2

Los Alamos County New Mexico

Community Profile

Prepared by the Los Alamos Commerce & Development Corporation

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CONTENTS Introduction …………………

Location ……………………..

History ……………………….

Climate ……………………...

Population …………………..

Housing ……………………..

Income ………………………

Employment/Labor ………...

Business Community ………

Workforce Readiness ……..

Employers …………………..

Education …………………...

Recreation …………………..

Healthcare …………………..

Cost of Living ……………….

Government ………………...

Transportation ……………...

Space ………………………..

Utilities ………………………

Incentives …………………..

Contacts …………………….

Rev 82299

3 3 3 4 4 5 5 5 7 7 7 8 9 10 10 10 10 11 11 12 14

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About Los Alamos County Los Alamos, New Mexico is a small, mountain community of 18,000 people that possesses a world-wide reputation for scientific and technological achievement. Los Alamos community life features small-town living with friendly neighbors, low crime, and an excellent school system.

Location Los Alamos is located in North Central New Mexico, about 90 miles north of Albuquerque, 35 miles from Santa Fe, and 55 miles from Taos.

History Ancestors of present day Native American tribes commonly referred to as “Anasazi� built communities and inhabited the area between A.D. 1150 and the 16th century. Anasazi ruins are found throughout the County, most notably at Bandelier National Monument. In 1918, the Los Alamos Ranch School was established as a prep school that combined academic study with outdoor experience. Many historic structures and trails remain from the Ranch School era. The school operated for 25 years until the onset of the Manhattan Project. In 1943, the Project was initiated and culminated in development of the first atomic weapon in 1945. This project evolved into establishment of the Los Alamos National Laboratory.

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Over the years LANL has become one of the largest multidisciplinary, multiprogram research institutions in the world. LANL has developed top drawer capabilities in areas such as supercomputing, information management, advanced materials, sensor technologies, biosciences, earth/environmental sciences, and others.

Climate At 7200 feet altitude,Los Alamos is “big pine� country. We have a mild, four season climate. Summers have moderately warm days and cool nights.

Afternoon temperatures are in the 70s and 80s and infrequently reach 90 degrees. The relatively thin air, light winds, clear skies, and dry atmosphere cause nighttime temperatures to drop to the 50s even after the warmest day.

Winters are typically short with many mild, sunny days. There is typically just enough snow in the winter to support the local ski area. The annual maximum average temperature is 70 degrees and the average minimum is 42. We are renowned for sunny days and blue skies.

Population Los Alamos has experienced low population growth because we are surrounded by National Forest, National Park, Pueblo, and other Federal lands.

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Addition of housing units in recent years has been offset by a trend toward smaller household sizes.

Housing The housing market is Northern New Mexico is truly regional. There are housing options to serve a broad range of interests. Newly available lands and redevelopment potential in Los Alamos is enabling a potential increase in housing availability.

Low property taxes are a plus for the New Mexico resident. Real property taxes are the 49th lowest among the 50 states and there is no residence personal property tax.

Income Los Alamos is an affluent community owing to the concentration of highly skilled occupations in the County. The estimated per capita income was $50,223 in 2009 which was 160% of the national average. Median household income was $104,813 (187% of national average). Poverty is practically nonexistent here.

Employment/Labor Los Alamos possesses a highly trained and educated work force. The primary employer is the Los Alamos National Laboratory, an internationally renowned research institution that directly employs about 9000 scientists, engineers, technicians, and professionals. In addition, there are

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many national companies with a presence in Los Alamos. There are a significant number of technology firms in Los Alamos engaged in software development, technology development, and engineering services activities that draw upon this established technology workforce. The Laboratory’s liberal retirement policies (retirements as early as 50 years of age) and availability of extended entrepreneurial leave for its staff provide local technology businesses with additional access to highly skilled talent.

The workforce serving Los Alamos is very much regional. In recent years, nearly half of our workforce lives in neighboring counties and the total number of people employed in Los Alamos has exceeded the County’s population. Los Alamos is a major job generating center in Northern New Mexico.

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Business Community As might be expected given proximity to LANL, there is a growing segment of technology oriented businesses in Los Alamos and the region. In Los Alamos alone, there are dozens technology and technical services companies.

A broad variety of retail and service businesses are resident in Los Alamos County. Analysis of demographics and retail spending patterns indicate that the primary opportunities for new retail are in the “shopper’s goods” segment.

Work Force Readiness The workforce in Los Alamos is highly educated. The portion of the workforce that resides in Los Alamos boasts an average of fifteen years of education completed. Eighty percent of the population over 25 years of age are college educated and 29% possess a graduate degree. Educational attainment is also high in the entire region from which Los Alamos draws its workforce. The average education completed is thirteen years. Thirty percent of the region’s workers possess a college degree and 15% possess a graduate degree.

Employers The largest employers in Los Alamos include Los Alamos National Security, LLC (LANS) which operates LANL, SOC Los Alamos, Los Alamos County, Los Alamos Public Schools, Los Alamos Medical Center, and Los Alamos National Bank.

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Education The educational system is top-notch.

Offspring magazine rated the Los Alamos Public School system as the #1 public school system in the Southwestern US states. Annually, over 80% of Los Alamos High School graduates go on to four year colleges.

SAT scores have historically exceeded national averages by more than 30%.

There are five higher education institutions located within 40 miles of Los Alamos County. Technical and manufacturing training programs are available. The University of New Mexico-Los Alamos (UNM-LA) campus provides computing, engineering, and technology coursework in support of local businesses and the National Laboratory. Tailored technical training for specialized technical fields is available through UNM-LA, Northern New Mexico College in Espanola, and Santa Fe Community College. Small business training is available through the UNM-LA Small Business Development Center. Undergraduate and Advanced academic degree programs are offered through the UNM-LA, Northern New Mexico College, the University of Phoenix (Santa Fe classes), St. Johns College in Santa Fe, and the main campus of University of New Mexico in Albuquerque.

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Recreation Recreational and cultural opportunities and social interactions go hand-in-hand in Los Alamos. Los Alamos is home to Pajarito Ski Mountain, a top-notch aquatic facility, a scenic, high altitude golf course, a community skating rink, an urban trail system that connects to adjacent National Forest trails, and is adjacent to Bandelier National Monument, the Valles Caldera National Preserve, and the Jemez National Recreation Area. Local theater, light opera, arts, and concert groups maintain an active calendar of events.

There are also a large number of active clubs, service organizations, sports leagues, and religious communities.

Los Alamos is a forty minute drive to Santa Fe, a city with an international reputation for southwest culture, arts, and cuisine. We are within 45 miles of eight Indian Pueblos and their link to ancient American cultures. Los Alamos residents have the dual benefit of small town living coupled with close proximity to a broad variety of cultural and entertainment possibilities.

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Health Care Los Alamos is served by a modern hospital operated by Lifepoint Hospital Corp..

Cost of Living With the exception of housing, the cost of living in Los Alamos is comparable to national averages. Housing tends to be more expensive in Los Alamos.

Government & Taxes Los Alamos is governed by an elected County Council. Property tax rates in Los Alamos are low. New Mexico’s property tax is perennially ranked among the three lowest states in the nation. The Gross Receipts Tax rate in Los Alamos is 7.1875%.

Transportation Los Alamos is a one hour drive from the regional airport at Santa Fe and less than a two hour drive to the international airport at Albuquerque. Scheduled service to Denver, Dallas, and Los Angeles is available from Santa Fe..

Los Alamos has an active general aviation airport. The airport services private and corporate jet traffic.

Four lane highway connects Los Alamos with Santa Fe and Albuquerque as does regional public transit (by bus and rail). Los Alamos is served internally by a free, public bus system.

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Space There is currently office, retail, and light industrial space available in a variety of sizes. Rates range from $8 to $23/sq. ft./year depending on type of space, requirements, configuration, and condition of the property. Typical lease terms for commercial space range from 3-5 years.

The Los Alamos Commerce and Development Corporation operates a business incubation program that can provide small office space to starting/growing small businesses.

The facilities provide tenants with common use reception, business services, equipment, and meeting space. Direct internet access service via a T1 connection is available.

Rentals are typically at market rates.

Flexible/short-term leases are possible.

A 44 acre research park opened in early 2001 with an 84,000 s.f. multitenant light lab and office building. Los Alamos Research Park is immediately adjacent to the main technical area at LANL. The park is master planned for four additional buildings.

Land zoned for commercial development is available at Entrada, a light industrial area.

Utilities Electrical, gas, sewer, and water services are provided by the Los Alamos County Utilities Department.

Fiber optic telecommunications links are serviced by Qwest Communications.

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Incentives Training Assistance “In-plant training” incentives are available from the State of New Mexico. The New Mexico In-Plant Training Program provides classroom and on-the-job training for employees of eligible companies. Maximum training benefit is 1,040 hours per worker with the program paying on-half of the trained employee’s wages.

Research and Development Tax Reduction Research and development services produced by a business with a New Mexico office but sold for initial use to an out-of-state buyer, and delivered out-of-state is not charged gross receipts tax.

Industrial Revenue Bonds Industrial Revenue Bonds may be issued by the County to finance land, building and improvements, machinery, and equipment necessary for qualifying projects.

Revolving Loan Fund The Northern New Mexico Economic Development District administers a revolving loan fund to supplement traditional sources of financing.

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Tax Increment Financing Tax Increment Financing allows local businesses to make capital improvements on private land and finance the improvements through the County. The improvements increase the appraised value of the property, thus increasing the property taxes. The incremental increase in the property tax is used to pay off the loan from the County. After the loan is paid off, the County reaps the benefit of the improvements from higher property taxes along with the business owner.

Technology Transfer Proximity to Los Alamos National Laboratory provides improved opportunity for participating in technology transfer initiatives. There is a mandate for transferring technologies with commercial potential to private firms for development. The Laboratory offers industry user facilities and test beds to encourage the transfer of technology to industry.

Small Business Assistance The UNM-LA Small Business Development Center provides business consulting, resource materials, training programs, and referral to other sources of technical, financial, and management assistance. Many of the services are free, including business consultation; other programs carry a nominal charge.

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For more information about Los Alamos, contact:

Kevin Holsapple Los Alamos Commerce & Development Corporation 190 Central Park Square, PO Box 1206 Los Alamos, NM 87544 Phone 505-661-4806 lacdc@losalamos.org www.locateinlosalamos.com

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Site Map Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Š2009 ESRI

Site Type: Rings

Latitude: 35.88304 Longitude: -106.30041 Rings 3, 10, 40 Miles

Graphic Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings Households

2009 Households by Income

9000 8000 7000

$150K+ (24.4%)

6000 <$15K (3.7%) 5000

$15K-$25K (2.9%) $25K-35K (4.2%)

$100K-$150K (28.7%) 8391

8177

4000

7497

$35K-$50K (6.0%)

3000 $50K-75K (15.7%)

$75K-100K (14.4%)

2000 1000 0

2000

2009

2014

2009 Population by Age

55-64 (15.9%)

2009 Owner Occupied HUs by Value

65+ (15.0%) $500K+ (17.0%)

$400-499K (15.8%) <5 (5.4%)

<$100K (4.3%)

45-54 (17.9%) $300-399K (22.4%)

$100-199K (13.9%)

5-19 (19.5%) 35-44 (13.2%)

$200-299K (26.6%) 20-24 (4.9%) 25-34 (8.3%)

2009 Employed 16+ by Occupation

2009 Population by Race 90 80 70

Admin Support (8.8%) Construction (2.3%) Maintenance/Repair (1.7%) Production (1.7%) Transportation (0.8%)

Mgmt/Business. (16.3%)

60 50

Percent

Sales (4.5%) Services (10.3%)

40

88.6

30 20 10

Professional (53.6%)

0 White

0.4 Black

0.7 Am. Ind.

4.9 Asn./Pac.

2.9 Other

2.5 Two+

2009 Percent Hispanic Origin: 13.1% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 1

Graphic Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings Households

2009 Households by Income

90000 80000 $100K-$150K (14.3%)

70000 $75K-100K (11.7%)

$150K+ (8.7%)

60000 50000

<$15K (12.3%)

89740

84832

40000

$50K-75K (19.7%)

75144

30000

$15K-$25K (9.2%)

20000

$25K-35K (9.7%)

$35K-$50K (14.3%) 10000 0

2000

2009

2014

2009 Population by Age

2009 Owner Occupied HUs by Value

55-64 (13.8%) 65+ (12.7%)

$400-499K (8.3%)

$500K+ (19.2%)

45-54 (15.9%) <5 (6.3%)

$300-399K (15.0%)

<$100K (17.2%)

35-44 (13.0%)

5-19 (19.4%)

$200-299K (22.2%) $100-199K (18.1%)

25-34 (12.5%)

20-24 (6.5%)

2009 Employed 16+ by Occupation

Sales (9.7%)

Farm/Fish (0.4%) Construction (7.3%) Maintenance/Repair (2.4%) Production (2.6%) Transportation (2.6%) Mgmt/Business. (13.5%)

Services (18.7%)

Professional (30.3%)

Percent

Admin Support (12.4%)

2009 Population by Race 70 65 60 55 50 45 40 35 30 25 20 15 10 5 0

65.1

White

0.6 Black

10.4 Am. Ind.

18.9 1.3 Asn./Pac.

Other

3.7 Two+

2009 Percent Hispanic Origin: 51.2% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 1

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

2000 Total Population 2000 Group Quarters 2009 Total Population 2014 Total Population 2009 - 2014 Annual Rate

12,275 80 13,038 13,309 0.41%

18,343 92 19,510 19,899 0.4%

191,950 2,812 215,631 227,413 1.07%

2000 Households 2000 Average Household Size 2009 Households 2009 Average Household Size 2014 Households 2014 Average Household Size 2009 - 2014 Annual Rate 2000 Families 2000 Average Family Size 2009 Families 2009 Average Family Size 2014 Families 2014 Average Family Size 2009 - 2014 Annual Rate

5,261 2.32 5,717 2.27 5,873 2.25 0.54% 3,471 2.89 3,604 2.88 3,647 2.88 0.24%

7,497 2.43 8,177 2.37 8,391 2.36 0.52% 5,341 2.92 5,609 2.9 5,685 2.9 0.27%

75,144 2.52 84,832 2.5 89,740 2.49 1.13% 49,234 3.09 53,267 3.12 55,557 3.13 0.85%

2000 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units 2009 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units 2014 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units

5,636 67.1% 26.2% 6.7% 6,336 65.3% 24.9% 9.8% 6,465 65.3% 25.5% 9.2%

7,937 74.3% 20.2% 5.5% 8,909 72.3% 19.5% 8.2% 9,090 72.4% 19.9% 7.7%

83,902 65.0% 24.5% 10.4% 95,697 64.5% 24.2% 11.4% 101,314 63.9% 24.7% 11.4%

$69,768 $92,783 $93,840

$77,838 $104,813 $105,391

$41,563 $55,110 $56,498

$198,412 $301,802 $333,309

$213,046 $323,306 $363,061

$158,099 $264,419 $315,350

$33,871 $48,989 $49,480

$34,646 $50,223 $50,672

$22,285 $29,369 $30,131

40.0 43.3 43.6

40.7 44.2 44.7

37.3 39.2 39.4

Median Household Income 2000 2009 2014 Median Home Value 2000 2009 2014 Per Capita Income 2000 2009 2014 Median Age 2000 2009 2014

Data Note: Household population inc ludes persons not residing in gr oup quarters. Average Household Size is the household population divided b y total households.

Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 8

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

2000 Households by Income Household Income Base < $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000+ Average Household Income

5,251 6.4% 7.0% 7.0% 12.6% 20.5% 16.5% 22.1% 5.2% 2.7% $79,491

7,495 5.3% 5.4% 5.7% 11.0% 19.7% 18.8% 25.1% 6.4% 2.6% $84,940

75,087 16.6% 12.8% 12.8% 15.9% 17.7% 10.7% 8.7% 2.6% 2.2% $56,520

2009 Households by Income Household Income Base < $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000+ Average Household Income

5,718 4.4% 3.6% 5.4% 7.4% 18.5% 14.0% 26.8% 11.3% 8.6% $111,477

8,177 3.7% 2.9% 4.2% 6.0% 15.7% 14.4% 28.7% 14.6% 9.8% $119,660

84,831 12.3% 9.2% 9.7% 14.3% 19.7% 11.7% 14.3% 4.4% 4.3% $74,029

2014 Households by Income Household Income Base < $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000+ Average Household Income

5,874 4.1% 3.3% 5.0% 7.7% 19.3% 13.3% 27.5% 11.2% 8.7% $111,861

8,391 3.4% 2.7% 3.8% 6.5% 16.6% 13.2% 29.1% 14.6% 10.0% $119,981

89,739 11.8% 8.9% 9.1% 14.4% 19.1% 13.1% 14.8% 4.4% 4.5% $75,690

2000 Owner Occupied HUs by Value Total <$50,000 $50,000 - 99,999 $100,000 - 149,999 $150,000 - 199,999 $200,000 - $299,999 $300,000 - 499,999 $500,000 - 999,999 $1,000,000+ Average Home Value

3,787 6.4% 10.3% 14.4% 19.5% 28.3% 18.8% 2.3% 0.0% $216,507

5,895 4.3% 7.4% 12.7% 20.6% 32.9% 19.8% 2.3% 0.0% $229,228

54,481 14.1% 14.8% 17.9% 17.2% 17.9% 12.2% 4.4% 1.5% $206,943

1,477 97.2% 2.8% $594 $620

1,602 97.4% 2.6% $615 $639

20,328 92.6% 7.4% $597 $606

2000 Specified Renter Occupied HUs y Contract Rent Total With Cash Rent No Cash Rent Median Rent Average Rent

Data Note: Income represents the preceding y ear, expressed in current dollar s. Household income inc ludes wage and salar y earnings, interest, dividends, net rents, pensions, SSI and welfare payments, child support and alimony. Specified Renter Occupied Housing Units xclude houses on 10+ acres. Average Rent excludes units paying no cash rent.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 2 of 8

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

2000 Population by Age Total Age 0 - 4 Age 5 - 9 Age 10 - 14 Age 15 - 19 Age 20 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65 - 74 Age 75 - 84 Age 85+ Age 18+

12,280 5.6% 6.8% 7.9% 6.6% 2.9% 11.7% 17.8% 17.0% 11.0% 6.6% 5.0% 1.1% 75.0%

18,343 5.6% 7.1% 8.4% 6.6% 2.5% 10.2% 17.5% 17.6% 12.4% 6.7% 4.5% 0.9% 74.2%

191,950 6.4% 7.0% 7.5% 6.9% 5.6% 12.9% 16.2% 16.5% 10.1% 6.3% 3.6% 1.2% 74.7%

2009 Population by Age Total Age 0 - 4 Age 5 - 9 Age 10 - 14 Age 15 - 19 Age 20 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65 - 74 Age 75 - 84 Age 85+ Age 18+

13,043 5.4% 5.7% 6.3% 6.5% 5.5% 9.6% 13.5% 17.6% 14.8% 8.1% 4.9% 2.0% 78.5%

19,510 5.4% 5.9% 6.8% 6.8% 4.9% 8.3% 13.2% 17.9% 15.9% 8.5% 4.7% 1.8% 77.6%

215,631 6.3% 6.3% 6.4% 6.7% 6.5% 12.5% 13.0% 15.9% 13.8% 7.2% 3.9% 1.5% 76.9%

2014 Population by Age Total Age 0 - 4 Age 5 - 9 Age 10 - 14 Age 15 - 19 Age 20 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65 - 74 Age 75 - 84 Age 85+ Age 18+

13,315 5.5% 5.7% 6.2% 5.8% 5.2% 12.2% 11.1% 15.9% 15.3% 10.2% 4.6% 2.1% 79.0%

19,899 5.4% 5.9% 6.6% 6.1% 4.8% 10.7% 10.8% 16.2% 16.3% 10.6% 4.7% 1.9% 78.2%

227,413 6.3% 6.4% 6.4% 6.2% 6.3% 13.3% 12.1% 14.1% 14.1% 9.2% 4.0% 1.6% 77.2%

50.3% 49.7%

50.4% 49.6%

49.2% 50.8%

49.5% 50.5%

49.6% 50.4%

49.1% 50.9%

49.2% 50.8%

49.3% 50.7%

49.2% 50.8%

2000 Population by Sex Males Females 2009 Population by Sex Males Females 2014 Population by Sex Males Females

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 3 of 8

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

2000 Population by Race/Ethnicity Total White Alone Black Alone American Indian Alone Asian or Pacific Islander Alone Some Other Race Alone Two or More Races Hispanic Origin Diversity Index

12,275 89.0% 0.4% 0.6% 4.4% 3.1% 2.5% 12.3% 37.7

18,343 90.3% 0.4% 0.6% 3.8% 2.7% 2.3% 11.7% 35.3

191,950 67.4% 0.5% 8.7% 1.0% 18.7% 3.6% 50.2% 76.9

2009 Population by Race/Ethnicity Total White Alone Black Alone American Indian Alone Asian or Pacific Islander Alone Some Other Race Alone Two or More Races Hispanic Origin Diversity Index

13,038 87.1% 0.5% 0.7% 5.6% 3.4% 2.7% 13.6% 41.6

19,510 88.6% 0.4% 0.7% 4.9% 2.9% 2.5% 13.1% 39.2

215,631 65.1% 0.6% 10.4% 1.3% 18.9% 3.7% 51.2% 78.2

2014 Population by Race/Ethnicity Total White Alone Black Alone American Indian Alone Asian or Pacific Islander Alone Some Other Race Alone Two or More Races Hispanic Origin Diversity Index

13,310 86.0% 0.5% 0.7% 6.4% 3.5% 2.8% 14.3% 43.9

19,899 87.5% 0.4% 0.7% 5.6% 3.1% 2.6% 13.8% 41.4

227,413 64.0% 0.6% 11.3% 1.4% 19.0% 3.8% 51.7% 78.9

2000 Population 3+ by School Enrollment Total Enrolled in Nursery/Preschool Enrolled in Kindergarten Enrolled in Grade 1-8 Enrolled in Grade 9-12 Enrolled in College Enrolled in Grad/Prof School Not Enrolled in School

11,839 2.4% 1.3% 12.2% 6.3% 4.9% 1.7% 71.2%

17,749 2.3% 1.4% 12.9% 6.3% 4.2% 1.4% 71.5%

184,903 1.6% 1.4% 12.6% 5.8% 4.7% 1.4% 72.6%

2009 Population 25+ by Educational Attainment Total Less than 9th Grade 9th - 12th Grade, No Diploma High School Graduate Some College, No Degree Associate Degree Bachelor's Degree Graduate/Professional Degree

9,199 1.2% 1.9% 13.1% 14.4% 7.5% 24.7% 37.1%

13,700 1.1% 1.9% 12.3% 15.7% 7.4% 24.5% 37.1%

146,139 6.5% 8.6% 23.4% 19.2% 6.6% 18.6% 17.1%

Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ ethnic groups.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 4 of 8

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

2009 Population 15+ by Marital Status Total Never Married Married Widowed Divorced

10,768 23.7% 60.3% 3.6% 12.5%

15,987 21.1% 65.5% 3.5% 9.8%

174,523 32.6% 48.6% 5.3% 13.6%

2000 Population 16+ by Employment Status Total In Labor Force Civilian Employed Civilian Unemployed In Armed Forces Not in Labor Force

9,590 69.6% 68.1% 1.5% 0.0% 30.4%

14,191 69.4% 68.0% 1.4% 0.0% 30.6%

149,126 64.4% 60.9% 3.5% 0.0% 35.6%

2009 Civilian Population 16+ in Labor Force Civilian Employed Civilian Unemployed

98.9% 1.1%

99.0% 1.0%

94.1% 5.9%

2014 Civilian Population 16+ in Labor Force Civilian Employed Civilian Unemployed

99.1% 0.9%

99.2% 0.8%

94.9% 5.1%

2000 Females 16+ by Employment Status and Age of Children Total Own Children < 6 Only Employed/in Armed Forces Unemployed Not in Labor Force Own Children < 6 and 6-17 Only Employed/in Armed Forces Unemployed Not in Labor Force Own Children 6-17 Only Employed/in Armed Forces Unemployed Not in Labor Force No Own Children < 18 Employed/in Armed Forces Unemployed Not in Labor Force

4,759 7.8% 3.5% 0.2% 4.1% 5.8% 3.1% 0.0% 2.8% 19.4% 14.5% 0.6% 4.3% 67.0% 36.9% 0.6% 29.4%

7,067 7.5% 3.8% 0.3% 3.4% 5.6% 2.9% 0.0% 2.7% 20.8% 14.9% 0.4% 5.5% 66.1% 36.0% 0.6% 29.5%

76,818 6.5% 3.8% 0.3% 2.5% 5.5% 3.1% 0.2% 2.2% 18.3% 13.0% 0.4% 4.9% 69.8% 36.3% 2.0% 31.4%

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

1age 5 of 8

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

2009 Employed Population 16+ by Industry Total Agriculture/Mining Construction Manufacturing Wholesale Trade Retail Trade Transportation/Utilities Information Finance/Insurance/Real Estate Services Public Administration 2009 Employed Population 16+ by Occupation Total White Collar Management/Business/Financial Professional Sales Administrative Support Services Blue Collar Farming/Forestry/Fishing Construction/Extraction Installation/Maintenance/Repair Production Transportation/Material Moving 2000 Workers 16+ by Means of Transportation to Work Total Drove Alone - Car, Truck, or Van Carpooled - Car, Truck, or Van Public Transportation Walked Other Means Worked at Home 2000 Workers 16+ by Travel Time to Work Total Did Not Work at Home Less than 5 minutes 5 to 9 minutes 10 to 19 minutes 20 to 24 minutes 25 to 34 minutes 35 to 44 minutes 45 to 59 minutes 60 to 89 minutes 90 or more minutes Worked at Home Average Travel Time to Work (in min) 2000 Households by Vehicles Available Total None 1 2 3 4 5+ Average Number of Vehicles Available

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

6,244 0.1% 3.9% 0.5% 1.3% 4.1% 0.8% 1.6% 3.1% 45.8% 38.8%

9,300 0.1% 3.0% 0.7% 1.2% 3.6% 0.7% 1.6% 3.1% 45.5% 40.6%

103,135 1.1% 9.1% 2.2% 1.6% 9.4% 2.0% 1.8% 4.9% 52.1% 15.8%

6,245 81.0% 14.4% 53.1% 5.0% 8.5% 11.2% 7.8% 0.1% 3.2% 1.8% 1.8% 0.9%

9,300 83.2% 16.3% 53.6% 4.5% 8.8% 10.3% 6.5% 0.0% 2.3% 1.7% 1.7% 0.8%

103,135 65.9% 13.5% 30.3% 9.7% 12.4% 18.7% 15.3% 0.4% 7.3% 2.4% 2.6% 2.6%

6,372 81.8% 8.1% 0.2% 3.4% 2.8% 3.7%

9,476 81.6% 9.3% 0.2% 2.6% 2.3% 4.0%

89,006 71.6% 16.3% 0.7% 3.1% 1.6% 6.6%

6,371 96.3% 3.9% 19.2% 57.5% 6.1% 4.9% 1.6% 1.3% 0.9% 0.8% 3.7% 14.5

9,476 96.0% 3.5% 15.7% 55.7% 11.4% 5.8% 1.2% 1.2% 0.8% 0.7% 4.0% 15.2

89,006 93.4% 4.0% 12.2% 33.2% 12.0% 14.6% 4.6% 6.9% 4.1% 1.6% 6.6% 22.9

5,261 3.0% 31.8% 42.0% 15.9% 5.4% 2.0% 2.0

7,497 2.4% 27.1% 41.5% 19.7% 6.9% 2.4% 2.1

75,125 5.7% 33.5% 37.9% 15.8% 5.0% 2.1% 1.9

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI2-2224

1

Page 6 of 8

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

2000 Households by Type Total Family Households Married-couple Family With Related Children Other Family (No Spouse) With Related Children Nonfamily Households Householder Living Alone Householder Not Living Alone

5,261 66.0% 56.2% 24.6% 9.8% 7.6% 34.0% 29.6% 4.4%

7,497 71.2% 62.7% 27.7% 8.5% 6.5% 28.8% 24.9% 3.8%

75,144 65.5% 47.4% 22.2% 18.1% 12.6% 34.5% 27.6% 6.9%

Households with Related Children Households with Persons 65+

32.2% 19.9%

34.2% 20.0%

34.8% 20.6%

2000 Households by Size Total 1 Person Household 2 Person Household 3 Person Household 4 Person Household 5 Person Household 6 Person Household 7+ Person Household

5,261 29.6% 36.8% 14.4% 13.0% 4.3% 1.2% 0.6%

7,497 24.9% 38.4% 15.2% 14.5% 4.9% 1.5% 0.6%

75,144 27.6% 33.5% 16.0% 13.2% 5.9% 2.1% 1.7%

2000 Households by Year Householder Moved In Total Moved in 1999 to March 2000 Moved in 1995 to 1998 Moved in 1990 to 1994 Moved in 1980 to 1989 Moved in 1970 to 1979 Moved in 1969 or Earlier Median Year Householder Moved In

5,262 20.9% 30.9% 15.7% 16.0% 7.0% 9.6% 1995

7,497 17.3% 28.0% 16.2% 18.5% 10.9% 9.1% 1994

75,125 19.3% 27.9% 17.1% 16.0% 9.6% 10.1% 1994

2000 Housing Units by Units in Structure Total 1, Detached 1, Attached 2 3 or 4 5 to 9 10 to 19 20+ Mobile Home Other

5,639 47.9% 11.8% 4.9% 8.9% 5.5% 4.5% 8.9% 7.3% 0.2%

7,937 60.1% 10.2% 3.5% 6.8% 4.0% 3.3% 6.3% 5.5% 0.2%

83,852 61.2% 7.0% 2.0% 3.0% 2.4% 2.5% 3.7% 18.1% 0.2%

2000 Housing Units by Year Structure Built Total 1999 to March 2000 1995 to 1998 1990 to 1994 1980 to 1989 1970 to 1979 1969 or Earlier Median Year Structure Built

5,638 1.5% 5.4% 3.8% 14.2% 12.5% 62.6% 1961

7,937 1.2% 4.2% 4.0% 13.2% 20.0% 57.5% 1967

83,852 2.9% 11.5% 11.9% 20.7% 19.0% 33.9% 1978

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.

Š2009 ESRI4

Page 7 of 8

Market Profile

Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

Sophisticated Squires In Style Wealthy Seaboard Subur

Crossroads Midland Crowd Industrious Urban Frin

Top 3 Tapestry Segments 1.

2.

3.

In Style Sophisticated Squires Wealthy Seaboard Subur

2009 Consumer Spending shows the amount spent on a variety of goods and services by households that reside in the market area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue.

Apparel & Services: Total $ $15,783,075 $24,081,451 $155,739,520 Average Spent $2,760.73 $2,945.02 $1,835.86 Spending Potential Index 110 118 73 Computers & Accessories: Total $ $2,069,769 $3,159,731 $20,387,821 Average Spent $362.04 $386.42 $240.33 Spending Potential Index 159 169 105 Education: Total $ $12,287,497 $18,950,284 $108,235,394 Average Spent $2,149.29 $2,317.51 $1,275.88 Spending Potential Index 171 185 102 Entertainment/Recreation: Total $ $29,416,450 $45,257,101 $290,558,646 Average Spent $5,145.43 $5,534.68 $3,425.11 Spending Potential Index 159 171 106 Food at Home: Total $ $39,057,384 $59,511,199 $401,531,739 Average Spent $6,831.80 $7,277.88 $4,733.26 Spending Potential Index 150 160 104 Food Away from Home: Total $ $29,286,080 $44,647,702 $293,862,762 Average Spent $5,122.63 $5,460.16 $3,464.06 Spending Potential Index 154 164 104 Health Care: Total $ $32,105,003 $49,466,338 $333,641,220 Average Spent $5,615.71 $6,049.45 $3,932.96 Spending Potential Index 149 161 104 HH Furnishings & Equipment: Total $ $17,857,987 $27,536,780 $175,071,408 Average Spent $3,123.66 $3,367.59 $2,063.74 Spending Potential Index 144 155 95 Investments: Total $ $14,398,745 $22,746,427 $133,368,139 Average Spent $2,518.58 $2,781.76 $1,572.14 Spending Potential Index 175 193 109 Retail Goods: Total $ $217,860,818 $334,594,719 $2,209,296,548 Average Spent $38,107.54 $40,919.01 $26,043.20 Spending Potential Index 148 159 101 Shelter: Total $ $146,487,131 $224,451,336 $1,396,435,404 Average Spent $25,623.08 $27,449.11 $16,461.19 Spending Potential Index 164 176 105 TV/Video/Sound Equipment: Total $ $10,458,578 $15,936,900 $106,608,798 Average Spent $1,829.38 $1,948.99 $1,256.70 Spending Potential Index 151 160 103 Travel: Total $ $17,991,565 $27,913,486 $167,072,666 Average Spent $3,147.03 $3,413.66 $1,969.45 Spending Potential Index 170 185 107 Vehicle Maintenance & Repairs: Total $ $8,268,927 $12,676,547 $83,965,846 Average Spent $1,446.38 $1,550.27 $989.79 Spending Potential Index 155 166 106

Data Note: The Spending Potential Index represents the amount spent in the area relative to a national average of 100.

Source: Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI.

Š2009 ESRI

Page 8 of 8

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 3 Miles

Site Type: Rings

2000 Total Population

12,275

2000 Median HH Income

$69,768

2009 Total Population

13,038

2009 Median HH Income

$92,783

2014 Total Population

13,309

2014 Median HH Income

$93,840

2009 - 2014 Annual Rate

0.41%

2009 - 2014 Annual Rate

0.23%

Housing Units by Occupancy Status and Tenure Census 2000

2009

2014

Number

Percent

Number

Percent

Number

Percent

5,637

100.0%

6,336

100.0%

6,465

100.0%

Occupied

5,261

93.3%

5,717

90.2%

5,872

90.8%

Owner

3,785

67.1%

4,138

65.3%

4,224

65.3%

Renter

1,476

26.2%

1,579

24.9%

1,648

25.5%

376

6.7%

619

9.8%

593

9.2%

Number

Percent

Number

Percent

Number

Percent

Total Housing Units

Vacant Owner Occupied Housing Units by Value

Census 2000

Total

2009

2014

3,787

100.0%

4,140

100.0%

4,227

100.0%

< $10,000

26

0.7%

17

0.4%

20

0.5%

$10,000 - $14,999

57

1.5%

7

0.2%

8

0.2%

$15,000 - $19,999

51

1.3%

35

0.8%

26

0.6%

$20,000 - $24,999

23

0.6%

34

0.8%

42

1.0%

$25,000 - $29,999

38

1.0%

30

0.7%

35

0.8%

$30,000 - $34,999

13

0.3%

14

0.3%

25

0.6%

$35,000 - $39,999

21

0.6%

18

0.4%

15

0.4%

$40,000 - $49,999

14

0.4%

29

0.7%

40

0.9%

$50,000 - $59,999

33

0.9%

23

0.6%

27

0.6%

$60,000 - $69,999

17

0.4%

11

0.3%

22

0.5%

$70,000 - $79,999

68

1.8%

12

0.3%

10

0.2%

$80,000 - $89,999

115

3.0%

20

0.5%

13

0.3%

$90,000 - $99,999

156

4.1%

13

0.3%

21

0.5%

$100,000 - $124,999

272

7.2%

118

2.9%

97

2.3%

$125,000 - $149,999

273

7.2%

241

5.8%

182

4.3%

$150,000 - $174,999

370

9.8%

228

5.5%

248

5.9%

$175,000 - $199,999

370

9.8%

168

4.1%

216

5.1%

$200,000 - $249,999

578

15.3%

479

11.6%

398

9.4%

$250,000 - $299,999

493

13.0%

559

13.5%

444

10.5%

$300,000 - $399,999

556

14.7%

777

18.8%

674

15.9%

$400,000 - $499,999

155

4.1%

637

15.4%

780

18.5%

$500,000 - $749,999

88

2.3%

568

13.7%

703

16.6%

$750,000 - $999,999

0

0.0%

73

1.8%

140

3.3%

$1,000,000+

0

0.0%

29

0.7%

41

1.0%

Median Value

$198,412

$301,802

$333,309

Average Value

$216,507

$338,361

$364,541

Data Note: Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 3 Miles

Site Type: Rings

Census 2000 Vacant Housing Units by Status Number

Percent

376

100.0%

195

51.9%

For Sale Only

46

12.2%

Rented/Sold, Unoccupied

10

2.7%

Seasonal/Recreational/Occasional Use

61

16.2%

For Migrant Workers

10

2.7%

Other Vacant

54

14.4%

Total For Rent

Census 2000 Occupied Housing Units by Age of Householder and Home Ownership Occupied Units

Owner Occupied Units Number

Total 15 - 24

% of Occupied

5,262

3,785

71.9%

149

21

14.1%

25 - 34

809

325

40.2%

35 - 44

1,271

885

69.6%

45 - 54

1,222

989

80.9%

55 - 64

825

706

85.6%

65 - 74

491

430

87.6%

75 - 84

430

377

87.7%

65

52

80.0%

85+

Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Occupied Units

Owner Occupied Units Number

Total White Alone

% of Occupied

5,261

3,785

71.9%

4,789

3,524

73.6%

Black Alone

25

10

40.0%

American Indian Alone

33

17

51.5%

201

103

51.2%

Asian Alone Pacific Islander Alone

2

2

100.0%

120

68

56.7%

91

61

67.0%

524

347

66.2%

Number

Percent

Number

Percent

Some Other Race Alone Two or More Races Hispanic Origin Census 2000 Housing Units by Units in Structure and Occupancy Housing Units Total 1, Detached

Occupied Units

5,639

100.0%

5,263

100.0%

2,702

47.9%

2,634

50.0% 12.5%

1, Attached

668

11.8%

658

2

277

4.9%

239

4.5%

3 to 4

504

8.9%

484

9.2%

5 to 9

309

5.5%

266

5.1%

10 to 19

256

4.5%

208

4.0%

20 to 49

392

7.0%

287

5.5%

50 or More

108

1.9%

100

1.9%

Mobile Home

413

7.3%

377

7.2%

10

0.2%

10

0.2%

Other

Data Note: Persons of Hispanic Origin may be of any race.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.

Š2009 ESRI

Page 2 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 3 Miles

Site Type: Rings

Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner Cost Number

Percent

2,856

100.0%

2,111

73.9%

<$200

0

0.0%

$200 - $299

0

0.0%

$300 - $399

13

0.5%

$400 - $499

20

0.7%

$500 - $599

18

0.6%

$600 - $699

50

1.8%

$700 - $799

117

4.1%

$800 - $899

143

5.0%

$900 - $999

112

3.9%

$1000 - $1249

379

13.3%

$1250 - $1499

320

11.2%

$1500 - $1999

531

18.6%

$2000 - $2499

223

7.8%

$2500 - $2999

102

3.6%

Total With Mortgage

$3000+ With No Mortgage

83

2.9%

745

26.1%

Median Monthly Owner Costs for Units with Mortgage

$1,409

Average Monthly Owner Costs for Units with Mortgage

$1,548

Census 2000 Specified Renter Occupied Housing Units by Contract Rent Number

Percent

1,477

100.0%

1,435

97.2%

< $100

22

1.5%

$100 - $149

28

1.9%

$150 - $199

13

0.9%

$200 - $249

0

0.0%

$250 - $299

7

0.5%

$300 - $349

14

0.9%

$350 - $399

23

1.6%

$400 - $449

135

9.1%

$450 - $499

229

15.5%

$500 - $549

152

10.3%

$550 - $599

107

7.2%

$600 - $649

119

8.1%

$650 - $699

105

7.1%

$700 - $749

82

5.6%

$750 - $799

57

3.9%

$800 - $899

222

15.0%

$900 - $999

34

2.3%

$1000 - $1249

52

3.5%

$1250 - $1499

8

0.5%

$1500 - $1999

26

1.8%

0

0.0%

42

2.8%

Total Paying Cash Rent

$2000+ No Cash Rent Median Rent

$594

Average Rent

$620

Average Gross Rent (with Utilities)

$684

Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a b usiness or medical office . Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Š2009 ESRI

Page 3 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

2000 Total Population

18,343

2000 Median HH Income

$77,838

2009 Total Population

19,510

2009 Median HH Income

$104,813

2014 Total Population

19,899

2014 Median HH Income

$105,391

0.4%

2009 - 2014 Annual Rate

0.11%

2009 - 2014 Annual Rate Housing Units by Occupancy Status and Tenure

Census 2000

2009

2014

Number

Percent

Number

Percent

Number

Percent

7,937

100.0%

8,909

100.0%

9,090

100.0%

Occupied

7,497

94.5%

8,177

91.8%

8,391

92.3%

Owner

5,894

74.3%

6,444

72.3%

6,583

72.4%

Renter

1,603

20.2%

1,733

19.5%

1,808

19.9%

440

5.5%

732

8.2%

699

7.7%

Number

Percent

Number

Percent

Number

Percent

Total Housing Units

Vacant Owner Occupied Housing Units by Value

Census 2000

Total

2009

2014

5,895

100.0%

6,444

100.0%

6,583

100.0%

< $10,000

26

0.4%

17

0.3%

20

0.3%

$10,000 - $14,999

57

1.0%

7

0.1%

8

0.1%

$15,000 - $19,999

51

0.9%

35

0.5%

26

0.4%

$20,000 - $24,999

23

0.4%

34

0.5%

42

0.6%

$25,000 - $29,999

38

0.6%

30

0.5%

35

0.5%

$30,000 - $34,999

13

0.2%

14

0.2%

25

0.4%

$35,000 - $39,999

21

0.4%

18

0.3%

15

0.2%

$40,000 - $49,999

25

0.4%

29

0.5%

40

0.6%

$50,000 - $59,999

33

0.6%

23

0.4%

27

0.4%

$60,000 - $69,999

26

0.4%

17

0.3%

24

0.4%

$70,000 - $79,999

77

1.3%

15

0.2%

16

0.2%

$80,000 - $89,999

115

2.0%

20

0.3%

16

0.2%

$90,000 - $99,999

188

3.2%

18

0.3%

21

0.3%

$100,000 - $124,999

314

5.3%

133

2.1%

116

1.8%

$125,000 - $149,999

435

7.4%

270

4.2%

207

3.1%

$150,000 - $174,999

571

9.7%

263

4.1%

282

4.3%

$175,000 - $199,999

642

10.9%

228

3.5%

255

3.9%

$200,000 - $249,999

1,121

19.0%

754

11.7%

606

9.2%

$250,000 - $299,999

816

13.8%

960

14.9%

738

11.2%

$300,000 - $399,999

865

14.7%

1,446

22.4%

1,225

18.6%

$400,000 - $499,999

301

5.1%

1,019

15.8%

1,391

21.1%

$500,000 - $749,999

137

2.3%

929

14.4%

1,132

17.2%

$750,000 - $999,999

0

0.0%

120

1.9%

249

3.8%

$1,000,000+

0

0.0%

45

0.7%

67

1.0%

Median Value

$213,046

$323,306

$363,061

Average Value

$229,228

$355,286

$387,606

Data Note: Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

Census 2000 Vacant Housing Units by Status Number

Percent

440

100.0%

204

46.4%

For Sale Only

63

14.3%

Rented/Sold, Unoccupied

21

4.8%

Seasonal/Recreational/Occasional Use

71

16.1%

For Migrant Workers

15

3.4%

Other Vacant

66

15.0%

Total For Rent

Census 2000 Occupied Housing Units by Age of Householder and Home Ownership Occupied Units

Owner Occupied Units Number

Total 15 - 24

% of Occupied

7,497

5,894

78.6%

155

25

16.1%

25 - 34

983

464

47.2%

35 - 44

1,788

1,364

76.3%

45 - 54

1,837

1,578

85.9%

55 - 64

1,346

1,214

90.2%

65 - 74

750

682

90.9%

75 - 84

553

498

90.1%

85

69

81.2%

85+

Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Occupied Units

Owner Occupied Units Number

Total White Alone

% of Occupied

7,497

5,894

78.6%

6,910

5,533

80.1%

Black Alone

34

17

50.0%

American Indian Alone

46

28

60.9%

243

140

57.6%

Asian Alone

3

3

100.0%

Some Other Race Alone

Pacific Islander Alone

146

92

63.0%

Two or More Races

115

81

70.4%

Hispanic Origin

696

512

73.6%

Number

Percent

Number

Percent

Census 2000 Housing Units by Units in Structure and Occupancy Housing Units Total 1, Detached

Occupied Units

7,937

100.0%

7,497

100.0%

4,767

60.1%

4,674

62.3% 10.4%

1, Attached

812

10.2%

779

2

277

3.5%

239

3.2%

3 to 4

540

6.8%

520

6.9%

5 to 9

317

4.0%

274

3.7%

10 to 19

265

3.3%

217

2.9%

20 to 49

392

4.9%

287

3.8%

50 or More

108

1.4%

100

1.3%

Mobile Home

440

5.5%

388

5.2%

19

0.2%

19

0.3%

Other

Data Note: Persons of Hispanic Origin may be of any race.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.

Š2009 ESRI

Page 2 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner Cost Number

Percent

4,809

100.0%

3,563

74.1%

<$200

0

0.0%

$200 - $299

0

0.0%

$300 - $399

21

0.4%

$400 - $499

38

0.8%

$500 - $599

55

1.1%

$600 - $699

102

2.1%

$700 - $799

220

4.6%

$800 - $899

210

4.4%

$900 - $999

236

4.9%

$1000 - $1249

595

12.4%

$1250 - $1499

598

12.4%

$1500 - $1999

865

18.0%

$2000 - $2499

343

7.1%

$2500 - $2999

153

3.2%

Total With Mortgage

$3000+ With No Mortgage

127

2.6%

1,246

25.9%

Median Monthly Owner Costs for Units with Mortgage

$1,377

Average Monthly Owner Costs for Units with Mortgage

$1,501

Census 2000 Specified Renter Occupied Housing Units by Contract Rent Number

Percent

1,602

100.0%

1,560

97.4%

< $100

22

1.4%

$100 - $149

28

1.7%

$150 - $199

13

0.8%

$200 - $249

0

0.0%

$250 - $299

7

0.4%

$300 - $349

14

0.9%

$350 - $399

23

1.4%

$400 - $449

150

9.4%

$450 - $499

229

14.3%

$500 - $549

152

9.5%

$550 - $599

107

6.7%

$600 - $649

119

7.4%

$650 - $699

105

6.6%

$700 - $749

82

5.1%

$750 - $799

57

3.6%

$800 - $899

276

17.2%

$900 - $999

63

3.9%

$1000 - $1249

79

4.9%

$1250 - $1499

8

0.5%

$1500 - $1999

26

1.6%

0

0.0%

42

2.6%

Total Paying Cash Rent

$2000+ No Cash Rent Median Rent

$615

Average Rent

$639

Average Gross Rent (with Utilities)

$709

Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a b usiness or medical office. Specified Renter Occupied Housing Units eclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Š2009 ESRI

Page 3 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings

2000 Total Population

191,950

2000 Median HH Income

$41,563

2009 Total Population

215,631

2009 Median HH Income

$55,110

2014 Total Population

227,413

2014 Median HH Income

$56,498

1.07%

2009 - 2014 Annual Rate

0.5%

2009 - 2014 Annual Rate Housing Units by Occupancy Status and Tenure

Census 2000

2009

2014

Number

Percent

Number

Percent

Number

Percent

83,902

100.0%

95,697

100.0%

101,314

100.0%

Occupied

75,144

89.6%

84,832

88.6%

89,740

88.6%

Owner

54,566

65.0%

61,681

64.5%

64,732

63.9%

Renter

20,578

24.5%

23,151

24.2%

25,008

24.7%

8,758

10.4%

10,865

11.4%

11,574

11.4%

Number

Percent

Number

Percent

Number

Percent

Total Housing Units

Vacant Owner Occupied Housing Units by Value

Census 2000

Total

2009

2014

54,481

100.0%

61,680

100.0%

64,731

100.0%

< $10,000

1,323

2.4%

939

1.5%

924

1.4%

$10,000 - $14,999

1,046

1.9%

448

0.7%

432

0.7%

$15,000 - $19,999

885

1.6%

621

1.0%

479

0.7%

$20,000 - $24,999

1,032

1.9%

695

1.1%

617

1.0%

$25,000 - $29,999

871

1.6%

653

1.1%

624

1.0%

$30,000 - $34,999

875

1.6%

676

1.1%

628

1.0%

$35,000 - $39,999

636

1.2%

774

1.3%

652

1.0%

$40,000 - $49,999

991

1.8%

1,142

1.9%

1,362

2.1%

$50,000 - $59,999

1,515

2.8%

1,025

1.7%

1,091

1.7%

$60,000 - $69,999

1,202

2.2%

964

1.6%

1,136

1.8%

$70,000 - $79,999

1,445

2.7%

726

1.2%

897

1.4%

$80,000 - $89,999

2,153

4.0%

904

1.5%

932

1.4%

$90,000 - $99,999

1,763

3.2%

1,037

1.7%

862

1.3%

$100,000 - $124,999

4,095

7.5%

2,273

3.7%

2,323

3.6%

$125,000 - $149,999

5,666

10.4%

3,270

5.3%

2,364

3.7%

$150,000 - $174,999

5,379

9.9%

2,996

4.9%

2,894

4.5%

$175,000 - $199,999

4,014

7.4%

2,632

4.3%

2,468

3.8%

$200,000 - $249,999

5,602

10.3%

7,183

11.6%

4,376

6.8%

$250,000 - $299,999

4,155

7.6%

6,526

10.6%

5,847

9.0%

$300,000 - $399,999

4,313

7.9%

9,272

15.0%

9,495

14.7%

$400,000 - $499,999

2,311

4.2%

5,095

8.3%

7,594

11.7%

$500,000 - $749,999

1,814

3.3%

7,156

11.6%

9,239

14.3%

$750,000 - $999,999

591

1.1%

1,860

3.0%

3,527

5.4%

$1,000,000+

804

1.5%

2,813

4.6%

3,968

6.1%

Median Value

$158,099

$264,419

$315,350

Average Value

$206,943

$336,522

$389,161

Data Note: Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings

Census 2000 Vacant Housing Units by Status Number

Percent

8,758

100.0%

1,424

16.3%

For Sale Only

727

8.3%

Rented/Sold, Unoccupied

322

3.7%

3,855

44.0%

Total For Rent

Seasonal/Recreational/Occasional Use For Migrant Workers Other Vacant

21

0.2%

2,409

27.5%

Census 2000 Occupied Housing Units by Age of Householder and Home Ownership Occupied Units

Owner Occupied Units Number

Total

% of Occupied

75,144

54,566

72.6%

2,892

1,033

35.7%

15 - 24 25 - 34

10,870

5,801

53.4%

35 - 44

16,735

11,639

69.5%

45 - 54

18,678

14,311

76.6%

55 - 64

11,872

9,871

83.1%

65 - 74

7,882

6,846

86.9%

75 - 84

4,827

4,080

84.5%

85+

1,388

985

71.0%

Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Occupied Units

Owner Occupied Units Number

Total White Alone

75,144

54,566

72.6%

55,238

39,928

72.3%

Black Alone American Indian Alone Asian Alone Pacific Islander Alone Some Other Race Alone

360

158

43.9%

4,377

3,449

78.8%

644

338

52.5%

41

24

58.5%

12,115

9,127

75.3%

2,369

1,542

65.1%

33,087

25,115

75.9%

Two or More Races Hispanic Origin

% of Occupied

Census 2000 Housing Units by Units in Structure and Occupancy Housing Units Total 1, Detached

Occupied Units

Number

Percent

Number

Percent

83,852 51,351

100.0%

75,125

100.0%

61.2%

46,250

61.6%

1, Attached

5,832

7.0%

5,056

6.7%

2

1,675

2.0%

1,434

1.9%

3 to 4

2,476

3.0%

2,172

2.9%

5 to 9

1,992

2.4%

1,728

2.3%

10 to 19

2,068

2.5%

1,845

2.5%

20 to 49

1,355

1.6%

1,128

1.5%

50 or More

1,710

2.0%

1,615

2.1%

15,191

18.1%

13,745

18.3%

202

0.2%

152

0.2%

Mobile Home Other

Data Note: Persons of Hispanic Origin may be of any race.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.

Š2009 ESRI

Page 2 of 3

Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings

Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner Cost Total With Mortgage <$200

Number

Percent

37,785

100.0%

22,537

59.6%

58

0.2%

$200 - $299

210

0.6%

$300 - $399

377

1.0%

$400 - $499

564

1.5%

$500 - $599

743

2.0%

$600 - $699

1,140

3.0%

$700 - $799

1,359

3.6%

$800 - $899

1,550

4.1%

$900 - $999

1,685

4.5%

$1000 - $1249

4,209

11.1%

$1250 - $1499

2,974

7.9%

$1500 - $1999

4,189

11.1%

$2000 - $2499

1,677

4.4%

$2500 - $2999

812

2.1%

$3000+ With No Mortgage

990

2.6%

15,248

40.4%

Median Monthly Owner Costs for Units with Mortgage

$1,213

Average Monthly Owner Costs for Units with Mortgage

$1,412

Census 2000 Specified Renter Occupied Housing Units by Contract Rent Number

Percent

20,328

100.0%

18,824

92.6%

< $100

677

3.3%

$100 - $149

639

3.1%

$150 - $199

472

2.3%

$200 - $249

486

2.4%

$250 - $299

475

2.3%

$300 - $349

604

3.0%

$350 - $399

923

4.5%

$400 - $449

1,509

7.4%

$450 - $499

1,055

5.2%

$500 - $549

1,470

7.2%

$550 - $599

1,165

5.7%

$600 - $649

1,697

8.3%

$650 - $699

1,379

6.8%

$700 - $749

1,136

5.6%

$750 - $799

890

4.4%

$800 - $899

1,661

8.2%

$900 - $999

872

4.3%

$1000 - $1249

904

4.4%

$1250 - $1499

310

1.5%

$1500 - $1999

411

2.0%

89

0.4%

1,504

7.4%

Total Paying Cash Rent

$2000+ No Cash Rent Median Rent

$597

Average Rent

$606

Average Gross Rent (with Utilities)

$689

Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a b usiness or medical office. Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Š2009 ESRI

Page 3 of 3

Tapestry Segmentation Area Profile Ranked by Households Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households

U.S. Households

Cumulative Rank

Tapestry Segment

1 2

Cumulative

Percent

Percent

Percent

Percent

Index

06. Sophisticated Squires

22.4%

22.4%

2.7%

2.7%

818

13. In Style

19.3%

41.7%

2.5%

5.2%

776

3

05. Wealthy Seaboard Suburbs

14.4%

56.1%

1.4%

6.6%

1044

4

07. Exurbanites

11.8%

67.9%

2.5%

9.1%

470

5

03. Connoisseurs

10.7%

78.6%

1.4%

10.5%

777

Subtotal

78.6%

10.5%

6

22. Metropolitans

7.7%

86.3%

1.2%

11.7%

650

7

23. Trendsetters

5.3%

91.6%

1.1%

12.8%

503

8

02. Suburban Splendor

4.7%

96.3%

1.7%

14.5%

268

9

14. Prosperous Empty Nesters

3.8%

100.1%

1.8%

16.3%

205

Total

100.1%

16.3%

614

Top Ten Tapestry Segments 0.0

2.0

4.0

6.0

8.0

Site vs. U.S. 10.0 12.0

14.0

16.0

18.0

20.0

22.0

24.0

14. Prosperous Empty Nesters 02. Suburban Splendor 23. Trendsetters 22. Metropolitans

Site U.S.

03. Connoisseurs 07. Exurbanites 05. Wealthy Seaboard Suburbs 13. In Style 06. Sophisticated Squires

Percent of Households by Tapestry Segment

Source: ESRI

Š2009 ESRI

Page 1 of 6

Tapestry Segmentation Area Profile Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

Tapestry Indexes by Households

Tapestry Indexes by Population

Index 100

200

300

400

500

600

700

800

900 1000 1100

0

Tapestry Segments

Tapestry Segments

0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Index 100

200

300

400

500

600

700

800

900

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Source: ESRI

Š2009 ESRI

Page 2 of 6

1000

Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

Tapestry LifeMode Groups

2009 Households Number

Percent

Total

8,177

100.0%

L1. High Society

5,231

64.0%

0

0.0%

02 Suburban Splendor

381

03 Connoisseurs

2009 Population Number

Percent

19,510

100.0%

504

13,454

69.0%

0

0

0.0%

0

4.7%

268

996

5.1%

255

879

10.7%

777

2,133

10.9%

780

0

0.0%

0

0

0.0%

0

05 Wealthy Seaboard Suburbs

1,179

14.4%

1044

2,795

14.3%

962

06 Sophisticated Squires

1,828

22.4%

818

5,021

25.7%

827

964

11.8%

470

2,509

12.9%

500

01 Top Rung

04 Boomburbs

07 Exurbanites L2. Upscale Avenues

Index

Index

493

1,575

19.3%

139

3,499

17.9%

130

09 Urban Chic

0

0.0%

0

0

0.0%

0

10 Pleasant-Ville

0

0.0%

0

0

0.0%

0

11 Pacific Heights

0

0.0%

0

0

0.0%

0

1,575

19.3%

776

3,499

17.9%

781

16 Enterprising Professionals

0

0.0%

0

0

0.0%

0

17 Green Acres

0

0.0%

0

0

0.0%

0

18 Cozy and Comfortable

0

0.0%

0

0

0.0%

0

630

7.7%

147

1,180

6.0%

116

0

0.0%

0

0

0.0%

0

630

7.7%

650

1,180

6.0%

612

45 City Strivers

0

0.0%

0

0

0.0%

0

51 Metro City Edge

0

0.0%

0

0

0.0%

0

54 Urban Rows

0

0.0%

0

0

0.0%

0

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

433

5.3%

78

719

3.7%

73

0

0.0%

0

0

0.0%

0

433

5.3%

503

719

3.7%

415

27 Metro Renters

0

0.0%

0

0

0.0%

0

36 Old and Newcomers

0

0.0%

0

0

0.0%

0

39 Young and Restless

0

0.0%

0

0

0.0%

0

308

3.8%

31

658

3.4%

32

308

3.8%

205

658

3.4%

200

15 Silver and Gold

0

0.0%

0

0

0.0%

0

29 Rustbelt Retirees

0

0.0%

0

0

0.0%

0

30 Retirement Communities

0

0.0%

0

0

0.0%

0

43 The Elders

0

0.0%

0

0

0.0%

0

49 Senior Sun Seekers

0

0.0%

0

0

0.0%

0

50 Heartland Communities

0

0.0%

0

0

0.0%

0

57 Simple Living

0

0.0%

0

0

0.0%

0

65 Social Security Set

0

0.0%

0

0

0.0%

0

13 In Style

L3. Metropolis 20 City Lights 22 Metropolitans

L4. Solo Acts 08 Laptops and Lattes 23 Trendsetters

L5. Senior Styles 14 Prosperous Empty Nesters

L6. Scholars & Patriots

0

0.0%

0

0

0.0%

0

40 Military Proximity

0

0.0%

0

0

0.0%

0

55 College Towns

0

0.0%

0

0

0.0%

0

63 Dorms to Diplomas

0

0.0%

0

0

0.0%

0

Source: ESRI Š2009 ESRI

Page 3 of 6

Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Site Type: Rings

Tapestry LifeMode Groups

Total L7. High Hopes

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

2009 Households Number

Percent

8,177

100.0%

2009 Population Index

Number

Percent

19,510

100.0%

Index

0

0.0%

0

0

0.0%

0

28 Aspiring Young Families

0

0.0%

0

0

0.0%

0

48 Great Expectations

0

0.0%

0

0

0.0%

0

L8. Global Roots 35 International Marketplace

0

0.0%

0

0

0.0%

0

0

0.0%

0

0

0.0%

0

38 Industrious Urban Fringe

0

0.0%

0

0

0.0%

0

44 Urban Melting Pot

0

0.0%

0

0

0.0%

0

47 Las Casas

0

0.0%

0

0

0.0%

0

52 Inner City Tenants

0

0.0%

0

0

0.0%

0

58 NeWest Residents

0

0.0%

0

0

0.0%

0

60 City Dimensions

0

0.0%

0

0

0.0%

0

61 High Rise Renters

0

0.0%

0

0

0.0%

0

L9. Family Portrait 12 Up and Coming Families

0

0.0%

0

0

0.0%

0

0

0.0%

0

0

0.0%

0

19 Milk and Cookies

0

0.0%

0

0

0.0%

0

21 Urban Villages

0

0.0%

0

0

0.0%

0

59 Southwestern Families

0

0.0%

0

0

0.0%

0

64 City Commons

0

0.0%

0

0

0.0%

0

L10. Traditional Living

0

0.0%

0

0

0.0%

0

24 Main Street, USA

0

0.0%

0

0

0.0%

0

32 Rustbelt Traditions

0

0.0%

0

0

0.0%

0

33 Midlife Junction

0

0.0%

0

0

0.0%

0

34 Family Foundations

0

0.0%

0

0

0.0%

0

L11. Factories & Farms

0

0.0%

0

0

0.0%

0

25 Salt of the Earth

0

0.0%

0

0

0.0%

0

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

53 Home Town

0

0.0%

0

0

0.0%

0

56 Rural Bypasses

0

0.0%

0

0

0.0%

0

L12. American Quilt

0

0.0%

0

0

0.0%

0

26 Midland Crowd

0

0.0%

0

0

0.0%

0

31 Rural Resort Dwellers

0

0.0%

0

0

0.0%

0

41 Crossroads

0

0.0%

0

0

0.0%

0

46 Rooted Rural

0

0.0%

0

0

0.0%

0

66 Unclassified

0

0.0%

0

0

0.0%

0

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI

Š2009 ESRI

Page 4 of 6

Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Site Type: Rings

Tapestry Urbanization Groups

Total U1. Principal Urban Centers I

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

2009 Households Number

Percent

8,177

100.0%

2009 Population Index

Number

Percent

19,510

100.0%

Index

433

5.3%

68

719

3.7%

48

08 Laptops and Lattes

0

0.0%

0

0

0.0%

0

11 Pacific Heights

0

0.0%

0

0

0.0%

0

20 City Lights

0

0.0%

0

0

0.0%

0

21 Urban Villages

0

0.0%

0

0

0.0%

0

433

5.3%

503

719

3.7%

415

27 Metro Renters

0

0.0%

0

0

0.0%

0

35 International Marketplace

0

0.0%

0

0

0.0%

0

44 Urban Melting Pot

0

0.0%

0

0

0.0%

0

23 Trendsetters

U2. Principal Urban Centers II

0

0.0%

0

0

0.0%

0

45 City Strivers

0

0.0%

0

0

0.0%

0

47 Las Casas

0

0.0%

0

0

0.0%

0

54 Urban Rows

0

0.0%

0

0

0.0%

0

58 NeWest Residents

0

0.0%

0

0

0.0%

0

61 High Rise Renters

0

0.0%

0

0

0.0%

0

64 City Commons

0

0.0%

0

0

0.0%

0

65 Social Security Set

0

0.0%

0

0

0.0%

0

2,688

32.9%

290

6,108

31.3%

275

0

0.0%

0

0

0.0%

0

879

10.7%

777

2,133

10.9%

780

U3. Metro Cities I 01 Top Rung 03 Connoisseurs 05 Wealthy Seaboard Suburbs

1,179

14.4%

1044

2,795

14.3%

962

09 Urban Chic

0

0.0%

0

0

0.0%

0

10 Pleasant-Ville

0

0.0%

0

0

0.0%

0

16 Enterprising Professionals

0

0.0%

0

0

0.0%

0

19 Milk and Cookies

0

0.0%

0

0

0.0%

0

630

7.7%

650

1,180

6.0%

612

22 Metropolitans U4. Metro Cities II

0

0.0%

0

0

0.0%

0

28 Aspiring Young Families

0

0.0%

0

0

0.0%

0

30 Retirement Communities

0

0.0%

0

0

0.0%

0

34 Family Foundations

0

0.0%

0

0

0.0%

0

36 Old and Newcomers

0

0.0%

0

0

0.0%

0

39 Young and Restless

0

0.0%

0

0

0.0%

0

52 Inner City Tenants

0

0.0%

0

0

0.0%

0

60 City Dimensions

0

0.0%

0

0

0.0%

0

63 Dorms to Diplomas

0

0.0%

0

0

0.0%

0

U5. Urban Outskirts I

0

0.0%

0

0

0.0%

0

04 Boomburbs

0

0.0%

0

0

0.0%

0

24 Main Street, USA

0

0.0%

0

0

0.0%

0

32 Rustbelt Traditions

0

0.0%

0

0

0.0%

0

38 Industrious Urban Fringe

0

0.0%

0

0

0.0%

0

48 Great Expectations

0

0.0%

0

0

0.0%

0

Source: ESRI

Š2009 ESRI

Page 5 of 6

Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

Tapestry Urbanization Groups

2009 Households Number

Percent

8,177

100.0%

U6. Urban Outskirts II

0

0.0%

51 Metro City Edge

0

0.0%

55 College Towns

0

57 Simple Living

2009 Population Number

Percent

19,510

100.0%

0

0

0.0%

0

0

0

0.0%

0

0.0%

0

0

0.0%

0

0

0.0%

0

0

0.0%

0

59 Southwestern Families

0

0.0%

0

0

0.0%

0

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

5,056

61.8%

394

12,683

65.0%

400

381

4.7%

268

996

5.1%

255

1,828

22.4%

818

5,021

25.7%

827

964

11.8%

470

2,509

12.9%

500

0

0.0%

0

0

0.0%

0

1,575

19.3%

776

3,499

17.9%

781

308

3.8%

205

658

3.4%

200

0

0.0%

0

0

0.0%

0

Total

U7. Suburban Periphery I 02 Suburban Splendor 06 Sophisticated Squires 07 Exurbanites 12 Up and Coming Families 13 In Style 14 Prosperous Empty Nesters 15 Silver and Gold U8. Suburban Periphery II

Index

Index

0

0.0%

0

0

0.0%

0

18 Cozy and Comfortable

0

0.0%

0

0

0.0%

0

29 Rustbelt Retirees

0

0.0%

0

0

0.0%

0

33 Midlife Junction

0

0.0%

0

0

0.0%

0

40 Military Proximity

0

0.0%

0

0

0.0%

0

43 The Elders

0

0.0%

0

0

0.0%

0

53 Home Town

0

0.0%

0

0

0.0%

0

U9. Small Towns

0

0.0%

0

0

0.0%

0

41 Crossroads

0

0.0%

0

0

0.0%

0

49 Senior Sun Seekers

0

0.0%

0

0

0.0%

0

50 Heartland Communities

0

0.0%

0

0

0.0%

0

U10. Rural I

0

0.0%

0

0

0.0%

0

17 Green Acres

0

0.0%

0

0

0.0%

0

25 Salt of the Earth

0

0.0%

0

0

0.0%

0

26 Midland Crowd

0

0.0%

0

0

0.0%

0

31 Rural Resort Dwellers

0

0.0%

0

0

0.0%

0

U11. Rural II

0

0.0%

0

0

0.0%

0

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

46 Rooted Rural

0

0.0%

0

0

0.0%

0

56 Rural Bypasses

0

0.0%

0

0

0.0%

0

66 Unclassified

0

0.0%

0

0

0.0%

0

Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average.

Source: ESRI

Š2009 ESRI

Page 6 of 6

Tapestry Segmentation Area Profile Ranked by Households Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings

Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households

U.S. Households

Cumulative Rank

Tapestry Segment

1

41. Crossroads

2

26. Midland Crowd

3

Cumulative

Percent

Percent

Percent

Percent

Index

10.6%

10.6%

1.5%

1.5%

703

9.2%

19.8%

3.8%

5.3%

244

38. Industrious Urban Fringe

7.8%

27.6%

1.5%

6.8%

509

4

07. Exurbanites

7.0%

34.6%

2.5%

9.3%

277

5

03. Connoisseurs

6.0%

40.6%

1.4%

10.7%

432

Subtotal

40.6%

10.7%

6

13. In Style

5.7%

46.3%

2.5%

13.2%

230

7

09. Urban Chic

5.1%

51.4%

1.3%

14.5%

388

8

24. Main Street, USA

4.8%

56.2%

2.6%

17.1%

187

9

22. Metropolitans

4.3%

60.5%

1.2%

18.3%

359

10

23. Trendsetters

3.5%

64.0%

1.1%

19.4%

331

Subtotal

23.4%

8.7%

11

15. Silver and Gold

3.1%

67.1%

1.0%

20.4%

324

12

46. Rooted Rural

3.0%

70.1%

2.4%

22.8%

124

13

28. Aspiring Young Families

2.9%

73.0%

2.4%

25.2%

125

14

56. Rural Bypasses

2.9%

75.9%

1.5%

26.7%

193

15

06. Sophisticated Squires

2.8%

78.7%

2.7%

29.4%

103

119

Subtotal

14.7%

10.0%

16

36. Old and Newcomers

2.3%

81.0%

1.9%

31.3%

17

17. Green Acres

2.2%

83.2%

3.2%

34.5%

67

18

58. NeWest Residents

2.1%

85.3%

0.9%

35.4%

241

19

31. Rural Resort Dwellers

1.9%

87.2%

1.6%

37.0%

117

20

33. Midlife Junction

1.8%

89.0%

2.5%

39.5%

72

Subtotal

10.3%

10.1%

Total

89.0%

39.5%

226

Top Ten Tapestry Segments Site vs. U.S. 0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

11.0

23. Trendsetters 22. Metropolitans 24. Main Street, USA 09. Urban Chic

Site U.S.

13. In Style 03. Connoisseurs 07. Exurbanites 38. Industrious Urban Fringe 26. Midland Crowd 41. Crossroads

Percent of Households by Tapestry Segment

Source: ESRI

Š2009 ESRI

Page 1 of 6

Tapestry Segmentation Area Profile Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Site Type: Rings

Tapestry Indexes by Households

Tapestry Indexes by Population

Index

Index

50 100 150 200 250 300 350 400 450 500 550 600 650 700 750

0

Tapestry Segments

Tapestry Segments

0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

50 100 150 200 250 300 350 400 450 500 550 600 650 700 750

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Source: ESRI

Š2009 ESRI

Page 2 of 6

Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings

Tapestry LifeMode Groups

2009 Households Number

Percent

Total

84,832

100.0%

L1. High Society

2009 Population Index

Number

Percent

215,631

100.0%

Index

15,106

17.8%

140

38,489

17.8%

128

01 Top Rung

159

0.2%

27

338

0.2%

20

02 Suburban Splendor

418

0.5%

28

2,136

1.0%

50

5,072

6.0%

432

11,790

5.5%

390

03 Connoisseurs 04 Boomburbs

0

0.0%

0

0

0.0%

0

05 Wealthy Seaboard Suburbs

1,179

1.4%

101

2,795

1.3%

87

06 Sophisticated Squires

2,382

2.8%

103

7,053

3.3%

105

07 Exurbanites

5,896

7.0%

277

14,377

6.7%

259

L2. Upscale Avenues

11,955

14.1%

102

26,903

12.5%

91

4,365

5.1%

388

9,244

4.3%

351

243

0.3%

17

577

0.3%

14

0

0.0%

0

0

0.0%

0

4,830

5.7%

230

10,959

5.1%

221

09 Urban Chic 10 Pleasant-Ville 11 Pacific Heights 13 In Style 16 Enterprising Professionals

689

0.8%

48

1,595

0.7%

51

1,828

2.2%

67

4,528

2.1%

63

0

0.0%

0

0

0.0%

0

3,612

4.3%

81

7,167

3.3%

63

0

0.0%

0

0

0.0%

0

3,612

4.3%

359

7,167

3.3%

336

45 City Strivers

0

0.0%

0

0

0.0%

0

51 Metro City Edge

0

0.0%

0

0

0.0%

0

54 Urban Rows

0

0.0%

0

0

0.0%

0

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

5,651

6.7%

98

10,930

5.1%

100

0

0.0%

0

0

0.0%

0

2,954

3.5%

331

5,668

2.6%

296

17 Green Acres 18 Cozy and Comfortable L3. Metropolis 20 City Lights 22 Metropolitans

L4. Solo Acts 08 Laptops and Lattes 23 Trendsetters 27 Metro Renters 36 Old and Newcomers 39 Young and Restless L5. Senior Styles

737

0.9%

65

1,130

0.5%

61

1,960

2.3%

119

4,132

1.9%

127

0

0.0%

0

0

0.0%

0 55

5,946

7.0%

57

12,204

5.7%

14 Prosperous Empty Nesters

1,234

1.5%

79

2,684

1.2%

74

15 Silver and Gold

2,618

3.1%

324

5,067

2.3%

312

29 Rustbelt Retirees

245

0.3%

14

447

0.2%

11

1,027

1.2%

83

2,060

1.0%

86

0

0.0%

0

0

0.0%

0

49 Senior Sun Seekers

179

0.2%

18

427

0.2%

20

50 Heartland Communities

452

0.5%

25

1,057

0.5%

26

57 Simple Living

191

0.2%

16

462

0.2%

18

0

0.0%

0

0

0.0%

0

30 Retirement Communities 43 The Elders

65 Social Security Set L6. Scholars & Patriots

0

0.0%

0

0

0.0%

0

40 Military Proximity

0

0.0%

0

0

0.0%

0

55 College Towns

0

0.0%

0

0

0.0%

0

63 Dorms to Diplomas

0

0.0%

0

0

0.0%

0

Source: ESRI Š2009 ESRI

Page 3 of 6

Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Site Type: Rings

Tapestry LifeMode Groups

Total L7. High Hopes 28 Aspiring Young Families 48 Great Expectations L8. Global Roots

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

2009 Households Number

Percent

84,832

100.0%

2009 Population Index

Number

Percent

215,631

100.0%

Index

2,499

2.9%

72

7,524

3.5%

91

2,499

2.9%

125

7,524

3.5%

154

0

0.0%

0

0

0.0%

0 129

8,422

9.9%

121

27,126

12.6%

35 International Marketplace

0

0.0%

0

0

0.0%

0

38 Industrious Urban Fringe

6,606

7.8%

509

21,610

10.0%

501

44 Urban Melting Pot

0

0.0%

0

0

0.0%

0

47 Las Casas

0

0.0%

0

0

0.0%

0

52 Inner City Tenants

0

0.0%

0

0

0.0%

0

58 NeWest Residents

1,816

2.1%

241

5,516

2.6%

210

60 City Dimensions

0

0.0%

0

0

0.0%

0

61 High Rise Renters

0

0.0%

0

0

0.0%

0 23

L9. Family Portrait

1,363

1.6%

21

4,476

2.1%

12 Up and Coming Families

0

0.0%

0

0

0.0%

0

19 Milk and Cookies

0

0.0%

0

0

0.0%

0

21 Urban Villages 59 Southwestern Families 64 City Commons

0

0.0%

0

0

0.0%

0

1,363

1.6%

165

4,476

2.1%

158

0

0.0%

0

0

0.0%

0

L10. Traditional Living

6,258

7.4%

84

15,506

7.2%

87

24 Main Street, USA

4,108

4.8%

187

9,750

4.5%

180

32 Rustbelt Traditions 33 Midlife Junction 34 Family Foundations L11. Factories & Farms

0

0.0%

0

0

0.0%

0

1,517

1.8%

72

3,659

1.7%

77

633

0.7%

88

2,097

1.0%

107 47

3,043

3.6%

38

9,507

4.4%

25 Salt of the Earth

0

0.0%

0

0

0.0%

0

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

587

0.7%

48

1,485

0.7%

50

2,456

2.9%

193

8,022

3.7%

246

L12. American Quilt

20,976

24.7%

265

55,797

25.9%

279

26 Midland Crowd

7,789

9.2%

244

20,561

9.5%

246

53 Home Town 56 Rural Bypasses

31 Rural Resort Dwellers

1,612

1.9%

117

3,829

1.8%

122

41 Crossroads

9,020

10.6%

703

25,243

11.7%

737

46 Rooted Rural

2,555

3.0%

124

6,164

2.9%

122

1

0.0%

54

2

0.0%

1

66 Unclassified

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI

Š2009 ESRI

Page 4 of 6

Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Site Type: Rings

Tapestry Urbanization Groups

Total U1. Principal Urban Centers I

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

2009 Households Number

Percent

84,832

100.0%

2009 Population Index

Number

Percent

215,631

100.0%

Index

3,691

4.4%

56

6,798

3.2%

41

08 Laptops and Lattes

0

0.0%

0

0

0.0%

0

11 Pacific Heights

0

0.0%

0

0

0.0%

0

20 City Lights

0

0.0%

0

0

0.0%

0

21 Urban Villages

0

0.0%

0

0

0.0%

0

2,954

3.5%

331

5,668

2.6%

296

23 Trendsetters 27 Metro Renters

737

0.9%

65

1,130

0.5%

61

35 International Marketplace

0

0.0%

0

0

0.0%

0

44 Urban Melting Pot

0

0.0%

0

0

0.0%

0

U2. Principal Urban Centers II

1,816

2.1%

45

5,516

2.6%

46

45 City Strivers

0

0.0%

0

0

0.0%

0

47 Las Casas

0

0.0%

0

0

0.0%

0

54 Urban Rows

0

0.0%

0

0

0.0%

0

58 NeWest Residents

1,816

2.1%

241

5,516

2.6%

210

61 High Rise Renters

0

0.0%

0

0

0.0%

0

64 City Commons

0

0.0%

0

0

0.0%

0

65 Social Security Set

0

0.0%

0

0

0.0%

0

15,319

18.1%

160

33,506

15.5%

136

159

0.2%

27

338

0.2%

20

03 Connoisseurs

5,072

6.0%

432

11,790

5.5%

390

05 Wealthy Seaboard Suburbs

1,179

1.4%

101

2,795

1.3%

87

09 Urban Chic

4,365

5.1%

388

9,244

4.3%

351

10 Pleasant-Ville

243

0.3%

17

577

0.3%

14

16 Enterprising Professionals

689

0.8%

48

1,595

0.7%

51

0

0.0%

0

0

0.0%

0

3,612

4.3%

359

7,167

3.3%

336

U3. Metro Cities I 01 Top Rung

19 Milk and Cookies 22 Metropolitans U4. Metro Cities II

6,119

7.2%

66

15,813

7.3%

74

28 Aspiring Young Families

2,499

2.9%

125

7,524

3.5%

154

30 Retirement Communities

1,027

1.2%

83

2,060

1.0%

86

633

0.7%

88

2,097

1.0%

107

34 Family Foundations 36 Old and Newcomers

1,960

2.3%

119

4,132

1.9%

127

39 Young and Restless

0

0.0%

0

0

0.0%

0

52 Inner City Tenants

0

0.0%

0

0

0.0%

0

60 City Dimensions

0

0.0%

0

0

0.0%

0

63 Dorms to Diplomas

0

0.0%

0

0

0.0%

0

10,714

12.6%

115

31,360

14.5%

128

0

0.0%

0

0

0.0%

0

4,108

4.8%

187

9,750

4.5%

180

U5. Urban Outskirts I 04 Boomburbs 24 Main Street, USA 32 Rustbelt Traditions 38 Industrious Urban Fringe 48 Great Expectations

0

0.0%

0

0

0.0%

0

6,606

7.8%

509

21,610

10.0%

501

0

0.0%

0

0

0.0%

0

Source: ESRI

Š2009 ESRI

Page 5 of 6

Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings

Tapestry Urbanization Groups

2009 Households Number

Percent

84,832

100.0%

U6. Urban Outskirts II

1,554

1.8%

51 Metro City Edge

0

0.0%

55 College Towns

0

2009 Population Number

Percent

215,631

100.0%

36

4,938

2.3%

44

0

0

0.0%

0

0.0%

0

0

0.0%

0

191

0.2%

16

462

0.2%

18

59 Southwestern Families

1,363

1.6%

165

4,476

2.1%

158

62 Modest Income Homes

0

0.0%

0

0

0.0%

0

17,378

20.5%

130

42,276

19.6%

121

418

0.5%

28

2,136

1.0%

50

06 Sophisticated Squires

2,382

2.8%

103

7,053

3.3%

105

07 Exurbanites

5,896

7.0%

277

14,377

6.7%

259

0

0.0%

0

0

0.0%

0

13 In Style

4,830

5.7%

230

10,959

5.1%

221

14 Prosperous Empty Nesters

1,234

1.5%

79

2,684

1.2%

74

15 Silver and Gold

2,618

3.1%

324

5,067

2.3%

312

2,349

2.8%

29

5,591

2.6%

29

0

0.0%

0

0

0.0%

0

245

0.3%

14

447

0.2%

11

Total

57 Simple Living

U7. Suburban Periphery I 02 Suburban Splendor

12 Up and Coming Families

U8. Suburban Periphery II 18 Cozy and Comfortable 29 Rustbelt Retirees 33 Midlife Junction

Index

Index

1,517

1.8%

72

3,659

1.7%

77

40 Military Proximity

0

0.0%

0

0

0.0%

0

43 The Elders

0

0.0%

0

0

0.0%

0

53 Home Town

587

0.7%

48

1,485

0.7%

50

U9. Small Towns

9,651

11.4%

234

26,727

12.4%

275

41 Crossroads

9,020

10.6%

703

25,243

11.7%

737

49 Senior Sun Seekers

179

0.2%

18

427

0.2%

20

50 Heartland Communities

452

0.5%

25

1,057

0.5%

26

11,229

13.2%

117

28,918

13.4%

118

1,828

2.2%

67

4,528

2.1%

63

0

0.0%

0

0

0.0%

0

26 Midland Crowd

7,789

9.2%

244

20,561

9.5%

246

31 Rural Resort Dwellers

1,612

1.9%

117

3,829

1.8%

122

U10. Rural I 17 Green Acres 25 Salt of the Earth

U11. Rural II

5,011

5.9%

77

14,186

6.6%

87

37 Prairie Living

0

0.0%

0

0

0.0%

0

42 Southern Satellites

0

0.0%

0

0

0.0%

0

46 Rooted Rural

2,555

3.0%

124

6,164

2.9%

122

56 Rural Bypasses

2,456

2.9%

193

8,022

3.7%

246

1

0.0%

54

2

0.0%

1

66 Unclassified

Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average.

Source: ESRI

Š2009 ESRI

Page 6 of 6

Retail Goods and Services Expenditures Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

Top Tapestry Segments: Sophisticated Squires In Style Wealthy Seaboard Suburbs Exurbanites Connoisseurs

22.4% 19.3% 14.4% 11.8% 10.7%

Demographic Summary Population Households Families Median Age Median Household Income

2009 19,510 8,177 5,609 44.2 $104,813

2014 19,899 8,391 5,685 44.7 $105,391

Spending Potential Index

Average Amount Spent

Total

118 113 108 120 78 174 261

$2,945.02 $544.20 $932.98 $495.09 $335.00 $372.44 $265.30

$24,081,451 $4,449,933 $7,629,001 $4,048,379 $2,739,320 $3,045,432 $2,169,389

169 172

$337.32 $49.10

$2,758,270 $401,461

171 190 190

$5,534.68 $1,184.05 $324.62

$45,257,101 $9,681,970 $2,654,457

188 178 190 207 163 160 157 175 160 155 161 144 159 187 165

$208.33 $269.15 $110.81 $269.84 $1.29 $1,948.99 $1,135.63 $284.39 $40.40 $92.17 $70.88 $1.64 $69.93 $2.00 $240.86

$1,703,480 $2,200,875 $906,115 $2,206,460 $10,583 $15,936,900 $9,286,079 $2,325,431 $330,374 $753,658 $579,549 $13,394 $571,795 $16,376 $1,969,475

163 195 162

$11.10 $854.63 $210.69

$90,771 $6,988,317 $1,722,829

166

$589.39

$4,819,466

132

$262.06

$2,142,845

Photo Equipment and Supplies

172

$200.98

$1,643,395

Reading8

175

$283.89

$2,321,377

161 160 160 158 159 163 159

$12,738.03 $7,277.88 $977.96 $1,693.76 $813.92 $1,280.54 $2,511.69

$104,158,901 $59,511,199 $7,996,798 $13,849,915 $6,655,405 $10,470,987 $20,538,095

164

$5,460.16

$44,647,702

168 157

$963.27 $708.37

$7,876,627 $5,792,350

Apparel and Services Men's Women's Children's Footwear Watches & Jewelry Apparel Products and Services1 Computer Computers and Hardware for Home Use Software and Accessories for Home Use Entertainment & Recreation Fees and Admissions Membership Fees for Clubs2 Fees for Participant Sports, excl. Trips Admission to Movie/Theatre/Opera/Ballet Admission to Sporting Events, excl. Trips Fees for Recreational Lessons Dating Services TV/Video/Sound Equipment Community Antenna or Cable TV Televisions VCRs, Video Cameras, and DVD Players Video Cassettes and DVDs Video Game Hardware and Software Satellite Dishes Rental of Video Cassettes and DVDs Streaming/Downloaded Video Sound Equipment3 Rental and Repair of TV/Radio/Sound Equipment Pets Toys and Games4 Recreational Vehicles and Fees5 6

Sports/Recreation/Exercise Equipment 7

Food Food at Home Bakery and Cereal Products Meat, Poultry, Fish, and Eggs Dairy Products Fruit and Vegetables Snacks and Other Food at Home9 Food Away from Home Alcoholic Beverages Nonalcoholic Beverages at Home

Š2009 ESRI

Page 1 of 3

Retail Goods and Services Expenditures Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings Spending Potential Index

Average Amount Spent

Total

Financial Investments Vehicle Loans

193 155

$2,781.76 $8,286.27

$22,746,427 $67,756,815

Health Nonprescription Drugs Prescription Drugs Eyeglasses and Contact Lenses

148 153 169

$155.10 $840.25 $127.87

$1,268,281 $6,870,739 $1,045,625

191

$17,513.01

$143,203,923

199 177

$4,223.29 $733.65

$34,533,825 $5,999,054

158

$7,134.95

$58,342,449

173

$239.99

$1,962,394

176 187 171

$1,124.34 $163.21 $518.36

$9,193,748 $1,334,575 $4,238,609

139

$130.20

$1,064,659

166 185 91

$57.02 $18.63 $40.92

$466,276 $152,366 $334,630

171 175

$755.69 $722.94

$6,179,259 $5,911,507

Housekeeping Supplies16

164 162

$87.73 $1,177.33

$717,405 $9,627,046

Insurance Owners and Renters Insurance Vehicle Insurance Life/Other Insurance Health Insurance

171 163 174 161

$807.91 $2,018.00 $839.92 $3,080.66

$6,606,303 $16,501,208 $6,868,054 $25,190,575

Personal Care Products17

162

$636.98

$5,208,592

155

$174.70

$1,428,547

136

$603.85

$4,937,710

164

$7,808.99

$63,854,150

154 166

$4,222.73 $1,550.27

$34,529,254 $12,676,547

191 189 197 182

$811.41 $797.82 $73.17 $808.78

$6,634,911 $6,523,766 $598,331 $6,613,405

Home Mortgage Payment and Basics10 Maintenance and Remodeling Services 11

Maintenance and Remodeling Materials Utilities, Fuel, and Public Services Household Furnishings and Equipment Household Textiles12 Furniture Floor Coverings Major Appliances13 Housewares14 Small Appliances Luggage Telephones and Accessories Household Operations Child Care Lawn and Garden15 Moving/Storage/Freight Express

18

School Books and Supplies Smoking Products Transportation

Vehicle Purchases (Net Outlay)19 Gasoline and Motor Oil Vehicle Maintenance and Repairs Travel Airline Fares Lodging on Trips Auto/Truck/Van Rental on Trips Food and Drink on Trips

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent f or a product or ser vice relative to a national average of 100. Detail may not sum to totals due to rounding.

Source: ESRI forecasts for 2009 and 2014. Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Š2009 ESRI

Page 2 of 3

Retail Goods and Services Expenditures Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings

1

Apparel Products and Services includes mater ial for making clothes , sewing patter ns and notions , shoe repair and other shoe ser vices, apparel laundr y and dr y cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair.

2

Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.

3

Sound Equipment includes sound components and systems , Digital A udio Players, records, CDs, audio tapes , streaming/downloaded audio, tape recorders , radios, musical instruments and accessories, and rental and repair of musical instruments.

4

Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.

5

Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.

6

Sports/Recreation/Exercise Equipment includes e xercise equipment and gear , game tab les, bicycles , camping equipment, hunting and fishing equipment, winter spo equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment.

7

Photo Equipment and Supplies includes film, film processing, phot

ts

raphic equipment, rental and repair of photo equipment, and photographer fees.

8

Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books.

9

Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial weeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondair y cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared desser t, baby food, miscellaneous prepared food, and nonalcoholic beverages.

10

Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.

11

Maintenance and Remodeling Materials includes supplies/tools/equipment f or painting and w allpapering, plumbing supplies and equipment, electr ical/heating/AC supplies, materials for hard surface floo ing, materials for roofing/gutter , materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes.

12

Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains.

13

Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances.

14

Housewares includes plastic dinnerware, china, flat are, glassware, serving pieces, nonelectric cookware, and tableware.

15

Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh fl wers, and repair/rental of lawn and garden equipment.

16

Housekeeping Supplies includes soaps and laundr y detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services.

17

Personal Care Products includes hair care products , nonelectric ar ticles for hair, wigs, hair pieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances.

18

School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool.

19

Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.

Š2009 ESRI

Page 3 of 3

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001 Demographic Summary

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings 2009

2014

Population

19,510

19,899

Total Number of Adults

15,145

15,554

Households Median Household Income

8,177

8,391

$104,813

$105,391

Expected Product/Consumer Behavior

Number of

Percent of

Adults/HHs

Adults/HHs

MPI

Apparel (Adults) Bought any men's apparel in last 12 months

8,268

54.6%

108

Bought any women's apparel in last 12 months

7,330

48.4%

106

Bought apparel for child <13 in last 6 months

4,198

27.7%

98

Bought any shoes in last 12 months

8,455

55.8%

107

Bought costume jewelry in last 12 months

3,494

23.1%

111

Bought any fine jewelry in last 12 months

3,723

24.6%

107

Bought a watch in last 12 months

2,960

19.5%

95

7,689

94.0%

108

929

11.4%

138

107

Automobiles (Households) HH owns/leases any vehicle HH bought new vehicle in last 12 months Automotive Aftermarket (Adults) Bought gasoline in last 6 months

14,117

93.2%

Bought/changed motor oil in last 12 months

7,299

48.2%

93

Had tune-up in last 12 months

5,341

35.3%

112

110

Beverages (Adults) Drank bottled water/seltzer in last 6 months

10,462

69.1%

Drank regular cola in last 6 months

6,733

44.5%

85

Drank beer/ale in last 6 months

7,137

47.1%

111

Cameras & Film (Adults) Bought any camera in last 12 months

2,380

15.7%

106

Bought film in last 12 months

3,828

25.3%

107

Bought digital camera in last 12 months

1,374

9.1%

129

Bought memory card for camera in last 12 months

1,486

9.8%

129

Cell Phones/PDAs & Service Bought cell/mobile phone/PDA in last 12 months

4,799

31.7%

108

Avg monthly cell/mobile phone/PDA bill: $1-$49

4,388

29.0%

112

Avg monthly cell/mobile phone/PDA bill: $50-99

5,223

34.5%

109

Avg monthly cell/mobile phone/PDA bill: $100+

2,716

17.9%

117

7,066

86.4%

120

769

9.4%

104

HH spent $500-$999 on home PC

1,675

20.5%

112

Computers (Households) HH owns a personal computer HH spent <$500 on home PC HH spent $1000-$1499 on home PC

1,582

19.3%

131

HH spent $1500-$1999 on home PC

930

11.4%

137

Spent $2000+ on home PC

930

11.4%

147

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 4

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings Expected

Product/Consumer Behavior

Number of

Percent of

Adults/HHs

Adults/HHs

MPI

Convenience Stores (Adults) Shopped at convenience store in last 6 months

9,214

60.8%

102

Bought cigarettes at convenience store in last 30 days

1,631

10.8%

73

Bought gas at convenience store in last 30 days

4,441

29.3%

88

Spent at convenience store in last 30 days: <$20

1,864

12.3%

127

Spent at convenience store in last 30 days: $20-39

1,728

11.4%

114

Spent at convenience store in last 30 days: $40+

4,648

30.7%

87

Entertainment (Adults) Attended movies in last 6 months Went to live theater in last 6 months

10,037

66.3%

113

2,862

18.9%

150

Went to a bar/night club in last 12 months

3,247

21.4%

117

Dined out in last 12 months

9,256

61.1%

125

Gambled at a casino in last 12 months

2,831

18.7%

116

Visited a theme park in last 12 months

3,990

26.3%

119

DVDs rented in last 30 days: 1

460

3.0%

114

DVDs rented in last 30 days: 2

884

5.8%

125

DVDs rented in last 30 days: 3

572

3.8%

122

DVDs rented in last 30 days: 4

656

4.3%

109

2,235

14.8%

112

DVDs purchased in last 30 days: 1

888

5.9%

109

DVDs purchased in last 30 days: 2

871

5.8%

109

DVDs purchased in last 30 days: 3-4

746

4.9%

100

DVDs purchased in last 30 days: 5+

646

4.3%

79

Spent on toys/games in last 12 months: <$50

864

5.7%

91

Spent on toys/games in last 12 months: $50-$99

376

2.5%

91

1,178

7.8%

109

Spent on toys/games in last 12 months: $200-$499

1,729

11.4%

110

Spent on toys/games in last 12 months: $500+

1,136

7.5%

136

DVDs rented in last 30 days: 5+

Spent on toys/games in last 12 months: $100-$199

Financial (Adults) Have home mortgage (1st)

3,913

25.8%

142

Used ATM/cash machine in last 12 months

9,112

60.2%

119

Own any stock

2,182

14.4%

160

Own U.S. savings bond

1,538

10.2%

143

Own shares in mutual fund (stock)

2,361

15.6%

166

Own shares in mutual fund (bonds)

1,453

9.6%

166

Used full service brokerage firm in last 12 months

1,384

9.1%

150

413

2.7%

138

3,617

23.9%

145 115

Used discount brokerage firm in last 12 months Have 401K retirement savings Own any credit/debit card (in own name)

12,768

84.3%

Avg monthly credit card expenditures: <$111

2,135

14.1%

96

Avg monthly credit card expenditures: $111-225

1,425

9.4%

104

Avg monthly credit card expenditures: $226-450

1,566

10.3%

120

Avg monthly credit card expenditures: $451-700

1,356

9.0%

125

Avg monthly credit card expenditures: $701+

3,423

22.6%

165

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.

Š2009 ESRI

Page 2 of 4

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings Expected Number of

Percent of

Adults/HHs

Adults/HHs

MPI

Used beef (fresh/frozen) in last 6 months

10,648

70.3%

101

Used bread in last 6 months

14,681

96.9%

101

Used chicken/turkey (fresh or frozen) in last 6 months

11,635

76.8%

103

8,230

54.3%

107

Used fresh fruit/vegetables in last 6 months

13,597

89.8%

104

Used fresh milk in last 6 months

13,898

91.8%

101

Exercise at home 2+ times per week

5,278

34.8%

118

Exercise at club 2+ times per week

2,672

17.6%

153

12,756

84.2%

108

8,213

54.2%

114

Any home improvement in last 12 months

3,183

38.9%

125

Used housekeeper/maid/professional cleaning service in last 12 months

1,825

22.3%

142

Purchased any HH furnishing in last 12 months

1,014

12.4%

117

Purchased bedding/bath goods in last 12 months

4,619

56.5%

104

Purchased cooking/serving product in last 12 months

2,360

28.9%

106

Bought any kitchen appliance in last 12 months

1,654

20.2%

114

Product/Consumer Behavior

Grocery (Adults)

Used fish/seafood (fresh or frozen) in last 6 months

Health (Adults)

Visited a doctor in last 12 months Used vitamin/dietary supplement in last 6 months Home (Households)

Insurance (Adults) Currently carry any life insurance

8,428

55.6%

115

Have medical/hospital/accident insurance

12,322

81.4%

112

Carry homeowner insurance

10,061

66.4%

125

824

5.4%

90

13,862

91.5%

109

HH owns any pet

4,369

53.4%

112

HH owns any cat

2,049

25.1%

108

HH owns any dog

3,089

37.8%

109

Bought book in last 12 months

9,026

59.6%

120

Read any daily newspaper

7,548

49.8%

116

Heavy magazine reader

3,368

22.2%

112

Carry renter insurance Have auto/other vehicle insurance Pets (Households)

Reading Materials (Adults)

Restaurants (Adults) Went to family restaurant/steak house in last 6 mo

12,124

80.1%

110

Went to family restaurant/steak house last mo: <2 times

4,232

27.9%

107

Went to family restaurant/steak house last mo: 2-4 times

4,597

30.4%

111

Went to family restaurant/steak house last mo: 5+ times

3,294

21.7%

111

Went to fast food/drive-in restaurant in last 6 mo

13,801

91.1%

102

Went to fast food/drive-in restaurant <5 times/mo

4,721

31.2%

102

Went to fast food/drive-in 5-12 times/mo

5,107

33.7%

107

Went to fast food/drive-in restaurant 13+ times/mo

3,973

26.2%

95

Fast food/drive-in last 6 mo: eat in

5,976

39.5%

103

Fast food/drive-in last 6 mo: home delivery

1,571

10.4%

93

Fast food/drive-in last 6 mo: take-out/drive-thru

8,127

53.7%

103

Fast food/drive-in last 6 mo: take-out/walk-in

4,355

28.8%

117

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.

Š2009 ESRI

Page 3 of 4

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles

Site Type: Rings Expected

Product/Consumer Behavior

Number of

Percent of

Adults/HHs

Adults/HHs

MPI

Telephones & Service (Households) HH owns in-home cordless telephone

6,009

73.5%

114

HH average monthly long distance phone bill: <$16

2,429

29.7%

107

HH average monthly long distance phone bill: $16-25

1,129

13.8%

118

HH average monthly long distance phone bill: $26-59

1,015

12.4%

128

389

4.8%

108

HH owns 1 TV

1,259

15.4%

77

HH owns 2 TVs

2,072

25.3%

95

HH owns 3 TVs

1,944

23.8%

106

HH average monthly long distance phone bill: $60+ Television & Sound Equipment (Households)

HH owns 4+ TVs

2,226

27.2%

130

HH subscribes to cable TV

5,730

70.1%

121

HH watched 15+ hours of cable TV last week

5,050

61.8%

103

Purchased audio equipment in last 12 months

689

8.4%

102

Purchased CD player in last 12 months

383

4.7%

89

Purchased DVD player in last 12 months

840

10.3%

97

Purchased MP3 player in last 12 months

989

12.1%

139

Purchased video game system in last 12 months

751

9.2%

106

Travel (Adults) Domestic travel in last 12 months Took 3+ domestic trips in last 12 months

10,237

67.6%

128

4,296

28.4%

137

Spent on domestic vacations last 12 mo: <$1000

2,213

14.6%

116

Spent on domestic vacations last 12 mo: $1000-$1499

1,439

9.5%

137

Spent on domestic vacations last 12 mo: $1500-$1999

955

6.3%

157

Spent on domestic vacations last 12 mo: $2000-$2999

939

6.2%

151

1,261

8.3%

172

Spent on domestic vacations last 12 mo: $3000+ Foreign travel in last 3 years

5,555

36.7%

146

Took 3+ foreign trips by plane in last 3 years

1,188

7.8%

173

Spent on foreign vacations last 12 mo: <$1000

1,117

7.4%

134

916

6.0%

152

Spent on foreign vacations: $3000+

1,262

8.3%

179

Stayed 1+ nights at hotel/motel in last 12 months

8,075

53.3%

129

Spent on foreign vacations last 12 mo: $1000-$2999

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.

Š2009 ESRI

Page 4 of 4

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001 Demographic Summary

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings 2009

2014

Population

215,631

227,413

Total Number of Adults

165,777

175,487

Households Median Household Income

84,832

89,740

$55,110

$56,498

Expected Number of

Percent of

Adults/HHs

Adults/HHs

MPI

Bought any men's apparel in last 12 months

83,205

50.2%

100

Bought any women's apparel in last 12 months

76,210

46.0%

101

Bought apparel for child <13 in last 6 months

46,648

28.1%

100

Bought any shoes in last 12 months

85,963

51.9%

99

Bought costume jewelry in last 12 months

33,791

20.4%

98

Bought any fine jewelry in last 12 months

38,461

23.2%

101

Bought a watch in last 12 months

33,078

20.0%

96

76,216

89.8%

103

7,246

8.5%

104

Product/Consumer Behavior Apparel (Adults)

Automobiles (Households) HH owns/leases any vehicle HH bought new vehicle in last 12 months Automotive Aftermarket (Adults) Bought gasoline in last 6 months

147,950

89.2%

103

Bought/changed motor oil in last 12 months

86,865

52.4%

101

Had tune-up in last 12 months

54,937

33.1%

105

100

Beverages (Adults) Drank bottled water/seltzer in last 6 months

103,974

62.7%

Drank regular cola in last 6 months

84,131

50.7%

97

Drank beer/ale in last 6 months

70,443

42.5%

100

Bought any camera in last 12 months

24,369

14.7%

99

Bought film in last 12 months

40,183

24.2%

103

Bought digital camera in last 12 months

11,076

6.7%

95

Bought memory card for camera in last 12 months

12,496

7.5%

99

Bought cell/mobile phone/PDA in last 12 months

48,388

29.2%

99

Avg monthly cell/mobile phone/PDA bill: $1-$49

42,779

25.8%

100

Avg monthly cell/mobile phone/PDA bill: $50-99

52,800

31.9%

100

Avg monthly cell/mobile phone/PDA bill: $100+

26,666

16.1%

105

HH owns a personal computer

62,223

73.3%

102

HH spent <$500 on home PC

7,411

8.7%

96

HH spent $500-$999 on home PC

15,894

18.7%

102

HH spent $1000-$1499 on home PC

12,667

14.9%

101

HH spent $1500-$1999 on home PC

7,060

8.3%

100

Spent $2000+ on home PC

7,084

8.4%

108

Cameras & Film (Adults)

Cell Phones/PDAs & Service

Computers (Households)

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households. ESRI forecasts for 2009 and 2014.

Š2009 ESRI

Page 1 of 4

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings Expected Number of

Percent of

Adults/HHs

Adults/HHs

MPI

Shopped at convenience store in last 6 months

98,180

59.2%

99

Bought cigarettes at convenience store in last 30 days

23,587

14.2%

96

Bought gas at convenience store in last 30 days

53,955

32.5%

98

Spent at convenience store in last 30 days: <$20

16,597

10.0%

103

Spent at convenience store in last 30 days: $20-39

16,335

9.9%

99

Spent at convenience store in last 30 days: $40+

56,024

33.8%

96

Attended movies in last 6 months

96,959

58.5%

100

Went to live theater in last 6 months

23,113

13.9%

111

Went to a bar/night club in last 12 months

29,890

18.0%

98

Dined out in last 12 months

82,753

49.9%

102

Gambled at a casino in last 12 months

26,471

16.0%

99

Visited a theme park in last 12 months

36,557

22.1%

99

4,737

2.9%

108

Product/Consumer Behavior Convenience Stores (Adults)

Entertainment (Adults)

DVDs rented in last 30 days: 1 DVDs rented in last 30 days: 2

7,936

4.8%

102

DVDs rented in last 30 days: 3

5,229

3.2%

102

DVDs rented in last 30 days: 4

6,884

4.2%

104

DVDs rented in last 30 days: 5+

22,142

13.4%

102

DVDs purchased in last 30 days: 1

8,656

5.2%

97

DVDs purchased in last 30 days: 2

8,424

5.1%

97

DVDs purchased in last 30 days: 3-4

7,670

4.6%

94

DVDs purchased in last 30 days: 5+

8,806

5.3%

98

10,022

6.0%

97

4,168

2.5%

92

Spent on toys/games in last 12 months: $100-$199

12,487

7.5%

106

Spent on toys/games in last 12 months: $200-$499

17,833

10.8%

104

8,777

5.3%

96

Have home mortgage (1st)

32,246

19.5%

107

Used ATM/cash machine in last 12 months

86,065

51.9%

102

Own any stock

16,394

9.9%

110

Own U.S. savings bond

11,601

7.0%

99

Own shares in mutual fund (stock)

17,417

10.5%

112

Own shares in mutual fund (bonds)

10,684

6.4%

112

Used full service brokerage firm in last 12 months

10,937

6.6%

109

3,389

2.0%

104

Spent on toys/games in last 12 months: <$50 Spent on toys/games in last 12 months: $50-$99

Spent on toys/games in last 12 months: $500+ Financial (Adults)

Used discount brokerage firm in last 12 months Have 401K retirement savings

28,042

16.9%

102

123,534

74.5%

102

Avg monthly credit card expenditures: <$111

23,283

14.0%

96

Avg monthly credit card expenditures: $111-225

14,233

8.6%

95

Avg monthly credit card expenditures: $226-450

13,783

8.3%

97

Avg monthly credit card expenditures: $451-700

12,369

7.5%

104

Avg monthly credit card expenditures: $701+

26,293

15.9%

116

Own any credit/debit card (in own name)

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.

Š2009 ESRI

Page 2 of 4

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings Expected Number of

Percent of

Adults/HHs

Adults/HHs

MPI

Used beef (fresh/frozen) in last 6 months

115,729

69.8%

101

Used bread in last 6 months

159,743

96.4%

100

Used chicken/turkey (fresh or frozen) in last 6 months

122,700

74.0%

99

85,548

51.6%

101

Used fresh fruit/vegetables in last 6 months

144,578

87.2%

101

Used fresh milk in last 6 months

151,289

91.3%

101

Exercise at home 2+ times per week

49,697

30.0%

102

Exercise at club 2+ times per week

20,256

12.2%

106

129,950

78.4%

100

81,680

49.3%

103

Any home improvement in last 12 months

27,529

32.5%

104

Used housekeeper/maid/professional cleaning service in last 12 months

14,943

17.6%

112 101

Product/Consumer Behavior

Grocery (Adults)

Used fish/seafood (fresh or frozen) in last 6 months

Health (Adults)

Visited a doctor in last 12 months Used vitamin/dietary supplement in last 6 months Home (Households)

Purchased any HH furnishing in last 12 months

9,071

10.7%

Purchased bedding/bath goods in last 12 months

45,769

54.0%

99

Purchased cooking/serving product in last 12 months

23,045

27.2%

100

Bought any kitchen appliance in last 12 months

15,324

18.1%

102

Insurance (Adults) Currently carry any life insurance

80,196

48.4%

100

120,758

72.8%

100

91,135

55.0%

104

9,987

6.0%

100

143,662

86.7%

103

HH owns any pet

42,312

49.9%

105

HH owns any cat

20,408

24.1%

103

HH owns any dog

30,585

36.1%

104

Bought book in last 12 months

84,429

50.9%

103

Read any daily newspaper

69,697

42.0%

98

Heavy magazine reader

31,785

19.2%

96

100

Have medical/hospital/accident insurance Carry homeowner insurance Carry renter insurance Have auto/other vehicle insurance Pets (Households)

Reading Materials (Adults)

Restaurants (Adults) Went to family restaurant/steak house in last 6 mo

121,511

73.3%

Went to family restaurant/steak house last mo: <2 times

42,752

25.8%

99

Went to family restaurant/steak house last mo: 2-4 times

46,533

28.1%

102

Went to family restaurant/steak house last mo: 5+ times

32,228

19.4%

100

Went to fast food/drive-in restaurant in last 6 mo

148,933

89.8%

100

Went to fast food/drive-in restaurant <5 times/mo

51,097

30.8%

101

Went to fast food/drive-in 5-12 times/mo

52,381

31.6%

100

Went to fast food/drive-in restaurant 13+ times/mo

45,452

27.4%

99

Fast food/drive-in last 6 mo: eat in

62,998

38.0%

99

Fast food/drive-in last 6 mo: home delivery

17,611

10.6%

96

Fast food/drive-in last 6 mo: take-out/drive-thru

87,019

52.5%

100

Fast food/drive-in last 6 mo: take-out/walk-in

40,864

24.6%

100

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.

Š2009 ESRI

Page 3 of 4

Retail Market Potential Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles

Site Type: Rings Expected Number of

Percent of

Adults/HHs

Adults/HHs

MPI

HH owns in-home cordless telephone

55,822

65.8%

102

HH average monthly long distance phone bill: <$16

23,605

27.8%

100

HH average monthly long distance phone bill: $16-25

10,422

12.3%

105

HH average monthly long distance phone bill: $26-59

8,358

9.9%

101

HH average monthly long distance phone bill: $60+

3,826

4.5%

103

HH owns 1 TV

16,232

19.1%

96

HH owns 2 TVs

22,421

26.4%

100

HH owns 3 TVs

19,133

22.6%

101

HH owns 4+ TVs

18,191

21.4%

102

HH subscribes to cable TV

48,608

57.3%

99

HH watched 15+ hours of cable TV last week

50,098

59.1%

98

Purchased audio equipment in last 12 months

6,698

7.9%

95

Purchased CD player in last 12 months

4,314

5.1%

97

Purchased DVD player in last 12 months

8,887

10.5%

99

Purchased MP3 player in last 12 months

7,228

8.5%

98

Purchased video game system in last 12 months

6,922

8.2%

94

Domestic travel in last 12 months

91,294

55.1%

104

Took 3+ domestic trips in last 12 months

36,742

22.2%

107

Spent on domestic vacations last 12 mo: <$1000

20,709

12.5%

99

Spent on domestic vacations last 12 mo: $1000-$1499

11,939

7.2%

104

Product/Consumer Behavior

Telephones & Service (Households)

Television & Sound Equipment (Households)

Travel (Adults)

Spent on domestic vacations last 12 mo: $1500-$1999

7,185

4.3%

108

Spent on domestic vacations last 12 mo: $2000-$2999

6,872

4.1%

101 111

Spent on domestic vacations last 12 mo: $3000+ Foreign travel in last 3 years Took 3+ foreign trips by plane in last 3 years

8,885

5.4%

44,076

26.6%

106

8,278

5.0%

110

Spent on foreign vacations last 12 mo: <$1000

9,872

6.0%

108

Spent on foreign vacations last 12 mo: $1000-$2999

7,216

4.4%

109

8,789

5.3%

114

71,180

42.9%

104

Spent on foreign vacations: $3000+ Stayed 1+ nights at hotel/motel in last 12 months

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.

Š2009 ESRI

Page 4 of 4

Business Summary by NAICS Codes Los Alamos MainStreet

Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001

Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles

Radius: 10 Miles

Radius: 40 Miles

Total Businesses:

561

653

11,368

Total Employees:

13,567

14,541

111,315

Total Residential Population:

13,038

19,510

215,631

1.04

0.75

Employee/Residential Population Ratio:

Businesses

Employees

Businesses

0.52

Employees

Businesses

Employees

Number

Percent

Number

Percent

Number

Percent

Number

Percent

Number

Percent

Number

Percent

Agriculture, Forestry, Fishing & Hunting

2

0.4%

0

0.0%

3

0.5%

5

0.0%

53

0.5%

241

0.2%

Mining

0

0.0%

0

0.0%

0

0.0%

0

0.0%

21

0.2%

53

0.0%

Utilities

1

0.2%

72

0.5%

1

0.2%

75

0.5%

35

0.3%

275

0.2%

Construction

35

6.2%

216

1.6%

48

7.4%

272

1.9%

1,078

9.5%

6,304

5.7%

Manufacturing

14

2.5%

73

0.5%

16

2.5%

75

0.5%

305

2.7%

1,535

1.4%

Wholesale Trade

10

1.8%

31

0.2%

12

1.8%

41

0.3%

310

2.7%

1,855

1.7%

Retail Trade

47

8.3%

394

2.9%

56

8.6%

499

3.4%

1,835

16.1%

12,932

11.6%

Motor Vehicle & Parts Dealers

2

0.4%

8

0.1%

2

0.3%

8

0.1%

107

0.9%

1,309

1.2%

Furniture & Home Furnishings Stores

2

0.4%

8

0.1%

2

0.3%

8

0.1%

117

1.0%

553

0.5%

Electronics & Appliance Stores

4

0.7%

17

0.1%

4

0.6%

17

0.1%

90

0.8%

399

0.4%

Bldg Material & Garden Equipment & Supplies Dealers

4

0.7%

84

0.6%

5

0.8%

87

0.6%

133

1.2%

1,382

1.2%

Food & Beverage Stores

1

0.2%

102

0.8%

3

0.5%

176

1.2%

138

1.2%

2,559

2.3%

Health & Personal Care Stores

3

0.5%

6

0.0%

3

0.5%

7

0.0%

82

0.7%

577

0.5%

Gasoline Stations

7

1.2%

47

0.3%

8

1.2%

58

0.4%

60

0.5%

418

0.4%

Clothing & Clothing Accessories Stores

4

0.7%

10

0.1%

4

0.6%

10

0.1%

310

2.7%

1,139

1.0%

Sport Goods, Hobby, Book, & Music Stores

7

1.2%

34

0.3%

8

1.2%

36

0.2%

109

1.0%

897

0.8%

General Merchandise Stores

2

0.4%

26

0.2%

2

0.3%

26

0.2%

40

0.4%

1,886

1.7%

Miscellaneous Store Retailers

11

1.9%

47

0.3%

14

2.1%

61

0.4%

630

5.5%

1,722

1.5%

1

0.2%

5

0.0%

1

0.2%

5

0.0%

19

0.2%

91

0.1%

5

0.9%

50

0.4%

8

1.2%

53

0.4%

162

1.4%

811

0.7%

Information

16

2.8%

235

1.7%

17

2.6%

241

1.7%

289

2.5%

1,747

1.6%

Finance & Insurance

19

3.4%

562

4.1%

22

3.4%

574

3.9%

444

3.9%

3,158

2.8%

Central Bank/Credit Intermediation & Related Activities

7

1.2%

385

2.8%

9

1.4%

395

2.7%

200

1.8%

2,162

1.9%

Securities, Commodity Contracts & Other Financial Investments & Other Related Activities

5

0.9%

154

1.1%

6

0.9%

156

1.1%

109

1.0%

591

0.5%

Insurance Carriers & Related Activities; Funds, Trusts & Other Financial Vehicles

7

1.2%

23

0.2%

7

1.1%

23

0.2%

135

1.2%

405

0.4%

Real Estate, Rental & Leasing

31

5.5%

191

1.4%

32

4.9%

197

1.4%

526

4.6%

2,454

2.2%

Professional, Scientific & Tech Services

74

13.1%

911

6.7%

81

12.4%

945

6.5%

1,146

10.1%

4,932

4.4%

9

1.6%

39

0.3%

9

1.4%

39

0.3%

196

1.7%

1,102

1.0%

1

0.2%

190

1.4%

1

0.2%

190

1.3%

5

0.0%

243

0.2%

Nonstore Retailers Transportation & Warehousing

Legal Services Management of Companies & Enterprises Administrative & Support & Waste Management & Remediation Services

25

4.4%

79

0.6%

27

4.1%

108

0.7%

415

3.7%

1,938

1.7%

Educational Services

16

2.8%

7,411

54.6%

20

3.1%

7,799

53.6%

384

3.4%

14,345

12.9% 8.8%

Health Care & Social Assistance

75

13.3%

1,160

8.6%

86

13.2%

1,250

8.6%

1,012

8.9%

9,752

Arts, Entertainment & Recreation

18

3.2%

296

2.2%

23

3.5%

421

2.9%

317

2.8%

5,699

5.1%

Accommodation & Food Services

37

6.5%

593

4.4%

41

6.3%

629

4.3%

632

5.6%

12,353

11.1% 3.7%

Accommodation Food Services & Drinking Places Other Services (except Public Administration) Automotive Repair & Maintenance Public Administration Unclassified Establishments Total

8

1.4%

184

1.4%

10

1.5%

207

1.4%

168

1.5%

4,124

29

5.1%

408

3.0%

31

4.7%

422

2.9%

464

4.1%

8,229

7.4%

76

13.5%

236

1.7%

91

13.9%

264

1.8%

1,229

10.8%

5,597

5.0%

9

1.6%

29

0.2%

11

1.7%

34

0.2%

187

1.6%

670

0.6%

59

10.4%

855

6.3%

63

9.6%

891

6.1%

922

8.1%

24,980

22.4%

4

0.7%

12

0.1%

5

0.8%

12

0.1%

248

2.2%

111

0.1%

565

100.0%

13,567

100.0%

653

100.0%

14,541

100.0%

11,368

100.0%

111,315

100.0%

Source: Business data provided by InfoUSA, Omaha NE Copyright 2009, all rights reserved. ESRI forecasts for 2009. Š2009 ESRI

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