Los Alamos County New Mexico
Community Profile
Prepared by the Los Alamos Commerce & Development Corporation
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CONTENTS Introduction ………………… Location …………………….. History ………………………. Climate ……………………... Population ………………….. Housing …………………….. Income ……………………… Employment/Labor ………... Business Community ……… Workforce Readiness …….. Employers ………………….. Education …………………... Recreation ………………….. Healthcare ………………….. Cost of Living ………………. Government ………………... Transportation ……………... Space ……………………….. Utilities ……………………… Incentives ………………….. Contacts …………………….
Rev 82299
3 3 3 4 4 5 5 5 7 7 7 8 9 10 10 10 10 11 11 12 14
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About Los Alamos County Los Alamos, New Mexico is a small, mountain community of 18,000 people that possesses a world-wide reputation for scientific and technological achievement. Los Alamos community life features small-town living with friendly neighbors, low crime, and an excellent school system. Location Los Alamos is located in North Central New Mexico, about 90 miles north of Albuquerque, 35 miles from Santa Fe, and 55 miles from Taos. History Ancestors of present day Native American tribes commonly referred to as “Anasazi� built communities and inhabited the area between A.D. 1150 and the 16th century. Anasazi ruins are found throughout the County, most notably at Bandelier National Monument. In 1918, the Los Alamos Ranch School was established as a prep school that combined academic study with outdoor experience. Many historic structures and trails remain from the Ranch School era. The school operated for 25 years until the onset of the Manhattan Project. In 1943, the Project was initiated and culminated in development of the first atomic weapon in 1945. This project evolved into establishment of the Los Alamos National Laboratory.
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Over the years LANL has become one of the largest multidisciplinary, multiprogram research institutions in the world. LANL has developed top drawer capabilities in areas such as supercomputing, information management, advanced materials, sensor technologies, biosciences, earth/environmental sciences, and others. Climate At 7200 feet altitude,Los Alamos is “big pine� country. We have a mild, four season climate. Summers have moderately warm days and cool nights. Afternoon temperatures are in the 70s and 80s and infrequently reach 90 degrees. The relatively thin air, light winds, clear skies, and dry atmosphere cause nighttime temperatures to drop to the 50s even after the warmest day. Winters are typically short with many mild, sunny days. There is typically just enough snow in the winter to support the local ski area. The annual maximum average temperature is 70 degrees and the average minimum is 42. We are renowned for sunny days and blue skies. Population Los Alamos has experienced low population growth because we are surrounded by National Forest, National Park, Pueblo, and other Federal lands.
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Addition of housing units in recent years has been offset by a trend toward smaller household sizes. Housing The housing market is Northern New Mexico is truly regional. There are housing options to serve a broad range of interests. Newly available lands and redevelopment potential in Los Alamos is enabling a potential increase in housing availability. Low property taxes are a plus for the New Mexico resident. Real property taxes are the 49th lowest among the 50 states and there is no residence personal property tax. Income Los Alamos is an affluent community owing to the concentration of highly skilled occupations in the County. The estimated per capita income was $50,223 in 2009 which was 160% of the national average. Median household income was $104,813 (187% of national average). Poverty is practically nonexistent here. Employment/Labor Los Alamos possesses a highly trained and educated work force. The primary employer is the Los Alamos National Laboratory, an internationally renowned research institution that directly employs about 9000 scientists, engineers, technicians, and professionals. In addition, there are
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many national companies with a presence in Los Alamos. There are a significant number of technology firms in Los Alamos engaged in software development, technology development, and engineering services activities that draw upon this established technology workforce. The Laboratory’s liberal retirement policies (retirements as early as 50 years of age) and availability of extended entrepreneurial leave for its staff provide local technology businesses with additional access to highly skilled talent. The workforce serving Los Alamos is very much regional. In recent years, nearly half of our workforce lives in neighboring counties and the total number of people employed in Los Alamos has exceeded the County’s population. Los Alamos is a major job generating center in Northern New Mexico.
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Business Community As might be expected given proximity to LANL, there is a growing segment of technology oriented businesses in Los Alamos and the region. In Los Alamos alone, there are dozens technology and technical services companies. A broad variety of retail and service businesses are resident in Los Alamos County. Analysis of demographics and retail spending patterns indicate that the primary opportunities for new retail are in the “shopper’s goods” segment. Work Force Readiness The workforce in Los Alamos is highly educated. The portion of the workforce that resides in Los Alamos boasts an average of fifteen years of education completed. Eighty percent of the population over 25 years of age are college educated and 29% possess a graduate degree. Educational attainment is also high in the entire region from which Los Alamos draws its workforce. The average education completed is thirteen years. Thirty percent of the region’s workers possess a college degree and 15% possess a graduate degree. Employers The largest employers in Los Alamos include Los Alamos National Security, LLC (LANS) which operates LANL, SOC Los Alamos, Los Alamos County, Los Alamos Public Schools, Los Alamos Medical Center, and Los Alamos National Bank.
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Education The educational system is top-notch. Offspring magazine rated the Los Alamos Public School system as the #1 public school system in the Southwestern US states. Annually, over 80% of Los Alamos High School graduates go on to four year colleges. SAT scores have historically exceeded national averages by more than 30%. There are five higher education institutions located within 40 miles of Los Alamos County. Technical and manufacturing training programs are available. The University of New Mexico-Los Alamos (UNM-LA) campus provides computing, engineering, and technology coursework in support of local businesses and the National Laboratory. Tailored technical training for specialized technical fields is available through UNM-LA, Northern New Mexico College in Espanola, and Santa Fe Community College. Small business training is available through the UNM-LA Small Business Development Center. Undergraduate and Advanced academic degree programs are offered through the UNM-LA, Northern New Mexico College, the University of Phoenix (Santa Fe classes), St. Johns College in Santa Fe, and the main campus of University of New Mexico in Albuquerque.
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Recreation Recreational and cultural opportunities and social interactions go hand-in-hand in Los Alamos. Los Alamos is home to Pajarito Ski Mountain, a top-notch aquatic facility, a scenic, high altitude golf course, a community skating rink, an urban trail system that connects to adjacent National Forest trails, and is adjacent to Bandelier National Monument, the Valles Caldera National Preserve, and the Jemez National Recreation Area. Local theater, light opera, arts, and concert groups maintain an active calendar of events. There are also a large number of active clubs, service organizations, sports leagues, and religious communities. Los Alamos is a forty minute drive to Santa Fe, a city with an international reputation for southwest culture, arts, and cuisine. We are within 45 miles of eight Indian Pueblos and their link to ancient American cultures. Los Alamos residents have the dual benefit of small town living coupled with close proximity to a broad variety of cultural and entertainment possibilities.
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Health Care Los Alamos is served by a modern hospital operated by Lifepoint Hospital Corp.. Cost of Living With the exception of housing, the cost of living in Los Alamos is comparable to national averages. Housing tends to be more expensive in Los Alamos. Government & Taxes Los Alamos is governed by an elected County Council. Property tax rates in Los Alamos are low. New Mexico’s property tax is perennially ranked among the three lowest states in the nation. The Gross Receipts Tax rate in Los Alamos is 7.1875%. Transportation Los Alamos is a one hour drive from the regional airport at Santa Fe and less than a two hour drive to the international airport at Albuquerque. Scheduled service to Denver, Dallas, and Los Angeles is available from Santa Fe.. Los Alamos has an active general aviation airport. The airport services private and corporate jet traffic. Four lane highway connects Los Alamos with Santa Fe and Albuquerque as does regional public transit (by bus and rail). Los Alamos is served internally by a free, public bus system.
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Space There is currently office, retail, and light industrial space available in a variety of sizes. Rates range from $8 to $23/sq. ft./year depending on type of space, requirements, configuration, and condition of the property. Typical lease terms for commercial space range from 3-5 years. The Los Alamos Commerce and Development Corporation operates a business incubation program that can provide small office space to starting/growing small businesses. The facilities provide tenants with common use reception, business services, equipment, and meeting space. Direct internet access service via a T1 connection is available. Rentals are typically at market rates. Flexible/short-term leases are possible. A 44 acre research park opened in early 2001 with an 84,000 s.f. multitenant light lab and office building. Los Alamos Research Park is immediately adjacent to the main technical area at LANL. The park is master planned for four additional buildings. Land zoned for commercial development is available at Entrada, a light industrial area. Utilities Electrical, gas, sewer, and water services are provided by the Los Alamos County Utilities Department. Fiber optic telecommunications links are serviced by Qwest Communications.
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Incentives Training Assistance “In-plant training” incentives are available from the State of New Mexico. The New Mexico In-Plant Training Program provides classroom and on-the-job training for employees of eligible companies. Maximum training benefit is 1,040 hours per worker with the program paying on-half of the trained employee’s wages. Research and Development Tax Reduction Research and development services produced by a business with a New Mexico office but sold for initial use to an out-of-state buyer, and delivered out-of-state is not charged gross receipts tax. Industrial Revenue Bonds Industrial Revenue Bonds may be issued by the County to finance land, building and improvements, machinery, and equipment necessary for qualifying projects. Revolving Loan Fund The Northern New Mexico Economic Development District administers a revolving loan fund to supplement traditional sources of financing.
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Tax Increment Financing Tax Increment Financing allows local businesses to make capital improvements on private land and finance the improvements through the County. The improvements increase the appraised value of the property, thus increasing the property taxes. The incremental increase in the property tax is used to pay off the loan from the County. After the loan is paid off, the County reaps the benefit of the improvements from higher property taxes along with the business owner. Technology Transfer Proximity to Los Alamos National Laboratory provides improved opportunity for participating in technology transfer initiatives. There is a mandate for transferring technologies with commercial potential to private firms for development. The Laboratory offers industry user facilities and test beds to encourage the transfer of technology to industry. Small Business Assistance The UNM-LA Small Business Development Center provides business consulting, resource materials, training programs, and referral to other sources of technical, financial, and management assistance. Many of the services are free, including business consultation; other programs carry a nominal charge.
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For more information about Los Alamos, contact:
Kevin Holsapple Los Alamos Commerce & Development Corporation 190 Central Park Square, PO Box 1206 Los Alamos, NM 87544 Phone 505-661-4806 lacdc@losalamos.org www.locateinlosalamos.com
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Site Map Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Š2009 ESRI
Site Type: Rings
Latitude: 35.88304 Longitude: -106.30041 Rings 3, 10, 40 Miles
Graphic Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings Households
2009 Households by Income
9000 8000 7000
$150K+ (24.4%)
6000 <$15K (3.7%) 5000
$15K-$25K (2.9%) $25K-35K (4.2%)
$100K-$150K (28.7%) 8391
8177
4000
7497
$35K-$50K (6.0%)
3000 $50K-75K (15.7%)
$75K-100K (14.4%)
2000 1000 0
2000
2009
2014
2009 Population by Age
55-64 (15.9%)
2009 Owner Occupied HUs by Value
65+ (15.0%) $500K+ (17.0%)
$400-499K (15.8%) <5 (5.4%)
<$100K (4.3%)
45-54 (17.9%) $300-399K (22.4%)
$100-199K (13.9%)
5-19 (19.5%) 35-44 (13.2%)
$200-299K (26.6%) 20-24 (4.9%) 25-34 (8.3%)
2009 Employed 16+ by Occupation
2009 Population by Race 90 80 70
Admin Support (8.8%) Construction (2.3%) Maintenance/Repair (1.7%) Production (1.7%) Transportation (0.8%)
Mgmt/Business. (16.3%)
60 50
Percent
Sales (4.5%) Services (10.3%)
40
88.6
30 20 10
Professional (53.6%)
0 White
0.4 Black
0.7 Am. Ind.
4.9 Asn./Pac.
2.9 Other
2.5 Two+
2009 Percent Hispanic Origin: 13.1% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 1
Graphic Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings Households
2009 Households by Income
90000 80000 $100K-$150K (14.3%)
70000 $75K-100K (11.7%)
$150K+ (8.7%)
60000 50000
<$15K (12.3%)
89740
84832
40000
$50K-75K (19.7%)
75144
30000
$15K-$25K (9.2%)
20000
$25K-35K (9.7%)
$35K-$50K (14.3%) 10000 0
2000
2009
2014
2009 Population by Age
2009 Owner Occupied HUs by Value
55-64 (13.8%) 65+ (12.7%)
$400-499K (8.3%)
$500K+ (19.2%)
45-54 (15.9%) <5 (6.3%)
$300-399K (15.0%)
<$100K (17.2%)
35-44 (13.0%)
5-19 (19.4%)
$200-299K (22.2%) $100-199K (18.1%)
25-34 (12.5%)
20-24 (6.5%)
2009 Employed 16+ by Occupation
Sales (9.7%)
Farm/Fish (0.4%) Construction (7.3%) Maintenance/Repair (2.4%) Production (2.6%) Transportation (2.6%) Mgmt/Business. (13.5%)
Services (18.7%)
Professional (30.3%)
Percent
Admin Support (12.4%)
2009 Population by Race 70 65 60 55 50 45 40 35 30 25 20 15 10 5 0
65.1
White
0.6 Black
10.4 Am. Ind.
18.9 1.3 Asn./Pac.
Other
3.7 Two+
2009 Percent Hispanic Origin: 51.2% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 1
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
2000 Total Population 2000 Group Quarters 2009 Total Population 2014 Total Population 2009 - 2014 Annual Rate
12,275 80 13,038 13,309 0.41%
18,343 92 19,510 19,899 0.4%
191,950 2,812 215,631 227,413 1.07%
2000 Households 2000 Average Household Size 2009 Households 2009 Average Household Size 2014 Households 2014 Average Household Size 2009 - 2014 Annual Rate 2000 Families 2000 Average Family Size 2009 Families 2009 Average Family Size 2014 Families 2014 Average Family Size 2009 - 2014 Annual Rate
5,261 2.32 5,717 2.27 5,873 2.25 0.54% 3,471 2.89 3,604 2.88 3,647 2.88 0.24%
7,497 2.43 8,177 2.37 8,391 2.36 0.52% 5,341 2.92 5,609 2.9 5,685 2.9 0.27%
75,144 2.52 84,832 2.5 89,740 2.49 1.13% 49,234 3.09 53,267 3.12 55,557 3.13 0.85%
2000 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units 2009 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units 2014 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units
5,636 67.1% 26.2% 6.7% 6,336 65.3% 24.9% 9.8% 6,465 65.3% 25.5% 9.2%
7,937 74.3% 20.2% 5.5% 8,909 72.3% 19.5% 8.2% 9,090 72.4% 19.9% 7.7%
83,902 65.0% 24.5% 10.4% 95,697 64.5% 24.2% 11.4% 101,314 63.9% 24.7% 11.4%
$69,768 $92,783 $93,840
$77,838 $104,813 $105,391
$41,563 $55,110 $56,498
$198,412 $301,802 $333,309
$213,046 $323,306 $363,061
$158,099 $264,419 $315,350
$33,871 $48,989 $49,480
$34,646 $50,223 $50,672
$22,285 $29,369 $30,131
40.0 43.3 43.6
40.7 44.2 44.7
37.3 39.2 39.4
Median Household Income 2000 2009 2014 Median Home Value 2000 2009 2014 Per Capita Income 2000 2009 2014 Median Age 2000 2009 2014
Data Note: Household population inc ludes persons not residing in gr oup quarters. Average Household Size is the household population divided b y total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 8
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
2000 Households by Income Household Income Base < $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000+ Average Household Income
5,251 6.4% 7.0% 7.0% 12.6% 20.5% 16.5% 22.1% 5.2% 2.7% $79,491
7,495 5.3% 5.4% 5.7% 11.0% 19.7% 18.8% 25.1% 6.4% 2.6% $84,940
75,087 16.6% 12.8% 12.8% 15.9% 17.7% 10.7% 8.7% 2.6% 2.2% $56,520
2009 Households by Income Household Income Base < $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000+ Average Household Income
5,718 4.4% 3.6% 5.4% 7.4% 18.5% 14.0% 26.8% 11.3% 8.6% $111,477
8,177 3.7% 2.9% 4.2% 6.0% 15.7% 14.4% 28.7% 14.6% 9.8% $119,660
84,831 12.3% 9.2% 9.7% 14.3% 19.7% 11.7% 14.3% 4.4% 4.3% $74,029
2014 Households by Income Household Income Base < $15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000+ Average Household Income
5,874 4.1% 3.3% 5.0% 7.7% 19.3% 13.3% 27.5% 11.2% 8.7% $111,861
8,391 3.4% 2.7% 3.8% 6.5% 16.6% 13.2% 29.1% 14.6% 10.0% $119,981
89,739 11.8% 8.9% 9.1% 14.4% 19.1% 13.1% 14.8% 4.4% 4.5% $75,690
2000 Owner Occupied HUs by Value Total <$50,000 $50,000 - 99,999 $100,000 - 149,999 $150,000 - 199,999 $200,000 - $299,999 $300,000 - 499,999 $500,000 - 999,999 $1,000,000+ Average Home Value
3,787 6.4% 10.3% 14.4% 19.5% 28.3% 18.8% 2.3% 0.0% $216,507
5,895 4.3% 7.4% 12.7% 20.6% 32.9% 19.8% 2.3% 0.0% $229,228
54,481 14.1% 14.8% 17.9% 17.2% 17.9% 12.2% 4.4% 1.5% $206,943
1,477 97.2% 2.8% $594 $620
1,602 97.4% 2.6% $615 $639
20,328 92.6% 7.4% $597 $606
2000 Specified Renter Occupied HUs y Contract Rent Total With Cash Rent No Cash Rent Median Rent Average Rent
Data Note: Income represents the preceding y ear, expressed in current dollar s. Household income inc ludes wage and salar y earnings, interest, dividends, net rents, pensions, SSI and welfare payments, child support and alimony. Specified Renter Occupied Housing Units xclude houses on 10+ acres. Average Rent excludes units paying no cash rent. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 2 of 8
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
2000 Population by Age Total Age 0 - 4 Age 5 - 9 Age 10 - 14 Age 15 - 19 Age 20 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65 - 74 Age 75 - 84 Age 85+ Age 18+
12,280 5.6% 6.8% 7.9% 6.6% 2.9% 11.7% 17.8% 17.0% 11.0% 6.6% 5.0% 1.1% 75.0%
18,343 5.6% 7.1% 8.4% 6.6% 2.5% 10.2% 17.5% 17.6% 12.4% 6.7% 4.5% 0.9% 74.2%
191,950 6.4% 7.0% 7.5% 6.9% 5.6% 12.9% 16.2% 16.5% 10.1% 6.3% 3.6% 1.2% 74.7%
2009 Population by Age Total Age 0 - 4 Age 5 - 9 Age 10 - 14 Age 15 - 19 Age 20 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65 - 74 Age 75 - 84 Age 85+ Age 18+
13,043 5.4% 5.7% 6.3% 6.5% 5.5% 9.6% 13.5% 17.6% 14.8% 8.1% 4.9% 2.0% 78.5%
19,510 5.4% 5.9% 6.8% 6.8% 4.9% 8.3% 13.2% 17.9% 15.9% 8.5% 4.7% 1.8% 77.6%
215,631 6.3% 6.3% 6.4% 6.7% 6.5% 12.5% 13.0% 15.9% 13.8% 7.2% 3.9% 1.5% 76.9%
2014 Population by Age Total Age 0 - 4 Age 5 - 9 Age 10 - 14 Age 15 - 19 Age 20 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65 - 74 Age 75 - 84 Age 85+ Age 18+
13,315 5.5% 5.7% 6.2% 5.8% 5.2% 12.2% 11.1% 15.9% 15.3% 10.2% 4.6% 2.1% 79.0%
19,899 5.4% 5.9% 6.6% 6.1% 4.8% 10.7% 10.8% 16.2% 16.3% 10.6% 4.7% 1.9% 78.2%
227,413 6.3% 6.4% 6.4% 6.2% 6.3% 13.3% 12.1% 14.1% 14.1% 9.2% 4.0% 1.6% 77.2%
50.3% 49.7%
50.4% 49.6%
49.2% 50.8%
49.5% 50.5%
49.6% 50.4%
49.1% 50.9%
49.2% 50.8%
49.3% 50.7%
49.2% 50.8%
2000 Population by Sex Males Females 2009 Population by Sex Males Females 2014 Population by Sex Males Females
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 3 of 8
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
2000 Population by Race/Ethnicity Total White Alone Black Alone American Indian Alone Asian or Pacific Islander Alone Some Other Race Alone Two or More Races Hispanic Origin Diversity Index
12,275 89.0% 0.4% 0.6% 4.4% 3.1% 2.5% 12.3% 37.7
18,343 90.3% 0.4% 0.6% 3.8% 2.7% 2.3% 11.7% 35.3
191,950 67.4% 0.5% 8.7% 1.0% 18.7% 3.6% 50.2% 76.9
2009 Population by Race/Ethnicity Total White Alone Black Alone American Indian Alone Asian or Pacific Islander Alone Some Other Race Alone Two or More Races Hispanic Origin Diversity Index
13,038 87.1% 0.5% 0.7% 5.6% 3.4% 2.7% 13.6% 41.6
19,510 88.6% 0.4% 0.7% 4.9% 2.9% 2.5% 13.1% 39.2
215,631 65.1% 0.6% 10.4% 1.3% 18.9% 3.7% 51.2% 78.2
2014 Population by Race/Ethnicity Total White Alone Black Alone American Indian Alone Asian or Pacific Islander Alone Some Other Race Alone Two or More Races Hispanic Origin Diversity Index
13,310 86.0% 0.5% 0.7% 6.4% 3.5% 2.8% 14.3% 43.9
19,899 87.5% 0.4% 0.7% 5.6% 3.1% 2.6% 13.8% 41.4
227,413 64.0% 0.6% 11.3% 1.4% 19.0% 3.8% 51.7% 78.9
2000 Population 3+ by School Enrollment Total Enrolled in Nursery/Preschool Enrolled in Kindergarten Enrolled in Grade 1-8 Enrolled in Grade 9-12 Enrolled in College Enrolled in Grad/Prof School Not Enrolled in School
11,839 2.4% 1.3% 12.2% 6.3% 4.9% 1.7% 71.2%
17,749 2.3% 1.4% 12.9% 6.3% 4.2% 1.4% 71.5%
184,903 1.6% 1.4% 12.6% 5.8% 4.7% 1.4% 72.6%
2009 Population 25+ by Educational Attainment Total Less than 9th Grade 9th - 12th Grade, No Diploma High School Graduate Some College, No Degree Associate Degree Bachelor's Degree Graduate/Professional Degree
9,199 1.2% 1.9% 13.1% 14.4% 7.5% 24.7% 37.1%
13,700 1.1% 1.9% 12.3% 15.7% 7.4% 24.5% 37.1%
146,139 6.5% 8.6% 23.4% 19.2% 6.6% 18.6% 17.1%
Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ ethnic groups. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 4 of 8
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
2009 Population 15+ by Marital Status Total Never Married Married Widowed Divorced
10,768 23.7% 60.3% 3.6% 12.5%
15,987 21.1% 65.5% 3.5% 9.8%
174,523 32.6% 48.6% 5.3% 13.6%
2000 Population 16+ by Employment Status Total In Labor Force Civilian Employed Civilian Unemployed In Armed Forces Not in Labor Force
9,590 69.6% 68.1% 1.5% 0.0% 30.4%
14,191 69.4% 68.0% 1.4% 0.0% 30.6%
149,126 64.4% 60.9% 3.5% 0.0% 35.6%
2009 Civilian Population 16+ in Labor Force Civilian Employed Civilian Unemployed
98.9% 1.1%
99.0% 1.0%
94.1% 5.9%
2014 Civilian Population 16+ in Labor Force Civilian Employed Civilian Unemployed
99.1% 0.9%
99.2% 0.8%
94.9% 5.1%
2000 Females 16+ by Employment Status and Age of Children Total Own Children < 6 Only Employed/in Armed Forces Unemployed Not in Labor Force Own Children < 6 and 6-17 Only Employed/in Armed Forces Unemployed Not in Labor Force Own Children 6-17 Only Employed/in Armed Forces Unemployed Not in Labor Force No Own Children < 18 Employed/in Armed Forces Unemployed Not in Labor Force
4,759 7.8% 3.5% 0.2% 4.1% 5.8% 3.1% 0.0% 2.8% 19.4% 14.5% 0.6% 4.3% 67.0% 36.9% 0.6% 29.4%
7,067 7.5% 3.8% 0.3% 3.4% 5.6% 2.9% 0.0% 2.7% 20.8% 14.9% 0.4% 5.5% 66.1% 36.0% 0.6% 29.5%
76,818 6.5% 3.8% 0.3% 2.5% 5.5% 3.1% 0.2% 2.2% 18.3% 13.0% 0.4% 4.9% 69.8% 36.3% 2.0% 31.4%
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
1age 5 of 8
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
2009 Employed Population 16+ by Industry Total Agriculture/Mining Construction Manufacturing Wholesale Trade Retail Trade Transportation/Utilities Information Finance/Insurance/Real Estate Services Public Administration 2009 Employed Population 16+ by Occupation Total White Collar Management/Business/Financial Professional Sales Administrative Support Services Blue Collar Farming/Forestry/Fishing Construction/Extraction Installation/Maintenance/Repair Production Transportation/Material Moving 2000 Workers 16+ by Means of Transportation to Work Total Drove Alone - Car, Truck, or Van Carpooled - Car, Truck, or Van Public Transportation Walked Other Means Worked at Home 2000 Workers 16+ by Travel Time to Work Total Did Not Work at Home Less than 5 minutes 5 to 9 minutes 10 to 19 minutes 20 to 24 minutes 25 to 34 minutes 35 to 44 minutes 45 to 59 minutes 60 to 89 minutes 90 or more minutes Worked at Home Average Travel Time to Work (in min) 2000 Households by Vehicles Available Total None 1 2 3 4 5+ Average Number of Vehicles Available
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
6,244 0.1% 3.9% 0.5% 1.3% 4.1% 0.8% 1.6% 3.1% 45.8% 38.8%
9,300 0.1% 3.0% 0.7% 1.2% 3.6% 0.7% 1.6% 3.1% 45.5% 40.6%
103,135 1.1% 9.1% 2.2% 1.6% 9.4% 2.0% 1.8% 4.9% 52.1% 15.8%
6,245 81.0% 14.4% 53.1% 5.0% 8.5% 11.2% 7.8% 0.1% 3.2% 1.8% 1.8% 0.9%
9,300 83.2% 16.3% 53.6% 4.5% 8.8% 10.3% 6.5% 0.0% 2.3% 1.7% 1.7% 0.8%
103,135 65.9% 13.5% 30.3% 9.7% 12.4% 18.7% 15.3% 0.4% 7.3% 2.4% 2.6% 2.6%
6,372 81.8% 8.1% 0.2% 3.4% 2.8% 3.7%
9,476 81.6% 9.3% 0.2% 2.6% 2.3% 4.0%
89,006 71.6% 16.3% 0.7% 3.1% 1.6% 6.6%
6,371 96.3% 3.9% 19.2% 57.5% 6.1% 4.9% 1.6% 1.3% 0.9% 0.8% 3.7% 14.5
9,476 96.0% 3.5% 15.7% 55.7% 11.4% 5.8% 1.2% 1.2% 0.8% 0.7% 4.0% 15.2
89,006 93.4% 4.0% 12.2% 33.2% 12.0% 14.6% 4.6% 6.9% 4.1% 1.6% 6.6% 22.9
5,261 3.0% 31.8% 42.0% 15.9% 5.4% 2.0% 2.0
7,497 2.4% 27.1% 41.5% 19.7% 6.9% 2.4% 2.1
75,125 5.7% 33.5% 37.9% 15.8% 5.0% 2.1% 1.9
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI2-2224
1
Page 6 of 8
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
2000 Households by Type Total Family Households Married-couple Family With Related Children Other Family (No Spouse) With Related Children Nonfamily Households Householder Living Alone Householder Not Living Alone
5,261 66.0% 56.2% 24.6% 9.8% 7.6% 34.0% 29.6% 4.4%
7,497 71.2% 62.7% 27.7% 8.5% 6.5% 28.8% 24.9% 3.8%
75,144 65.5% 47.4% 22.2% 18.1% 12.6% 34.5% 27.6% 6.9%
Households with Related Children Households with Persons 65+
32.2% 19.9%
34.2% 20.0%
34.8% 20.6%
2000 Households by Size Total 1 Person Household 2 Person Household 3 Person Household 4 Person Household 5 Person Household 6 Person Household 7+ Person Household
5,261 29.6% 36.8% 14.4% 13.0% 4.3% 1.2% 0.6%
7,497 24.9% 38.4% 15.2% 14.5% 4.9% 1.5% 0.6%
75,144 27.6% 33.5% 16.0% 13.2% 5.9% 2.1% 1.7%
2000 Households by Year Householder Moved In Total Moved in 1999 to March 2000 Moved in 1995 to 1998 Moved in 1990 to 1994 Moved in 1980 to 1989 Moved in 1970 to 1979 Moved in 1969 or Earlier Median Year Householder Moved In
5,262 20.9% 30.9% 15.7% 16.0% 7.0% 9.6% 1995
7,497 17.3% 28.0% 16.2% 18.5% 10.9% 9.1% 1994
75,125 19.3% 27.9% 17.1% 16.0% 9.6% 10.1% 1994
2000 Housing Units by Units in Structure Total 1, Detached 1, Attached 2 3 or 4 5 to 9 10 to 19 20+ Mobile Home Other
5,639 47.9% 11.8% 4.9% 8.9% 5.5% 4.5% 8.9% 7.3% 0.2%
7,937 60.1% 10.2% 3.5% 6.8% 4.0% 3.3% 6.3% 5.5% 0.2%
83,852 61.2% 7.0% 2.0% 3.0% 2.4% 2.5% 3.7% 18.1% 0.2%
2000 Housing Units by Year Structure Built Total 1999 to March 2000 1995 to 1998 1990 to 1994 1980 to 1989 1970 to 1979 1969 or Earlier Median Year Structure Built
5,638 1.5% 5.4% 3.8% 14.2% 12.5% 62.6% 1961
7,937 1.2% 4.2% 4.0% 13.2% 20.0% 57.5% 1967
83,852 2.9% 11.5% 11.9% 20.7% 19.0% 33.9% 1978
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.
Š2009 ESRI4
Page 7 of 8
Market Profile
Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
Sophisticated Squires In Style Wealthy Seaboard Subur
Crossroads Midland Crowd Industrious Urban Frin
Top 3 Tapestry Segments 1. 2. 3.
In Style Sophisticated Squires Wealthy Seaboard Subur
2009 Consumer Spending shows the amount spent on a variety of goods and services by households that reside in the market area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Apparel & Services: Total $ $15,783,075 $24,081,451 $155,739,520 Average Spent $2,760.73 $2,945.02 $1,835.86 Spending Potential Index 110 118 73 Computers & Accessories: Total $ $2,069,769 $3,159,731 $20,387,821 Average Spent $362.04 $386.42 $240.33 Spending Potential Index 159 169 105 Education: Total $ $12,287,497 $18,950,284 $108,235,394 Average Spent $2,149.29 $2,317.51 $1,275.88 Spending Potential Index 171 185 102 Entertainment/Recreation: Total $ $29,416,450 $45,257,101 $290,558,646 Average Spent $5,145.43 $5,534.68 $3,425.11 Spending Potential Index 159 171 106 Food at Home: Total $ $39,057,384 $59,511,199 $401,531,739 Average Spent $6,831.80 $7,277.88 $4,733.26 Spending Potential Index 150 160 104 Food Away from Home: Total $ $29,286,080 $44,647,702 $293,862,762 Average Spent $5,122.63 $5,460.16 $3,464.06 Spending Potential Index 154 164 104 Health Care: Total $ $32,105,003 $49,466,338 $333,641,220 Average Spent $5,615.71 $6,049.45 $3,932.96 Spending Potential Index 149 161 104 HH Furnishings & Equipment: Total $ $17,857,987 $27,536,780 $175,071,408 Average Spent $3,123.66 $3,367.59 $2,063.74 Spending Potential Index 144 155 95 Investments: Total $ $14,398,745 $22,746,427 $133,368,139 Average Spent $2,518.58 $2,781.76 $1,572.14 Spending Potential Index 175 193 109 Retail Goods: Total $ $217,860,818 $334,594,719 $2,209,296,548 Average Spent $38,107.54 $40,919.01 $26,043.20 Spending Potential Index 148 159 101 Shelter: Total $ $146,487,131 $224,451,336 $1,396,435,404 Average Spent $25,623.08 $27,449.11 $16,461.19 Spending Potential Index 164 176 105 TV/Video/Sound Equipment: Total $ $10,458,578 $15,936,900 $106,608,798 Average Spent $1,829.38 $1,948.99 $1,256.70 Spending Potential Index 151 160 103 Travel: Total $ $17,991,565 $27,913,486 $167,072,666 Average Spent $3,147.03 $3,413.66 $1,969.45 Spending Potential Index 170 185 107 Vehicle Maintenance & Repairs: Total $ $8,268,927 $12,676,547 $83,965,846 Average Spent $1,446.38 $1,550.27 $989.79 Spending Potential Index 155 166 106
Data Note: The Spending Potential Index represents the amount spent in the area relative to a national average of 100. Source: Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI.
Š2009 ESRI
Page 8 of 8
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 3 Miles
Site Type: Rings
2000 Total Population
12,275
2000 Median HH Income
$69,768
2009 Total Population
13,038
2009 Median HH Income
$92,783
2014 Total Population
13,309
2014 Median HH Income
$93,840
2009 - 2014 Annual Rate
0.41%
2009 - 2014 Annual Rate
0.23%
Housing Units by Occupancy Status and Tenure Census 2000
2009
2014
Number
Percent
Number
Percent
Number
Percent
5,637
100.0%
6,336
100.0%
6,465
100.0%
Occupied
5,261
93.3%
5,717
90.2%
5,872
90.8%
Owner
3,785
67.1%
4,138
65.3%
4,224
65.3%
Renter
1,476
26.2%
1,579
24.9%
1,648
25.5%
376
6.7%
619
9.8%
593
9.2%
Number
Percent
Number
Percent
Number
Percent
Total Housing Units
Vacant Owner Occupied Housing Units by Value
Census 2000
Total
2009
2014
3,787
100.0%
4,140
100.0%
4,227
100.0%
< $10,000
26
0.7%
17
0.4%
20
0.5%
$10,000 - $14,999
57
1.5%
7
0.2%
8
0.2%
$15,000 - $19,999
51
1.3%
35
0.8%
26
0.6%
$20,000 - $24,999
23
0.6%
34
0.8%
42
1.0%
$25,000 - $29,999
38
1.0%
30
0.7%
35
0.8%
$30,000 - $34,999
13
0.3%
14
0.3%
25
0.6%
$35,000 - $39,999
21
0.6%
18
0.4%
15
0.4%
$40,000 - $49,999
14
0.4%
29
0.7%
40
0.9%
$50,000 - $59,999
33
0.9%
23
0.6%
27
0.6%
$60,000 - $69,999
17
0.4%
11
0.3%
22
0.5%
$70,000 - $79,999
68
1.8%
12
0.3%
10
0.2%
$80,000 - $89,999
115
3.0%
20
0.5%
13
0.3%
$90,000 - $99,999
156
4.1%
13
0.3%
21
0.5%
$100,000 - $124,999
272
7.2%
118
2.9%
97
2.3%
$125,000 - $149,999
273
7.2%
241
5.8%
182
4.3%
$150,000 - $174,999
370
9.8%
228
5.5%
248
5.9%
$175,000 - $199,999
370
9.8%
168
4.1%
216
5.1%
$200,000 - $249,999
578
15.3%
479
11.6%
398
9.4%
$250,000 - $299,999
493
13.0%
559
13.5%
444
10.5%
$300,000 - $399,999
556
14.7%
777
18.8%
674
15.9%
$400,000 - $499,999
155
4.1%
637
15.4%
780
18.5%
$500,000 - $749,999
88
2.3%
568
13.7%
703
16.6%
$750,000 - $999,999
0
0.0%
73
1.8%
140
3.3%
$1,000,000+
0
0.0%
29
0.7%
41
1.0%
Median Value
$198,412
$301,802
$333,309
Average Value
$216,507
$338,361
$364,541
Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 3 Miles
Site Type: Rings
Census 2000 Vacant Housing Units by Status Number
Percent
376
100.0%
195
51.9%
For Sale Only
46
12.2%
Rented/Sold, Unoccupied
10
2.7%
Seasonal/Recreational/Occasional Use
61
16.2%
For Migrant Workers
10
2.7%
Other Vacant
54
14.4%
Total For Rent
Census 2000 Occupied Housing Units by Age of Householder and Home Ownership Occupied Units
Owner Occupied Units Number
Total 15 - 24
% of Occupied
5,262
3,785
71.9%
149
21
14.1%
25 - 34
809
325
40.2%
35 - 44
1,271
885
69.6%
45 - 54
1,222
989
80.9%
55 - 64
825
706
85.6%
65 - 74
491
430
87.6%
75 - 84
430
377
87.7%
65
52
80.0%
85+
Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Occupied Units
Owner Occupied Units Number
Total White Alone
% of Occupied
5,261
3,785
71.9%
4,789
3,524
73.6%
Black Alone
25
10
40.0%
American Indian Alone
33
17
51.5%
201
103
51.2%
Asian Alone Pacific Islander Alone
2
2
100.0%
120
68
56.7%
91
61
67.0%
524
347
66.2%
Number
Percent
Number
Percent
Some Other Race Alone Two or More Races Hispanic Origin Census 2000 Housing Units by Units in Structure and Occupancy Housing Units Total 1, Detached
Occupied Units
5,639
100.0%
5,263
100.0%
2,702
47.9%
2,634
50.0% 12.5%
1, Attached
668
11.8%
658
2
277
4.9%
239
4.5%
3 to 4
504
8.9%
484
9.2%
5 to 9
309
5.5%
266
5.1%
10 to 19
256
4.5%
208
4.0%
20 to 49
392
7.0%
287
5.5%
50 or More
108
1.9%
100
1.9%
Mobile Home
413
7.3%
377
7.2%
10
0.2%
10
0.2%
Other
Data Note: Persons of Hispanic Origin may be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.
Š2009 ESRI
Page 2 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 3 Miles
Site Type: Rings
Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner Cost Number
Percent
2,856
100.0%
2,111
73.9%
<$200
0
0.0%
$200 - $299
0
0.0%
$300 - $399
13
0.5%
$400 - $499
20
0.7%
$500 - $599
18
0.6%
$600 - $699
50
1.8%
$700 - $799
117
4.1%
$800 - $899
143
5.0%
$900 - $999
112
3.9%
$1000 - $1249
379
13.3%
$1250 - $1499
320
11.2%
$1500 - $1999
531
18.6%
$2000 - $2499
223
7.8%
$2500 - $2999
102
3.6%
Total With Mortgage
$3000+ With No Mortgage
83
2.9%
745
26.1%
Median Monthly Owner Costs for Units with Mortgage
$1,409
Average Monthly Owner Costs for Units with Mortgage
$1,548
Census 2000 Specified Renter Occupied Housing Units by Contract Rent Number
Percent
1,477
100.0%
1,435
97.2%
< $100
22
1.5%
$100 - $149
28
1.9%
$150 - $199
13
0.9%
$200 - $249
0
0.0%
$250 - $299
7
0.5%
$300 - $349
14
0.9%
$350 - $399
23
1.6%
$400 - $449
135
9.1%
$450 - $499
229
15.5%
$500 - $549
152
10.3%
$550 - $599
107
7.2%
$600 - $649
119
8.1%
$650 - $699
105
7.1%
$700 - $749
82
5.6%
$750 - $799
57
3.9%
$800 - $899
222
15.0%
$900 - $999
34
2.3%
$1000 - $1249
52
3.5%
$1250 - $1499
8
0.5%
$1500 - $1999
26
1.8%
0
0.0%
42
2.8%
Total Paying Cash Rent
$2000+ No Cash Rent Median Rent
$594
Average Rent
$620
Average Gross Rent (with Utilities)
$684
Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a b usiness or medical office . Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Š2009 ESRI
Page 3 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
2000 Total Population
18,343
2000 Median HH Income
$77,838
2009 Total Population
19,510
2009 Median HH Income
$104,813
2014 Total Population
19,899
2014 Median HH Income
$105,391
0.4%
2009 - 2014 Annual Rate
0.11%
2009 - 2014 Annual Rate Housing Units by Occupancy Status and Tenure
Census 2000
2009
2014
Number
Percent
Number
Percent
Number
Percent
7,937
100.0%
8,909
100.0%
9,090
100.0%
Occupied
7,497
94.5%
8,177
91.8%
8,391
92.3%
Owner
5,894
74.3%
6,444
72.3%
6,583
72.4%
Renter
1,603
20.2%
1,733
19.5%
1,808
19.9%
440
5.5%
732
8.2%
699
7.7%
Number
Percent
Number
Percent
Number
Percent
Total Housing Units
Vacant Owner Occupied Housing Units by Value
Census 2000
Total
2009
2014
5,895
100.0%
6,444
100.0%
6,583
100.0%
< $10,000
26
0.4%
17
0.3%
20
0.3%
$10,000 - $14,999
57
1.0%
7
0.1%
8
0.1%
$15,000 - $19,999
51
0.9%
35
0.5%
26
0.4%
$20,000 - $24,999
23
0.4%
34
0.5%
42
0.6%
$25,000 - $29,999
38
0.6%
30
0.5%
35
0.5%
$30,000 - $34,999
13
0.2%
14
0.2%
25
0.4%
$35,000 - $39,999
21
0.4%
18
0.3%
15
0.2%
$40,000 - $49,999
25
0.4%
29
0.5%
40
0.6%
$50,000 - $59,999
33
0.6%
23
0.4%
27
0.4%
$60,000 - $69,999
26
0.4%
17
0.3%
24
0.4%
$70,000 - $79,999
77
1.3%
15
0.2%
16
0.2%
$80,000 - $89,999
115
2.0%
20
0.3%
16
0.2%
$90,000 - $99,999
188
3.2%
18
0.3%
21
0.3%
$100,000 - $124,999
314
5.3%
133
2.1%
116
1.8%
$125,000 - $149,999
435
7.4%
270
4.2%
207
3.1%
$150,000 - $174,999
571
9.7%
263
4.1%
282
4.3%
$175,000 - $199,999
642
10.9%
228
3.5%
255
3.9%
$200,000 - $249,999
1,121
19.0%
754
11.7%
606
9.2%
$250,000 - $299,999
816
13.8%
960
14.9%
738
11.2%
$300,000 - $399,999
865
14.7%
1,446
22.4%
1,225
18.6%
$400,000 - $499,999
301
5.1%
1,019
15.8%
1,391
21.1%
$500,000 - $749,999
137
2.3%
929
14.4%
1,132
17.2%
$750,000 - $999,999
0
0.0%
120
1.9%
249
3.8%
$1,000,000+
0
0.0%
45
0.7%
67
1.0%
Median Value
$213,046
$323,306
$363,061
Average Value
$229,228
$355,286
$387,606
Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
Census 2000 Vacant Housing Units by Status Number
Percent
440
100.0%
204
46.4%
For Sale Only
63
14.3%
Rented/Sold, Unoccupied
21
4.8%
Seasonal/Recreational/Occasional Use
71
16.1%
For Migrant Workers
15
3.4%
Other Vacant
66
15.0%
Total For Rent
Census 2000 Occupied Housing Units by Age of Householder and Home Ownership Occupied Units
Owner Occupied Units Number
Total 15 - 24
% of Occupied
7,497
5,894
78.6%
155
25
16.1%
25 - 34
983
464
47.2%
35 - 44
1,788
1,364
76.3%
45 - 54
1,837
1,578
85.9%
55 - 64
1,346
1,214
90.2%
65 - 74
750
682
90.9%
75 - 84
553
498
90.1%
85
69
81.2%
85+
Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Occupied Units
Owner Occupied Units Number
Total White Alone
% of Occupied
7,497
5,894
78.6%
6,910
5,533
80.1%
Black Alone
34
17
50.0%
American Indian Alone
46
28
60.9%
243
140
57.6%
Asian Alone
3
3
100.0%
Some Other Race Alone
Pacific Islander Alone
146
92
63.0%
Two or More Races
115
81
70.4%
Hispanic Origin
696
512
73.6%
Number
Percent
Number
Percent
Census 2000 Housing Units by Units in Structure and Occupancy Housing Units Total 1, Detached
Occupied Units
7,937
100.0%
7,497
100.0%
4,767
60.1%
4,674
62.3% 10.4%
1, Attached
812
10.2%
779
2
277
3.5%
239
3.2%
3 to 4
540
6.8%
520
6.9%
5 to 9
317
4.0%
274
3.7%
10 to 19
265
3.3%
217
2.9%
20 to 49
392
4.9%
287
3.8%
50 or More
108
1.4%
100
1.3%
Mobile Home
440
5.5%
388
5.2%
19
0.2%
19
0.3%
Other
Data Note: Persons of Hispanic Origin may be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.
Š2009 ESRI
Page 2 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner Cost Number
Percent
4,809
100.0%
3,563
74.1%
<$200
0
0.0%
$200 - $299
0
0.0%
$300 - $399
21
0.4%
$400 - $499
38
0.8%
$500 - $599
55
1.1%
$600 - $699
102
2.1%
$700 - $799
220
4.6%
$800 - $899
210
4.4%
$900 - $999
236
4.9%
$1000 - $1249
595
12.4%
$1250 - $1499
598
12.4%
$1500 - $1999
865
18.0%
$2000 - $2499
343
7.1%
$2500 - $2999
153
3.2%
Total With Mortgage
$3000+ With No Mortgage
127
2.6%
1,246
25.9%
Median Monthly Owner Costs for Units with Mortgage
$1,377
Average Monthly Owner Costs for Units with Mortgage
$1,501
Census 2000 Specified Renter Occupied Housing Units by Contract Rent Number
Percent
1,602
100.0%
1,560
97.4%
< $100
22
1.4%
$100 - $149
28
1.7%
$150 - $199
13
0.8%
$200 - $249
0
0.0%
$250 - $299
7
0.4%
$300 - $349
14
0.9%
$350 - $399
23
1.4%
$400 - $449
150
9.4%
$450 - $499
229
14.3%
$500 - $549
152
9.5%
$550 - $599
107
6.7%
$600 - $649
119
7.4%
$650 - $699
105
6.6%
$700 - $749
82
5.1%
$750 - $799
57
3.6%
$800 - $899
276
17.2%
$900 - $999
63
3.9%
$1000 - $1249
79
4.9%
$1250 - $1499
8
0.5%
$1500 - $1999
26
1.6%
0
0.0%
42
2.6%
Total Paying Cash Rent
$2000+ No Cash Rent Median Rent
$615
Average Rent
$639
Average Gross Rent (with Utilities)
$709
Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a b usiness or medical office. Specified Renter Occupied Housing Units eclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Š2009 ESRI
Page 3 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings
2000 Total Population
191,950
2000 Median HH Income
$41,563
2009 Total Population
215,631
2009 Median HH Income
$55,110
2014 Total Population
227,413
2014 Median HH Income
$56,498
1.07%
2009 - 2014 Annual Rate
0.5%
2009 - 2014 Annual Rate Housing Units by Occupancy Status and Tenure
Census 2000
2009
2014
Number
Percent
Number
Percent
Number
Percent
83,902
100.0%
95,697
100.0%
101,314
100.0%
Occupied
75,144
89.6%
84,832
88.6%
89,740
88.6%
Owner
54,566
65.0%
61,681
64.5%
64,732
63.9%
Renter
20,578
24.5%
23,151
24.2%
25,008
24.7%
8,758
10.4%
10,865
11.4%
11,574
11.4%
Number
Percent
Number
Percent
Number
Percent
Total Housing Units
Vacant Owner Occupied Housing Units by Value
Census 2000
Total
2009
2014
54,481
100.0%
61,680
100.0%
64,731
100.0%
< $10,000
1,323
2.4%
939
1.5%
924
1.4%
$10,000 - $14,999
1,046
1.9%
448
0.7%
432
0.7%
$15,000 - $19,999
885
1.6%
621
1.0%
479
0.7%
$20,000 - $24,999
1,032
1.9%
695
1.1%
617
1.0%
$25,000 - $29,999
871
1.6%
653
1.1%
624
1.0%
$30,000 - $34,999
875
1.6%
676
1.1%
628
1.0%
$35,000 - $39,999
636
1.2%
774
1.3%
652
1.0%
$40,000 - $49,999
991
1.8%
1,142
1.9%
1,362
2.1%
$50,000 - $59,999
1,515
2.8%
1,025
1.7%
1,091
1.7%
$60,000 - $69,999
1,202
2.2%
964
1.6%
1,136
1.8%
$70,000 - $79,999
1,445
2.7%
726
1.2%
897
1.4%
$80,000 - $89,999
2,153
4.0%
904
1.5%
932
1.4%
$90,000 - $99,999
1,763
3.2%
1,037
1.7%
862
1.3%
$100,000 - $124,999
4,095
7.5%
2,273
3.7%
2,323
3.6%
$125,000 - $149,999
5,666
10.4%
3,270
5.3%
2,364
3.7%
$150,000 - $174,999
5,379
9.9%
2,996
4.9%
2,894
4.5%
$175,000 - $199,999
4,014
7.4%
2,632
4.3%
2,468
3.8%
$200,000 - $249,999
5,602
10.3%
7,183
11.6%
4,376
6.8%
$250,000 - $299,999
4,155
7.6%
6,526
10.6%
5,847
9.0%
$300,000 - $399,999
4,313
7.9%
9,272
15.0%
9,495
14.7%
$400,000 - $499,999
2,311
4.2%
5,095
8.3%
7,594
11.7%
$500,000 - $749,999
1,814
3.3%
7,156
11.6%
9,239
14.3%
$750,000 - $999,999
591
1.1%
1,860
3.0%
3,527
5.4%
$1,000,000+
804
1.5%
2,813
4.6%
3,968
6.1%
Median Value
$158,099
$264,419
$315,350
Average Value
$206,943
$336,522
$389,161
Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings
Census 2000 Vacant Housing Units by Status Number
Percent
8,758
100.0%
1,424
16.3%
For Sale Only
727
8.3%
Rented/Sold, Unoccupied
322
3.7%
3,855
44.0%
Total For Rent
Seasonal/Recreational/Occasional Use For Migrant Workers Other Vacant
21
0.2%
2,409
27.5%
Census 2000 Occupied Housing Units by Age of Householder and Home Ownership Occupied Units
Owner Occupied Units Number
Total
% of Occupied
75,144
54,566
72.6%
2,892
1,033
35.7%
15 - 24 25 - 34
10,870
5,801
53.4%
35 - 44
16,735
11,639
69.5%
45 - 54
18,678
14,311
76.6%
55 - 64
11,872
9,871
83.1%
65 - 74
7,882
6,846
86.9%
75 - 84
4,827
4,080
84.5%
85+
1,388
985
71.0%
Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Occupied Units
Owner Occupied Units Number
Total White Alone
75,144
54,566
72.6%
55,238
39,928
72.3%
Black Alone American Indian Alone Asian Alone Pacific Islander Alone Some Other Race Alone
360
158
43.9%
4,377
3,449
78.8%
644
338
52.5%
41
24
58.5%
12,115
9,127
75.3%
2,369
1,542
65.1%
33,087
25,115
75.9%
Two or More Races Hispanic Origin
% of Occupied
Census 2000 Housing Units by Units in Structure and Occupancy Housing Units Total 1, Detached
Occupied Units
Number
Percent
Number
Percent
83,852 51,351
100.0%
75,125
100.0%
61.2%
46,250
61.6%
1, Attached
5,832
7.0%
5,056
6.7%
2
1,675
2.0%
1,434
1.9%
3 to 4
2,476
3.0%
2,172
2.9%
5 to 9
1,992
2.4%
1,728
2.3%
10 to 19
2,068
2.5%
1,845
2.5%
20 to 49
1,355
1.6%
1,128
1.5%
50 or More
1,710
2.0%
1,615
2.1%
15,191
18.1%
13,745
18.3%
202
0.2%
152
0.2%
Mobile Home Other
Data Note: Persons of Hispanic Origin may be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.
Š2009 ESRI
Page 2 of 3
Housing Profile Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings
Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner Cost Total With Mortgage <$200
Number
Percent
37,785
100.0%
22,537
59.6%
58
0.2%
$200 - $299
210
0.6%
$300 - $399
377
1.0%
$400 - $499
564
1.5%
$500 - $599
743
2.0%
$600 - $699
1,140
3.0%
$700 - $799
1,359
3.6%
$800 - $899
1,550
4.1%
$900 - $999
1,685
4.5%
$1000 - $1249
4,209
11.1%
$1250 - $1499
2,974
7.9%
$1500 - $1999
4,189
11.1%
$2000 - $2499
1,677
4.4%
$2500 - $2999
812
2.1%
$3000+ With No Mortgage
990
2.6%
15,248
40.4%
Median Monthly Owner Costs for Units with Mortgage
$1,213
Average Monthly Owner Costs for Units with Mortgage
$1,412
Census 2000 Specified Renter Occupied Housing Units by Contract Rent Number
Percent
20,328
100.0%
18,824
92.6%
< $100
677
3.3%
$100 - $149
639
3.1%
$150 - $199
472
2.3%
$200 - $249
486
2.4%
$250 - $299
475
2.3%
$300 - $349
604
3.0%
$350 - $399
923
4.5%
$400 - $449
1,509
7.4%
$450 - $499
1,055
5.2%
$500 - $549
1,470
7.2%
$550 - $599
1,165
5.7%
$600 - $649
1,697
8.3%
$650 - $699
1,379
6.8%
$700 - $749
1,136
5.6%
$750 - $799
890
4.4%
$800 - $899
1,661
8.2%
$900 - $999
872
4.3%
$1000 - $1249
904
4.4%
$1250 - $1499
310
1.5%
$1500 - $1999
411
2.0%
89
0.4%
1,504
7.4%
Total Paying Cash Rent
$2000+ No Cash Rent Median Rent
$597
Average Rent
$606
Average Gross Rent (with Utilities)
$689
Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a b usiness or medical office. Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Š2009 ESRI
Page 3 of 3
Tapestry Segmentation Area Profile Ranked by Households Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households
U.S. Households
Cumulative Rank
Tapestry Segment
1 2
Cumulative
Percent
Percent
Percent
Percent
Index
06. Sophisticated Squires
22.4%
22.4%
2.7%
2.7%
818
13. In Style
19.3%
41.7%
2.5%
5.2%
776
3
05. Wealthy Seaboard Suburbs
14.4%
56.1%
1.4%
6.6%
1044
4
07. Exurbanites
11.8%
67.9%
2.5%
9.1%
470
5
03. Connoisseurs
10.7%
78.6%
1.4%
10.5%
777
Subtotal
78.6%
10.5%
6
22. Metropolitans
7.7%
86.3%
1.2%
11.7%
650
7
23. Trendsetters
5.3%
91.6%
1.1%
12.8%
503
8
02. Suburban Splendor
4.7%
96.3%
1.7%
14.5%
268
9
14. Prosperous Empty Nesters
3.8%
100.1%
1.8%
16.3%
205
Total
100.1%
16.3%
614
Top Ten Tapestry Segments 0.0
2.0
4.0
6.0
8.0
Site vs. U.S. 10.0 12.0
14.0
16.0
18.0
20.0
22.0
24.0
14. Prosperous Empty Nesters 02. Suburban Splendor 23. Trendsetters 22. Metropolitans
Site U.S.
03. Connoisseurs 07. Exurbanites 05. Wealthy Seaboard Suburbs 13. In Style 06. Sophisticated Squires
Percent of Households by Tapestry Segment
Source: ESRI
Š2009 ESRI
Page 1 of 6
Tapestry Segmentation Area Profile Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
Tapestry Indexes by Households
Tapestry Indexes by Population
Index 100
200
300
400
500
600
700
800
900 1000 1100
0
Tapestry Segments
Tapestry Segments
0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Index 100
200
300
400
500
600
700
800
900
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Source: ESRI
Š2009 ESRI
Page 2 of 6
1000
Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
Tapestry LifeMode Groups
2009 Households Number
Percent
Total
8,177
100.0%
L1. High Society
5,231
64.0%
0
0.0%
02 Suburban Splendor
381
03 Connoisseurs
2009 Population Number
Percent
19,510
100.0%
504
13,454
69.0%
0
0
0.0%
0
4.7%
268
996
5.1%
255
879
10.7%
777
2,133
10.9%
780
0
0.0%
0
0
0.0%
0
05 Wealthy Seaboard Suburbs
1,179
14.4%
1044
2,795
14.3%
962
06 Sophisticated Squires
1,828
22.4%
818
5,021
25.7%
827
964
11.8%
470
2,509
12.9%
500
01 Top Rung
04 Boomburbs
07 Exurbanites L2. Upscale Avenues
Index
Index
493
1,575
19.3%
139
3,499
17.9%
130
09 Urban Chic
0
0.0%
0
0
0.0%
0
10 Pleasant-Ville
0
0.0%
0
0
0.0%
0
11 Pacific Heights
0
0.0%
0
0
0.0%
0
1,575
19.3%
776
3,499
17.9%
781
16 Enterprising Professionals
0
0.0%
0
0
0.0%
0
17 Green Acres
0
0.0%
0
0
0.0%
0
18 Cozy and Comfortable
0
0.0%
0
0
0.0%
0
630
7.7%
147
1,180
6.0%
116
0
0.0%
0
0
0.0%
0
630
7.7%
650
1,180
6.0%
612
45 City Strivers
0
0.0%
0
0
0.0%
0
51 Metro City Edge
0
0.0%
0
0
0.0%
0
54 Urban Rows
0
0.0%
0
0
0.0%
0
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
433
5.3%
78
719
3.7%
73
0
0.0%
0
0
0.0%
0
433
5.3%
503
719
3.7%
415
27 Metro Renters
0
0.0%
0
0
0.0%
0
36 Old and Newcomers
0
0.0%
0
0
0.0%
0
39 Young and Restless
0
0.0%
0
0
0.0%
0
308
3.8%
31
658
3.4%
32
308
3.8%
205
658
3.4%
200
15 Silver and Gold
0
0.0%
0
0
0.0%
0
29 Rustbelt Retirees
0
0.0%
0
0
0.0%
0
30 Retirement Communities
0
0.0%
0
0
0.0%
0
43 The Elders
0
0.0%
0
0
0.0%
0
49 Senior Sun Seekers
0
0.0%
0
0
0.0%
0
50 Heartland Communities
0
0.0%
0
0
0.0%
0
57 Simple Living
0
0.0%
0
0
0.0%
0
65 Social Security Set
0
0.0%
0
0
0.0%
0
13 In Style
L3. Metropolis 20 City Lights 22 Metropolitans
L4. Solo Acts 08 Laptops and Lattes 23 Trendsetters
L5. Senior Styles 14 Prosperous Empty Nesters
L6. Scholars & Patriots
0
0.0%
0
0
0.0%
0
40 Military Proximity
0
0.0%
0
0
0.0%
0
55 College Towns
0
0.0%
0
0
0.0%
0
63 Dorms to Diplomas
0
0.0%
0
0
0.0%
0
Source: ESRI Š2009 ESRI
Page 3 of 6
Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Site Type: Rings
Tapestry LifeMode Groups
Total L7. High Hopes
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
2009 Households Number
Percent
8,177
100.0%
2009 Population Index
Number
Percent
19,510
100.0%
Index
0
0.0%
0
0
0.0%
0
28 Aspiring Young Families
0
0.0%
0
0
0.0%
0
48 Great Expectations
0
0.0%
0
0
0.0%
0
L8. Global Roots 35 International Marketplace
0
0.0%
0
0
0.0%
0
0
0.0%
0
0
0.0%
0
38 Industrious Urban Fringe
0
0.0%
0
0
0.0%
0
44 Urban Melting Pot
0
0.0%
0
0
0.0%
0
47 Las Casas
0
0.0%
0
0
0.0%
0
52 Inner City Tenants
0
0.0%
0
0
0.0%
0
58 NeWest Residents
0
0.0%
0
0
0.0%
0
60 City Dimensions
0
0.0%
0
0
0.0%
0
61 High Rise Renters
0
0.0%
0
0
0.0%
0
L9. Family Portrait 12 Up and Coming Families
0
0.0%
0
0
0.0%
0
0
0.0%
0
0
0.0%
0
19 Milk and Cookies
0
0.0%
0
0
0.0%
0
21 Urban Villages
0
0.0%
0
0
0.0%
0
59 Southwestern Families
0
0.0%
0
0
0.0%
0
64 City Commons
0
0.0%
0
0
0.0%
0
L10. Traditional Living
0
0.0%
0
0
0.0%
0
24 Main Street, USA
0
0.0%
0
0
0.0%
0
32 Rustbelt Traditions
0
0.0%
0
0
0.0%
0
33 Midlife Junction
0
0.0%
0
0
0.0%
0
34 Family Foundations
0
0.0%
0
0
0.0%
0
L11. Factories & Farms
0
0.0%
0
0
0.0%
0
25 Salt of the Earth
0
0.0%
0
0
0.0%
0
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
53 Home Town
0
0.0%
0
0
0.0%
0
56 Rural Bypasses
0
0.0%
0
0
0.0%
0
L12. American Quilt
0
0.0%
0
0
0.0%
0
26 Midland Crowd
0
0.0%
0
0
0.0%
0
31 Rural Resort Dwellers
0
0.0%
0
0
0.0%
0
41 Crossroads
0
0.0%
0
0
0.0%
0
46 Rooted Rural
0
0.0%
0
0
0.0%
0
66 Unclassified
0
0.0%
0
0
0.0%
0
Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI
Š2009 ESRI
Page 4 of 6
Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Site Type: Rings
Tapestry Urbanization Groups
Total U1. Principal Urban Centers I
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
2009 Households Number
Percent
8,177
100.0%
2009 Population Index
Number
Percent
19,510
100.0%
Index
433
5.3%
68
719
3.7%
48
08 Laptops and Lattes
0
0.0%
0
0
0.0%
0
11 Pacific Heights
0
0.0%
0
0
0.0%
0
20 City Lights
0
0.0%
0
0
0.0%
0
21 Urban Villages
0
0.0%
0
0
0.0%
0
433
5.3%
503
719
3.7%
415
27 Metro Renters
0
0.0%
0
0
0.0%
0
35 International Marketplace
0
0.0%
0
0
0.0%
0
44 Urban Melting Pot
0
0.0%
0
0
0.0%
0
23 Trendsetters
U2. Principal Urban Centers II
0
0.0%
0
0
0.0%
0
45 City Strivers
0
0.0%
0
0
0.0%
0
47 Las Casas
0
0.0%
0
0
0.0%
0
54 Urban Rows
0
0.0%
0
0
0.0%
0
58 NeWest Residents
0
0.0%
0
0
0.0%
0
61 High Rise Renters
0
0.0%
0
0
0.0%
0
64 City Commons
0
0.0%
0
0
0.0%
0
65 Social Security Set
0
0.0%
0
0
0.0%
0
2,688
32.9%
290
6,108
31.3%
275
0
0.0%
0
0
0.0%
0
879
10.7%
777
2,133
10.9%
780
U3. Metro Cities I 01 Top Rung 03 Connoisseurs 05 Wealthy Seaboard Suburbs
1,179
14.4%
1044
2,795
14.3%
962
09 Urban Chic
0
0.0%
0
0
0.0%
0
10 Pleasant-Ville
0
0.0%
0
0
0.0%
0
16 Enterprising Professionals
0
0.0%
0
0
0.0%
0
19 Milk and Cookies
0
0.0%
0
0
0.0%
0
630
7.7%
650
1,180
6.0%
612
22 Metropolitans U4. Metro Cities II
0
0.0%
0
0
0.0%
0
28 Aspiring Young Families
0
0.0%
0
0
0.0%
0
30 Retirement Communities
0
0.0%
0
0
0.0%
0
34 Family Foundations
0
0.0%
0
0
0.0%
0
36 Old and Newcomers
0
0.0%
0
0
0.0%
0
39 Young and Restless
0
0.0%
0
0
0.0%
0
52 Inner City Tenants
0
0.0%
0
0
0.0%
0
60 City Dimensions
0
0.0%
0
0
0.0%
0
63 Dorms to Diplomas
0
0.0%
0
0
0.0%
0
U5. Urban Outskirts I
0
0.0%
0
0
0.0%
0
04 Boomburbs
0
0.0%
0
0
0.0%
0
24 Main Street, USA
0
0.0%
0
0
0.0%
0
32 Rustbelt Traditions
0
0.0%
0
0
0.0%
0
38 Industrious Urban Fringe
0
0.0%
0
0
0.0%
0
48 Great Expectations
0
0.0%
0
0
0.0%
0
Source: ESRI
Š2009 ESRI
Page 5 of 6
Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
Tapestry Urbanization Groups
2009 Households Number
Percent
8,177
100.0%
U6. Urban Outskirts II
0
0.0%
51 Metro City Edge
0
0.0%
55 College Towns
0
57 Simple Living
2009 Population Number
Percent
19,510
100.0%
0
0
0.0%
0
0
0
0.0%
0
0.0%
0
0
0.0%
0
0
0.0%
0
0
0.0%
0
59 Southwestern Families
0
0.0%
0
0
0.0%
0
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
5,056
61.8%
394
12,683
65.0%
400
381
4.7%
268
996
5.1%
255
1,828
22.4%
818
5,021
25.7%
827
964
11.8%
470
2,509
12.9%
500
0
0.0%
0
0
0.0%
0
1,575
19.3%
776
3,499
17.9%
781
308
3.8%
205
658
3.4%
200
0
0.0%
0
0
0.0%
0
Total
U7. Suburban Periphery I 02 Suburban Splendor 06 Sophisticated Squires 07 Exurbanites 12 Up and Coming Families 13 In Style 14 Prosperous Empty Nesters 15 Silver and Gold U8. Suburban Periphery II
Index
Index
0
0.0%
0
0
0.0%
0
18 Cozy and Comfortable
0
0.0%
0
0
0.0%
0
29 Rustbelt Retirees
0
0.0%
0
0
0.0%
0
33 Midlife Junction
0
0.0%
0
0
0.0%
0
40 Military Proximity
0
0.0%
0
0
0.0%
0
43 The Elders
0
0.0%
0
0
0.0%
0
53 Home Town
0
0.0%
0
0
0.0%
0
U9. Small Towns
0
0.0%
0
0
0.0%
0
41 Crossroads
0
0.0%
0
0
0.0%
0
49 Senior Sun Seekers
0
0.0%
0
0
0.0%
0
50 Heartland Communities
0
0.0%
0
0
0.0%
0
U10. Rural I
0
0.0%
0
0
0.0%
0
17 Green Acres
0
0.0%
0
0
0.0%
0
25 Salt of the Earth
0
0.0%
0
0
0.0%
0
26 Midland Crowd
0
0.0%
0
0
0.0%
0
31 Rural Resort Dwellers
0
0.0%
0
0
0.0%
0
U11. Rural II
0
0.0%
0
0
0.0%
0
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
46 Rooted Rural
0
0.0%
0
0
0.0%
0
56 Rural Bypasses
0
0.0%
0
0
0.0%
0
66 Unclassified
0
0.0%
0
0
0.0%
0
Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Source: ESRI
Š2009 ESRI
Page 6 of 6
Tapestry Segmentation Area Profile Ranked by Households Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings
Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households
U.S. Households
Cumulative Rank
Tapestry Segment
1
41. Crossroads
2
26. Midland Crowd
3
Cumulative
Percent
Percent
Percent
Percent
Index
10.6%
10.6%
1.5%
1.5%
703
9.2%
19.8%
3.8%
5.3%
244
38. Industrious Urban Fringe
7.8%
27.6%
1.5%
6.8%
509
4
07. Exurbanites
7.0%
34.6%
2.5%
9.3%
277
5
03. Connoisseurs
6.0%
40.6%
1.4%
10.7%
432
Subtotal
40.6%
10.7%
6
13. In Style
5.7%
46.3%
2.5%
13.2%
230
7
09. Urban Chic
5.1%
51.4%
1.3%
14.5%
388
8
24. Main Street, USA
4.8%
56.2%
2.6%
17.1%
187
9
22. Metropolitans
4.3%
60.5%
1.2%
18.3%
359
10
23. Trendsetters
3.5%
64.0%
1.1%
19.4%
331
Subtotal
23.4%
8.7%
11
15. Silver and Gold
3.1%
67.1%
1.0%
20.4%
324
12
46. Rooted Rural
3.0%
70.1%
2.4%
22.8%
124
13
28. Aspiring Young Families
2.9%
73.0%
2.4%
25.2%
125
14
56. Rural Bypasses
2.9%
75.9%
1.5%
26.7%
193
15
06. Sophisticated Squires
2.8%
78.7%
2.7%
29.4%
103
119
Subtotal
14.7%
10.0%
16
36. Old and Newcomers
2.3%
81.0%
1.9%
31.3%
17
17. Green Acres
2.2%
83.2%
3.2%
34.5%
67
18
58. NeWest Residents
2.1%
85.3%
0.9%
35.4%
241
19
31. Rural Resort Dwellers
1.9%
87.2%
1.6%
37.0%
117
20
33. Midlife Junction
1.8%
89.0%
2.5%
39.5%
72
Subtotal
10.3%
10.1%
Total
89.0%
39.5%
226
Top Ten Tapestry Segments Site vs. U.S. 0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
11.0
23. Trendsetters 22. Metropolitans 24. Main Street, USA 09. Urban Chic
Site U.S.
13. In Style 03. Connoisseurs 07. Exurbanites 38. Industrious Urban Fringe 26. Midland Crowd 41. Crossroads
Percent of Households by Tapestry Segment
Source: ESRI
Š2009 ESRI
Page 1 of 6
Tapestry Segmentation Area Profile Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Site Type: Rings
Tapestry Indexes by Households
Tapestry Indexes by Population
Index
Index
50 100 150 200 250 300 350 400 450 500 550 600 650 700 750
0
Tapestry Segments
Tapestry Segments
0 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
50 100 150 200 250 300 350 400 450 500 550 600 650 700 750
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
Source: ESRI
Š2009 ESRI
Page 2 of 6
Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings
Tapestry LifeMode Groups
2009 Households Number
Percent
Total
84,832
100.0%
L1. High Society
2009 Population Index
Number
Percent
215,631
100.0%
Index
15,106
17.8%
140
38,489
17.8%
128
01 Top Rung
159
0.2%
27
338
0.2%
20
02 Suburban Splendor
418
0.5%
28
2,136
1.0%
50
5,072
6.0%
432
11,790
5.5%
390
03 Connoisseurs 04 Boomburbs
0
0.0%
0
0
0.0%
0
05 Wealthy Seaboard Suburbs
1,179
1.4%
101
2,795
1.3%
87
06 Sophisticated Squires
2,382
2.8%
103
7,053
3.3%
105
07 Exurbanites
5,896
7.0%
277
14,377
6.7%
259
L2. Upscale Avenues
11,955
14.1%
102
26,903
12.5%
91
4,365
5.1%
388
9,244
4.3%
351
243
0.3%
17
577
0.3%
14
0
0.0%
0
0
0.0%
0
4,830
5.7%
230
10,959
5.1%
221
09 Urban Chic 10 Pleasant-Ville 11 Pacific Heights 13 In Style 16 Enterprising Professionals
689
0.8%
48
1,595
0.7%
51
1,828
2.2%
67
4,528
2.1%
63
0
0.0%
0
0
0.0%
0
3,612
4.3%
81
7,167
3.3%
63
0
0.0%
0
0
0.0%
0
3,612
4.3%
359
7,167
3.3%
336
45 City Strivers
0
0.0%
0
0
0.0%
0
51 Metro City Edge
0
0.0%
0
0
0.0%
0
54 Urban Rows
0
0.0%
0
0
0.0%
0
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
5,651
6.7%
98
10,930
5.1%
100
0
0.0%
0
0
0.0%
0
2,954
3.5%
331
5,668
2.6%
296
17 Green Acres 18 Cozy and Comfortable L3. Metropolis 20 City Lights 22 Metropolitans
L4. Solo Acts 08 Laptops and Lattes 23 Trendsetters 27 Metro Renters 36 Old and Newcomers 39 Young and Restless L5. Senior Styles
737
0.9%
65
1,130
0.5%
61
1,960
2.3%
119
4,132
1.9%
127
0
0.0%
0
0
0.0%
0 55
5,946
7.0%
57
12,204
5.7%
14 Prosperous Empty Nesters
1,234
1.5%
79
2,684
1.2%
74
15 Silver and Gold
2,618
3.1%
324
5,067
2.3%
312
29 Rustbelt Retirees
245
0.3%
14
447
0.2%
11
1,027
1.2%
83
2,060
1.0%
86
0
0.0%
0
0
0.0%
0
49 Senior Sun Seekers
179
0.2%
18
427
0.2%
20
50 Heartland Communities
452
0.5%
25
1,057
0.5%
26
57 Simple Living
191
0.2%
16
462
0.2%
18
0
0.0%
0
0
0.0%
0
30 Retirement Communities 43 The Elders
65 Social Security Set L6. Scholars & Patriots
0
0.0%
0
0
0.0%
0
40 Military Proximity
0
0.0%
0
0
0.0%
0
55 College Towns
0
0.0%
0
0
0.0%
0
63 Dorms to Diplomas
0
0.0%
0
0
0.0%
0
Source: ESRI Š2009 ESRI
Page 3 of 6
Tapestry Segmentation Area Profile LifeMode Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Site Type: Rings
Tapestry LifeMode Groups
Total L7. High Hopes 28 Aspiring Young Families 48 Great Expectations L8. Global Roots
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
2009 Households Number
Percent
84,832
100.0%
2009 Population Index
Number
Percent
215,631
100.0%
Index
2,499
2.9%
72
7,524
3.5%
91
2,499
2.9%
125
7,524
3.5%
154
0
0.0%
0
0
0.0%
0 129
8,422
9.9%
121
27,126
12.6%
35 International Marketplace
0
0.0%
0
0
0.0%
0
38 Industrious Urban Fringe
6,606
7.8%
509
21,610
10.0%
501
44 Urban Melting Pot
0
0.0%
0
0
0.0%
0
47 Las Casas
0
0.0%
0
0
0.0%
0
52 Inner City Tenants
0
0.0%
0
0
0.0%
0
58 NeWest Residents
1,816
2.1%
241
5,516
2.6%
210
60 City Dimensions
0
0.0%
0
0
0.0%
0
61 High Rise Renters
0
0.0%
0
0
0.0%
0 23
L9. Family Portrait
1,363
1.6%
21
4,476
2.1%
12 Up and Coming Families
0
0.0%
0
0
0.0%
0
19 Milk and Cookies
0
0.0%
0
0
0.0%
0
21 Urban Villages 59 Southwestern Families 64 City Commons
0
0.0%
0
0
0.0%
0
1,363
1.6%
165
4,476
2.1%
158
0
0.0%
0
0
0.0%
0
L10. Traditional Living
6,258
7.4%
84
15,506
7.2%
87
24 Main Street, USA
4,108
4.8%
187
9,750
4.5%
180
32 Rustbelt Traditions 33 Midlife Junction 34 Family Foundations L11. Factories & Farms
0
0.0%
0
0
0.0%
0
1,517
1.8%
72
3,659
1.7%
77
633
0.7%
88
2,097
1.0%
107 47
3,043
3.6%
38
9,507
4.4%
25 Salt of the Earth
0
0.0%
0
0
0.0%
0
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
587
0.7%
48
1,485
0.7%
50
2,456
2.9%
193
8,022
3.7%
246
L12. American Quilt
20,976
24.7%
265
55,797
25.9%
279
26 Midland Crowd
7,789
9.2%
244
20,561
9.5%
246
53 Home Town 56 Rural Bypasses
31 Rural Resort Dwellers
1,612
1.9%
117
3,829
1.8%
122
41 Crossroads
9,020
10.6%
703
25,243
11.7%
737
46 Rooted Rural
2,555
3.0%
124
6,164
2.9%
122
1
0.0%
54
2
0.0%
1
66 Unclassified
Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/communitytapestry.pdf Source: ESRI
Š2009 ESRI
Page 4 of 6
Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Site Type: Rings
Tapestry Urbanization Groups
Total U1. Principal Urban Centers I
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
2009 Households Number
Percent
84,832
100.0%
2009 Population Index
Number
Percent
215,631
100.0%
Index
3,691
4.4%
56
6,798
3.2%
41
08 Laptops and Lattes
0
0.0%
0
0
0.0%
0
11 Pacific Heights
0
0.0%
0
0
0.0%
0
20 City Lights
0
0.0%
0
0
0.0%
0
21 Urban Villages
0
0.0%
0
0
0.0%
0
2,954
3.5%
331
5,668
2.6%
296
23 Trendsetters 27 Metro Renters
737
0.9%
65
1,130
0.5%
61
35 International Marketplace
0
0.0%
0
0
0.0%
0
44 Urban Melting Pot
0
0.0%
0
0
0.0%
0
U2. Principal Urban Centers II
1,816
2.1%
45
5,516
2.6%
46
45 City Strivers
0
0.0%
0
0
0.0%
0
47 Las Casas
0
0.0%
0
0
0.0%
0
54 Urban Rows
0
0.0%
0
0
0.0%
0
58 NeWest Residents
1,816
2.1%
241
5,516
2.6%
210
61 High Rise Renters
0
0.0%
0
0
0.0%
0
64 City Commons
0
0.0%
0
0
0.0%
0
65 Social Security Set
0
0.0%
0
0
0.0%
0
15,319
18.1%
160
33,506
15.5%
136
159
0.2%
27
338
0.2%
20
03 Connoisseurs
5,072
6.0%
432
11,790
5.5%
390
05 Wealthy Seaboard Suburbs
1,179
1.4%
101
2,795
1.3%
87
09 Urban Chic
4,365
5.1%
388
9,244
4.3%
351
10 Pleasant-Ville
243
0.3%
17
577
0.3%
14
16 Enterprising Professionals
689
0.8%
48
1,595
0.7%
51
0
0.0%
0
0
0.0%
0
3,612
4.3%
359
7,167
3.3%
336
U3. Metro Cities I 01 Top Rung
19 Milk and Cookies 22 Metropolitans U4. Metro Cities II
6,119
7.2%
66
15,813
7.3%
74
28 Aspiring Young Families
2,499
2.9%
125
7,524
3.5%
154
30 Retirement Communities
1,027
1.2%
83
2,060
1.0%
86
633
0.7%
88
2,097
1.0%
107
34 Family Foundations 36 Old and Newcomers
1,960
2.3%
119
4,132
1.9%
127
39 Young and Restless
0
0.0%
0
0
0.0%
0
52 Inner City Tenants
0
0.0%
0
0
0.0%
0
60 City Dimensions
0
0.0%
0
0
0.0%
0
63 Dorms to Diplomas
0
0.0%
0
0
0.0%
0
10,714
12.6%
115
31,360
14.5%
128
0
0.0%
0
0
0.0%
0
4,108
4.8%
187
9,750
4.5%
180
U5. Urban Outskirts I 04 Boomburbs 24 Main Street, USA 32 Rustbelt Traditions 38 Industrious Urban Fringe 48 Great Expectations
0
0.0%
0
0
0.0%
0
6,606
7.8%
509
21,610
10.0%
501
0
0.0%
0
0
0.0%
0
Source: ESRI
Š2009 ESRI
Page 5 of 6
Tapestry Segmentation Area Profile Urbanization Groups Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings
Tapestry Urbanization Groups
2009 Households Number
Percent
84,832
100.0%
U6. Urban Outskirts II
1,554
1.8%
51 Metro City Edge
0
0.0%
55 College Towns
0
2009 Population Number
Percent
215,631
100.0%
36
4,938
2.3%
44
0
0
0.0%
0
0.0%
0
0
0.0%
0
191
0.2%
16
462
0.2%
18
59 Southwestern Families
1,363
1.6%
165
4,476
2.1%
158
62 Modest Income Homes
0
0.0%
0
0
0.0%
0
17,378
20.5%
130
42,276
19.6%
121
418
0.5%
28
2,136
1.0%
50
06 Sophisticated Squires
2,382
2.8%
103
7,053
3.3%
105
07 Exurbanites
5,896
7.0%
277
14,377
6.7%
259
0
0.0%
0
0
0.0%
0
13 In Style
4,830
5.7%
230
10,959
5.1%
221
14 Prosperous Empty Nesters
1,234
1.5%
79
2,684
1.2%
74
15 Silver and Gold
2,618
3.1%
324
5,067
2.3%
312
2,349
2.8%
29
5,591
2.6%
29
0
0.0%
0
0
0.0%
0
245
0.3%
14
447
0.2%
11
Total
57 Simple Living
U7. Suburban Periphery I 02 Suburban Splendor
12 Up and Coming Families
U8. Suburban Periphery II 18 Cozy and Comfortable 29 Rustbelt Retirees 33 Midlife Junction
Index
Index
1,517
1.8%
72
3,659
1.7%
77
40 Military Proximity
0
0.0%
0
0
0.0%
0
43 The Elders
0
0.0%
0
0
0.0%
0
53 Home Town
587
0.7%
48
1,485
0.7%
50
U9. Small Towns
9,651
11.4%
234
26,727
12.4%
275
41 Crossroads
9,020
10.6%
703
25,243
11.7%
737
49 Senior Sun Seekers
179
0.2%
18
427
0.2%
20
50 Heartland Communities
452
0.5%
25
1,057
0.5%
26
11,229
13.2%
117
28,918
13.4%
118
1,828
2.2%
67
4,528
2.1%
63
0
0.0%
0
0
0.0%
0
26 Midland Crowd
7,789
9.2%
244
20,561
9.5%
246
31 Rural Resort Dwellers
1,612
1.9%
117
3,829
1.8%
122
U10. Rural I 17 Green Acres 25 Salt of the Earth
U11. Rural II
5,011
5.9%
77
14,186
6.6%
87
37 Prairie Living
0
0.0%
0
0
0.0%
0
42 Southern Satellites
0
0.0%
0
0
0.0%
0
46 Rooted Rural
2,555
3.0%
124
6,164
2.9%
122
56 Rural Bypasses
2,456
2.9%
193
8,022
3.7%
246
1
0.0%
54
2
0.0%
1
66 Unclassified
Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Source: ESRI
Š2009 ESRI
Page 6 of 6
Retail Goods and Services Expenditures Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
Top Tapestry Segments: Sophisticated Squires In Style Wealthy Seaboard Suburbs Exurbanites Connoisseurs
22.4% 19.3% 14.4% 11.8% 10.7%
Demographic Summary Population Households Families Median Age Median Household Income
2009 19,510 8,177 5,609 44.2 $104,813
2014 19,899 8,391 5,685 44.7 $105,391
Spending Potential Index
Average Amount Spent
Total
118 113 108 120 78 174 261
$2,945.02 $544.20 $932.98 $495.09 $335.00 $372.44 $265.30
$24,081,451 $4,449,933 $7,629,001 $4,048,379 $2,739,320 $3,045,432 $2,169,389
169 172
$337.32 $49.10
$2,758,270 $401,461
171 190 190
$5,534.68 $1,184.05 $324.62
$45,257,101 $9,681,970 $2,654,457
188 178 190 207 163 160 157 175 160 155 161 144 159 187 165
$208.33 $269.15 $110.81 $269.84 $1.29 $1,948.99 $1,135.63 $284.39 $40.40 $92.17 $70.88 $1.64 $69.93 $2.00 $240.86
$1,703,480 $2,200,875 $906,115 $2,206,460 $10,583 $15,936,900 $9,286,079 $2,325,431 $330,374 $753,658 $579,549 $13,394 $571,795 $16,376 $1,969,475
163 195 162
$11.10 $854.63 $210.69
$90,771 $6,988,317 $1,722,829
166
$589.39
$4,819,466
132
$262.06
$2,142,845
Photo Equipment and Supplies
172
$200.98
$1,643,395
Reading8
175
$283.89
$2,321,377
161 160 160 158 159 163 159
$12,738.03 $7,277.88 $977.96 $1,693.76 $813.92 $1,280.54 $2,511.69
$104,158,901 $59,511,199 $7,996,798 $13,849,915 $6,655,405 $10,470,987 $20,538,095
164
$5,460.16
$44,647,702
168 157
$963.27 $708.37
$7,876,627 $5,792,350
Apparel and Services Men's Women's Children's Footwear Watches & Jewelry Apparel Products and Services1 Computer Computers and Hardware for Home Use Software and Accessories for Home Use Entertainment & Recreation Fees and Admissions Membership Fees for Clubs2 Fees for Participant Sports, excl. Trips Admission to Movie/Theatre/Opera/Ballet Admission to Sporting Events, excl. Trips Fees for Recreational Lessons Dating Services TV/Video/Sound Equipment Community Antenna or Cable TV Televisions VCRs, Video Cameras, and DVD Players Video Cassettes and DVDs Video Game Hardware and Software Satellite Dishes Rental of Video Cassettes and DVDs Streaming/Downloaded Video Sound Equipment3 Rental and Repair of TV/Radio/Sound Equipment Pets Toys and Games4 Recreational Vehicles and Fees5 6
Sports/Recreation/Exercise Equipment 7
Food Food at Home Bakery and Cereal Products Meat, Poultry, Fish, and Eggs Dairy Products Fruit and Vegetables Snacks and Other Food at Home9 Food Away from Home Alcoholic Beverages Nonalcoholic Beverages at Home
Š2009 ESRI
Page 1 of 3
Retail Goods and Services Expenditures Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings Spending Potential Index
Average Amount Spent
Total
Financial Investments Vehicle Loans
193 155
$2,781.76 $8,286.27
$22,746,427 $67,756,815
Health Nonprescription Drugs Prescription Drugs Eyeglasses and Contact Lenses
148 153 169
$155.10 $840.25 $127.87
$1,268,281 $6,870,739 $1,045,625
191
$17,513.01
$143,203,923
199 177
$4,223.29 $733.65
$34,533,825 $5,999,054
158
$7,134.95
$58,342,449
173
$239.99
$1,962,394
176 187 171
$1,124.34 $163.21 $518.36
$9,193,748 $1,334,575 $4,238,609
139
$130.20
$1,064,659
166 185 91
$57.02 $18.63 $40.92
$466,276 $152,366 $334,630
171 175
$755.69 $722.94
$6,179,259 $5,911,507
Housekeeping Supplies16
164 162
$87.73 $1,177.33
$717,405 $9,627,046
Insurance Owners and Renters Insurance Vehicle Insurance Life/Other Insurance Health Insurance
171 163 174 161
$807.91 $2,018.00 $839.92 $3,080.66
$6,606,303 $16,501,208 $6,868,054 $25,190,575
Personal Care Products17
162
$636.98
$5,208,592
155
$174.70
$1,428,547
136
$603.85
$4,937,710
164
$7,808.99
$63,854,150
154 166
$4,222.73 $1,550.27
$34,529,254 $12,676,547
191 189 197 182
$811.41 $797.82 $73.17 $808.78
$6,634,911 $6,523,766 $598,331 $6,613,405
Home Mortgage Payment and Basics10 Maintenance and Remodeling Services 11
Maintenance and Remodeling Materials Utilities, Fuel, and Public Services Household Furnishings and Equipment Household Textiles12 Furniture Floor Coverings Major Appliances13 Housewares14 Small Appliances Luggage Telephones and Accessories Household Operations Child Care Lawn and Garden15 Moving/Storage/Freight Express
18
School Books and Supplies Smoking Products Transportation
Vehicle Purchases (Net Outlay)19 Gasoline and Motor Oil Vehicle Maintenance and Repairs Travel Airline Fares Lodging on Trips Auto/Truck/Van Rental on Trips Food and Drink on Trips
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent f or a product or ser vice relative to a national average of 100. Detail may not sum to totals due to rounding. Source: ESRI forecasts for 2009 and 2014. Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.
Š2009 ESRI
Page 2 of 3
Retail Goods and Services Expenditures Los Alamos MainStreet Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings
1
Apparel Products and Services includes mater ial for making clothes , sewing patter ns and notions , shoe repair and other shoe ser vices, apparel laundr y and dr y cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair. 2
Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.
3
Sound Equipment includes sound components and systems , Digital A udio Players, records, CDs, audio tapes , streaming/downloaded audio, tape recorders , radios, musical instruments and accessories, and rental and repair of musical instruments. 4
Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.
5
Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.
6
Sports/Recreation/Exercise Equipment includes e xercise equipment and gear , game tab les, bicycles , camping equipment, hunting and fishing equipment, winter spo equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment. 7
Photo Equipment and Supplies includes film, film processing, phot
ts
raphic equipment, rental and repair of photo equipment, and photographer fees.
8
Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books.
9
Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial weeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondair y cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared desser t, baby food, miscellaneous prepared food, and nonalcoholic beverages. 10
Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.
11
Maintenance and Remodeling Materials includes supplies/tools/equipment f or painting and w allpapering, plumbing supplies and equipment, electr ical/heating/AC supplies, materials for hard surface floo ing, materials for roofing/gutter , materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes. 12
Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains. 13
Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances. 14
Housewares includes plastic dinnerware, china, flat are, glassware, serving pieces, nonelectric cookware, and tableware.
15
Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh fl wers, and repair/rental of lawn and garden equipment.
16
Housekeeping Supplies includes soaps and laundr y detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services. 17
Personal Care Products includes hair care products , nonelectric ar ticles for hair, wigs, hair pieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances. 18
School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool.
19
Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.
Š2009 ESRI
Page 3 of 3
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001 Demographic Summary
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings 2009
2014
Population
19,510
19,899
Total Number of Adults
15,145
15,554
Households Median Household Income
8,177
8,391
$104,813
$105,391
Expected Product/Consumer Behavior
Number of
Percent of
Adults/HHs
Adults/HHs
MPI
Apparel (Adults) Bought any men's apparel in last 12 months
8,268
54.6%
108
Bought any women's apparel in last 12 months
7,330
48.4%
106
Bought apparel for child <13 in last 6 months
4,198
27.7%
98
Bought any shoes in last 12 months
8,455
55.8%
107
Bought costume jewelry in last 12 months
3,494
23.1%
111
Bought any fine jewelry in last 12 months
3,723
24.6%
107
Bought a watch in last 12 months
2,960
19.5%
95
7,689
94.0%
108
929
11.4%
138
107
Automobiles (Households) HH owns/leases any vehicle HH bought new vehicle in last 12 months Automotive Aftermarket (Adults) Bought gasoline in last 6 months
14,117
93.2%
Bought/changed motor oil in last 12 months
7,299
48.2%
93
Had tune-up in last 12 months
5,341
35.3%
112
110
Beverages (Adults) Drank bottled water/seltzer in last 6 months
10,462
69.1%
Drank regular cola in last 6 months
6,733
44.5%
85
Drank beer/ale in last 6 months
7,137
47.1%
111
Cameras & Film (Adults) Bought any camera in last 12 months
2,380
15.7%
106
Bought film in last 12 months
3,828
25.3%
107
Bought digital camera in last 12 months
1,374
9.1%
129
Bought memory card for camera in last 12 months
1,486
9.8%
129
Cell Phones/PDAs & Service Bought cell/mobile phone/PDA in last 12 months
4,799
31.7%
108
Avg monthly cell/mobile phone/PDA bill: $1-$49
4,388
29.0%
112
Avg monthly cell/mobile phone/PDA bill: $50-99
5,223
34.5%
109
Avg monthly cell/mobile phone/PDA bill: $100+
2,716
17.9%
117
7,066
86.4%
120
769
9.4%
104
HH spent $500-$999 on home PC
1,675
20.5%
112
Computers (Households) HH owns a personal computer HH spent <$500 on home PC HH spent $1000-$1499 on home PC
1,582
19.3%
131
HH spent $1500-$1999 on home PC
930
11.4%
137
Spent $2000+ on home PC
930
11.4%
147
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 4
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings Expected
Product/Consumer Behavior
Number of
Percent of
Adults/HHs
Adults/HHs
MPI
Convenience Stores (Adults) Shopped at convenience store in last 6 months
9,214
60.8%
102
Bought cigarettes at convenience store in last 30 days
1,631
10.8%
73
Bought gas at convenience store in last 30 days
4,441
29.3%
88
Spent at convenience store in last 30 days: <$20
1,864
12.3%
127
Spent at convenience store in last 30 days: $20-39
1,728
11.4%
114
Spent at convenience store in last 30 days: $40+
4,648
30.7%
87
Entertainment (Adults) Attended movies in last 6 months Went to live theater in last 6 months
10,037
66.3%
113
2,862
18.9%
150
Went to a bar/night club in last 12 months
3,247
21.4%
117
Dined out in last 12 months
9,256
61.1%
125
Gambled at a casino in last 12 months
2,831
18.7%
116
Visited a theme park in last 12 months
3,990
26.3%
119
DVDs rented in last 30 days: 1
460
3.0%
114
DVDs rented in last 30 days: 2
884
5.8%
125
DVDs rented in last 30 days: 3
572
3.8%
122
DVDs rented in last 30 days: 4
656
4.3%
109
2,235
14.8%
112
DVDs purchased in last 30 days: 1
888
5.9%
109
DVDs purchased in last 30 days: 2
871
5.8%
109
DVDs purchased in last 30 days: 3-4
746
4.9%
100
DVDs purchased in last 30 days: 5+
646
4.3%
79
Spent on toys/games in last 12 months: <$50
864
5.7%
91
Spent on toys/games in last 12 months: $50-$99
376
2.5%
91
1,178
7.8%
109
Spent on toys/games in last 12 months: $200-$499
1,729
11.4%
110
Spent on toys/games in last 12 months: $500+
1,136
7.5%
136
DVDs rented in last 30 days: 5+
Spent on toys/games in last 12 months: $100-$199
Financial (Adults) Have home mortgage (1st)
3,913
25.8%
142
Used ATM/cash machine in last 12 months
9,112
60.2%
119
Own any stock
2,182
14.4%
160
Own U.S. savings bond
1,538
10.2%
143
Own shares in mutual fund (stock)
2,361
15.6%
166
Own shares in mutual fund (bonds)
1,453
9.6%
166
Used full service brokerage firm in last 12 months
1,384
9.1%
150
413
2.7%
138
3,617
23.9%
145 115
Used discount brokerage firm in last 12 months Have 401K retirement savings Own any credit/debit card (in own name)
12,768
84.3%
Avg monthly credit card expenditures: <$111
2,135
14.1%
96
Avg monthly credit card expenditures: $111-225
1,425
9.4%
104
Avg monthly credit card expenditures: $226-450
1,566
10.3%
120
Avg monthly credit card expenditures: $451-700
1,356
9.0%
125
Avg monthly credit card expenditures: $701+
3,423
22.6%
165
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.
Š2009 ESRI
Page 2 of 4
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings Expected Number of
Percent of
Adults/HHs
Adults/HHs
MPI
Used beef (fresh/frozen) in last 6 months
10,648
70.3%
101
Used bread in last 6 months
14,681
96.9%
101
Used chicken/turkey (fresh or frozen) in last 6 months
11,635
76.8%
103
8,230
54.3%
107
Used fresh fruit/vegetables in last 6 months
13,597
89.8%
104
Used fresh milk in last 6 months
13,898
91.8%
101
Exercise at home 2+ times per week
5,278
34.8%
118
Exercise at club 2+ times per week
2,672
17.6%
153
12,756
84.2%
108
8,213
54.2%
114
Any home improvement in last 12 months
3,183
38.9%
125
Used housekeeper/maid/professional cleaning service in last 12 months
1,825
22.3%
142
Purchased any HH furnishing in last 12 months
1,014
12.4%
117
Purchased bedding/bath goods in last 12 months
4,619
56.5%
104
Purchased cooking/serving product in last 12 months
2,360
28.9%
106
Bought any kitchen appliance in last 12 months
1,654
20.2%
114
Product/Consumer Behavior
Grocery (Adults)
Used fish/seafood (fresh or frozen) in last 6 months
Health (Adults)
Visited a doctor in last 12 months Used vitamin/dietary supplement in last 6 months Home (Households)
Insurance (Adults) Currently carry any life insurance
8,428
55.6%
115
Have medical/hospital/accident insurance
12,322
81.4%
112
Carry homeowner insurance
10,061
66.4%
125
824
5.4%
90
13,862
91.5%
109
HH owns any pet
4,369
53.4%
112
HH owns any cat
2,049
25.1%
108
HH owns any dog
3,089
37.8%
109
Bought book in last 12 months
9,026
59.6%
120
Read any daily newspaper
7,548
49.8%
116
Heavy magazine reader
3,368
22.2%
112
Carry renter insurance Have auto/other vehicle insurance Pets (Households)
Reading Materials (Adults)
Restaurants (Adults) Went to family restaurant/steak house in last 6 mo
12,124
80.1%
110
Went to family restaurant/steak house last mo: <2 times
4,232
27.9%
107
Went to family restaurant/steak house last mo: 2-4 times
4,597
30.4%
111
Went to family restaurant/steak house last mo: 5+ times
3,294
21.7%
111
Went to fast food/drive-in restaurant in last 6 mo
13,801
91.1%
102
Went to fast food/drive-in restaurant <5 times/mo
4,721
31.2%
102
Went to fast food/drive-in 5-12 times/mo
5,107
33.7%
107
Went to fast food/drive-in restaurant 13+ times/mo
3,973
26.2%
95
Fast food/drive-in last 6 mo: eat in
5,976
39.5%
103
Fast food/drive-in last 6 mo: home delivery
1,571
10.4%
93
Fast food/drive-in last 6 mo: take-out/drive-thru
8,127
53.7%
103
Fast food/drive-in last 6 mo: take-out/walk-in
4,355
28.8%
117
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.
Š2009 ESRI
Page 3 of 4
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 10 Miles
Site Type: Rings Expected
Product/Consumer Behavior
Number of
Percent of
Adults/HHs
Adults/HHs
MPI
Telephones & Service (Households) HH owns in-home cordless telephone
6,009
73.5%
114
HH average monthly long distance phone bill: <$16
2,429
29.7%
107
HH average monthly long distance phone bill: $16-25
1,129
13.8%
118
HH average monthly long distance phone bill: $26-59
1,015
12.4%
128
389
4.8%
108
HH owns 1 TV
1,259
15.4%
77
HH owns 2 TVs
2,072
25.3%
95
HH owns 3 TVs
1,944
23.8%
106
HH average monthly long distance phone bill: $60+ Television & Sound Equipment (Households)
HH owns 4+ TVs
2,226
27.2%
130
HH subscribes to cable TV
5,730
70.1%
121
HH watched 15+ hours of cable TV last week
5,050
61.8%
103
Purchased audio equipment in last 12 months
689
8.4%
102
Purchased CD player in last 12 months
383
4.7%
89
Purchased DVD player in last 12 months
840
10.3%
97
Purchased MP3 player in last 12 months
989
12.1%
139
Purchased video game system in last 12 months
751
9.2%
106
Travel (Adults) Domestic travel in last 12 months Took 3+ domestic trips in last 12 months
10,237
67.6%
128
4,296
28.4%
137
Spent on domestic vacations last 12 mo: <$1000
2,213
14.6%
116
Spent on domestic vacations last 12 mo: $1000-$1499
1,439
9.5%
137
Spent on domestic vacations last 12 mo: $1500-$1999
955
6.3%
157
Spent on domestic vacations last 12 mo: $2000-$2999
939
6.2%
151
1,261
8.3%
172
Spent on domestic vacations last 12 mo: $3000+ Foreign travel in last 3 years
5,555
36.7%
146
Took 3+ foreign trips by plane in last 3 years
1,188
7.8%
173
Spent on foreign vacations last 12 mo: <$1000
1,117
7.4%
134
916
6.0%
152
Spent on foreign vacations: $3000+
1,262
8.3%
179
Stayed 1+ nights at hotel/motel in last 12 months
8,075
53.3%
129
Spent on foreign vacations last 12 mo: $1000-$2999
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.
Š2009 ESRI
Page 4 of 4
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001 Demographic Summary
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings 2009
2014
Population
215,631
227,413
Total Number of Adults
165,777
175,487
Households Median Household Income
84,832
89,740
$55,110
$56,498
Expected Number of
Percent of
Adults/HHs
Adults/HHs
MPI
Bought any men's apparel in last 12 months
83,205
50.2%
100
Bought any women's apparel in last 12 months
76,210
46.0%
101
Bought apparel for child <13 in last 6 months
46,648
28.1%
100
Bought any shoes in last 12 months
85,963
51.9%
99
Bought costume jewelry in last 12 months
33,791
20.4%
98
Bought any fine jewelry in last 12 months
38,461
23.2%
101
Bought a watch in last 12 months
33,078
20.0%
96
76,216
89.8%
103
7,246
8.5%
104
Product/Consumer Behavior Apparel (Adults)
Automobiles (Households) HH owns/leases any vehicle HH bought new vehicle in last 12 months Automotive Aftermarket (Adults) Bought gasoline in last 6 months
147,950
89.2%
103
Bought/changed motor oil in last 12 months
86,865
52.4%
101
Had tune-up in last 12 months
54,937
33.1%
105
100
Beverages (Adults) Drank bottled water/seltzer in last 6 months
103,974
62.7%
Drank regular cola in last 6 months
84,131
50.7%
97
Drank beer/ale in last 6 months
70,443
42.5%
100
Bought any camera in last 12 months
24,369
14.7%
99
Bought film in last 12 months
40,183
24.2%
103
Bought digital camera in last 12 months
11,076
6.7%
95
Bought memory card for camera in last 12 months
12,496
7.5%
99
Bought cell/mobile phone/PDA in last 12 months
48,388
29.2%
99
Avg monthly cell/mobile phone/PDA bill: $1-$49
42,779
25.8%
100
Avg monthly cell/mobile phone/PDA bill: $50-99
52,800
31.9%
100
Avg monthly cell/mobile phone/PDA bill: $100+
26,666
16.1%
105
HH owns a personal computer
62,223
73.3%
102
HH spent <$500 on home PC
7,411
8.7%
96
HH spent $500-$999 on home PC
15,894
18.7%
102
HH spent $1000-$1499 on home PC
12,667
14.9%
101
HH spent $1500-$1999 on home PC
7,060
8.3%
100
Spent $2000+ on home PC
7,084
8.4%
108
Cameras & Film (Adults)
Cell Phones/PDAs & Service
Computers (Households)
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households. ESRI forecasts for 2009 and 2014.
Š2009 ESRI
Page 1 of 4
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings Expected Number of
Percent of
Adults/HHs
Adults/HHs
MPI
Shopped at convenience store in last 6 months
98,180
59.2%
99
Bought cigarettes at convenience store in last 30 days
23,587
14.2%
96
Bought gas at convenience store in last 30 days
53,955
32.5%
98
Spent at convenience store in last 30 days: <$20
16,597
10.0%
103
Spent at convenience store in last 30 days: $20-39
16,335
9.9%
99
Spent at convenience store in last 30 days: $40+
56,024
33.8%
96
Attended movies in last 6 months
96,959
58.5%
100
Went to live theater in last 6 months
23,113
13.9%
111
Went to a bar/night club in last 12 months
29,890
18.0%
98
Dined out in last 12 months
82,753
49.9%
102
Gambled at a casino in last 12 months
26,471
16.0%
99
Visited a theme park in last 12 months
36,557
22.1%
99
4,737
2.9%
108
Product/Consumer Behavior Convenience Stores (Adults)
Entertainment (Adults)
DVDs rented in last 30 days: 1 DVDs rented in last 30 days: 2
7,936
4.8%
102
DVDs rented in last 30 days: 3
5,229
3.2%
102
DVDs rented in last 30 days: 4
6,884
4.2%
104
DVDs rented in last 30 days: 5+
22,142
13.4%
102
DVDs purchased in last 30 days: 1
8,656
5.2%
97
DVDs purchased in last 30 days: 2
8,424
5.1%
97
DVDs purchased in last 30 days: 3-4
7,670
4.6%
94
DVDs purchased in last 30 days: 5+
8,806
5.3%
98
10,022
6.0%
97
4,168
2.5%
92
Spent on toys/games in last 12 months: $100-$199
12,487
7.5%
106
Spent on toys/games in last 12 months: $200-$499
17,833
10.8%
104
8,777
5.3%
96
Have home mortgage (1st)
32,246
19.5%
107
Used ATM/cash machine in last 12 months
86,065
51.9%
102
Own any stock
16,394
9.9%
110
Own U.S. savings bond
11,601
7.0%
99
Own shares in mutual fund (stock)
17,417
10.5%
112
Own shares in mutual fund (bonds)
10,684
6.4%
112
Used full service brokerage firm in last 12 months
10,937
6.6%
109
3,389
2.0%
104
Spent on toys/games in last 12 months: <$50 Spent on toys/games in last 12 months: $50-$99
Spent on toys/games in last 12 months: $500+ Financial (Adults)
Used discount brokerage firm in last 12 months Have 401K retirement savings
28,042
16.9%
102
123,534
74.5%
102
Avg monthly credit card expenditures: <$111
23,283
14.0%
96
Avg monthly credit card expenditures: $111-225
14,233
8.6%
95
Avg monthly credit card expenditures: $226-450
13,783
8.3%
97
Avg monthly credit card expenditures: $451-700
12,369
7.5%
104
Avg monthly credit card expenditures: $701+
26,293
15.9%
116
Own any credit/debit card (in own name)
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.
Š2009 ESRI
Page 2 of 4
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings Expected Number of
Percent of
Adults/HHs
Adults/HHs
MPI
Used beef (fresh/frozen) in last 6 months
115,729
69.8%
101
Used bread in last 6 months
159,743
96.4%
100
Used chicken/turkey (fresh or frozen) in last 6 months
122,700
74.0%
99
85,548
51.6%
101
Used fresh fruit/vegetables in last 6 months
144,578
87.2%
101
Used fresh milk in last 6 months
151,289
91.3%
101
Exercise at home 2+ times per week
49,697
30.0%
102
Exercise at club 2+ times per week
20,256
12.2%
106
129,950
78.4%
100
81,680
49.3%
103
Any home improvement in last 12 months
27,529
32.5%
104
Used housekeeper/maid/professional cleaning service in last 12 months
14,943
17.6%
112 101
Product/Consumer Behavior
Grocery (Adults)
Used fish/seafood (fresh or frozen) in last 6 months
Health (Adults)
Visited a doctor in last 12 months Used vitamin/dietary supplement in last 6 months Home (Households)
Purchased any HH furnishing in last 12 months
9,071
10.7%
Purchased bedding/bath goods in last 12 months
45,769
54.0%
99
Purchased cooking/serving product in last 12 months
23,045
27.2%
100
Bought any kitchen appliance in last 12 months
15,324
18.1%
102
Insurance (Adults) Currently carry any life insurance
80,196
48.4%
100
120,758
72.8%
100
91,135
55.0%
104
9,987
6.0%
100
143,662
86.7%
103
HH owns any pet
42,312
49.9%
105
HH owns any cat
20,408
24.1%
103
HH owns any dog
30,585
36.1%
104
Bought book in last 12 months
84,429
50.9%
103
Read any daily newspaper
69,697
42.0%
98
Heavy magazine reader
31,785
19.2%
96
100
Have medical/hospital/accident insurance Carry homeowner insurance Carry renter insurance Have auto/other vehicle insurance Pets (Households)
Reading Materials (Adults)
Restaurants (Adults) Went to family restaurant/steak house in last 6 mo
121,511
73.3%
Went to family restaurant/steak house last mo: <2 times
42,752
25.8%
99
Went to family restaurant/steak house last mo: 2-4 times
46,533
28.1%
102
Went to family restaurant/steak house last mo: 5+ times
32,228
19.4%
100
Went to fast food/drive-in restaurant in last 6 mo
148,933
89.8%
100
Went to fast food/drive-in restaurant <5 times/mo
51,097
30.8%
101
Went to fast food/drive-in 5-12 times/mo
52,381
31.6%
100
Went to fast food/drive-in restaurant 13+ times/mo
45,452
27.4%
99
Fast food/drive-in last 6 mo: eat in
62,998
38.0%
99
Fast food/drive-in last 6 mo: home delivery
17,611
10.6%
96
Fast food/drive-in last 6 mo: take-out/drive-thru
87,019
52.5%
100
Fast food/drive-in last 6 mo: take-out/walk-in
40,864
24.6%
100
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.
Š2009 ESRI
Page 3 of 4
Retail Market Potential Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Radius: 40 Miles
Site Type: Rings Expected Number of
Percent of
Adults/HHs
Adults/HHs
MPI
HH owns in-home cordless telephone
55,822
65.8%
102
HH average monthly long distance phone bill: <$16
23,605
27.8%
100
HH average monthly long distance phone bill: $16-25
10,422
12.3%
105
HH average monthly long distance phone bill: $26-59
8,358
9.9%
101
HH average monthly long distance phone bill: $60+
3,826
4.5%
103
HH owns 1 TV
16,232
19.1%
96
HH owns 2 TVs
22,421
26.4%
100
HH owns 3 TVs
19,133
22.6%
101
HH owns 4+ TVs
18,191
21.4%
102
HH subscribes to cable TV
48,608
57.3%
99
HH watched 15+ hours of cable TV last week
50,098
59.1%
98
Purchased audio equipment in last 12 months
6,698
7.9%
95
Purchased CD player in last 12 months
4,314
5.1%
97
Purchased DVD player in last 12 months
8,887
10.5%
99
Purchased MP3 player in last 12 months
7,228
8.5%
98
Purchased video game system in last 12 months
6,922
8.2%
94
Domestic travel in last 12 months
91,294
55.1%
104
Took 3+ domestic trips in last 12 months
36,742
22.2%
107
Spent on domestic vacations last 12 mo: <$1000
20,709
12.5%
99
Spent on domestic vacations last 12 mo: $1000-$1499
11,939
7.2%
104
Product/Consumer Behavior
Telephones & Service (Households)
Television & Sound Equipment (Households)
Travel (Adults)
Spent on domestic vacations last 12 mo: $1500-$1999
7,185
4.3%
108
Spent on domestic vacations last 12 mo: $2000-$2999
6,872
4.1%
101 111
Spent on domestic vacations last 12 mo: $3000+ Foreign travel in last 3 years Took 3+ foreign trips by plane in last 3 years
8,885
5.4%
44,076
26.6%
106
8,278
5.0%
110
Spent on foreign vacations last 12 mo: <$1000
9,872
6.0%
108
Spent on foreign vacations last 12 mo: $1000-$2999
7,216
4.4%
109
8,789
5.3%
114
71,180
42.9%
104
Spent on foreign vacations: $3000+ Stayed 1+ nights at hotel/motel in last 12 months
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.
Š2009 ESRI
Page 4 of 4
Business Summary by NAICS Codes Los Alamos MainStreet
Los Alamos, NM 190 Central Park Sq Los Alamos, NM 87544-4001
Latitude: 35.88304 Longitude: -106.30041 Site Type: Rings Radius: 3 Miles
Radius: 10 Miles
Radius: 40 Miles
Total Businesses:
561
653
11,368
Total Employees:
13,567
14,541
111,315
Total Residential Population:
13,038
19,510
215,631
1.04
0.75
Employee/Residential Population Ratio:
Businesses
Employees
Businesses
0.52
Employees
Businesses
Employees
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Number
Percent
Agriculture, Forestry, Fishing & Hunting
2
0.4%
0
0.0%
3
0.5%
5
0.0%
53
0.5%
241
0.2%
Mining
0
0.0%
0
0.0%
0
0.0%
0
0.0%
21
0.2%
53
0.0%
Utilities
1
0.2%
72
0.5%
1
0.2%
75
0.5%
35
0.3%
275
0.2%
Construction
35
6.2%
216
1.6%
48
7.4%
272
1.9%
1,078
9.5%
6,304
5.7%
Manufacturing
14
2.5%
73
0.5%
16
2.5%
75
0.5%
305
2.7%
1,535
1.4%
Wholesale Trade
10
1.8%
31
0.2%
12
1.8%
41
0.3%
310
2.7%
1,855
1.7%
Retail Trade
47
8.3%
394
2.9%
56
8.6%
499
3.4%
1,835
16.1%
12,932
11.6%
Motor Vehicle & Parts Dealers
2
0.4%
8
0.1%
2
0.3%
8
0.1%
107
0.9%
1,309
1.2%
Furniture & Home Furnishings Stores
2
0.4%
8
0.1%
2
0.3%
8
0.1%
117
1.0%
553
0.5%
Electronics & Appliance Stores
4
0.7%
17
0.1%
4
0.6%
17
0.1%
90
0.8%
399
0.4%
Bldg Material & Garden Equipment & Supplies Dealers
4
0.7%
84
0.6%
5
0.8%
87
0.6%
133
1.2%
1,382
1.2%
Food & Beverage Stores
1
0.2%
102
0.8%
3
0.5%
176
1.2%
138
1.2%
2,559
2.3%
Health & Personal Care Stores
3
0.5%
6
0.0%
3
0.5%
7
0.0%
82
0.7%
577
0.5%
Gasoline Stations
7
1.2%
47
0.3%
8
1.2%
58
0.4%
60
0.5%
418
0.4%
Clothing & Clothing Accessories Stores
4
0.7%
10
0.1%
4
0.6%
10
0.1%
310
2.7%
1,139
1.0%
Sport Goods, Hobby, Book, & Music Stores
7
1.2%
34
0.3%
8
1.2%
36
0.2%
109
1.0%
897
0.8%
General Merchandise Stores
2
0.4%
26
0.2%
2
0.3%
26
0.2%
40
0.4%
1,886
1.7%
Miscellaneous Store Retailers
11
1.9%
47
0.3%
14
2.1%
61
0.4%
630
5.5%
1,722
1.5%
1
0.2%
5
0.0%
1
0.2%
5
0.0%
19
0.2%
91
0.1%
5
0.9%
50
0.4%
8
1.2%
53
0.4%
162
1.4%
811
0.7%
Information
16
2.8%
235
1.7%
17
2.6%
241
1.7%
289
2.5%
1,747
1.6%
Finance & Insurance
19
3.4%
562
4.1%
22
3.4%
574
3.9%
444
3.9%
3,158
2.8%
Central Bank/Credit Intermediation & Related Activities
7
1.2%
385
2.8%
9
1.4%
395
2.7%
200
1.8%
2,162
1.9%
Securities, Commodity Contracts & Other Financial Investments & Other Related Activities
5
0.9%
154
1.1%
6
0.9%
156
1.1%
109
1.0%
591
0.5%
Insurance Carriers & Related Activities; Funds, Trusts & Other Financial Vehicles
7
1.2%
23
0.2%
7
1.1%
23
0.2%
135
1.2%
405
0.4%
Real Estate, Rental & Leasing
31
5.5%
191
1.4%
32
4.9%
197
1.4%
526
4.6%
2,454
2.2%
Professional, Scientific & Tech Services
74
13.1%
911
6.7%
81
12.4%
945
6.5%
1,146
10.1%
4,932
4.4%
9
1.6%
39
0.3%
9
1.4%
39
0.3%
196
1.7%
1,102
1.0%
1
0.2%
190
1.4%
1
0.2%
190
1.3%
5
0.0%
243
0.2%
Nonstore Retailers Transportation & Warehousing
Legal Services Management of Companies & Enterprises Administrative & Support & Waste Management & Remediation Services
25
4.4%
79
0.6%
27
4.1%
108
0.7%
415
3.7%
1,938
1.7%
Educational Services
16
2.8%
7,411
54.6%
20
3.1%
7,799
53.6%
384
3.4%
14,345
12.9% 8.8%
Health Care & Social Assistance
75
13.3%
1,160
8.6%
86
13.2%
1,250
8.6%
1,012
8.9%
9,752
Arts, Entertainment & Recreation
18
3.2%
296
2.2%
23
3.5%
421
2.9%
317
2.8%
5,699
5.1%
Accommodation & Food Services
37
6.5%
593
4.4%
41
6.3%
629
4.3%
632
5.6%
12,353
11.1% 3.7%
Accommodation Food Services & Drinking Places Other Services (except Public Administration) Automotive Repair & Maintenance Public Administration Unclassified Establishments Total
8
1.4%
184
1.4%
10
1.5%
207
1.4%
168
1.5%
4,124
29
5.1%
408
3.0%
31
4.7%
422
2.9%
464
4.1%
8,229
7.4%
76
13.5%
236
1.7%
91
13.9%
264
1.8%
1,229
10.8%
5,597
5.0%
9
1.6%
29
0.2%
11
1.7%
34
0.2%
187
1.6%
670
0.6%
59
10.4%
855
6.3%
63
9.6%
891
6.1%
922
8.1%
24,980
22.4%
4
0.7%
12
0.1%
5
0.8%
12
0.1%
248
2.2%
111
0.1%
565
100.0%
13,567
100.0%
653
100.0%
14,541
100.0%
11,368
100.0%
111,315
100.0%
Source: Business data provided by InfoUSA, Omaha NE Copyright 2009, all rights reserved. ESRI forecasts for 2009. Š2009 ESRI
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