MEDIA KIT 2015
Launched May 23rd of 2012 -
EUROPEAN WEBSITE OF THE YEAR 2013 by the Bright European Skateboard Awards
EDITO By purposely filtering so-called information, and basically doing its editorial work, Live Skateboard Media has tried since day-one to NOT be ANOTHER website… Acknowledged for the quality of its content, LIVE has been developing steadily, enjoying the positive feedback from scenes around the world about its sharp and insightful editorial policy. By regularly producing a content available both in English and French, LIVE has widen its audience far from its native borders, now reaching a point where French readers are the minority. By stating itself as a media in the broader sense from the get go ‑and not just as a website‑ LIVE continues to flee the beaten paths of internet, organizing the French Static IV premiere, producing a photo booklet around its release of Richard Hart’s “A Decade Late”, following the Parisii project over the course of two years, and also helping young talents to emerge, as you will soon see with Julien Paccard’s “Color Fools”. 2015 already looks like a year full of projects and opportunities that we would like you to be part of, while keeping in mind that the global market is only the sum of local scenes as varied as skateboarding can be be, nowadays… Stay tuned! Benjamin Deberdt
SUPPORTS Skateboarders and industry people agree on the growing and positive influence of LIVE.
THOMAS CAMPBELL
VIVIEN FEIL
“Live is the pumping, bleeding all over the nice rug, heart of online european skateboarding. Plus Benji rules ! ”
“A pioneer of the French skateboarding press, Benjamin comes correct again in the internet era with Live Skateboard Media.”
artist / film maker / director of Cuatro Sueños Pequeños
Pro skater and owner of Magenta skateboards
JACOB HARRIS
Film maker / director of 11th Hour, voted Best European Video of 2013 by B.E.S.A “LIVE is the skateboard internet’s answer to a bunch of questions nobody asked that turns out to be full of only the stuff you want to see and hear.”
HENRY KINGSFORD
Editor in chief of Grey Skate Mag (uk) “There aren’t many very good skate websites out there. Live is one of the few. In addition to tastefully filtering aggregate content, Live offers up understated, stylish original content featuring people you want to see. It’s one of the few skate sites I have bookmarked.”
AUDIENCE Traffic The exclusive and mature content of LIVE has become a rich source of informations and inspiration for skateboarders interested in their common culture. Sharp but not elitist, LIVE see its audience growing, steadily adding followers of all ages and walks of life, as well as from all around the world. This is helping LIVE mature as well, by becoming a major media.
Google analytics from November 1st2 013 to November 31th 2014
Monthly average : 62 847 visits 33 434 unique visitors 113 082 pages
AGE DISTRIBUTION
GEOGRAPHICAL DISTRIBUTION
United States 13% 18 > 24 year 27%
Under 18 year 18%
25 > 34 year 34%
Over 35 year 21%
France 45%
United Kingdom 7%
Germany 5% Japan 4% Rest of the world 16%
COMMUNITY Live’s community is one of skaters that care, and don’t just click on everything. It has been growing steadily and organically. (Statistics: November 21st 2014)
MOBILE VERSION LIVE is translated efficiently into a smart phone friendly version, very easy to use, allowing our most dedicated readers to check out on us at any moment of the day. You can also add a Live button on your mobile desktop, simply by connecting to www.liveskateboardmedia.com via Safari.
Combo (leaderboard+square banner) 500€/week ou 75€/day
ADVERTISING SIZES & PRICES COMBO: 75€ / day or 500€ /week 3 spots : leaderboard (1080x150pxl) + square banner (300x300pxl) + smartphone version (320x120pxl). Leaderboard and square banner are linked (identical visual for both is recommended for better impact ). Advertisers alternates at every change of page. NEW
Side banners (left and right) 500€/week or 75€/day
Side banners (left and right) 500€/week or 75€/day
NEWS BANNER: 100€ / week or 300€ / month Format: 300x100 pixels SIDE BANNERS: 75€ / day ou 500€ / week Forma : 2 times 200x1000 pixels 2 vertical side banners. Unique spot, not to be shared. seen on the whole site (part from Off Size pages), but not on mobile version. Each banner is independant from each other: 1 banner = 1 visual. VIDEO SCREEN: 100€ / day ou 500€ week Format: 300 x 100 pxls Special spot, created for live stream and video ads. Easy to set: only an embed link is needed. Video take over: 200€ / day or 1000€ / week NEW Large pop-up (950x650 pxls) showing before the homepage when logging on the site. It can host a visual only, or a video in auto-play. The block taking most of the screen can be closed at will. Video can be skipped only after 7 seconds of playing, giving you a taste of what’s to come, without the negative effect for the brand of forced viewing. Also on the mobile version (300x205 pxls) Sponsored article: 300€ Production of an article related to your content inserted in our regular content + social networks give-away. The article must suit our general editorial policy to be accepted.
Combo (leaderboard +square banner) 500€/week or 75€/day
Video screen 500€/week or 75€/day
News banner 300€/month or 100€/week
THERE IS THE POSSIBILITY TO COMBINE THOSE OPTIONS TO SUIT YOUR NEEDS, AND REQUIREMENTS OF YOUR ON-GOING CAMPAIGN. LET’S TALK ABOUT IT! (All prices are without taxes)
News banner 300€/month or 100€/week
SPECIAL OPERATIONS Whether it is about counseling on skateboard culture at large, producing video content, publishing print projects, sreen printing limited editions of clothing or organizing events, LIVE builds on years of experience from its contributors and its publisher (La Charette Media) to imagine, conceptualize and realize projects that suits your brand, complete with a large vision and creative ambition. Hit us up with your wishes and we will make them a reality.
Tshirt Live x Magenta
Carte métro Parisii
OFF SIZE The Off Size pages are mini sites dedicated to projects that, for scale or content reasons, don’t fit our regular format. Initiated with Burn’s “Megamix” full length video, it has allowed us to developp the “Parisii” series supported by Nike SB, or give a fitting home to the 360° vision of “Hors Champs”, supported by Adidas and Magenta. For 2015, we are very proud to announce a Posca supported project: “Color Fools”.
Fanzine « A decade Late »
EDITORIAL SUPPORT
When a brand does get involved and supports Live, that allows us more time to work more in relaying your activations. To put it simply, our advertisers enjoy a special treatment.
THEY TRUSTED US
CONTACTS Advertising
CHLOÉ BERNARD 06 89 93 91 69 chloe@liveskateboardmedia.com Editor-in-chief
BENJAMIN DEBERDT 06 19 79 57 11 benjamin@liveskateboardmedia.com
Liveskateboardmedia.com is published by
BEN BELLO 06 61 42 83 14 bellobenjamin@rocketmail.com