Since 1998
MEDIA KIT 2015
ÉDITORIAL After 15 years, SOUL bought his friendly rival FIGURE last year to give birth to a fresh new version of SOUL, now heavy, square and distributed all over France (10 000 copies) for free. Lead by a new team of editors and talented photographers, the new magazine is already a success and is more than ever showcasing the best of the french bmx scene. In 2015 we will print the first ever BMX GUIDE for the new generation of bmxers to understand and enjoy better our sport. We are also opening the new version of our website with a new design and a new editorial line managed by a new editor in chief and new bloggers. Soul continues his adaptation to the new world of media and will use his long experience in bmx in the larger project of RAVI collective for the good of bmx and his developpment to a larger audience.
50% 15 - 20 ans
READERS Bmx magic is to be able to ride in cities or in the forest, on public structures (skateparks) or wild grounds (trails). It is this way of expressing the free will of a community of young riders who have their own style but share the same values. Bmxers have a good taste, the taste of living full speed.
12%
21%
> 25 ans
20-25 ans
17% <15 ans
DISTRIBUTION In order to touch as much people as possible, Soul is printing 7000 copies and is distributing where the riders meet : skateparks, contests, associations et of course in bike shops the main relay of the mag. Soul is also available through subscription and will be online 3 months after beeing out. So in a world of suffering, we avoid a maximum of waste. We estimate that between 2 and 3 people grab the magazine while visiting a friend or their physiotherapist. This is even more true with a free magazine wich make us think a humble total of 15 000 people will touch the magazine and see your ads.
60% Shops
Subcribers 5% 10%
10% Associations
10% Contests
15% Skateparks
2015 CALENDAR -
#
DEADLINE
OUT ON
86
MARCH 10TH
APRIL 1 ST
87
10 JUIN
1 ER JUILLET
AUGUST 15TH
SEPTEMBER 1 ST
88
SEPTEMBER 10TH
OCTOBER 1 ST
89
NOVEMBER 10TH DECEMBER 1 ST
SPECIAL ISSUE
« BMX GUIDE »
SPECIAL ISSUE « BMX GUIDE » Willing to communicate the values and basis to the new bmx riders, we will produce the ultimate bmx guide a very useful tool for all the new generation. This special issue will be made by our crew under the lead of Vincent Pietri a specialist of pedagogy. CONTENTS - Spots maps - Associations list - How to maintain your bike - How to do tricks - How to build spots (trail, concrete, wood) - Introduction to the most iconic french riders - Large presentation of bmx products F O R M AT We will leave our square format for this special issue choosing a lighter format in order to reach every corner of France.
DISTRIBUTION This guide will be sent to our actual network but also in the youth centers all around France in order to touch the maximum of potential bmxer. This guide will be re-printed if needed but we will start with 7000 copies.
ADVERTISING Financed only by advertising, the same rates as the regular issues of the magazine will be applied.
DEADLINE AUGUST 15TH OUT ON SEPTEMBER 1ST
MaximeBonfil -Cancan seatgrab Š Simon Cassol
ADVERTISING S IZE & P R I C E *
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MAGAZINE SIZE 400mm
1950€
DOUBLE PAGE : 380x180mm without bleed 1 page : 1950€ 1 page every issue (X4) : 7000€ Preferential integration (editorial, content, back cover ) : + 15% Agency discount : - 15%
ADVERTISING SIZE
180x180mm
1250€
200mm
380x180mm
200mm
ADVERTISING SIZE
MAGAZINE SIZE 200mm
SIMPLE PAGE: 180x180mm without bleed 1 page : 1250€ 1 page every issue (X4) : 4000€ Preferential integration (editorial, content, back cover ) : + 15% Agency discount : - 15%
All adverts will be framed into a nice and soft white band in order to harmonize the advertising content.
S PEC IA L O P E R AT I O N S
If you wish to make something slightly different than a regular advertising page, we can propose you a lot of different solutions such as dvd, stickers, social network activation, sponsoring of articles, video production…don’t hesitate because we are always motivated for new projects contact@soulbmxmag.com
GRAP HIC REQUESTS
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- High definition PDF file, CMYK, 300DPI - No bleeds, no crop marks or any marks of any kind. Send the file to contact@soulbmxmag.com and julien@soulbmxmag.com via email or wetransfer.com if file over limit
*Prices are without taxes and technical helps.
Antoine Neuville-turndown-Šguillaume ducreux
SOULBMXMAG.COM NEW VERSION Continuing his mutation, SOUL is also changing the design and editorial line of the website. With this new version we will put forward our specific content that we will developp this year with Xavier Magnan and his fresh new crew of blogger. With its new editorial ligne, SOUL continues being among the most active website in Europe. An attractive home page Two columns for a better hierarchy among the informations A larger main feature to present our self produced content New advertising spaces for more impact A better presentation of our own content New design of the soul content New archives system
New home page
Exclusive type of content
STATS -
Google analytics from November 15th 2013 to November 15th 2014
Wich results to these Monthly stats : Session (= Visitors) : 84 472 Pages (= pages viewed) : 180 801 Viewers (unique visitor) : 28 554
SOUL ON SMART PH O N ES
S OUL S OC I A L N E T WO R K S
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Soulbmxmag.com is easily reached on smartphone through a specific and simpler version of the web site. You can create a shortcut by using your internet navigator wich will give you a direct access to this mini site, a bit like an application.
As an evidence of his reputation and large community, Soul is followed by more than 34 684 fans on a very animated facebook page and 4733 on Instagram where Hadrien Picard ad beautiful pics and videos. After 16 years of existence, Soul is definitely a brand which counts in the world of action sports, and is more legit than never now that we are only few printed bmx mag left in the world.
ADVERTISING / ONLINE -
S IZE & PR I C E *
-
SIDE BANNERS : 75€ / day ou 500€ / week Format : 2 times 200x1000 pixels 2 vertical side banners, unique spaces, not to be shared, seen on the whole site but not on mobile version. Each banner is independant from each other : 1 banner = 1 visual
NEW
COMBO : 75€ / day or 500€ / week
VIDEO SCREEN : 100€ / day ou 500€ week
3 spaces : leaderboard (1080x150pxl) + square banner (300x300pxl) + smartphone version (320x120pxl). Leaderboard and square banner are linked (same visual for a better impact is recommended). Advertisers alternates at every change of page.
Format : 300 x 1OO pxls Special space created for live stream and video ads. Easy to set, only 1 link needed.
NEWS BANNER : 100€ / week or 300€ / month
Format : 950 x 650 pxls Large Pop up shows up when viewer arriving on the web site. The window can host a video or a single image
Format : 300x150 pixels Unique space (not shared) but the location in the right column change at every change of page.
NEW
TAKE OVER POP UP : 200€ / day ou 1000€ week
SPONSORED ARTICLE : 300€ Production of an article on your brand with competition and activation on our social networks.
*Prices are without taxes and technical helps.
Combo (leaderboard+square banner) 500€/week ou 75€/day
Side banners (left and right) 500€/week or 75€/day
Side banners (left and right) 500€/week or 75€/day
Combo (leaderboard +square banner) 500€/week or 75€/day
Video screen 500€/week or 75€/day
News banner 300€/month or 100€/week
M IN I SI T ES / C O LL A B O RAT IO NS
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EDITO RIAL SUPPORT Started with the « LECONS » by Vans and followed by BUNNY’S and ANTIPODES, the COLLAB pages are mini sites created within soulbmxmag.com and dedicated to one specific project. More projects will surely come this year…stay tuned for some creative proposition from us.
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All our advertisers benefits from a special treatment, some love and a full relay of their main news, link to your brands and products ; we will also produce content and activate our community.
S PEC IA L O P E R AT I O N S
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For 16 years we are deeply living BMX, and we had the chance to print magazines, produce videos or create original events. Now part of a larger view in « RAVI collectiv », SOUL move his ambition to the next level. Don’t hesitate to share your desires and be curious to our project ready to be activated with your support.
Antipodes by Sosh
Soulartisans by Nike 6.0
Road movie filmed in Australia + premiere on a glorious parisian cinema
Building a DIY backyard for 1 special top pros invitiationnal week end
Soulardouzant by Nike 6.0.
Bunny’s by Steez et Monster
Street Jam in paris finishing in famoux Molitor abandonned pool
Series of 4 DIY concrete jam in Nantes, Toulouse, Montluçon, Montpellier
THEY TRUSTED US -
& T H E W H O L E F R E N C H B M X IN D U ST RY
C O N TACT Ad ve r t i s i n g : B E N B E LLO 06 61 42 83 14 c o n t a ct @ s o u l b m xm a g.c o m Ed i to r i a l : E D O UA RD L AS S U S e d o u a rd @ s o u l b m xm a g.c o m 06 01 51 56 02 P I E RRE M E RC I E R P i e rre @ s o u l b m xm a g.c o m 06 50 19 90 70
SOU L BMX MAG is pu blish ed by
B EN B ELLO 06 61 42 83 14 c o nt a ct @ s oulb m xm a g.c om