La La Dolce Dolce Vita Vita is is the the only only magazine magazine specifically specifically aimed aimed at at the the 55 to 75 year old retired and semi-retired demographic sector 55 to 75 year old retired and semi-retired demographic sector who who have have a a significant significant disposable disposable income. income. This This represents represents an an unique opportunity to market luxury goods to our discerning unique opportunity to market luxury goods to our discerning and and affluent affluent readership. readership.
La Doce Vita delivers... La Doce Vita delivers... u Buyers of prestige property, u Buyers of prestige property, fine art, top of the range vehicles, fine art, top of the range vehicles, quality kitchens, premium quality kitchens, premium kitchenware, appliances, kitchenware, appliances, renovations, bathroom ware, renovations, bathroom ware, soft furnishings and interiors, soft furnishings and interiors, food, fashion, garden design, food, fashion, garden design, wealth management and wealth management and planning, private health care, planning, private health care, architectural design and architectural design and construction to name a few. construction to name a few. u We will deliver amazing u We will deliver amazing longevity for your longevity for your advertising, with most advertising, with most issues retained as a coffee issues retained as a coffee table feature or as part of a table feature or as part of a cherished collection. cherished collection.
We are a socially responsible company and We are a socially responsible company and believe that it is important to ‘give something believe that it is important to ‘give something back’ with that in mind every advertiser will back’ with that in mind every advertiser will benefit from the knowledge that we donate a benefit from the knowledge that we donate a percentage of our profits to charitable causes. percentage of our profits to charitable causes. Our Readers: Our Readers:
Where: Where:
u Individuals, aged 55 to 75, u Individuals, aged 55 to 75, with a disposable annual income of with a disposable income of income £50,000 £50,000ofand above.and above. £50,000 and above.
u It is posted directly to these u It is posted directly to these individuals throughout the UK individuals throughout the UK using a highly selected mailing using a highly selected mailing list that is updated monthly. list that is updated monthly. The specific database The specific database includes active investors and includes active investors and high net worth individuals. The high net worth individuals. The data accuracy is 0-3 months data accuracy is 0-3 months to ensure the target audience to ensure the target audience is current. is current.
u With a circulation of 20,000 u With a circulation of 20,000 our readership will be our readership will be around 80,000 (publisher’s around 80,000 (publisher’s statement). We also have an statement). initial agreement with Waitrose during February / March 2014.
u We have launched a magazine u We have launched a magazine into this niche market to ensure into this niche market to ensure advertisers and this target advertisers and this target market meet in the most market meet in the most effective manner without effective manner without the distraction caused by the distraction caused by simultaneously targeting different simultaneously targeting different socio-economic groups. socio-economic groups.
www.ladolcevita.info | sales@ladolcevita.info | 020 7689 7501 www.ladolcevita.info | sales@ladolcevita.info | 020 7689 7501
Disposable Income Over 100k 45%
UK Distribution
Over 50k 25%
Other major UK cities 10%
South East & Home Counties 90% Over 75k 30%
Target market A national magazine aimed at individuals with a significant income, aged 55 and over who are actually retired or semi-retired with an income from pensions and savings that is in excess of £50,000 per year. They have few liabilities such as mortgages and school fees. So are looking for opportunities to enjoy themselves and spend their income and invest their capital.
Advertising u La Dolce Vita is a glossy, quality magazine. No other magazine in the UK is like it. u La Dolce Vita delivers first class editorial to its audience and a first class audience to its advertisers. u If you are you looking for outstanding results from your advertising you should look no further than La Dolce Vita. u Our advertising rates are extremely cost efficient due to our highly targeted distribution model. u The magazine will be A4 portrait.
Distribution Our mailing list combines transactional customer and enquirer data from the UK’s top Insurers, Financial Services and Mail Order companies. Data is loaded into a consolidated prospect pool and a team of specialist data traders sell specific data sets into multiple vertical markets such as Financial Services, Insurance, Automotive, Mail Order, Charities, Communications, Telecoms, Retail and Utilities. As the data originates from a real transaction, the data is not derived or modelled or based on lifestyle surveys. The provided accurate data, as well as additional risk and lifestyle profile information, enables specific targeting of new prospective customers. The data is taken from previously untapped sources and is exclusive to the list owner thus there is no marketing fatigue associated with the prospects. Information is also taken into consideration whether or not they are an active investor (this information is sourced from FTSE 500 share holding Index).
Production Data
Advertising rates
Specification A4
Internal advertising
£
Double page spread
5,400
Full page
2,995
Full page
275 x 180 mm
1/2 page
1,850
1/2 page horizontal
130 x 180 mm
1/4 page
1,050
1/2 page vertical
275 x 87 mm
1/4 page horizontal
60 x 180 mm
3,995
1/4 page vertical
130 x 87 mm
£
Special positions
Showcase (1/9th page) Sponsored article Cover advertising
495
Inside front cover
4,850
Inside back cover
3,850
Outer front & back cover
POA
Multiple insertion discounts
%
2–3 insertions
10
up to 6 insertions
15
Insert prices available on request.
Standard sizes
Covers
Type Area HxW
275 x 180 mm
Trim Size HxW
Bleed Size HxW
297 x 210 mm 303 x 216 mm
297 x 210 mm 303 x 216 mm
u Acceptable file formats: PDF, JPEG, TIFF, and Photoshop EPS. Files should be CMYK and at least 300dpi. u Any files not submitted adhering to these specifications will be subject to alteration by the publisher Production data.
www.ladolcevita.info | sales@ladolcevita.info | 020 7689 7501
General content, regular features and articles Events and Travel
Family and Friends
The main section will be on short and longer term events to tempt the readers’ to travel and experience these events. Also the “must see places” to visit, where to stay and how to get there in comfort. Our travel writers explain all.
For the girls, the must have luxuries and apparel. Also gadgets and how to communicate with your children and grandchildren through the internet, mobiles and email.
Health
A New Hobby
What are the benefits of keeping fit and healthy and are there any downsides?
Ever thought you would like to take up, say, photography, rambling, art, sailing or something more adventurous? We will tell you how.
Wealth
Antiques and Wine
Keeping your wealth in the family with tax issues at the forefront of our minds. Wealth planning and management.
We introduce you to antiques and what to look for. Also we show you where to find the best wines for your budget!
Celebrity Interviews
Boats and Cars
We ask the interesting questions on their views of life that we all want to know.
Boys’ toys – all boys should all have one of these at some stage in their lives!
Homes and Gardens
History
Your opportunity to find that special home! Also, how to look after your property plus gardening tips for the month. Also the best gardens to visit this time of year.
A look back to the most memorable periods in history during the month of the publication, some will make you proud, others maybe not. Also what are they like to visit now?
La Dolce Vita Limited Kemp House 152–160 City Road London EC1V 2NX
Telephone: 020 7689 7501 Fax: 020 7566 3935 Email: sales@ladolcevita.info Web: www.ladolcevita.info
www.ladolcevita.info | sales@ladolcevita.info | 020 7689 7501