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A multitude of public spaces that acquire real character, increasing their appeal and their capacity to generate business. DESIGN IMPROVES LIFE AND YOUR BUSINESS. JOIN THE NETWORK!
RUOTA PER L A VERSIONE ITALIANA
A UNIQUE SPACE FOR YOUR CUSTOMERS
Edition 2, 2015 © All rights reserved
LAGO SPA via dell’Artigianato II, 21 35010 Villa del Conte (PD) Italy www.lago.it
A UNIQUE SPACE FOR YOUR CUSTOMERS
L AG O �NS�DE
600.000
PEOPLE IN OUR FACEBOOK COMMUNITY
2.000.000 VISITS TO OUR WEBSITE EVERY YEAR
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The LAGO INTERIOR LIFE NETWORK is an all-encompassing vision that sees design as an activator of connections and a meaningful cultural resource. It is a wide-ranging network of people and places that includes stores, homes, offices, museums, restaurants and hotels. Thanks to our powerful digital communication engine, we connect every space and every place in this big new network, where every member is an active protagonist and can benefit from new human connections and fresh business opportunities.
1.700.000 PEOPLE VISIT LAGO SPACES EVERY YEAR
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400.000 NEWSLETTERS SENT EVERY YEAR
OUR DISCOVER FORMATS LAGO INSIDE is a project designed for ice cream shops and cafés as well as galleries, museums, trade fairs and more. A multitude of public spaces that will gain in personality and increase their appeal and capacity for generating business.
APPARTAMENTO LAGO is a real flat inside of which you can see LAGO products used by the people who live with them in the everyday. The home owners are passionate about design and host exclusive events, bringing life to the flat by opening its doors to welcome curious and creative guests. LAGO WELCOME is a project for different kinds of hospitality structures. It merges the idea of a multi-site hotel with a tourism model that offers travellers a unique, customised and unforgettable experience. LAGO AT WORK is an initiative for workspaces, aimed to design them with the same care and love that is usually reserved only for one’s own home. Increasing wellness in workspaces also increases the productivity of the people who work there. LAGO REAL ESTATE is a project for dynamic entrepreneurs, offering them the opportunity to furnish a sample flat in their property with LAGO products. LAGO design raises the quality of the building and LAGO communication increases its visibility. The sample flat acts as a catalyst for selling the other flats in the building.
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LAGO COMMUNITY TABLE is an innovative table, designed for creating events and forming relationships. It can be set up in a restaurant, a trade fair or a highly trafficked area, to gather people together and amplify their voices. The LAGO COMMUNITY TABLE is a place for holding business meetings, socialising and talking about design and life.
OUR SHOP FORMATS LAGO STORE is a single-brand LAGO store that presents the best of the LAGO collection for every area of the home. You can find them in provincial capitals, major tourist cities and historical city centres. LAGO SPACE, POINT, CAPSULE are our spaces for multi-brand stores of various sizes and dedicated to specific areas of the home. APPARTAMENTO LAGO STORE is a retail space within a flat. They are found in exclusive contexts and offer the opportunity to experience an innovative approach to buying and selling. They are more than a shop, also hosting events and communicating the Italian spirit and a home-like feeling all over the world. LAGO THE OTHER STORE is our cross-selling solution for revitalising, through design, different kinds of commercial activity: clothing stores, jewellery stores, travel agencies and bookstores. They offer the opportunity to see, try and buy LAGO furnishings in spaces that revolutionise the usual experience customers have in stores.
LAGO INSIDE
REAL ESTATE
APPARTAMENTO STORE
APPARTAMENTO
SHOP INSIDE
INSIDE
A UNIQUE SPACE
COMMUNITY TABLE AT WORK
THE OTHER STORE
SHOP
DISCOVER
LAGO �NS�DE LAGO INSIDE emerged to meet the need for authenticity and innovation in a myriad of public and private spaces. Making design a driving force for generating extraordinary and new business experiences, we will increase the appeal and commercial potential of your space. Every LAGO INSIDE project is designed for welcoming people, interacting and filling them with a feeling of wellness. Making them feel at home. Shops, cafés, restaurants, museums and showrooms are just a few examples of spaces where important moments in our everyday lives unfold. In an increasingly competitive context, the entrepreneur needs to make himor herself stand out and increase the quality and visibility of his or her space.
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LAGO INSIDE
LAGO INSIDE LONDON BONHILL @Dolcezza 15, Bonhill Street
W H AT � S L AG O �NS�DE?
LAGO INSIDE is an initiative conceived for a myriad of public and private spaces, like shops, cafés and restaurants, as well as museums, trade fairs and showrooms. Through a customised design project, LAGO will give a strong personality and uniqueness to your space. Clients and customers will be drawn to and welcomed in a warm, enveloping setting. With LAGO INSIDE, you will become a part of our vast network. We will give your business visibility through a website that receives millions of visits each year and our more than 600.000 Facebook fans, a figure in continuous growth. Our innovative marketing vision will help you grow the reputation and visibility of your space. Customised communication materials will help you communicate your strengths to your clients or customers.
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LAGO INSIDE
LAGO INSIDE MILANO TURATI @Cup Cafè Via Turati, 3
1. Project
W H AT D O ES L AG O �NS�DE � N CLUD E ?
A customised design project Every LAGO INSIDE project is aimed to improve the quality of our experiences and our wellness in a myriad of public and private spaces. Our design has the flexibility to give every space its own specific personality, which will be connected to the company’s values and the identity of the entrepreneur, and will be designed in harmony with the local context. Combining innovation and a «home feeling», every LAGO INSIDE project aims to improve the interaction between people and products, seeking to generate extraordinary experiences even in spaces we are just passing through. Authenticity enlivens every LAGO INSIDE project, making it possible for them to carve out a space for themselves and create a unique personality in an increasingly competitive market.
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LAGO INSIDE
LAGO INSIDE MILANO SOLARI @7Gr. Coffee Studio Via Valparaiso, 9
W H AT D O ES L AG O �NS�DE � N CLUD E ?
2. Product Timeless design with advantageous economic conditions In our manifesto, we state: «You are the design; we provide the alphabet». This is why our products are designed as basic «ingredients» to be used to create singular compositions unlike any others. Each of our products is designed, produced and assembled in our factory, the LAGO FABBRICA, submitted to countless quality tests, made with recyclable materials and coloured with water-based paints. Modularity, lightness, contrast, vitality and architectural dimension are the chromosomes that characterise our design. Design that gives importance to every individual and to the wellness of our interior lives.
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LAGO INSIDE
LAGO INSIDE MILANO TURATI @Cup Cafè Via Turati, 3
3. Communication
W H AT D O ES L AG O �NS�DE � N CLUD E ?
An innovative marketing approach Our marketing approach involves designing a composite, dedicated strategy for each project, customised and circulated on our powerful communication channels, which feed the network.
WEBSITE A website - inside.lago.it - dedicated to the LAGO INSIDE project, with the images of your space, a description of the project, information and contact details.
LAGO LOCATOR Insertion of your space in our LAGO LOCATOR, which includes an integrated information request form. This will make it easier to find your space, contact you and communicate with you!
MEDIA AND PR Our PR network will give visibility to your space on the main online and offline communication channels, offering you transversal visibility and an advantage over your competitors.
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ONLINE PROMOTION Sending newsletters and publishing periodic posts on our social networks, starting with our vast Facebook community (well over half a million fans), which is in continuous growth. We will also provide support for the communication of your opening event and any other events you would like to publicise. You will in fact have the opportunity to draw on our digital marketing know-how, in order to improve the effectiveness of your communication.
COMMUNICATION MATERIALS A kit of materials dedicated to the promotion of your LAGO INSIDE project that will present your uniqueness, your entrepreneurial project and the singularity of your space, giving visibility to the whole network, of which you will be a part.
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LAGO INSIDE
H OW C AN I O P EN A L AGO � N SIDE?
• Do you have a restaurant, café or ice cream shop, and are wanting to renovate your space to improve the experience of your customers? • Would you like your shop to have more possibilities for attracting a broader public? • Would you like to bring new commercial opportunities to your exhibition with an extraordinary exhibition design?
Visit our website and write us at: WWW.LAGO.IT/INSIDE One of our consultants is always available at: +39 049 859 8223
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LAGO INSIDE
IT’S T�ME TO �MPROVE YOUR
BUSINESS LIFE