Ap par ta men to
A PLACE FOR RE-DESIGNING LIFE. appartamentolago.com
5
THE A P PA RTA M E N T O I S A N E W VISION OVER THE FUTURE The Appartamento is a Lago project, conceived through the awareness that design is not only about the individual product, but also about improving people’s life and work environments. With this in mind, we have found an innovative way to support this idea financially. The project involves several flats where the most interesting people meet and think at how to re-design life and their territory. The Appartamento is an incredibly beautiful place, designed to welcome people, work, relax and come up with ideas which will re-design the future. The flats are located in big cities but not only: they are wherever there is excitement, energy and people who have ideas to change the world. Anybody can apply and propose their own flat.
6
T H E A PPA RTA MEN T O I S A N E W ECO N O MI C M O DE L The person able to make an Appartamento special is the master of the house: the tenant. The tenant’s task is to organize events, to get in contact with those who make innovation within his city, to develop networking opportunities and to introduce the place where he lives to as many people as possible. For this reason the tenant we are looking for is a special person, capable of involving, designing, taking up the challenge. The tenant is keen on design and knows everything about Lago furniture, that’s why he is its ambassador in the city. By opening the doors of his house he will help people design and choose to purchase the Lago furniture. In such activity, the tenant is supported by Lago, which supplies the home furniture at a favourable price, as well as the training and the necessary tools.
7
8
9
WHAT AND WHOM WE ARE LOOKING FOR
3 SIMPLE QUESTIONS
appartamentolago.com
10
11
YOU HAVE A FLAT IN A CENTRAL OR CHARACTERISTIC AREA, OR IN ANY CASE WITH A STRONG PERSONALITY? Lago looks for flats in big cities but not only: wherever there is excitement, energy and people with ideas for changing the world.
www.lago.it
12
13
YOU NEED TO FURNISH YOUR FLAT FROM SCRATCH AND YOU WOULD LIKE TO DO IT WITH LAGO IN AN ORIGINAL WAY?
14
ARE YOU READY TO LIVE IN A NEW WAY YOUR FLAT? Your flat will be your personal showroom.
TRUE!
15
16
17
HOW IT WORKS Lago now gives you the possibility to fully furnish your flat saving the 38% off the pricelist, and even to gain something from it: by opening your flat’s doors, you will be able to gain the 20% off each Lago product included in your projects and sold by the reference reseller.
YOU SAVE
38
%
YOU GAIN
20
%
18
100
FURNISH AT YOUR EMPTY FLAT
%
3
SAVE OFF THE P
19
38
%
PRICELIST
20
%
EARN WITH LAGO PRODUCTS
20 ARE YOU THE NEW TENANT?
YOUR NEW FLAT FOR AT LEAST ONE YEAR
YOUR LAGO APPARTAMENTO LAGO FURNITURE
YOU ARE THE NEW TENANT!
IF IT GOES WELL, EVEN LONGER
21
HOW TO EARN You are the ideal candidate. You are the new Tenant! Your flat, fully decorated, becomes the Appartamento Lago. To live and to have chosen the Lago products lets you know them better than anybody else, you are able to guide your guests in designing projects and to suggest the most suitable solutions. Your home becomes the better example of a perfect balance between interior, atmosphere, people. It’s the place where everybody would like to live. The reference Lago shop takes care of the sale and of all the relative technical aspects (surveys, delivery, installation, after-sales service). Thanks to your precious job, you will be granted a 20% discount off the sale of the Lago products included in your projects.
22
HE KNOWS BETTER THAN ANYBODY ELSE THE LAGO PRODUCTS
HE GUIDES HIS GUESTS IN DESIGNING
23
20% OF THE SALE AMOUNT FOR HIS PRECIOUS WORK
TENANT
HE COLLABORATES WITH A LAGO REFERENCE SHOP
24 HOW HE IS CHOSEN
HE FILLS IN THE FORM IN THE LAGO WEBSITE
LAGO ASSESSES HIS ELEGIBILITY
HE SIGNS THE CONTRACT
QUALIFIED!
25
HOW TO BE CHOSEN The candidate fills in the form in the Lago website and sends his data, including pictures, plan of the house as well as an idea of how it could become a Lago appartamento. Lago receives the application forms, evaluates their eligibility and communicates the results to the people concerned. He who will have made the most interesting proposals will be able to sign a contract with Lago and with the reference reseller. After signing the contract, the candidate starts his new experience as a tenant of the apartment.
26
27
THE TENANT
SOME SIMPLE SUGGESTIONS
28
29
WHO IS A GOOD TENANT? The Tenant is a person who loves socializing, who manages to organize the coolest party in 2 hours, without losing heart when it’s time to tidy up. He lives in the Appartamento alone, with his family, with his friends. He doesn’t have a fixed timetable, he opens the doors of his flat according to his availability, making agreements each time with those who are willing to visit the Appartamento. In order to advertise his house he organizes dinners, hosts small events, turns his flat into an interesting and well-known place in the city. He tunes a serenade to his city from his houses’ balcony: he’s certainly not short of courage for it.
30
T EN A N T O F T H E APPARTAM E NT O
HE TALKS ABOUT THE PROJECT HE PUBLISHES HE PUBLISHES VIDEOS PICTURES
O N- L I NE L AG O C O M M U NI T Y
31
HOW IS THE TENANT SUPPORTED? Each Appartamento has its own space in the Lago Community: the on-line platform visited by hundreds of subscribers every day. The Tenant will be able to talk about his project, publish pictures and videos of his Appartamento to make it known to everybody. Through the Community, the Tenant can be contacted to fix an appointment - even just for a coffee- in his flat.
32
NO RISKS Things don’t always turn out for the best, but there’s no need to start with the wrong foot anyway.
33
Lets’ just give ourselves a term: IF A FT E R O N E YE A R , T H A N K S T O Y O U R PROJE C T S , T HE S HOP W O N ’ T H AV E R E A CH E D THE P R E - A R R A N G E D T H R E S H O L D O F S A L E S , Y O U W I LL HAVE T O R E TU R N TH E A M O U N T O F THE D I S C O U N T Y O U WA S G R A N T E D O F F T H E PRODU C T S P U R C HS E D TO F U R N I S H YO U R F L AT.
34
35
WHAT’S THE TRICK? For the first time, there’s no trick at all! We are convinced that everyday life is much more fascinating and expressive than the slick and now faded life which is continuously being fed by the media. We have wanted to satisfy our whim to try to stir things up: last April In Milan, at Via Tortona, we were the first who opened an Appartamento, and lived together for a short period. The enthusiasm of the numerous people who came to see us made us keep on like this: a joyful atmosphere, full of sounds and colours, extremely stimulating, is the ideal environment to open the design to its highest possibilities. To communicate with the living space, to be spellbound every time in a new way: this is the contribution, the right humour which needs to be cultivated in people - starting from the environments where they spend the majority of their time - so that they can express themselves more and more freely.
36
ALL CLEAR?
SEND YOUR APPLICATION WITH WHICH YOU WILL HAVE TO SHOW THAT YOU HAVE WHAT IT TAKES TO BE THE NEXT TENANT.
IF THE APPLICATION IS POSITIVELY ASSESSED, YOU WILL BE ABLE TO OPEN YOUR FIRST APPARTAMENTO, BY SIGNING A CONTRACT.
YOU BUY FROM A RESELLER THE FULL FURNITURE FOR THE APPARTAMENTO WITH A SAVING OF A 38% OFF THE PRICELIST.
37
YOU OPEN THE DOORS, WELCOME PEOPLE, ORGANIZE DINNERS, SHOW HOW YOU LIVE IN A LAGO HOME, AND YOU KNOW EVERYTHING ABOUT THE FURNITURE YOU HAVE CHOSEN.
YOU EARN THE 20% OFF EACH LAGO PRODUCT INCLUDEED IN THE PROJECTS YOU HAVE MADE AN SOLD AT THE REFERENCE RESELLER.
WE HAVE FOUND IN YOU THE BEST LAGO AMBASSADOR IN THE CITY!
IN ONE YEAR YOU COULD PAY OFF THE FURNITURE AND ALSO EARN SOMETHING; WE’LL THEN DECIDE TOGETHER WHETHER TO CONTINUE OR NOT.
38
JUST TRY! Everybody can send their application to open an Appartamento, live in it, work in it, and turn it into a reference point in the city.
39
What are you waiting for? Become our tenant: SEND Y O U R A P P L I C AT I O N B Y C O N N E C T I N G T O THE W EB S I T E A P PA RTA M E N TO L A GO . CO M A N D I N S ERT T HE R E Q U E S TE D D ATA .
A PPA RTA M ENTO L AG O.COM
LAGO SPA - VIA ARTIGIANATO II, 21 - 35010 VILLA DEL CONTE (PD) WWW.LAGO.IT