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Offer travellers an unforgettable experience and increase your business with a customised design project and a powerful communication engine.

DESIGN IMPROVES LIFE AND YOUR BUSINESS. JOIN THE NETWORK!

RUOTA PER L A VERSIONE ITALIANA

OPEN YOUR OWN MULTI-SITE HOTEL

Edition 2, 2015 © All rights reserved

LAGO SPA via dell’Artigianato II, 21 35010 Villa del Conte (PD) Italy www.lago.it

OPEN YOUR OWN MULTI-SITE HOTEL

L AGO WE LC OME

600.000

PEOPLE IN OUR FACEBOOK COMMUNITY

2.000.000 VISITS TO OUR WEBSITE EVERY YEAR

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L AG O � NTER � O R L � FE N E T WORK

The LAGO INTERIOR LIFE NETWORK is an all-encompassing vision that sees design as an activator of connections and a meaningful cultural resource.

It is a wide-ranging network of people and places that includes stores, homes, offices, museums, restaurants and hotels.

Thanks to our powerful digital communication engine, we connect every space and every place in this big new network, where every member is an active protagonist and can benefit from new human connections and fresh business opportunities.

1.700.000 PEOPLE VISIT LAGO SPACES EVERY YEAR

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400.000 NEWSLETTERS SENT EVERY YEAR

OUR DISCOVER FORMATS LAGO WELCOME is a project for different kinds of hospitality structures. It merges the idea of a multi-site hotel with a tourism model that offers travellers a unique, customised and unforgettable experience.

LAGO COMMUNITY TABLE is an innovative table, designed for creating events and forming relationships. It can be set up in a restaurant, a trade fair or a highly trafficked area, to gather people together and amplify their voices. The LAGO COMMUNITY TABLE is a place for holding business meetings, socialising and talking about design and life.

OUR SHOP FORMATS

APPARTAMENTO LAGO is a real flat inside of which you can see LAGO products used by the people who live with them in the everyday. The home owners are passionate about design and host exclusive events, bringing life to the flat by opening its doors to welcome curious and creative guests.

LAGO INSIDE is a project designed for ice cream shops and cafés as well as galleries, museums, trade fairs and more. A multitude of public spaces that will gain in personality and increase their appeal and capacity for generating business.

LAGO AT WORK is an initiative for workspaces, aimed to design them with the same care and love that is usually reserved only for one’s own home. Increasing wellness in workspaces also increases the productivity of the people who work there.

LAGO REAL ESTATE is a project for dynamic entrepreneurs, offering them the opportunity to furnish a sample flat in their property with LAGO products. LAGO design raises the quality of the building and LAGO communication increases its visibility. The sample flat acts as a catalyst for selling the other flats in the building.

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LAGO STORE is a single-brand LAGO store that presents the best of the LAGO collection for every area of the home. You can find them in provincial capitals, major tourist cities and historical city centres.

LAGO SPACE, POINT, CAPSULE are our spaces for multi-brand stores of various sizes and dedicated to specific areas of the home.

APPARTAMENTO LAGO STORE is a retail space within a flat. They are found in exclusive contexts and offer the opportunity to experience an innovative approach to buying and selling. They are more than a shop, also hosting events and communicating the Italian spirit and a home-like feeling all over the world.

LAGO THE OTHER STORE is our cross-selling solution for revitalising, through design, different kinds of commercial activity: clothing stores, jewellery stores, travel agencies and bookstores. They offer the opportunity to see, try and buy LAGO furnishings in spaces that revolutionise the usual experience customers have in stores.

LAGO WELCOME

REAL ESTATE

APPARTAMENTO STORE

APPARTAMENTO

SHOP INSIDE

WELCOME

THE MULTI-SITE HOTEL

COMMUNITY TABLE AT WORK

THE OTHER STORE

SHOP

DISCOVER

LAGO WELCOME Our challenge with the LAGO WELCOME project is to create surprising and authentic hospitality spaces that look to the local territory and believe in the capacity of design to innovate and improve the experiences of people wherever they find themselves.

Going by the United Nations World Tourism Organisation (UNWTO) predictions, predictions, international tourist flow from now to 2030 will grow on average of 43 million tourists per year. This tourist flow will be increasingly ÂŤliquidÂť, but in all areas it will have a common denominator: the search for unique experiences.

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LAGO WELCOME

LAGO WELCOME SAINT-TROPEZ @Lion Blanc 38, Avenue General Leclerc

W H AT ďż˝ S L AG O W E LCOM E ?

LAGO WELCOME is a project for multi-site hospitality, dedicated to different kinds of hospitality structures: second homes that owners would like to renovate for new commercial potential, bed and breakfasts, entire hotels, individual focus areas like suites or halls and more.

Through our design, we give credibility to the space and increase its perceived value, making it unique. Every LAGO WELCOME site or space will be a story in and of itself that will welcome guests as if they were in a home, making their travel experience extraordinary and unforgettable.

With the LAGO WELCOME project, your space will become a part of our vast network, multiplying its commercial potential.

We will give you visibility through a website that receives millions of visits each year and our more than 600.000 Facebook fans, a figure in continuous growth.

Our innovative marketing vision will help you grow the reputation of your space. Thanks to our close partnership with Airbnb, you will have privileged visibility in one of the most important platforms for online bookings.

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LAGO WELCOME

LAGO WELCOME CAP D'AGDE 2, Rue de l'Estacade

W H AT D O ES L AG O W ELCOM E ďż˝ N CLUD E ?

1. Project A customised design project Every LAGO WELCOME aims to create unique settings where people can have extraordinary travel experiences.

Our design will come to life by dialoguing with the local area and the owner's special requirements. This input is essential for defining the precise identity of every LAGO WELCOME site or space.

Authenticity enlivens every LAGO WELCOME design, making them stand out on an increasingly competitive market.

The flexibility and adaptability of LAGO products makes it possible to develop designs that meet the needs of hospitality today: from sleeping areas and regenerating wellness zones to kitchens and sitting rooms that favour conviviality. The range of LAGO products covers all needs.

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LAGO WELCOME

LAGO WELCOME MILANO DUOMO #2 Via San Tomaso, 5

W H AT D O ES L AG O W ELCOM E � N CLUD E ?

2. Product Timeless design with advantageous economic conditions In our Manifesto, we state: «You are the design, we provide the alphabet». This is why our products are designed as basic «ingredients» to be used to create singular compositions unlike any others.

Each of our products is designed, produced and assembled in our factory, the LAGO FABBRICA, submitted to countless quality tests, made with recyclable materials and coloured with water-based paints.

Modularity, lightness, contrast, vitality and architectural dimension are the chromosomes that characterise our design. Design that gives importance to every individual and to the wellness of our interior lives.

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LAGO WELCOME

LAGO WELCOME MILANO DUOMO #1 Via San Tomaso, 5

W H AT D O ES L AG O W ELCOM E ďż˝ N CLUD E ?

3. Communication An innovative marketing approach Our marketing approach involves designing a composite, dedicated strategy for each project, customised and circulated on our powerful communication channels, which feed the network.

WEBSITE A dedicated site - welcome.lago.it - with relative images of the specific LAGO WELCOME site or space, a description of the project, information and contact details.

LAGO LOCATOR Add your space to our LAGO LOCATOR, which includes an integrated information request form. This will make it easier to find your office and communicate with you!

MEDIA AND PR Our PR network will give visibility to your site or space on the main online and offline communication channels, offering you transversal visibility and a competitive advantage over your competitors.

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LAGO WELCOME

ONLINE PROMOTION Sending newsletters and publishing periodic posts on our social networks, starting with our vast Facebook community (well over half a million fans), which is in continuous growth. We also provide support for communicating the opening event and an opportunity to draw on our digital marketing know-how, to improve the effectiveness of your communication.

AIRBNB The close partnership between LAGO and the global leader of the online hospitality industry, www.airbnb.com, will give you the opportunity to increase the visibility and importance of your LAGO WELCOME space. The LAGO spaces will be communicated in a coordinated, structured way on the Airbnb network through newsletters and wish lists. You will also be able to use the LAGO logo and name in the description of your space.

COMMUNICATION MATERIALS A kit of materials dedicated to the promotion of your LAGO WELCOME site or space will communicate the project and the value of the products used to create it, giving visibility to the whole network.

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LAGO WELCOME

H OW C AN � O PEN A L AGO WE LCO ME ?

• Are you thinking about renovating your hotel? Would you like to furnish a special suite or part of your hotel, to give it fresh appeal and new commercial possibilities?

• Do you have a home that you would like to transform into a source of income?

• Do you have a B&B or a hotel and would like to make it unique, and so more competitive?

Visit our website and write us at: WWW.LAGO.IT/WELCOME One of our consultants is always available at: +39 049 859 8223

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LAGO WELCOME

IT’S T�ME TO �MPROVE YOUR

BUSINESS LIFE