Troup Trends | May 2024 Issue

The Business of Beauty

Personalized

May 2024 VOLUME XI, ISSUE II A publication of the LaGrange-Troup County Chamber of Commerce

111 Bull St./P.O. Box 636 LaGrange, GA 30241 (706) 884-8671 www.lagrangechamber.com

EXECUTIVE COMMITTEE

Chair: John Westmoreland, CPA JK Boatwright & Co, PC

Past Chair: Brandon Eley CORE Marketing Group

Chair Elect: Summer Deal True North Investments

Secretary/Treasurer: Mike Gilmartin Community Volunteer CHAMBER STAFF

President & CEO: Connie Hensler

Director of Member Experience: Leslie Traylor

Director of Communications & Events: Christan Spires

Accountant: Melanie Key, CPA

Design: Christan Spires TO CONTRIBUTE

Troup Trends welcomes your ideas. Please send inquiries to info@lagrangechamber.com for consideration.

As we continue our journey through 2024, I'm delighted to share the progress and achievements of the LaGrangeTroup County Chamber of Commerce. This quarter, the Chamber has been proactive in hosting events and activities that enhance our members' experiences and contribute to the region's vibrancy.

We hosted a State of Community on Housing & Real Estate, bringing together experts and stakeholders to discuss important trends and challenges in the housing market. The Chambermasters Golf Tournament was a great success, providing an enjoyable day of networking and camaraderie. Additionally, we held three nights of Candidate Forums and several Candidate Meet & Greets, fostering an informed and engaged voting body. Our three Business After Hours events offered valuable opportunities for our members to connect and collaborate. We've also celebrated ribbon cuttings and held Early Bird Breakfasts that covered a range of topics, from water and natural resources in Troup County to our current financial outlook.

We're thrilled to welcome 30 new members to the Chamber in the last quarter alone! This growth is a testament to the appeal of our community and the value the Chamber offers. The addition of these new members enriches our network and broadens our collective impact. We look forward to supporting these businesses and organizations as they become an integral part of our thriving local economy.

As we continue through the year, my main goal as Chairman is to deliver increased

value to our members, both small and large, by fostering a connected and engaged Chamber community. We want to support your businesses with events, programs, workshops, and networking opportunities. I encourage you to take advantage of the opportunities to grow your network, learn new ideas, and take your businesses to new heights. Advertise your business in the next edition of Troup Trends, attend an Early Bird Breakfast and talk to someone you don’t know, learn something new by joining in the discussions at the Small Business Book Club, or showcase your business through an event sponsorship. Your Chamber membership is what you make it!

Thank you for being part of our Chamber’s journey and contributing to our success. Together, we will continue to strengthen our business community and make Troup County a place where all can thrive. Let's embrace the challenges and opportunities ahead as we work towards an even brighter future.

JOHN WESTMORELAND Chairman, Board of Directors LaGrange-Troup County Chamber of Commerce

CAROLINE JOHNSON Troup County Government

LAWSON CASA of Troup County

LOVEJOY Community Member

MATTHEW OLESON UGA Small Business Development Center

SHANDALEIA SHEPHARD Continental

SHANNON

ANDREA

KATIE VAN SCHOOR City of LaGrange GERALD WYATT thINC Academy

Look better, feel better.

That’s the message behind a boom in aesthetic medicine that has seen at least five new facilities open in LaGrange in the past three years. The new “med spas,” as they are known, include LivWell Health, Willow Medical Aesthetics, Renew Infusion and Wellness, LaGrange Body Lab, and Beauty Bar, which opened as a salon in 2019 and added med spa and wellness services three years ago. The local trend in medical aesthetics reflects a global phenomenon, providers say.

“Aesthetics has exploded. It’s a $100 billion industry,” said Rex Campbell, a nurse practitioner and Chief Health Officer at Beauty Bar.

Several factors account for the rising popularity of aesthetic procedures, including advancements and innovations in medicines and technology, noninvasive techniques that increase results and reduce down time, and increasing awareness and acceptance of aesthetic treatments.

Social media and the pandemic also played a role, local providers believe.

“We saw a lot of ourselves during the pandemic, and that led to a tick up in interest in aesthetic procedures,” said Dr. Holly Dawson of Willow Medical Aesthetics.

Simultaneously, a heightened focus on wellness has helped erase the stigma associated with procedures, like antiaging injectables such as Botox.

“People are a lot more accepting now,” Dr. Dawson said.

Providers emphasize that a “med spa” is about more than beauty. Several offer primary health care and/or wellness services, like infusion therapy. Better overall health is a goal.

Therapies like IV hydration, for example, improve appearance because “you look better when you are well hydrated,” said Dr. Joy Baker of Renew Infusion and Wellness, but also enhance health by delivering “bioavailable vitamins” and other health-promoting ingredients.

“You feel a difference,” Dr. Baker said,

explaining that vitamins that go directly into the veins are absorbed at an 80 percent higher rate than oral vitamins.

Weight loss is another area in which aesthetic medicine can enhance health.

“Weight loss is a great trend in aesthetic medicine,” said Jordan Martinec of LivWell Health. ‘We have seen profound improvements in things like metabolism, energy levels and joint pain.”

Dr. Terry Alford of LaGrange Body Lab, which offers treatments designed to reduce body size and tone muscles, says helping people look better can inspire them to make other needed changes.

“If I can use this as a megaphone to get people to change their eating and exercise habits, then it’s a good thing,” Alford said.”

Stories on the following pages offer a closer look at each of the five local med spas that are members of the LaGrange/ Troup Chamber of Commerce.

(Note: some providers use the spelling aesthetics; others prefer esthetics. Either way, the focus is on looking and feeling better.)

Beauty Bar Salon, Med Spa & Wellness

117 Main Street

A plaque on the façade of the handsome brick building at 117 Main Street bears the date of its completion: 1931.

Upstairs, a thoroughly modern med spa offers services unheard of when the building was constructed

In an attractively furnished area dubbed “the Wellness Lounge,” Nurse Practitioner Rex Campbell is living his dream.

“To have a wellness and esthetics practice was always a dream,” said Campbell, a Troup native and LaGrange College graduate with more than 20 years experience in emergency medicine and family practice.

That dream came true three years ago when Campbell joined Beauty Bar as chief health officer, and the business added a med spa and wellness center to

its highly regarded salon services.

Campbell and fellow nurse practitioner Rachel French and staff offer a wide array of services, from checking your blood pressure to smoothing your frown lines, all with a focus on building relationships.

“We do all the stuff that helps you look better, feel better and BE better. We look at the whole person,” Campbell said.

That includes injectable facial esthetics, laser facial esthetics treatments, medical grade skin resurfacing, painless hair removal, weight loss, hormone optimization and replacement and IV and injectable wellness.

In addition to esthetics, their services include primary and immediate care, telemedicine, laboratory services and subscription healthcare plans.

Campbell says people are starting esthetic treatment younger these days, in part because “we can do more with less down time,” but also because it is more affordable to have esthetic treatment here than in larger cities.

“We offer a level of service that once required travel to Columbus or Atlanta,” he said, noting that he and French have multiple certifications, including from the American Academy of Facial Esthetics.

Today’s clients are also very open about seeking anti-aging and other treatments.

“The axis has turned,” Campbell said. “They want you to know. They want validation. Everybody wants to know where you are going and what you are doing.”

Campbell sees a stronger focus on wellness among the current generation and thinks that’s a positive.

“It’s OK to focus on yourself. Don’t be selfish, but don’t hesitate to make your own well-being a priority,” he said.

For more information, see thebeautybarlg.com

LaGrange Body Lab

206 Smith Street

LaGrange Body Lab has been open just a few months, but owner Dr. Terry Alford says the business was 25 years in the making.

A local family practice physician since 1999 and currently an owner of Hometown Family Medicine, Alford says he’s been seeing patients who want and need to lose weight “since the day I started.”

Diet pills have had limited effect on the epidemic of obesity and diabetes, and the newer, highly popular injectibles are helping many, but are expensive and may have side effects, he said.

He started LaGrange Body Lab to take a totally new approach, offering truSculpt and truFlex, new technologies that, in the words of manufacturer Cutera, “push the boundaries of aesthetics.”

Dr. Alford says he was completely skeptical when he first saw a poster saying patients could lose 24 percent body fat on a treated area in one 15 minute session.

“It sounded too good to be true,” he said.

What got his attention, he said, was a demonstration in which a patient with love handles had treatment on just one side and the difference was plain to see. He began researching, contacted three Georgia facilities that use the technology, studied some more and eventually came to a conclusion.

“Yes, it works,” Alford said “The most important thing to me is my reputation. I would not have pursued this if I wasn’t convinced it works.”

TruSculpt uses sensors to break up fat cells that are subsequently absorbed by the lymphatic system. It is noninvasive with no pain and zero downtime. Patients lose inches after the first treatment with 12 weeks recommended for optimal results. It’s used on problematic areas, including abdominal fat, love handles flanks, lower legs, inner thighs and chin.

“This is not for 400-pound people,” Alford said. “It appeals to me because

there is no chance to hurt someone. It’s been FDA approved in the U.S. for three years and in Canada for seven.

The truFlex device is used for “rapid muscle sculpting” in 15-minute sessions and mimics multiple workouts. Company literature compares it to doing “54,000 crunches in just one session.”

The truFlex treatment is effective for those seeking to tone their bodies. People who are unable to exercise can benefit from it, as well as people with sagging skin from major weight loss, Alford said.

Alford still enjoys his regular patients every day and has no plans to give up his Hometown practice, but he’s always had an interest in aesthetics.

“This is a niche I see to help people change their body size that hasn’t been available here,” he said.

For more information, see lagrangebodylab.com.

LivWell Health

LivWell Health recently marked its first anniversary as a multi-disciplinary wellness collective with the motto “The Care You Deserve.”

Physician Assistant Jordan Martinec, one of three owner/providers, said the group, which also operates UrgenCare clinics in LaGrange, Hamilton and Auburn, was planning to open LivWell sooner, but the pandemic got in the way.

“We were making plans in 2020 and were about to dive into it when the pandemic hit,” he said. Planning continued, however, and the group of board-certified medical professionals, which also includes nurse practitioners John Veal and Ryan Gatens, began providing treatment in February, 2023.

The first “beauty treatment” involved refurbishing the basic office building into a sleek and modern center with an emphasis on comfort, eye-appeal and top-notch equipment. LivWell now aims to live up to its name, providing primary care, weight management, IV hydration and esthetic services.

“Our pillars are weight loss, aesthetics and IV hydration,” Martinec said. “We are also a place for true preventative medicine. Our goal is not to wait for a problem and fix it, but to prevent chronic disease, diabetes and cardiovascular problems.”

LivWell also works to help individuals achieve their ideal health, appearance and well-being by developing healthier habits. They seek a balance between medicines and procedures and better lifestyle choices in nutrition and exercise.

“We don’t push” procedures, Martinec said, explaining that during consultation providers seek to learn the patient’s expectations, what they want to do and what they don’t want.

“My goal is to make people feel better, to be encouraging and to make the visit as painless as possible,” he said.

LivWell’s certified esthetician Allie Buttrill spends her days making patients look and feel better with quality facials and a variety of other treatments. She also works to undo damage done by smoking and tanning beds.

She loves her work, she said, because she gets to know her clients and feels like she is really helping them.

For more information, see livwellhealth.com.

210 Broome Street

Renew Infusion & Wellness

1605 Vernon Road, Suite 1600

As a full-time obstetrician/gynecologist, Dr. Joy Baker has a fulfilling career in a field she loves. But her longtime interest in aesthetic medicine – and the opportunity to work with her father, local dentist Dr. George Baker Jr. — led the Drs. Baker in an additional direction. Six months ago, they opened Renew Infusion and Wellness, a med spa focusing on wellness and appearance.

“I love women’s health, but I have always wanted to do something with my father, and this gives me that chance,” said Dr. Joy Baker. “It’s a creative aspect of medicine in which we can enhance natural beauty.”

Having a “great team,” including two nurse practitioners and two nurses, allows the Bakers to continue their medical and dental practices at Wellstar West Georgia Health and Childress Dental respectively. Both doctors are experienced surgeons, and each took “tons of classes” to become accredited through the American Academy of Facial Esthetics. They offer “all kinds of Botox” and a full line of fillers.

“At Renew, the doctors do the injections. We take it really seriously. It’s very important to know anatomy and good technique,” Dr. Joy Baker said. She believes her father’s experience as a dentist is a significant advantage, for example, in lip procedures.

Renew also offers an extensive menu of IV hydration therapies customized for what an individual client wants to achieve. IV “cocktails” are designed to boost energy or immunity or to provide a brain boost (focus and clarity). There’s even one known as “hangover helper” and another called “Glow Up” that promotes healthy hair, skin and nails.

Renew also offers medicines for weight loss and an innovative diabetes infusion called Physiologic Insulin Resensification (PIR) which uses insulin as a hormone, not a drug.

“It’s scientifically simple, yet brilliant,” Dr. Joy Baker said. “It mimics the pancreas, allowing cells to take in sugar as needed. This gets sugar out of the blood and into the cells, which promotes healing and less organ damage.”

Focusing on wellness has created what she describes as a “prejuvenation” culture. Today’s young adults aren’t waiting to get wrinkles to begin fighting aging.

“They have very clear expectations. They see images on social media, and they want to prevent aging. Products and procedures are just a part of that. They want to look like themselves, just enhanced.”

For more information, see renewinfusionandwellness.com.

Willow Medical Aesthetics

305 W. Haralson Street

Dr. Holly Dawson was approaching 40 and starting to think about maintaining her youthful skin and appearance. She learned many local women were driving out of town for injectables and other antiaging services.

A pediatric hospitalist at Wellstar West Georgia Health and mother of two young children, Dr. Dawson didn’t have tons of time for out-of-town travel. She did have a keen interest in aesthetic medicine and her own search got her and her husband, Wellstar emergency medicine director Dr. Brandon Dawson, wondering how they might bring more aesthetic services to LaGrange.

“We did a deep dive,” Dr. Holly Dawson said, “asking ourselves if this was something that we could bring to our town.” After considerable soul searching, study and visits to med spas in other communities, they took the big step.

Willow Medical Aesthetics, a state-of-the-art med spa providing a variety of professional treatments, opened a year ago this month.

But before they began transforming faces, the Dawsons transformed the former VFW building on Haralson Street into a gleaming, tastefully furnished and fully-equipped medical spa.

The Dawsons and a staff of nurses and aestheticians offer a variety of medical grade cosmetic treatments in a relaxed and comfortable environment. These include Botox and other antiaging injectables, facials and hydra-facials, laser hair removal, laser vein treatment, skin resurfacing, skin rejuvenation, dermaplaning, chemical peels, hair restoration and more.

Dr. Holly Dawson, who still works several days a month at the hospital, said the goal of Willow’s aesthetic procedures is not to produce drastic changes but to get results that look natural and make people “more confident and better versions of themselves.”

One year in, she’s more than pleased with Willow’s progress.

“It’s a happy anniversary,” said Dr. Dawson. “We have had a lot of fun and built a lovely, loyal clientele.”

More information is available at willowmedicalaesthetics.com.

Career Makeover

Esthetics Program at West Georgia Technical College Offers Pathway to Success

The current boom in the med spa industry has sparked a corresponding rise in job opportunities for estheticians, licensed professionals who provide skin care and related services to clients.

Esthetics is definitely trending as a career choice in West Georgia, according to DeeDee Patterson, program director of Cosmetology and Esthetics for West Georgia Technical College.

WGTC offers a one-year certificate program in Esthetics at its Newnan and Waco campuses and may expand it to the LaGrange campus in the future, Patterson said. Demand is high for the classes, which enroll about 20 students each.

“We are almost full for the class that will start in Newnan in September,” Patterson said.

The WGTC Esthetics Certificate program is 33 credit hours, 1000 contact hours, and takes 3 semesters to complete. The cost of tuition and fees is approximately $4,500 to $5,000. Students can pursue esthetics as a standalone or combine it with cosmetology studies.

The program attracts students of all ages, from new high school or GED graduates to experienced workers looking for a new direction. Those who complete the program and pass both written and practical state board exams are licensed to practice anywhere in Georgia and typically have no trouble finding employment, Patterson said.

“We get calls from employers all the time asking when we will have more graduates,” she said.

Allie Buttrill, a licensed certified esthetician in LaGrange, had planned to study nursing but opted for esthetics when plans for LivWell Health, one of several new med spas, began taking shape. A little over a year in, she is thrilled with her career choice.

“It doesn’t feel like work,” she said. “It feels like a hobby."

Buttrill finds satisfaction in getting to know the clients she sees for facials, skin rejuvenation, hair removal and more.

“I love my clients and feel like I’m really helping.”

Images by West Georgia Technical College

Smoked to Perfection: Dickey's BBQ in LaGrange

Nestled in the heart of LaGrange, Georgia, Dickey's Barbecue Pit stands as a beacon of authentic Southern barbecue cuisine. Since its inception, this beloved establishment has carved out a niche for itself, becoming a cornerstone of the local culinary scene. With its commitment to quality, tradition, and community, Dickey's has evolved from a humble beginning into a cherished destination for both residents and visitors alike.

Founded by Travis Dickey in 1941, Dickey's Barbecue Pit has a rich history steeped in family values and a passion for crafting mouthwatering barbecue dishes. What began as a small barbecue stand has blossomed into a renowned franchise with locations across the country. Despite its expansion, Dickey's has remained true to its roots, preserving the authentic flavors and techniques that have made it a household name.

At the LaGrange outpost, patrons are greeted with the tantalizing aroma of slow-smoked meats and savory spices as soon as they walk through the door. From tender brisket to succulent ribs, every dish is prepared with care and attention to detail, ensuring a dining experience that leaves taste buds tingling and hearts content.

What sets Dickey's apart is its unwavering dedication to quality

ingredients and time-honored recipes. The pitmasters at the LaGrange location adhere to the same principles that Travis Dickey himself established over 80 years ago, using only the finest cuts of meat and signature spice blends to achieve that perfect balance of flavor and tenderness.

Beyond its delectable menu offerings, Dickey's Barbecue Pit is deeply ingrained in the fabric of the LaGrange community. Whether it's sponsoring local events, supporting charitable causes, or simply providing a warm and welcoming atmosphere for patrons to gather, Dickey's understands the importance of giving back.

In addition to its commitment to the community, Dickey's Barbecue Pit has embraced innovation to stay ahead in an ever-evolving industry. From implementing modern technology for online ordering and delivery to continuously refining its menu to cater to changing tastes, Dickey's remains at the forefront of the barbecue renaissance.

As customers dine on mouthwatering barbecue classics like smoked sausage and homestyle sides, they're not just enjoying a meal—they're partaking in a time-

honored tradition that has been passed down through generations. It's this sense of heritage and authenticity that keeps patrons coming back time and time again, forging lasting memories with each savory bite.

In LaGrange, Georgia, Dickey's Barbecue Pit isn't just a restaurant—it's a beloved institution that embodies the essence of Southern hospitality and culinary excellence. With its rich history, unwavering commitment to quality, and dedication to community, Dickey's continues to set the standard for what true barbecue should be. So whether you're a longtime fan or a newcomer looking to experience the best of Southern cuisine, Dickey's Barbecue Pit invites you to pull up a chair, grab a plate, and savor the flavor of tradition.

The Life and Legacy of the Late LaGrange Mayor – the Rev. Dr. Willie T. Edmondson

The Rev. Dr. Willie T. Edmondson left an indelible mark on the City of LaGrange and our community. Sadly, the late Mayor Edmondson passed away on February 16, 2024. As the first African American Mayor in the City’s 195-year history, Edmondson broke barriers and paved the way for inclusivity and diversity in leadership roles.

Mayor Edmondson began his career with the LaGrange City Council in 1998 and served the community for twenty-four years. He was elected mayor in November 2022 and took office in January 2023. During his tenure as an elected official Edmondson helped to bring important economic and community development projects to LaGrange including Great Wolf Lodge, The Thread Trail, the Downtown Corridor, and the Griggs Recreational Center, among others. One of his main goals as Mayor was to unite LaGrange. He hosted the first-ever Mayor’s Christmas Ball in December 2023 to not only unite the community but to raise money for scholarships for local youth. The event also collected hundreds of toys for local children who might not have had a Christmas. It was a sold-out event that brought the all parts of the community together for a wonderful cause.

Edmondson was a true pillar in the community. He served as lead pastor to one of the largest churches in Troup County, Bethlehem Baptist Church, and he owned one of the main funeral homes in town, Lakes-Dunson-Robertson Funeral Home. Edmondson truly cared for the citizens of LaGrange in every part of his life and treated each person he encountered with kindness and respect.

The City recently honored Mayor Edmondson’s legacy by hosting a “Ride for Mayor Willie T. and Car Show” on Saturday, April 13th. The money raised went to Mayor Edmondson’s Memorial Scholarship Fund. Mayor Pro Tem Quay Boddie wanted to honor Edmondson with the car show to give a nod to his love for cars, and a processional ride to Edmondson’s childhood home in Antioch. “Mayor Edmondson was a mentor to me and I always looked up to him. I know he had a love for cars and I thought this was a good way to bring the community together, keep his legacy alive, and raise money for his scholarship fund.” The scholarships will be awarded to four local senior high students in the summer of 2024. “It’s important that we make sure his legacy lives on. We will never forget him and what he has meant to our entire community,” Boddie said.

Job change?

Whether retiring or changing jobs, you’ll want to know your retirement account options.

There are four potential options for your 401(k) when leaving an employer:

• Leave it in your former employer’s 401(k) plan, if allowed by the plan.

• Move it to your new employer’s 401(k) plan, if you’ve changed employers and your new employer plan allows for it.

• Roll the account over to an individual retirement account (IRA).

• Cash it out, which is subject to potential tax consequences.

We can talk through your financial goals and find the option that works best for you.

Steven P Boatner, ChFC®, CLU®

Bobby Lumpkin Named To Forbes' List of Best-In-State Wealth Advisors

Bobby Lumpkin, President of Capital Investment Services, LLC| investingsimply, located at 301 W. Haralson Street, was among the Raymond James-affiliated advisors named to the Forbes list of Top Best-in-State Wealth Advisors. The list, which recognizes advisors from national, regional, and independent firms, was released online April 4, 2023.

This year’s Top Wealth Advisors list spotlights advisors across the country who were nominated by their firms – and then researched and interviewed within their respective states.

“This achievement was truly a team effort. To effectively meet the needs of our clients daily, it takes a team of professionals that are completely committed to our mission of Client First Service and building long term client relationships. I applaud their hard work, commitment, and dedication.” –Bobby Lumpkin Lumpkin, who joined Raymond James in 2008, has more than 20 years of experience in the financial services industry. Capital Investment Services, LLC| investingsimply is a full-service financial strategies practice with advisors offering investment management, financial planning, retirement planning, and corporate retirement plans.

To reach Bobby Lumpkin or the advisors at Capital Investment Services, LLC| investingsimply, more information can be found at www. capitalinvestmentservicesllc.com or by calling 706.298.2353.

The Team at Capital Investment Services, LLC |

investingsimply

Bobby Lumpkin President- CIS; Financial Advisor-RJFS; Founder-investingsimply

Cindy Little Vice President-CIS; Financial Advisor-RJFS

Allina Bell Financial Advisor- RJFS

Kirstin Caraway Client Services Associate

Camren Russell Client Services Associate

Sandra Gay Client Services Associate

About Forbes Top Best-In-State Wealth Advisors

The Forbes Best-In-State Wealth Advisors 2024 ranking, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. This ranking is based upon the period from 6/30/2022 to 6/30/2023 and was released on 4/3/2024. Those advisors that are considered have a minimum of seven years of experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 42,108 nominations, roughly 8,500 advisors received the award. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://www.forbes.com/best-in-state-wealth-advisors for more info.

About Raymond James

Raymond James Financial, Inc. (NYSE: RJF), is a leading diversified financial services company providing private client group, capital markets, asset management, banking and other services to individuals, corporations and municipalities. The company has approximately 8,800 financial advisors. Total client assets are $1.45 trillion as of December 31, 2023. Public since 1983, the firm is listed on the New York Stock Exchange under the symbol RJF. Additional information is available at raymondjames.com.

© 2024 Raymond James Financial Services, Inc., member FINRA/SIPC. Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc. Capital Investment Services, LLC| investingsimply is not a registered broker/dealer and is independent of Raymond James Financial Services.

Intersections of DEI and Entrepreneurship

The topic of DEI has gained traction in the last 70+ years as business owners and professionals have recognized its importance in promoting social justice, driving innovation, improving employee engagement, and ensuring long-term business success.

DEI has spearheaded profound cultural transformations, catering to the needs of marginalized communities and forging safer environments worldwide. An illustration of this transformation is discernable within the evolution of the beauty industry. A retrospective review of the American beauty sector and its culture dynamics underscores the profound intersectionality between DEI principles and entrepreneurship.

The early 1900s saw the birth of multinational brands like L’Oréal, Revlon, and Elizabeth Arden. During this time, mainstream aesthetic ideals dominated the beauty industry – which created significant marginalization for minority groups. In response, entrepreneurs like Madam C.J. Walker and Anne T. Malone created the first commercialized African American hair care products. These efforts created pathways to generational wealth and financial independence for women and people of color.

By the mid-1900s, the Civil Rights Movement fostered greater awareness of racial and ethnic inequality and

fostered a shift in cultural norms around beauty. Following the Vietnam War and a spike in Vietnamese immigrants, the entrepreneurial spirit of these new Americans gave rise to the Nail Salon industry. This industry provided a means of creating wealth and economic independence for these new Americans.

Toward the end of the 20th century, growing support for diversity and inclusion (now routinely referred to as Diversity, Equity, and Inclusion - DEI) was seen across countless beauty brands as they began to offer a broader range of products tailored to diverse skin tones and hair textures. At consumers' insistence, brands began to prioritize the needs of diverse populations. Intercultural beauty trends from Latin American cultures (like Dominican salons and Brazilian blowouts), K-Beauty, and Ayurvedic beauty treatments reached mainstream popularity.

Consumers also broadened their focus on beauty to include holistic health and noninvasive services. This demand launched a pathway for the $15 billion medical spas or “medspas” industry. 66% of all US medspas are small businesses; and, they report exponentially favorable profitability with 88% of medspas projecting revenue increases in 2022. Innovations in this field to meet the needs of diverse consumers is ongoing.

The 2000s also witnessed the ascent of

social media platforms as catalysts in the beauty industry. Driving these platforms are influencers, who, in many ways are small business owners in their own right. Widely known influencers like Jackie Aina, Nikkie de Jager, Michelle Phan, Bretman Rock, and LaGrange’s own Andrea Renee and Devorah Story drive commerce in digital markets and generate user engagement on platforms. For example, YouTube, founded in part by Steven Chen (a Taiwanese American executive) and Jawed Karim (a Bangladeshi-German American executive), boasted 169 billion views on beauty content in 2018. This represents a 129900% increase in just 12 years.

The profound influence of DEI and entrepreneurship in the beauty industry, both in the US and globally, is truly remarkable. These diverse communities took initiative, organizing themselves to address their beauty needs when mainstream companies failed to adequately serve them. In doing so, these trailblazers fostered inclusivity and equity within the beauty realm on their own terms and paved the way for economic empowerment and prosperity. Looking ahead, let us be inspired and remain committed to creating work and commerce spaces where everyone can have their needs met while being valued, respected, and empowered. Through this, we can further the legacy of unity and progress.

Friday Night Lights

With spring underway and summer fast approaching, the Troup County Board of Commissioners is excited to showcase a totally new LED lighting system at Callaway Stadium!

The scope of work for this project included the complete removal of the original lighting system and the installation of an entirely new LED stadium and field lighting system, which provides a brighter and more even distribution of light on the playing surface. Altogether, these upgrades include new foundations, poles, bracket mounting arms, LED light racks, and new electrical and control systems, all of which were funded by SPLOST 6.

“The new light upgrade at Callaway Stadium is exciting for our community as this is the first lighting upgrade since 1958,” said Troup County District 4 Commissioner Morris Jones. “The new LED lights are brighter than the previous lights, and we were able to improve the visibility on the field and around the stadium with 4 poles versus 8. Considering these lights are LED, this should help with electricity costs when events take place at the stadium.”

By utilizing LED bulbs, the new lighting system is far more energy efficient and cost effective for Callaway Stadium, which is frequently used by the Troup County School System, LaGrange College, and Troup County Parks & Recreation.

The advanced system also includes a new light show entertainment system with color options and emergency egress lighting for the stadium area.

Commissioner Jones also explained that the new lights have the ability to change color and blink. “I know our young athletes and coaches will be excited about the new ‘light show’ feature when they compete at Callaway Stadium,” said Jones. “I will certainly be excited to see it as well.”

This upgrade project is expected to

significantly enhance player, participant, and fan experiences both on and off the field as we look forward to displaying the new lights during this season’s local graduation ceremonies and future sporting events!

“I’m excited for the athletes in Troup County to have a chance to play with this state of the art equipment,” said Troup County Parks and Recreation Director Lance Dennis. “We look forward to continuing to improve Callaway Stadium as it has touched, and continues to touch, so many of our citizens’ lives.”

CASA of Troup County

Taking a look around the lovely landscape of Troup County, one can surely see the old adage “April showers bring May flowers” coming to life. After many gloomy, wet days, beautiful blooms and continued growth of vegetation begin to serve as a gentle reminder that all things can adapt, grow, and show their beauty despite stormy weather. That reminder can be applied to circumstances in our lives, as well.

At CASA of Troup County, our staff and volunteers tend to a different local landscape but one that can yield beauty that rivals that of the gardens at Hills and Dales. Children being served in foster care in Troup County due to abuse or neglect are weathering a storm no one should face. At CASA, we advocate for the needs of those children on a daily basis. Community partners gather resources to provide healing, balance, and growth for those children. During this growth process, our CASA Volunteers

serve as a constant source of support and stability for these children. When permanency is achieved, either through reunification, guardianship, or adoption, watching them flourish and bloom all over again is a beautiful reminder of our ‘why’ in this work.

As the Director of CASA of Troup County, I am charged with raising awareness of these issues and cultivating community engagement in advocating for the children we serve and for the health and wellness for all the children of our community. Volunteering, donating, lending your voice, sharing your resolve to help end child abuse with your staff and colleagues…. all of these efforts assist the mission of CASA and in turn better fertilize the soil for children of Troup County to bloom, grow and thrive.

To learn more about the mission and ways you can partner with CASA, please connect at www.casaoftroupcounty.org or through Facebook or LinkedIn.

Shannon Lawson Executive Director CASA of Troup County

FIND THE RIGHT PHYSICIAN FOR YOU.

We have all the care you need.

Olumuyiwa Adeboye, MD, MBBCH

HOSPICE & PALLIATIVE MEDICINE 111 Medical Drive LaGrange, GA 30240 (706) 845-3297

Olumide Ajayi, MD

FAMILY MEDICINE

1497 Lafayette Parkway LaGrange, GA 30241 (706) 803-8190

Michael Bakarich, DO

OBSTETRICS & GYNECOLOGY

303 Medical Drive, Ste. 405 LaGrange, GA 30240 (706) 803-7690

Joy Baker, MD, FACOG, PMH-C, C-EFM, MT (ASCP)

OBSTETRICS & GYNECOLOGY

1602 Vernon Road, Ste. 200 LaGrange, GA 30240 (706) 880-7252

Cameron Body, MD

GASTROENTEROLOGY 1551 Doctors Drive LaGrange, GA 30240 (706) 880-7311

Brett Bowie, MD

OBSTETRICS & GYNECOLOGY

303 Medical Drive, Ste. 405 LaGrange, GA 30240 (706) 803-7690

Srinivas R. Bramhadevi, MD, FAAFP, MBA

FAMILY MEDICINE

1497 Lafayette Parkway LaGrange, GA 30241 (706) 803-8190

Sonia Brown, MD OCCUPATIONAL MEDICINE

100 Glenn Bass Rd. LaGrange, GA. 30240 (706) 845-3075

J. Robert Coggins, MD

GASTROENTEROLOGY

1551 Doctors Drive LaGrange, GA 30240 (706) 880-7311

Facia B. Dew, DO FAMILY MEDICINE

301 Medical Drive, Ste. 505 LaGrange, GA 30240 (706) 803-7971

Nayab Dhanani, MD

FAMILY MEDICINE

2000 Billy Tucker Circle Hogansville, GA 30230 (706) 803-8040

Rod Duraski, MD

INTERNAL MEDICINE

211 East Broad Street Pine Mountain, GA 31822 (706) 803-7990

Salman Fidahussein, MD

PULMONARY MEDICINE

1551 Doctors Drive LaGrange, GA 30240 (706) 880-7222

Justin Fincher, MD UROLOGY

1555 Doctors Drive, Ste. 101 LaGrange, GA 30240 (706) 242-5201

Alexander Gedevanishvili, MD

CARDIOVASCULAR MEDICINE

1602 Vernon Road, Ste. 300 LaGrange, GA 30240 (706) 803-7510

Tom Gore, MD

CARDIOVASCULAR MEDICINE

1602 Vernon Road, Ste. 300 LaGrange, GA 30240 (706) 242-5100

Richard Jadick, DO

UROLOGY

1555 Doctors Drive Suite 101 LaGrange, GA. 30240 (706) 242-5201

Samer Kabbani, MD CARDIOVASCULAR MEDICINE

1602 Vernon Road, Ste. 300 LaGrange, GA 30240 (706) 242-5100

Ravina Kadam, MD, FACP

INTERNAL MEDICINE

300 Medical Drive, Ste. 704 LaGrange, GA 30240 (706) 803-8220

Gail Knight, MD PALLIATIVE MEDICINE 1510 Vernon Road LaGrange, GA 30240 (706) 845-3905

John Major, MD GENERAL SURGERY

1600 Vernon Road, Ste. A LaGrange, GA 30240 (706) 803-7570

Sana Makhdoom, MD RHEUMATOLOGY

1555 Doctors Drive, Ste 102 LaGrange, GA 30240 (706) 880-7465

Shawn Mathews, MD EAR NOSE & THROAT

300 Medical Drive, Ste. 705 LaGrange, GA 30240 (706) 880-7144

Andre Filipe Miranda, MD UROLOGY

1555 Doctors Drive Suite 101 LaGrange, GA. 30240 (706) 242-5201

Madhavi Naik, MD, FACOG

OBSTETRICS & GYNECOLOGY

106 Lukken Industrial Drive West LaGrange, GA 30240 (706) 880-7207

Weredeselam Olango, MD

NEUROLOGY

303 Medical Drive, Ste. 401 LaGrange, GA 30240 (706) 242-5161

Ariyo Olobatoke, MD

PULMONARY MEDICINE

1551 Doctors Drive LaGrange, GA 30240 (706) 880-7222

James Parker, MD FAMILY MEDICINE

599 3rd Avenue West Point, GA 31833 (706) 803-7770

Janese LatimerPierson, MD WOUND CARE

1600 Vernon Road, Ste. G LaGrange, GA 30240 (706) 803-8010

Awan Rahman, DO

PULMONARY MEDICINE 1514 Vernon Road LaGrange, GA, 30240 (706) 880-7222

Kalyani Rajeev, MD, FAAP

PEDIATRICS

301 Medical Drive, Ste. 504 LaGrange, GA 30240 (706) 803-7600

Jeremy Reifsnyder, DO

ORTHOPEDICS

300 Medical Drive, Ste. 707 LaGrange, GA 30240 (706) 803-7920

Charles Roberson, MD

ORTHOPEDICS

300 Medical Drive, Ste. 707 LaGrange, GA 30240 (706) 803-7920

Vincent Scoglietti, MD

GENERAL SURGERY

1600 Vernon Road, Ste. A LaGrange, GA 30240 (706) 803-7570

Jingzi Shang, MD

NEUROLOGY & SLEEP MEDICINE

303 Medical Drive, Ste. 401 LaGrange, GA 30240 (706) 242-5161

Mandy Snyder, NP FAMILY MEDICINE

454 LaGrange Street Greenville, GA 30222 (706) 845-3599

Ashley Stewart, MD, FACS

GENERAL SURGERY

1600 Vernon Road, Ste. A LaGrange, GA 30240 (706) 803-7570

Robert Taylor, MD, PhD

RADIATION ONCOLOGY 111 Medical Drive LaGrange, GA 30240 (706) 845-3544

Karin Whitlock Taylor, MD, FAAPMR

REHABILITATION MEDICINE

1555 Doctors Drive, Ste. 102 LaGrange, GA 30240 (706) 298-5592

Venu Thirukonda, MD, FACP

HEMATOLOGY & ONCOLOGY

111 Medical Drive

LaGrange, GA 30240 (706)812-2426

MOVERS, SHAKERS, RISK-TAKERS

Bowie Appointed as LaGrange City Manager

The LaGrange City Council officially appointed Patrick Bowie city manager in February.

Bowie began working with the City of LaGrange on August 22, 1988, as the Assistant Director of Utilities. He was promoted to Director of Utilities in July 1992. In this capacity, he oversaw the water, sewer, natural gas, and electric utility divisions, as well as Customer Service and the Utility Service Center. Before coming to LaGrange, Bowie was employed as a system engineer for the Potomac Electric Power Company in Bethesda, Maryland.

Bowie received his B.S. in Electrical Engineering from the University of Florida in 1986 and his MBA from LaGrange College in 1998, and is a Licensed Professional Engineer in the State of Georgia. He has served on the Board of the Municipal Electric Authority of Georgia (MEAG) since 1998 and was Chairman from 2005-2007. Previously, he served Georgia Energy and Industrial Construction Consortium (2013-present and Chairman in 2014 and 2021), and the Middle Chattahoochee Water Council (2021-present). Bowie is married to Lori Bowie. They have two daughters, Sara and Becca, and two grandchildren, Bo and Ellie.

Jeter Retires After 38 Years of Service

After a career spanning nearly four decades, Lori Jeter, a beacon of expertise in the field of physical therapy, is bidding farewell to her professional journey.

For 38 years, Lori has been the guiding light for countless individuals on their path to recovery from injury and pain. Her unwavering dedication and personalized care have transformed lives, instilling hope and empowering her patients to reclaim their strength and mobility.

A true leader and mentor, Lori has left an indelible mark on those she has encountered, both professionally and personally. As a devoted mother of five, grandmother to many, and loving wife to Bubba Jeter, she embodies the values of compassion, integrity, and resilience in

“I am honored to be named the city manager of LaGrange. I’m excited to take on this next challenge in my career,” said City Manager Patrick Bowie. “We have an excellent team of employees at the City and my goal is to support them as they meet the needs of our citizens.”

“The City Council believes Patrick is the best candidate. He has the experience of running utilities for decades and he is extremely qualified to run the City,” said Mayor Pro Tem Quay Boddie. “We have a lot of respect for Patrick and know he will do a great job.”

every aspect of her life.

In honoring Lori Jeter's remarkable career, Southern Rehab and Sports Medicine celebrates the culmination of 38 years of service and the enduring legacy of a mentor and friend to all whose lives she has touched.

Headrick receives Certificate in School Management & Leadership from Harvard

Bethany Headrick, Head of School at Hillside Montessori of LaGrange, recently graduated from the Certificate in School Management and Leadership program at Harvard University. Combining expertise in managing teams and organizations with a commitment to school and instructional leadership, this program integrates best practices to address a critical question: “What do principals need to know and do to make their school as successful as it possibly could be?”

The program is offered through a partnership between the Harvard School of Business and the Harvard Graduate School of Education. It is comprised of four distinct, yet interrelated, courses: Leading Learning, Leading Change, Leading People, and Leading School Strategy and Innovation. Throughout the duration of the program, Ms. Headrick and her team at Hillside Montessori were running a capital project campaign that led to breaking ground on a new school campus. The campus is currently under construction and on-schedule for a November 2024 completion timeline.

Exploring Excellence: THINC College & Career Academy Pioneers Pathways to Success

In the heart of Troup County lies a beacon of educational innovation: THINC College & Career Academy. This dynamic institution stands as a testament to the power of blending academic rigor with real-world relevance. As we delve into THINC's corridors, we uncover a tapestry of pathways, CTSOs (Career and Technical Student Organizations), and a profound emphasis on cultivating essential soft skills.

Pathways to Proficiency

THINC College & Career Academy stands apart with its robust array of pathways, each meticulously crafted to cater to diverse student interests and future aspirations. Whether a student's passion lies in healthcare, engineering, information technology, or beyond, THINC offers a pathway tailored to nurture their talents and ambitions.

From the bustling labs of biomedical sciences to the cutting-edge technology

hubs of mechatronics, THINC's pathways provide students with hands-on experiences that transcend traditional classroom learning. Here, theory seamlessly intertwines with practice, empowering students to explore, experiment, and excel in their chosen fields.

Empowering Through CTSOs

At THINC, education extends far beyond the confines of the classroom. CTSOs play a pivotal role in enriching students' educational journeys, offering them opportunities to hone their skills, network with industry professionals, and compete on regional, state, and even national platforms.

Whether it's DECA for aspiring entrepreneurs, SkillsUSA for future technicians, or HOSA for budding healthcare professionals, THINC's CTSOs serve as catalysts for personal

and professional growth. Through these organizations, students not only refine their craft but also develop leadership acumen, teamwork prowess, and a sense of camaraderie that transcends boundaries.

Soft Skills: The Foundation of Success

In an era where technical proficiency is essential but not sufficient, THINC College & Career Academy places a premium on cultivating soft skills. Recognizing the pivotal role these attributes play in shaping well-rounded individuals and future leaders, THINC integrates soft skills development into every facet of its curriculum.

From communication and collaboration to critical thinking and adaptability, students at THINC are equipped with the tools they need to thrive in an ever-evolving landscape. Through project-based learning, internships, and mentorship

programs, students not only master the intricacies of their chosen fields but also acquire the intangible qualities that set them apart in the competitive global arena.

A Blueprint for Tomorrow

As we reflect on the myriad facets of THINC College & Career Academy, one thing becomes abundantly clear: it serves as a blueprint for the future of education. By seamlessly blending academic excellence through Advanced Placement core offerings paired with real-world relevance, THINC students receive a unique interdisciplinary learning experience. THINC empowers students to chart their own paths, pursue their passions, and shape a future defined by innovation and excellence.

In the corridors of THINC, the seeds of greatness are sown, nurtured, and ultimately, blossom into a harvest of success. As we celebrate the achievements of THINC's students and faculty, we are reminded that the journey to excellence begins with a single step—one taken with purpose, passion, and the unwavering belief in one's potential.

May is National Small Business Month

National Small Business Month is celebrated in May. All around you, there are businesses that started as a simple idea. The owners may be in their 100th year of operation, four generations deep and a staple in your weekly life. They may be six months in and seeing the newness wear off as they adjust to getting people excited every day about their business. Either way, these business owners and entrepreneurs took a chance to provide something new and interesting for the local community.

Opening a business comes with a level of courage and uncertainty most people won’t experience. It’s exciting and exhilarating to plan, develop and open something that starts from humble beginnings and grows into something shared with

SMALL BIZ SHOUTOUT

Check out these small businesses participating in the Chamber's Minority Business Accelerator Program during Small Business Month

2Gunns Entertainment

Diamonds & Digits Nail Studio Enchanted Nails by Amy Glo's Rentals

Priority Industrial Cleaning Services, LLC

Queens Catering & More

ReNew Infusion & Wellness

Sheer Elegance Event Center

Sunset Driven Transportation, LLC

The Golden Circle Art and Culture Studio The Reach Agency, LLC

Tiffani Bray Photography, LLC

the world. Whether these business owners are creating custom crafts, cutting hair, detailing a car, making sandwiches or doing something else no one has thought of yet, they are putting their passions and dreams on display and risking their finances while hoping people like what they’re offering.

All these individuals want in return for their effort is your support. Let’s show some love to the local business owners! Let’s change our routines and become open to new experiences! Let’s take time to support the local small businesses that make our communities unique and enjoyable.

Support your local small businesses during National Small Business Month—and beyond!

an SBDC consultation

True to its Roots – Oakbridge Insurance Thrives in LaGrange

You’ve probably passed its modest headquarters just off the square in downtown LaGrange. It is one of the fastest growing independent insurance agencies in the nation and employs more than 500 professionals across eight Southeastern states. It ranks 51st on Insurance Journal’s list of Top 100 Property and Casualty Agencies and has earned the prestigious “Big I” Best Practice Agency designation. The company is the 69th largest U.S. broker according to Business Insurance and is ranked in the Top 50 Personal Lines Agencies by Insurance Journal.

If you’re a long-time resident of Troup County, chances are the company’s been insuring your business or home for decades.

Meet Oakbridge Insurance.

LaGrange is very special to me,” Wesley added.

Oakbridge was founded in late 2020 when the principals of LaGrange’s century-old Hutchinson Traylor joined three other Georgia independent agencies to fundamentally elevate the insurance industry. With Hutchinson Traylor at its core, Oakbridge has aggressively partnered with agencies that share its commitment to outstanding customer service, community involvement, best-in-class operations, and superior risk management solutions.

“It’s been a little over three years since we created Oakbridge and I couldn’t be happier with the results,” said founding partner Wesley Smith. “Our vision to create the premier specialty and middle market insurance brokerage in the Southeast has come to fruition. We’re proud of the expanded resources and capabilities we’ve created for clients and better career opportunities for our employees. The fact that Oakbridge was born from humble beginnings in

Oakbridge is doubling down on its community development with the addition of John Fuller, the former owner of LaGrange’s The Fuller Agency, as its local vice president. “It’s great to be here and I’m excited about telling the Oakbridge story – showing what a large brokerage can do for clients and prospects in the region,” he said.

“I’ve known John for several years and am beyond thrilled he has decided to join us,” said Edward Smith, also a founding partner of Oakbridge. “Adding John shows the commitment we have to West Georgia and East Alabama. I’m confident he will make a difference in our community.”

Oakbridge’s growth strategy is unique in the industry. The agency has deliberately sought out partners with niche lines in their books of business. Not only does the team look for new client solutions but the culture of each new partner is

also crucial.

Oakbridge’s partners share a commitment to their communities by offering highvalue insurance and risk management solutions. “Our business model of combining the strengths of the local agency with the resources of a large brokage has resulted in a “best in class” company founded on relationships, service and trust,” says Michael Dollar, former Hutchinson Traylor principal and Oakbridge’s Chief Operating Officer.

According to Michael, “LaGrange is our hometown. John’s focus on serving our neighbors aligns perfectly with our business goals and mission and underscores our investment here. Hiring John brings the company’s expansion journey full circle.”

“We have a legacy here. I’ve always been deeply committed to my community and having this opportunity to set a course for Oakbridge in Troup County and throughout the state is a dream come true,” Fuller added.

City of LaGrange, Customer Service Resource Center

Ridley

LaGrange

Boateka of West Georgia

Render Street, LaGrange

Interior Designs by Nicole Furniture Sales

LaGrange Cloud 9 Smoke & Vape Shop

Cooter's

Gloria Bailey Glo's Rentals

Kim Banks Renasant Bank

Steve Boatner Edward Jones, Lafayette Parkway

Bret Bryant New York Life and NYLIFE

Jennifer Emery JYEmeryArt, LLC

Mark Headrick Copia Investments

Michael Holle Motto Mortgage

Andie Kinsey Synovus

Otto Korth Sons of Lafayette Male Choir

Alisa Matheny Coldwell Banker Spinks Brown Durand Realtors

Yvonne Pittman Bikel Frenelle Realty

Mack Reynolds Mack Reynolds Realty, LLC

Ellen Smith Volunteer

Madeline Smith Copia Investments

Zachary Taylor Masston Profits, LLC

Bobby Traylor Volunteer

EARLY BIRD BREAKFAST

FEBRUARY

LaGrange Mayor Pro Tem Jim Arrington with other City of LaGrange officials provided our guests with a “State of the City” address to kick-off our 2024 Early Bird Breakfast series, presented by Jackson Services. Special thanks to our February Gold Sponsor Circa Market, Coffee and Events.

MARCH

Trevor W. Santos, Deputy Commissioner at the Georgia Department of Natural Resources was our featured speaker for Early Bird Breakfast at Oakfuskee Conservation Center. Thanks to our March Gold Sponsor Highland Country Club for coffee and networking prior to breakfast.

APRIL

April's featured speaker at Early Bird Breakfast was Jeremy F. Gilpin from Community Bank & Trust. Jeremy currently serves as Chairman of the Board of Community Bankshares, Inc. Thanks to our April Gold Sponsor Advenir at Mallory Lake for coffee and networking prior to the breakfast.

BUSINESS AFTER HOURS MARCH

Our first Business After Hours of 2024 sponsored by CORE Marketing Group was held at Clockwork Performance Training, a gym created to give every athlete the competitive edge. After shooting some hoops, the group networked and enjoyed refreshments while connecting with fellow professionals in the area.

APRIL

We celebrated our second after-hours at the Colonial Building featuring Creative Legacy Group and Baker Wealth Group. We also met some artists from the Visual Artists Alliance of LaGrange (VAAL). Their art is displayed in the Colonial Building. Gloria Bailey was the winner of a one-night stay at Wildwood on West Point Lake, thanks to Kami Adams.

MAY

In May, Business After Hours was held in downtown LaGrange at the Abbott Atrium. The group played a round Star Wars trivia, enjoyed refreshments, and participated in a raffle, as they connected with fellow Chamber members!

March Sponsor

April Sponsors

May Sponsor

STATE OF COMMUNITY

Presented by

Presented by Jackson Services and sponsored by the City of LaGrange Housing Authority, our State of Community Luncheon focused on Housing and Real Estate in Troup County. Our panel of experts included Mark Kostial, City Planner, City of LaGrange; Zsa Zsa Heard, CEO, LaGrange Housing Authority; and Kendall Butler, Owner & Broker, FLI Properties.

FANTASTIC FRIDAY

The Small Business Book Club had it's first meeting of the year to pick up book "Mindset, The New Psychology of Success," by Carol S. Dwick, Ph.D.

For the first Fantastic Friday of the year, we were joined by LSPA where they told us about the many upcoming events including the 28th Azalea Storytelling Festival.

SMALL BUSINESS BOOK CLUB MEMBER ORIENTATION CANDIDATE

Sponsored by

Robert Baldwin, Emergency Preparedness Director, District 4 Public Health was our featured guest for our first Safety Council of 2024, sponsored by Pike Consulting Group. He discussed emergency preparation at work, home, preparation kits and evacuation plans.

Designed with our new or re-engaging members in mind, Member Orientation is an opportunity to learn more about the events, programs, and cost-saving benefits available to Chamber members!

The Chamber hosted several Candidate Forums preceding the primary elections this year in partnership with The LaGrange Daily News and AT&T.

On April 11th, the Chamber hosted its second annual ChamberMasters Golf Tournament. The event was themed after the Masters Tournament down to the

pimento cheese sanwiches and classic green jackets.

PRESENTED BY GOLD SPONSORS

Experience Elevated Living: Discover Advenir at Mallory Lake

Escape to the essence of luxury living at Advenir at Mallory Lake in the picturesque city of LaGrange, GA. Nestled within a serene landscape, our premier apartment community offers an unparalleled experience of style and comfort.

Indulge in the spaciousness of our meticulously designed one, two, and three-bedroom apartments, where modern aesthetics blend seamlessly with functional layouts to create the perfect sanctuary to call home. Each residence boasts high-end finishes, including gourmet kitchens with stainless steel appliances, granite countertops, and designer cabinetry, as well as luxurious bathrooms with soaking tubs and stylish vanities.

Step outside your door and immerse yourself in a world of leisure and relaxation. Lounge by our resort-style swimming pool, where tranquil waters beckon you to unwind under the sun. Host gatherings with friends and neighbors at the outdoor grilling stations and picnic areas, creating memories against the backdrop of lush greenery and manicured landscapes. Grab a friend, and enjoy a challenging game of Pickleball at our top-rated Pickleball Court located conveniently on the property.

Maintain your active lifestyle with ease at our 24-hour state-of-the-art fitness center, equipped with cutting-edge cardio and strength training equipment. Whether you prefer an invigorating workout session or a calming yoga practice, our fitness facilities cater to all your exercise needs, ensuring you stay healthy and energized.

At Advenir at Mallory Lake, we understand the importance of community and connection. That's why we're proud to offer our residents access to the Thread, a vibrant network of trails and pathways that wind through LaGrange's natural beauty. Whether you're walking, jogging, or cycling, the Thread provides a scenic route to explore the city's parks, attractions, and cultural landmarks, fostering a sense of belonging and wellbeing for all who partake.

Beyond the exquisite amenities and idyllic

surroundings, our commitment to exceptional service sets us apart. Our dedicated management and maintenance teams are on-site to address your needs promptly and courteously, ensuring your living experience exceeds expectations at every turn.

Conveniently located near toprated schools, upscale shopping, dining destinations, and major employers, Advenir at Mallory Lake offers unmatched convenience and accessibility. Whether you're commuting to work or exploring the vibrant cultural scene of LaGrange, everything you desire is just moments away.

Experience the luxury apartment living at Advenir at Mallory Lake. Schedule your private tour today and discover the lifestyle you've always dreamed of. Welcome home!