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Looking back at the history of Taipei, Monga and Dadaocheng, which enjoyed the convenience of shipping on the river, were the earliest areas to be developed in Taipei. Later, they became extremely prosperous business centers because of trade of camphor and tea. With the elapsing of time as well as the cultivation of enthusiasm and hospitality, Taipei has now developed characteristics of a diversified culture through continuous absorption of new energy from international
cultures. Among them, old stores, which appeared along with
business trends were symbolic of the time. These old stored kept enriching Taipei as they followed popular trends of the world as well as having rich local cultural roots . In this exhibition of "The stories of the historic stories in Taipei", we'll be able to trace the old stores' footprints of incense making, paper gluing, cake-baking, wedding supplies making as well as stores that sold tea and groceries brought by prosperous shipping businesses. We can also find Japanese style artistic traditional
cypress wood buckets, steamed snacks,
hand-crafted jackknives and so on . Furthermore,
we'll be able to experience Cheongsam
and embroidered
shoes and savor the essence of delicacies from provinces across China .
These were all brought to Taiwan by Chinese inhabitants after the year 1949. These rich and diversified cultures together with a strong sense of the human spirit present Taipei's unique and charming attraction. Taipei's old stores reveal the depth of history and culture in this city. They witnessed the growth of Taipei and enriched images of Taipei's history . This book records the wonderful process and memories of that time . We hope that, through the understanding of the history of these old stores, we can reawaken our citizens ' shared memories of growing up in Taipei and, as a result, cherish this land more than ever.
Mayor,
Taipei
City
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After one hundred years of history , Taipei City has so many old stores which not only accumulated history but also preserved common everyday memories of the many people living in Taipei. They deserve our respect and understanding
both in their persistence in
traditions and vigorous effort in innovation. Each one of these old stores is a precious cultural asset because they represent the energy needed to settle this land and the store owners' feelings toward the local community . Taipei is determined to become the capital of design in the international
community .
Innovative ideas, traditions , the local people and features of the land can all be sources of inspiration for designers . They can only become centers of inspiration if they represent how the locals feel and evoke the spirit of inspiration for design. These characteristic old stores are effective tools in marketing Taipei . Through visits to these local old stores , foreign tourists will be able to understand the culture and simple humanity of Taipei . They ' ll be able to learn that Taipe i has something more than just the Taipei 101 skyscraper. Through these old stores, tourists can have first -hand exposure to over one hundred years of history . The stories that these old store s tell as well as thei r steadfa st adherence to t radition will give tour ists a better way to get close to the heart of Taipei City when visiting alleys in Taipei. The Department
of Cultural Affairs of Taipei City Government
works together
with
Taipei City Archives in the hosting of " The stories of the historic stores in Taipei" exhibition. Through the combination of old -fashion and innovative exhibition styles along with memories of everyday citizens and cultural heritage, Taipei will continue to be very eclectic. Stories of these old stores as well as cultural values explored shall also become a way for us to share as a society .
Commi ssioner , Department of Cu l tura l Affairs , Taipei Ci ty Government Director
, Taipei
City Archives
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Through " The stories of the historic stores in Taipei" exhibition , we can see the old times of Taipei, is also able to re-understand the new Taipei. I once said " There are spirits in relics and proofs in history " in the "Savoring of the Century in Taiwan."A spark of memory was activated all of a sudden in a seemingly careless glimpse of an object bearing a trademark of some old store . It turned out to be that products once consumed have become very important icons in memorie s of days gone by and they are also images difficult to be wiped out, such as so-called two blacks and one white back in the old days: " Darlie Toothpaste ", "HeySong Soda" and "Bailan Powder Detergent. " Nowadays there are too many people talking about good old days. Remembering the past is to savor the beauty of the past . But, more importantly , it is to bring back memories and understand history. Living on the same piece of land, people of the same generation have similar memories on eating , clothing , living , commuting and recreation of everyday life . People from previous generations want to pass down their everyday life memories to thei r offspr ing. These are topics of conversation both within families and in the society . People's feelings towards the land they live would become diminished if they don't remember or understand the history back in the old days. As a result , it is critical to wake up Taiwanese people 's history towards the memory of their ancestor 's daily life. Among our daily life memories in the past, a major part of them were life connections generated by consumption. Therefore , everyone has unforgettable
memory of old stores in
his or her mind . In the old days, old stores ' marketing relied on word of mouth and the effects lasted for several generations . Therefore , promotions
from these stores all used slogans
that were easy to be remembered and broadcasted, such as the lyrics of "You have to listen to people 's songs and poems if you want to know what happens " in a song . That is why so many advertising words had become ou r common songs and poems. Furthermore , cherish of resources from people of previous generations allows old businesses of shoe repair , umbrella repair and bowl repair to become an educational promotion
of "environmentally
friendly "
concept . Existence of old stores testifies everyday life scenarios and supplies of time and , as a result , creates chapters that last forever in the history of Taipei . Yung - Ming Expert
on Taiwanese
Literature
Chuang
& History
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Soworutff ofV~Ct,Yul, T~of <91.a,Star~ lA'\ITatpev In the history of Taiwan's development , there are several important iconic cities : the socalled First Fu, Second Lu and Third Monga which are today 's Tainan, Lugang and Wanhua. Taipei originated
from seaport trading . Civilizations of histories all originated
along the
banks of rivers. Both Dadaocheng and Monga were the centers for cargo aggregation and dissemination for the whole of Taipei city. Because of this , materials were easily accessible and there were numerous transactions
of various kinds . This had created richness and
prosperity in this region . From the perspective of delicacies, these prosperous areas were densely populated and people there led a wealthy life. This prompted people living in these areas to look for something beyond simply feeding their stomachs . They wanted to have some delicacies. As a result, there were numerous kinds of high class foods made with exquisite cooking skills in the whole western district . Gastronomic culture is a culture that does a very good job in substantiating a nation 's culture. It is closely related to everyday life and is connected with people anytime and anywhere . Taiwan's gastronomic history used to have such a beautiful and touching chapter which was communicated through food . It was so intimate and simple . We should emphasize more and respect these old stores. They had gone beyond simply getting people warmed and fed . They had actually become part of the history of everyday life. Delicacies are the closest things without any distance . When you walk into every old store and taste each delicacy with foreign tourists, you are not just savoring the tastes of foods . You actually taste memories of the times gone by. Lives we used to have are preserved completely by old stores. These stores are the epitome of a section of Taipei 's history and culture . You buy it, you eat it and then you have a story to tell after you finish it . It is so simple and straight forward. That 's indeed the most touching thing . I feel people of the new generation have to learn to appreciate things . Consumption only comes after people learn how to appreciate and sharing shall come after consumption . A positive cycle can be formed in this way and old stores can therefore be retained . This will allow more of our offspring a chance to learn their ancestors' traces of struggle and footprints of everyday life . Among them , "eating" is the easiest way to be preserved and sensed. We wouldn't know where we're from if we lose them.
En - Wen Wu Food Critic
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• iiUMt if'.f{ : 1949 if: Year Founded : 1949
Founder: Tsai Yu-Geng
• t·UJ:t.Jl: : IE:i~r!H it¥Wi1~Wlm56~
Address : No. 56, Chengdu Road, Wanhua District , Taipe i City
• - ~:2375-7575 2375 -7575 TEL :
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Year Founded : 1926 Founder: Huang Ying
• ffil!.tl:::m:1~m :k lnJWj]¥j}j{j!gfm139 !Jf. Address: No. 139, Nanjing West Road, Datong District, Taipei City
• 'lllli : 2 558-0 339 TEL: 2558-0339
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• til!:t.JI: : ~ :ltrlHJt~]/i/i~!§ m = ~ 55 ~
Addr ess : No. 55 , Sec. 2, W ucha ng Street , Wanhua Dist r ict , Taip ei Cit y
• 'i:lit lr.5: 2361-55 88 TEL: 236 1-5588
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Founder : Wu Yung -Fu
• tl!!t.Il: : ~ :11, m1~¥1/i!i:a 1~m 2 fl¼68 9/Jt Add ress: No .68, Sec. 2, Gueiyang Street , Wanhua Dist r ict , Taipei City
• 11!li!: 2314-0 306 TEL: 2314-0306
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• iU!mif:f{: 1907 if: Cil :!~) Year Founded : 1907 (Taipei) Founder : Wang Chin- Huei
• :tt!! :1:.J1:: g :1t m:.kio1Wim&f ~lm2 ~ 64 i! 2 6 JI~ Addre ss: No. 26, Lane 64, Sec. 2, Chongcing North Road, Dantong District, Taipei City
• ffllr.5: 2555-9 164 TEL: 2555 -9164
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• m"m5 : 2396 -2922 TEL: 2396-2922
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• !U~A: #t:k§ Founder: Hung Ta-Mu
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Address: No. 96, Guangjhou Street, Wanhua District, Taipei City
• m~ : 2336-7668 TEL: 2336-7668
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Founder: Yao Ju ng-Yi coup le
• :t\!J:l.il: : ~ :ftrpj(!Pjlil/i~ ~ ~Jl&136 Wt
Address : No . 136 , Minsheng West Road , Datang District , Taipei City
• ffl~: 2559 - 7 595 TEL: 2559 -7595
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• i U!lftif: f'\: : 1895 4: Year Fou nded : 1895
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• j U!lil~f{ : 1897 ~ Year Founded :1897 Founder : Huang Tsan
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• i!Ut!a1f{{: I 915 1¥ Year Founded:1915
Founder : Chang Lao
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Addre ss: No . 298 , Sec. 1, Dihua Street , Datang District , Tai pei City
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• i!Utlfl 1f1{ : 1870 1¥ Year Founded: 1870
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• :tt!J!.II: : ~ :Ltrfi± ;Mi Wifcltlm 74 ~/J~ Add ress: No . 74 , Dabei Road, Shihlin Dist r ict , Taipei City
• ffl~: 288 1-2856 TEL: 288 1-2856
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Founder : Cheng Yu-Tuan
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• iitlr.'i: 2306 -0066 TEL: 2306-0066
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• .iU11R A : t±1rz 1/Ji Founder: Tu Chi n- Po
• tt!Jt.il::~ :i~rlf ;k~JWi!H i:Wfi&196 ~
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• tnlli1i:2559-2760 TEL: 2559 -2760
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• ffljr,1;:2553 -7726 TEL: 2553 -7726
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• Jl! UMl ~ f{ : 1949
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Founder : Chi en Chifn -Chui
• J:t!l!.Il: : tE:1imlfliEWifi:t~ffi- ~ 5 Wl2 ~
Addre ss: 2F, No. 5, Sec. 1, Wuchang Stree t , Zho ngzheng District , Tai pe i City
• fflM'i:238 1-55 89 TEL: 2381 -5589
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• .tiUMi 4:f{ : 193 4 4: Year Foun ded: 1934 Foun de r : Liao Shui- Lai
• i1uu:: ir :ftr'1* imw;m1:: ID1li& 3 14 ~Jt Ad dr ess: No . 314, Minsheng West Road, Datang Dist ri ct , Taipe i City
• tulr.5: 2559- 99 03 TEL: 2559-99 0 3
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• i U!m i¥f-t : 1946i¥ Year founded:
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Founder: Chang Liang-Tie
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• ffl~ : 233 1-0377 TEL: 2331 -0377
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• iiUMi ~ f{ : 1960 ~ Year Founded: 1960
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Founder: Lee Lung-Ba
• :tt!l!Ji: ~ :1~ $:*lm&if*'t:i:lli88 9/,t
Address : No. 88, Baoan Street, Datong District, Taipei City
• ffl~ : 2557 -9029 TEL: 2557-9029
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• iiUM/4:f-t :
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Year Founded: 1959
Founder : Wang Cheng - Fu
• ti!lt.il: : :Y:Jt$pt~WinU!l~ 44 gJJl Address : No . 44 , Chengdu Road, Wanhua Distr ict, Taipei City
2331 -3689
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• i!UM:!1F f~ : 1956 1F Year Founded: 1956
• i!UWR A : Wf~JI:;
Founder: Tsao Chih-Kuang
• !1!!:t.JJ: : !l :itm~¥Wi~ tmm42 9Jft
Address: No. 42, Chengdu Road, Wanhua Dist rict, Taipei City
• 1!1! m'i: 237 1-9577 TEL: 2371 -9577
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• .tlU!lil~ f{ : 1949 Year Founded: 1949
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• ti!lt.tl: : ~ :L~m*Fit1Wi~ '¥ :L~~= ~ 68 Mt Add ress: No . 68 , Sec. 2, Yanping North Road, Datang District, Taip e i City
• ffl ]fil; : 2558-09 89 TEL: 2558 -0989
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Addre ss: No . 300 , Kangding Road, Wan h ua Distr ict , Tai pei City
• 'i'ttlr.5 : 2306-96 29 TEL: 23 0 6-9629
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• fflMi : 2556-52 74 TEL: 2556- 5274
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• ffljr,1; : 2388-109 1 TEL: 2388 - 1091
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• ff!B't I ,Wi :t1!!hl: a'i~l?UH!l!m~ 1:.ll&11 ~ Factory : No. 11, Mi nsheng Road, Tong luo Tow nship, Miaoli County
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• ti!lt.Il:: 1i'.1¥illUiJt~1i:p~filli 3 ~ 330 ~ Address: No. 330. Sec. 3, Zhongsing Road, Wujie Township , llan County
• 11\lt: (03)965-3670 TEL: (03)965-3670
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• 'i'lB2i : 23712345 TEL: 237 1-2345
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• li!J!.II: : J.f:ftrpt:f:rlEWi!li'iiH!i 17 ~
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• 1:llf5: 2351-0758 TEL: 2351-0758
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• IA U!lilif.f-t : 1969 if. Year Founde d : 1969
Founde r : Chang Si- Ling
• ti!Jt.tl: : IE::ftm* llUrni::k/.Ji fi!if97 ~ 13 ~ Address: No. 13, Lane 97, Taiyuan Road, Datang Dist r ict, Taipei City
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Address: 6F-2, No. 122, Boa i Road, Zho ngzheng Dist rict, Taipei City
• .lffi : 2361-3336 TEL: 2361-3336
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• 21 ;; \111;1t1;!f: ~ 11 ~ ~ationalConvenbonof the FederatlOflof Asian Maste1 2008
,n Penang MALAYSIA
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• ~ff A : tt-rrl founder:
Hsu Jung-Yi
• :ttl!!.il::~ :itnH'tUJWi/\~iE:.~ 189 Mt2 W Address: 6F-2, No. 122 , Bade Road, Songshan District, Tai_eei City
• ffl!Ri: 2577-3786 TEL: 2361-3336
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• ilU!m~f{: 1949 ~ C~ :It ) Year Founded : 1949 (Taipei )
• t!l1ff .A : Jl!Hl. 11'. Owner: Chen Hung-Yi
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Address: lF , No. 70, Emei Street, Wanhua District, Tai_eei City
• ~r,15:2311-0045 TEL: 2311 -0045
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Chang Wen-Chi had the desire to do business since he was very little, and it happened that there was a company making soda water that wanted to sell. That became the starting point which helped him realize his dream. In 1925, he bought the equipmentof the commercialestablishment "Niko Niko," and formed "Jin Hsin Co., Ltd." with his seven paternal cousins. In 1931, the companywas renamed "HeySong," and Chang worked on developmentand production,while his younger brother, Chang You-Shengworked on business promotion and sales. With division of labor to help develop the soda-water business, they had founded the cornerstone of the HeySong Corporation. Since the 1950s, the HeySong Corporation has made efforts to enhance quality, and strengthen publicity to avoid cut-throat competition by making use of large-scale outdoor advertisements, advertisements on cars, and advertisement flags that had decorated their bottle-caps with a "crown" as a trade mark. From then on, the brand name of "HeySong Soda Water" has entered the lives of the general public of Taiwan, establishing itself as a household name.
• .eJ IJ!m ~ f~:
193!~
Year Fou nd ed: 193 1
• .eliJfbfA : ~ :){:Jc\ Founder: Chang Wen- C hi
• !Ult.II: : ~ :itmjc'ti:J/iHU U/fr4~296Y/,t3l'IJ! A(ld r~ss : 3~, No . 296, Sec. 4, Sinyi Road , Daan D1stn ct, Ta 1pe1 City
• 11~ :mw~ :0800-211-080 C usto mer Se rvice H otlin e: 0800 -2 1l-0 80
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The first generation patriarch of the corporation, Mr. Kuo Liang-Chen set up a small cake store with his wife in Pachilan (now renamed as Shihlin ). They used the name of their ancestor's house "Yuan Ye" in Fujian Province of China as the store name. In the beginning, the store made mung bean stuffed pie of traditional flavor, mung bean cake, deep-fried rice cake, and other snacks that were packed in bamboo boxes and sold along the streets. The cakes were very well-received by the public. The third-generation shop owner, Kuo Chin-Ting , began to shoulder the great burden of running the family business when he was 14, and he spent much time studying the baking skills for making cakes and pies. He placed most of his attention on the improvement and innovation of the products and established the Kuo Yuan Ye Pastries Factory in 1961. From then on, the pastry business moved into modernized management. Since the flavors of his cake and pie were well loved by Japanese customers, he had decided to develop iron-box western -style wedding cakes, gradually assuming the dominant position in the wedding cake market. Afterwards, four of Kuo Chin-Ting sons devoted themselves to the operation , and turned the local and traditional establishment into a systematic enterprise. As such, the legendary story of the hundred-year old pastry store continues to be retold public.
• iiU!Iaif'.f{: I8674'Year Founded:
l 867
• iiUrJR A : ~~tltl'!ll Founder: Kuo Liang -Chen
• tlflt.Il: : ~ :ltrli±#Wi::t#lm546~ Address: No . 546, Wenlin Road, Shih lin District , Taipei City
• H~ ~~t.ilil: 2838-2700 TEL:2838-2 700
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Since the founder , Chang Yian-Chuang , was devoted to his work that he had no time to care for his beard that prospered like his business, frequent customers teased him about the beard and he was known as "Beard Chang" That is exactly how the logo of his brand was initiated. Chang Yung-Chang , the second-generation owner , recollected that his father was crazily picky with regard to the quality of food ingredients . Once , they had overcooked the rice due to negligence , and his father told the customers , "the pot of rice is overcooked " and asked them if they would like to wait for another pot. His father immediately disposed of the rice, helping Chang Yung-Chang understand the lesson that they must "pay attention to quality no matter how busy they are ." "Human sentiment , Taiwanese flavor , and classical flavor " are the three eternal , wonderful flavors of "Formosa Chang" When a hot bowl of chewy rice is poured with minced and stewed pork that is rich in collagen, one cannot help but be touched inside and out. In the beginning , Formosa Chang started out as a stand on Minsheng West Road , and has made itself into a business with over 100 million in turnover after half a century of development. And it is now an enterprise that has extended to the realm of Japan .
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The predecessor of "Panasonic Taiwan", a well-noted brand of home appliances, is "National." The founder of National, Hong Chien-Chuan, was born in poverty, and he had an elementary school educational background. When he was 14,he came alone to "Jung Ding" (Hengyang Road today) to build a career, and worked as apprentice, store-keeper. There he remained until reaching the status of chairman of "Panasonic Taiwan." He loved the calligraphy of "Youthfulness" was bestowed upon him by "Matsushita Konosuke". He strongly believed in the spirit of devotion to be an integral link for a business to be successful. From manufacturing National radio, the 16-inch vacuum tube TV, washing machine, air-conditioner and other electrical appliances, Hong's business had almost developed concurrently with the economic progress of Taiwan. Later on, National and Panasonic of Japan worked together. National then turned its Chinese brand name over to Japan for use free from any reimbursement , integrating the brand name of"National" that was previously under its flag. By 2003, the company announced "Panasonic" as its global brand and replaced "National" for products.
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