Docks & Slips
Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing
index listings management
social media marketing
listings syndication
magazines publishing
Docks & Slips brochures
Docks & Slips marketing
Docks & Slips
“ most advanced docks & slips marketing solution. �
The Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not found in the competition. The Docks & Slips solution includes lead request management to store all yacht slips requests. As well different request forms for financing, , slip rental, slip purchase store all requests in tables accesssible through maintenance screens in the administration panel. The Docks & Slips solution is integrated with 15 social networks through APIs and generates high quality yacht slips PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.
Docks & Slips listings management Extensive and powerful features are included in the Docks & Slips solution for joomla: Detailed yacht listings maintenance screens, High quality PDFs generation, Social networks posting, RSS and XML feeds syndication, Web Services synchronization, CRM area. The Docks & Slips solution allows a real estate agency to manage and promote online an inventory of yacht slips fro sale or rental. The Docks & Slips solution already includes custom
templates for slips for sale and for rent. The Docks & Slips solution allows to present professionally the inventory while giving a very quick ad easy management interface to the agents. A lead management area gives the opportunity to agents to manage quickly the requests while keeping an history. Administration: Front-End and Back end administration. Allows multiple agents managing their listings in the front end. Listing Management: Pre-loaded
Features templates for slips presented for sale or for rent. Fields and tabs can be published or unpublished from the backend. Flexible layout. Validation tables: Over 110 validations pre-loaded: length unit, draft unit.... offering a turnkey solution. Sales Cycle: Built-in Sales cycle allowing to categorizes the slips : for rent/ for sale/contract pending/sold. Sales cycle steps can be modified based on the company’s process.
Agents Contacts: agents, agencies have an extended set of fields in order to enter all their contact information. Offices location and contacts management is included for agencies with several locations. Lead Management: Different Online forms allow site visitors to request more information, a visit, financing... All the requests are saved in tables. email notifications are sent to agents and agents can process the request
accordingly. Forms Builder: All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms. Bulk Images Upload: Images are uploaded through a flash utility allowing for the bulk upload and resizing of the listing images without timeout.
“ Integrated social media posting and marketing. � social media marketing Powerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 40 web sites (and growing) targeting the yachting and luxury markets. The Docks & Slips Solution is integrated through APIs with several social networks in order to maximize
the exposure of the listings. A manual scheduler is accessible through the control panel maintenance screen in order to post manually to social network. However the recomended way is to use the application cronjob scripts in order to schedule automatic postings at regular intervals. This outstanding integration allows a brokerage company to update automatically major social networks as soon as an update is made to a yacht listing. It brings constant updates to
social networks accounts making them live and always bringing new content or images. Your social networks accounts will appear constantly updated and will help to turn visitors into followers or fans extending once again the visibility of your listings. if your agents had to manually update 15 social networks, they would spend a considerable amount of time to do a repetitive work.
Current integrations with Social networks APIs are: Facebook, Twitter, Scribd, Issuu, Slideshare, Flickr, Docstoc, Flickr, Picasa, Youtube. Automatic XML Feed Generation is integrated with: Olx Vast Oodle
listings syndication The Longitude 64 Yachting Network Syndication: The Longitude 64 Yachting Network is a syndication of web sites targeting specific users in the yachting market: sailboats, power boats, geographic locations, specific brands... At present 15 sites are part of this network. All the customers using our applications have the possibility to subscribe to the automatic syndication service in order to increase the exposure of their listings.
Automatic Synchronization: The synchronization is automatic between our client site and the Longitude 64 Yachting Network when the subscription starts. Every 24 hours, New listings and updates will be synchronized with the Yachting Network automatically. This feature adds to the exposure of the docks & slips listings by syndicating them to multiple websites. It increases the visibility to our clients while increasing as well the search
Features engines rankings and multiple links. Yacht Listings are as well distributed in RSS feed format to different subscribers and feedburner. XML feeds are syndicated to generic third party web sites like Olx, Vast, Oodle. It helps in increasing backlinks to the client’s website.
“ Printed or electronic magazine version�
magazines publishing The Docks & Slips solution for joomla generates high quality PDF magazines. All PDF magazine listings include a qrcode generated in order to offer a quick access to the listing from mobile phones. Companies using the Yacht Brokerage solution can now present high quality corporate magazines to clients and prospects. We can generate every month a monthly corporate magazine with current listings. We can create custom design for the magazines matching the company’s graphic
chart for an additional cost.
The Docks & Slips solution for joomla generates high quality magazines. Magazines are generated by our platform as a special service to clients using our yachting solution.
com, docstoc.com, issuu.com, slideshare.net, box.net. The Social Media Posting Scheduler is accessed through a maintenance screen. (useful when you make frequent changes and need a revised copy immediately), or the tasks scheduled can be run at regular intervals through an automated task (cronjob).
The integration with social networks is done through the Social Media Posting Scheduler. It allows to upload automatically the PDF magazines to scribd.
A monthly magazine (electronic or printede version) allows to establish your brand by providing to potential clients a document they can read of-
High quality PDF Generation
fline with all your listings and contacts. Adobe inDesign Workflow integration We are able to generate monthly magazines in Adobe Indesign through the generation of an xml file compatible with the Indesign workflow. This integration provides the best solution to create and generate a magazine including articles and current yacht listings. It allows brokerage companies to provide on a regualr basis news and events as well as the current yachts available for sale. PDF magazines generated can be accessed through an online viewer directly on a client’s website. And at the same time, it is posted in all the online documents sites maximizing the visibility and exposure. By distributing electronic versions in PDF format, you decrease dramatically production and printing costs while giving to potential customers a format suitable to read offline.
We generate several magazines in our standard foramt every month in order to maximize the exposure. We can as well design a specific format for customers who want to create their own corporate magazine while including all the yachts currently for sale.
yacht brochures The Docks & Slips solution for joomla generates high quality PDF flyers and Brochures. All flyers and brochures include a qrcode generated in order to offer a quick access to the listing from mobile phones. Companies using the Docks & Slips solution can now present high quality brochures to potential clients. We can
copy immediately), or through an automated task (cronjob). The integration with social networks is done through the Social Media Posting Scheduler. It allows to upload the PDF brochures and Flyers to scribd.com, docstoc.com, issuu.com, slideshare.
create custom design for the PDFs and brochures matching the company’s graphic chart for an additional cost. The Docks & Slips solution for joomla generates high quality PDF flyers and Brochures. PDF flyers and Brochures can be generated manually through a maintenance screen. (useful when you make frequent changes and need a revised
net, box.net. The Social Media Posting Scheduler is accessed through a maintenance screen. (useful when you make frequent changes and need a revised copy immediately), or the uploads can be run at regular intervals through an
automated task (cronjob).
custom brochures design Our advanced PDF generation allows us to create custom design templates to match your company’s graphic chart. Our high quality PDF generation uses a set of templates and 80 parameters in order to adjust the format of the temIt allows to add additional articles or advertisement brochures as well as news, events . The PDFs are generated directly on the applicaOnce a listing is created, a maintenance to generate immediately PDF flyers and listing. Or it can be generated autointervals through an automated Templates can be modified required by a client for an our application and architecappealing PDF documents. This tions’s solutions. It is available in
over plates. in the tion’s server. screen allows brochures for the matically at regular task. to match exactly the format additional cost. The flexibility of ture allows to create high quality feature is not available in the competistandard in all our solutions.
Docks & Slips marketing Platform The most costly decision a marketing or sales manager will take when implementing a marketing strategy will be to rely entirely on third party websites to acquire new contacts and promote the yacht listings. This decision is mostly taken due to the apparent easy setup and maintenance third party listing sites seem to provide. However, when analyzing carefully the features provided, as well as the possibility to create inbound traffic to the company’s website or expand
the reach to social networks, it does not appear anymore as a cost effective solution in a long term strategyh. All third party listings sites rely on traffic to their sites in order to be able to charge agencies. Thus, they will most of the time prevent this traffic to leave their site unless it goes to a paid advertisement. The data flow of the listings between the company’s website and the outside world must be carefully evaluated. The success in establishing a
long term approach is to consider, as the central point, the company’s website. ie the single point of entry for all listings should be your website. Then, syndication to third party listings websites specializing in the yachting and to social network will take place. This data flow will allow you to generate inbound traffic back to your site and not to other sites. You will have the control over the data provided to the external sites. Contacts and leads coming to your site once will most likely come back to your site on
a regular basis. A powerful outbound strategy for the listings is to target all available social network and document or images sharing sites. Through APIs, you can automate the posting of listings information and brochure to a large array of sites which are not used by third party listings websites to avoid loosing traffic. Nowadays, you can maximize your exposure on social networks relatively easily by selecting a yachting solution already integrating the APIs to post automatically.
the reach and search engines indexing. And a new service launched this month is through the magazines listing all the listings from our clients and generated in 3 versions: print on demand version, electronic version and ipad version. The goal in creating your marketing strategy is not to get linked to a single third party listings website where they will dictate their marketing strategy to you and make it very difficult for you to reach potentials clients through all available social medias.
Furthermore, third party listings websites will not have any incentives to integrate your listings with social networks or other sites in order to keep the traffic on their site. You must put in place a well toughtout strategy which will syndicate listings to generic listings sites. (Olx, Oddle, Vast...) . Then, post the listings to your facebook and twitter account. We went further in the integration of our yachting solutions with a large array of APIs. Clients using our yachting solutions have their listings posted automatically to Flickr, Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine. Then, PDF brochures generated are posted to Issuu, Scribd, Slideshare, Docstoc expanding
In a long term strategy, all inbound
traffic must go back to your site. This way, if you decide to stop listing on a particular third party listings website, most of the traffic will still flow to your site through the other channels. On the other hand, if you stricly list on third party sites, the day you stop paying them, you “disappear“ from the internet world...
Iphone App - coming soon The mobile access is becoming more and more the first mode of access to information and content. We could not ignore this fact in the roadmap and development strategy of our solutions. Scheduled for the end of the year 2011, Our yachting solutions (executive and corporate ) will include an iphone app and an ipad app in order to reach your potential clients wherever they are.
During the summer 2011, we will be prototyping the iphone and ipad apps, The development will be conducted during the last quarter of 2011 with a scheduled release date of december 2011. This app will close the circle of our 360 architecture where you will be able to reach your potential clients through all available channels and media.
iPad version - coming soon The Ipad app version has a scheduled release date of december 2011. The ipad app will include as well the access to the full versions of the monthly magazines.
The ipad version will allow to provide a new experience to potential clients looking for a yacht. Videos and extensive listing information will be presented in a magazine
like format. Once our apps are released, all prior clients will receive the apps versions as part as the yearly upgrade plan.
docks & slips
slips for sale - slips for rent - social networks - Syndication - magazines - brochures - marketing
London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch