MEDIA KIT 2021 – 2022
FOR THE PEOPLE, FROM THE PEOPLE
Content that Inspires We provide stories and products of people doing exceptional things that help support:
Mission Statement
ADVENTURE
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I N N O VAT I O N
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C O N S E R VAT I O N
C E L E B R AT E T H E U N K N OW N All of us at Lake and Company, both the magazine and shop, are passionately committed to celebrating the very best of lake culture and inspiring our communities to get out and explore the unknown. R E A L S T O R I E S . R E A L R E S U LT S .
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COMMUNITY
Audience
Distribution
Lake and Company has a mass audience of passionately engaged adventureseekers and lake lovers who value brands that give back and have a positive impact on the community, and world at large.
Lake and Company is an award-winning independent magazine and shop with a Midwest reach. M I N N E S O TA WISCONSIN
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N O R T H D A K O TA
MICHIGAN
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I O WA
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S O U T H D A KO TA ILLINOIS
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C A N A DA
FIND US HERE
To become a stockist or retail partner email hello@thelakeandco.com
For advertising information contact Maria Hileman at maria@thelakeandco.com
4- 5 STA R H OTELS + R ESORTS
By the Numbers GENDER
REACH
55% Women 45% Men
961,000 people
SOCIAL
DISTRIBUTION
SITE VISITS
15,000+ followers
50,000 magazines
200,000+ monthly pageviews
S E L L T H R O U G H R AT E
SUBSCRIPTION BASE
84.25%
48% MORE
Lake and Company’s sell-through rate is nearly
Lake and Company’s subscription base
3x more than the national average (30%).
continues to grow 48% more with each issue.
Editorial Calendar ISSUE
THEME
ON STANDS
Issue 21
The Good Life
December-February
Issue 22
Trail Blazers
March-June
Issue 23
Deep Dives
July-October
Issue 24
State of Mind
November-February
Print Rates
Ad Specs
P R I N T R AT E S
(rates are per issue)
1X
2X
3X
4X
SPREAD
$3,500
$3,400
$3,100
$3,000
FULL
$2,500
$2,300
$2,000
$1,800
H A L F PAG E
$1,500
$1,300
$1,100
$1,000
PREMIUM POSITIONS
(rates are per issue)
SIZE
PRIC E
PREMIUM 1 INSIDE FRONT COVER (LEFT)
9.5”w x 11.375”h
$3,000
PREMIUM 2 INSIDE FRONT RIGHT
9.5”w x 11.375”h
$2,800
P R E M I U M 3 I N S I D E B AC K L E F T
9.5”w x 11.375”h
$2,800
PREMIUM 4 INSIDE BACK COVER (RIGHT)
9.5”w x 11.375”h
$3,000
OUTSIDE BACK COV E R
9.5”w x 11.375”h
$3,500
AD SPECS All files must be submitted in print-ready PDF format with 0.25” bleed and crop marks. Final ad, including all imagery within the ad, must be saved at 300 dpi.
SIZE S P R E A D ( W I T H B L E E D ) //
19”w x 11.375”h
F U L L PAG E ( W I T H B L E E D) // 9.5”w x 11.375”h H A L F PAG E V E R T I C A L // 3.875”w x 9.875”h H A L F PAG E H O R I ZO N TA L // 8”w x 4.813”h
AD DESIGN We can provide creative direction and ad design. Inquire for details.
A DV E R T I S I N G + M A R K E T I N G I N Q U I R I E S Contact the Director of Partnerships Maria Hileman // maria@thelakeandco.com // 612.669.7119
Marketplace
Branded Content
Feature your products in our print Marketplace that highlights our top picks from inspiring brands. Each listing includes a photo, description, and brand tag.
Custom editorial content authentically brings awareness to your brand while helping you achieve your marketing goals.
$800/issue
Get your business additional exposure in our bridal publication
To inquire about branded content rates/information contact maria@thelakeandco.com
Shop the Stories We bring our readers and shoppers a retail experience through a curated collection of goods with stories that supports adventure, innovation, conservation and community. This experience goes beyond the pages of our magazines, and is fully integrated into our brick-and-mortar stores and our online shopping experience.
S T O R E L O C AT I O N S G R A N D R A P I D S | S T I L LWAT E R | I N T E R N AT I O N A L FA L L S | S T E A M B OAT S P R I N G S , C O
More locations coming soon!
B R A N D PA R T N E R S
At Lake and Company, we tell the stories behind the products. Because we are storytellers at the heart of everything we do. And we know the power of personal connection and the impact it has in purchasing decisions.
We support those with a story to tell. They are brands who value innovative solutions, community outreach, sustainable materials and inspire adventure.
And many more amazing brands.
YOU LIVE YOUR STORY. WE TELL IT. B E . M E D I A H O U S E is the in-house branded content studio of Lake and Company, Lake Bride Magazine, and other publications. We’re storytellers, adventurers, and creatives driven by hard-work, enthusiasm, and a whole lot of grit. For over 10 years we’ve elevated brands to be who they were meant to be. Our full-service marketing and creative agency will bring your stories to life through print, digital or video.
STR ATE GY D I G I TAL M AR K E TI NG WEBSITE DESIGN
S E O/S E M BRAND IDENTITY GRAPHIC DESIGN VIDEO P H OTO G R AP H Y
S O C IAL ME DIA P UBL IS H ING E VE NTS AP PAR E L
For information please contact Megan Kellin // megan@bemediahouse.com
BEMEDIAHOUSE.COM
Contact Us MARIA HILEMAN
MEGAN KELLIN
K E L LY K A B OTO F F
Editor + Director of Partnerships
Owner + Publisher
Co-Founder + VP of Retail
megan@thelakeandco.com
kelly@thelakeandco.com
maria@thelakeandco.com
megan@bemediahouse.com
303.325.4259
612.669.7119
720.849.9131
T H E L A K E A N D C O M P A N Y. C O M