Media Kit 2 0 2 2
Content that Inspires Lake Bride Magazine holds itself to the highest standards when it comes to quality content and design. We are focused on providing our readers with real, authentic, local information and inspiration. Our models are real couples, our vendors are local experts, and our content is a true and authentic representation of our love for this region.
Mission Statement
PLANNING
I N S P I R AT I O N + S T Y L E
REAL WEDDINGS
Lake Bride Magazine is the ultimate bridal resource for couples and bridal professionals. A collection of style inspiration and chic celebrations, highlighting the lake region’s premier local vendors and resources.
Real stories. Real results.
RESOURCE GUIDE
Audience
Distribution
Lake Bride Magazine is thoughtfully designed and carefully curated for stylish couples looking for unique ideas to make a memorable wedding. The magazine is led by a team of women with a deep love for all things wedding.
Lake Bride Magazine is an award-winning independent magazine with a Midwest reach.
M I N N E S O TA WISCONSIN
|
|
N O R T H D A K O TA
MICHIGAN
|
I O WA
| |
S O U T H D A K O TA ILLINOIS
|
CANADA
Fi nd u s he re
To become a stockist or retail partner email hello@lakebridemagazine.com
For advertising information contact Kayla Picciano at kayla@thelakeandco.com
4- 5 STA R H OTELS + R ESORTS
Editorial Calendar
By the Numbers GENDER
REACH
92% Women 8% Men
436,000 people
SOCIAL
DISTRIBUTION
SITE VISITS
3,500+ followers
30,000 magazines
20,000+ monthly pageviews
S E L L T H R O U G H R AT E
FREQUENCY
82.75%
2X PER YEAR
Combined rate for all Lake Bride
Spring/Summer and Fall/Winter
Magazine print magazines – nearly 3x
issues feature a stunning new
the national average of 30%
cover with each season
MAGAZINE RECALL
READERSHIP
3X
4.3%
Magazine recall is 3x that of
Magazine readership has risen
online banner ads
4.3% over the past 5 years
READERS
MAGAZINE ADS
60%
56% INCREASE
Print magazine advertising inspires
Magazine ads create a 56% increase in the
action, more than 60% of readers
reader’s intent to purchase (as compared
consider purchasing
to television ads at 30% and online ads with a 13% increase in intent to buy)
ISSUE
AD CLOSE
ON STANDS
Issue 17
March 1
March-May
Issue 18 (new cover and back ad placement)
June 1
June-August
Issue 19
September 1
September-November
Issue 20 (new cover and back ad placement)
December 1
December-February
Print Rates
Ad Specs
P R I N T R AT E S
(rates include two issues and are on stands for six months)
1X
2X
H A L F PAG E
$1,500
$1,000
FULL
$2,500
$1,800
SPREAD
$3,500
$3,000
*Bonus Featured Vendor mention when you purchase an ad
PREMIUM POSITIONS
(rates are per issue)
SIZE
PRIC E
PREMIUM 1 INSIDE FRONT COVER (LEFT)
9.5”w x 11.375”h
$3,000
PREMIUM 2 INSIDE FRONT RIGHT
9.5”w x 11.375”h
$2,800
P R E M I U M 3 I N S I D E B AC K L E F T
9.5”w x 11.375”h
$2,800
PREMIUM 4 INSIDE BACK COVER (RIGHT)
9.5”w x 11.375”h
$3,000
OUTSIDE BACK COV E R
9.5”w x 11.375”h
$3,500
AD SPECS All files must be submitted in print-ready PDF format with 0.125” bleed and crop marks. Final ad, including all imagery within the ad, must be saved at 300 dpi.
SIZE S P R E A D ( W I T H B L E E D ) //
19”w x 11.375”h
F U L L PAG E ( W I T H B L E E D) // 9.5”w x 11.375”h H A L F PAG E V E R T I C A L // 3.875”w x 9.875”h H A L F PAG E H O R I ZO N TA L // 8”w x 4.813”h
AD DESIGN We can provide creative direction and ad design. Inquire for details.
A DV E R T I S I N G + M A R K E T I N G I N Q U I R I E S Contact the Director of Marketing Kayla Picciano // kayla@thelakeandco.com // 612-213-7262
Branded Content Custom editorial content authentically brings awareness to your brand while helping you achieve your marketing goals.
YOU LIVE YOUR STORY. WE TELL IT. BE.MEDIA HOUSE
is the in-house branded content studio of Lake Bride Magazine, Lake and Company, and other publications. We’re storytellers, adventurers, and creatives driven by hard-work, enthusiasm, and a whole lot of grit. For over 10 years we’ve elevated brands to be who they were meant to be. Our full-service marketing and creative agency will bring your stories to life through print, digital or video.
STR ATE GY D I G I TAL M AR K E TI NG WEBSITE DESIGN
S E O/S E M BRAND IDENTITY GRAPHIC DESIGN VIDEO P H OTO G R AP H Y
S O C IAL ME DIA P UBL IS H ING E VE NTS AP PAR E L
For information please contact Megan Kellin // megan@bemediahouse.com To inquire about branded content rates/information contact kayla@thelakeandco.com
BEMEDIAHOUSE.COM
ADVERTISING INQUIRIES If you would like to feature your wedding business or product please contact kayla@thelakeandco.com.
L A K E B R I D E M AG A Z I N E .CO M