2 minute read
Social Media | Web Analytics
• Increased Facebook follower count from 90,781 to 91,976 (+1.3%) with 8,480,759 impressions (+37.9%), 233,812 engagements (+22.7%), and 85,222 post link clicks (+72.7%)
• Increased Twitter follower count from 6,607 to 6,746 (+2.1%) with 554,995 organic impressions
• Increased Instagram follower count from 15,255 to 16,798 (+ 9.7%) with 1,089,222 impressions (+78.7%), 34,171 engagements (+53%), and 999 profile actions (+171.5%)
• Increased LinkedIn follower count from 830 to 1,048 (+ 26.3%) with 22,359 impressions (+42.4%), 2,686 engagements (+152.2%), and 1,850 post clicks (+290.3%)
Post link clicks increased by 73% to 89,946 across all social media channels
TOP MEDIA MENTIONS
1. 53.8M Reach: USA Today “Golfweek’s Best 2021: Best public golf courses you can play, state by state”
2. 29.8M Reach: Country Living Magazine “7 Virtual Mardi Gras Events That Let the Good Times Roll”
3. 12.8M Reach: The Epoch Times “Mother Nature’s Hidden Gems”
4. 11.7M Reach: HowStuffWorks “Why Boudin Is Cajun Country’s Most Famous Sausage"
5. 2.54M Reach: Houston Chronicle “10 things to see and do on a trip to Lake Charles, as it rebounds from crushing hurricanes”
718,970 website users in 2021, an increase of 33.44% compared to 2020
2021 WEBSITE PERFORMANCE
2021 Website Performance
Source: Google Analytics
