| SOCIAL MEDIA HIGHLIGHTS • • • •
Increased Facebook follower count from 90,781 to 91,976 (+1.3%) with 8,480,759 impressions (+37.9%), 233,812 engagements (+22.7%), and 85,222 post link clicks (+72.7%) Increased Twitter follower count from 6,607 to 6,746 (+2.1%) with 554,995 organic impressions Increased Instagram follower count from 15,255 to 16,798 (+ 9.7%) with 1,089,222 impressions (+78.7%), 34,171 engagements (+53%), and 999 profile actions (+171.5%) Increased LinkedIn follower count from 830 to 1,048 (+ 26.3%) with 22,359 impressions (+42.4%), 2,686 engagements (+152.2%), and 1,850 post clicks (+290.3%)
AUDIENCE GROWTH
+1,195
followers
+139
followers
| 12
Post link clicks increased by 73% to 89,946 across all social media channels
+1,543
followers
