SPORTS

SPORTS EDUCATION & TRAVEL

1. LHSAA Annual Convention 2. LHSAA Meetings 3. Louisiana Travel Summit 4. Louisiana USSSA Hall of Fame Induction 5. LTA CEO/Senior Leadership Forum 6. MMX Unconvention 7. S.P.O.R.T.S. - The Relationship Conference 8. Simpleview Summit 9. Sports ETA Sports Event Symposium & CSEE 10. TEAMS Conference & Olympic SportsLink 11. US Sports Congress

■ GOAL: Work with local Recreation and Parks districts to create a comprehensive Recreation Master Plan by Q3 for all of Calcasieu Parish that is inclusive of local use for quality of life as well as sports tourism as an economic driver.

STRATEGIES: • Meet with local recreational facility operators and elected officials to create a survey of their constituents seeking public input on what they would like to see in the local parks. • Compile data through the National Recreation and Parks

Association toolbox and hand off to Huddle Up Group to devise the plan. • Present the completed plan to the local recreation districts and elected officials to open discussions on next steps.

■ GOAL: Creation of a Sports Commission within the jurisdiction of Visit Lake Charles by the end of 2023 in an effort to grow our commitment and national reputation as the Youth Sports Capital of Louisiana and evolve that brand to the Amateur Sports Capital of Louisiana.

STRATEGIES: • Conduct research with other sports commissions around the country who have a track record of success in making this model successful. • Utilize our membership with Sports ETA to seek professional guidance and best practices. • Work with industry leading firm to build out a 5-year plan to pave a successful roadmap including targeted events/ organizations as well as sales missions. • Continue seeking new events to show our diversification in events that we are able to host in the area.

■ GOAL: Increased collaboration with the Marketing team to utilize their skills to best promote upcoming events and opportunities for Southwest Louisiana through video, print and social media.

STRATEGIES: • Conduct monthly meetings to discuss upcoming events and opportunities and decide how/where the marketing team can support programming. • Identify various events throughout the year to capture video and photos, and create a SWLA sports hype video. • Grow the Youth Sports Capital Twitter page following from 332 to over 500 by end of year.