BRAND EVOLUTION

|| BRAND EVOLUTION BRAND EVOLUTION

Visit Lake Charles is evolving its creative messaging while still touting the destination brand pillars of gaming, culinary, outdoors and luxury in a new campaign that continues to leverage our brand identity as Louisiana’s Playground.

Launching in Spring 2023, “As Much Joy As You Can Pack In” focuses on the belief that people travel for joy and how that joy speaks to them as travelers. As part of this campaign, we wanted lean into that thought by developing a highly interactive and visual campaign that evokes “Joy” and differentiates Lake Charles from other destinations in a truly innovative way.

Lake Charles is a community with so much to do. The biggest challenge is how much can you pack into that weekend trip. From biking to boating, gaming to golfing, kayaking to fishing, Lake Charles guarantees you’ll work up an appetite, which is why you’ll also find some of the best food in the country here. With all there is to do, a trip to Lake Charles becomes less about finding a few things to do and more how much joy can you pack in.