VISITOR INFORMATION

VISITOR INFO. & ADMIN. EDUCATION & TRAVEL

1. LTA Strategic Planning Mtg. 2. Destinations International (CDME) & Board

Meetings 3. Brand USA Marketing Round Tables & Board

Meetings 4. Destination Capitol Hill 5. US Travel Board Meeting 6. LACVB Meetings 7. Government Finance Officers Association

Spring Conference 8. ESTO – US Travel 9. Lt. Governor’s Summit on Tourism 10. US Travel – IPW 11. USA/China Summit (Brand USA) 12. Destinations International Visitor Services

Summit 13. Finance, Operations & Technology Summit 14. Travel South International Showcase

CONVENTION & VISITORS BUREAU 1205 N. Lakeshore Dr, Lake Charles, LA 70601 800-456-SWLA | VisitLakeCharles.org

CREOLE NATURE TRAIL ADVENTURE POINT 2740 Ruth St., Sulphur, LA 70665 337-502-4358 | AdventurePoint.info

VISITOR SERVICES GOALS & STRATEGIES 2021

■ GOAL: Add a Live Chat virtual visitor interface on VisitLakeCharles.org to allow tourist information to assist online and offline visitors by July of 2021.

STRATEGY: Collaborate with the Communications Department to identify clear and effective ways to interact with visitors virtually and make potential visitors aware of this option.

■ GOAL: Improve visitors’ self-service abilities by adding free Wi-Fi at the Lake Charles Welcome Center by September of 2021.

STRATEGY: Reconfigure Wi-Fi with AT&T fiber for business with at least a 250M signal strength, develop signage or other instructional experiences that can inspire visitors to explore attractions throughout the area using free Wi-Fi at the Lake Charles facility.

■ GOAL: Obtain an overall average rating of four on TripAdvisor for Visit Lake Charles visitor centers and personnel by the end of 2021. Also, use available technology for Tourist Information Manager to educate staff on trends and advances in visitor services strategy monthly.

STRATEGY: Tourist Information Manager regularly checks and addresses any issues expressed by visitors on TripAdvisor to improve visitor services’ positive impressions in our area. TI Manager interacts with other DMOs through one-on-one communication, conferences, seminars, or webinars to gain insight into how others continue to enhance the ability to serve the public need.