TOURISM

TOURISM EDUCATION & TRAVEL

1. STS Domestic Showcase (virtual) 2. American Bus Association Marketplace 3. Travel South Global Summit

4. RTO Summit East

5. Spotlight on the Southeast 6. US Travel - IPW

7. Great Day! Group Leader Travel Marketplace 8. Rey Royal Excursions TX/LA Mission 9. Travel Week (Brand USA) 10. RTO Summit South

11. NTA Travel Exchange 12. Travel South International Showcase

TOURISM GOALS & STRATEGIES 2021

■ GOAL: Increase VisaVue cardholder count by 10% over Quarter 3 of 2020 by the end of 2021.

STRATEGY: Track international travel to Southwest Louisiana while keeping the destination top-of-mind with operators by sharing recovery and rebuilding stories relevant to each market.

_______ ■ GOAL: Maintain established relationships by averaging 40 contacts per month with both the domestic and international operators.

STRATEGY: Utilize virtual meetings until face-to-face meetings can safely occur to provide new images, videos, and other area assets to sustain relationships with domestic and international tour operators and encourage additional contracting by receptive tour operators. ■ GOAL: Increase international media exposure by 5% over 2019 based on Meltwater data.

STRATEGY: Utilize IMM (International Media Marketplace) databases and contacts made in 2020 to share recovery and rebuilding content with international media that can showcase Southwest Louisiana’s resiliency.

_______ ■ GOAL: Work with existing motor coach tours to retain activities within the 5-parish Imperial Calcasieu region until Southwest Louisiana amenities are available.

STRATEGY: Update product knowledge and work collaboratively with the other four Imperial Calcasieu parishes to preserve tour business.