TOURISM |
TOURISM EDUCATION & TRAVEL
1.
STS Domestic Showcase (virtual)
2. American Bus Association Marketplace 3. Travel South Global Summit 4. RTO Summit East 5. Spotlight on the Southeast 6. US Travel - IPW 7. Great Day! Group Leader Travel Marketplace 8. Rey Royal Excursions TX/LA Mission 9. Travel Week (Brand USA) 10. RTO Summit South 11. NTA Travel Exchange 12. Travel South International Showcase
TOURISM GOALS & STRATEGIES 2021 ■ GOAL: Increase VisaVue cardholder count
■ GOAL: Increase international media exposure
by 10% over Quarter 3 of 2020 by the end of 2021.
by 5% over 2019 based on Meltwater data.
STRATEGY: Track international travel to Southwest
STRATEGY: Utilize IMM (International Media
Louisiana while keeping the destination top-of-mind
Marketplace) databases and contacts made in 2020
with operators by sharing recovery and rebuilding stories
to share recovery and rebuilding content with
relevant to each market. _______
international media that can showcase Southwest
■ GOAL: Maintain established relationships by
Louisiana’s resiliency. _______
averaging 40 contacts per month with both the
■ GOAL: Work with existing motor coach tours to retain
domestic and international operators.
activities within the 5-parish Imperial Calcasieu region
STRATEGY: Utilize virtual meetings until face-to-face
until Southwest Louisiana amenities are available.
meetings can safely occur to provide new images, videos,
STRATEGY: Update product knowledge and work
and other area assets to sustain relationships with
collaboratively with the other four Imperial Calcasieu
domestic and international tour operators and encourage
parishes to preserve tour business.
additional contracting by receptive tour operators.
| 13
