LISTING YOUR HOME
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LIST ING YOU R HOM E | J J & C O M P A N Y
MEET THE TEAM Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, with the JJ Hausmann Team, no detail is overlooked.
$97M SOLD IN 2021
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
We pride ourselves in the superior use of technology and innovation to maximize the exposure of your home. As such, we’ve created this guide to help educate you as a seller, and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are redefining service in real estate, we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. While there are many components to a successful real estate transaction, you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set and years of experience, the JJ Hausmann Team is expertly positioned to successfully sell your home. If you’re serious about selling your home, we’re serious about getting the job done. If you are unhappy with our service at anytime, just send us written notice and we will unconditionally release you from your listing contract with the JJ Hausmann Team.
LIST ING YOU R HOM E | J J & C O M P A N Y
MEET JJ HAUSMAN JJ Hausmann is Waukesha County’s top producing team leaders, with a sold volume over $290,000,000 in the past two years, JJ prides himself on the personal service and attention to his client’s every detail. With over a decade of real estate experience, including Luxury Lake Homes and Luxury Residential, this vast understanding allows JJ to confidently handle complex transactions, making him your luxury home answer. Specializing in Lake Country communities from Pewaukee to Oconomowoc, JJ’s knowledge of our community, understanding of his client’s needs, and proven marketing strategies have catapulted him to represent the top 1% of agents in the Lake Country area.
#1 AGENT
IN WAUKESHA COUNTY 2020 & 2021
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LIST ING YOU R HOM E | J J & C O M P A N Y
JJ & COMPANY SUCCESSES JJ Hausmann Team
2020 & 2021 #1 Agent in Waukesha County #2 Agent in Wisconsin
2007-2021 Most Lake Country Lake Homes Sold
2020 - 2021 Over $290,000,000 in Sales
Over $45,000,000 in Sales, 3X More Lake Homes Sold than the Next Top Agent
Pewaukee Lake Sold 65% of Lake Homes Over $1M in the Last 2 Years 2018-2021 Top Waukesha County Real Estate Team
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
2009 REALTOR® Magazine Top 50 Agents Under the Age of 30
LIST ING YOU R HOM E | J J & C O M P A N Y
LA KE KEESUS
NORTH LA KE
MOOSE LA KE
BEAVER LAK E
OK AUCHEE LAK E
LAC LA BELLE PINE LAK E
OCONOMOWOC LAK E LOWER NASHOTAH LA KE SILVER LAK E
UPPER NASHOTAH LA KE
PEWAUKEE LAK E UPPER NEMA HBIN LA KE
LOWER NEMA HBIN LA KE
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
NAGAWICK A LA KE
STRATEGIC MARKETING
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LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
MARKETING THAT SETS US APART FROM OUR COMPETITION ACTIVE MARKETING
If you agree that the agent who attracts the most buyers and generates the most traffic, gives you the best opportunity to sell your home for the highest dollar amount in the least amount of time; then you will be impressed with our approach. We believe this is the most comprehensive marketing plan in the industry and is proved to work in any type of housing market. The key to success with this marketing plan is the daily contact we make to prospective buyers, sellers-soon-to-be-buyers and top agents in town who have the right buyers for your home. Our approach of Active Marketing far surpasses the traditional model to wait for buyers to come to the agent. With our Active Marketing plan, we personally contact potential customers and ask them to look at your home.
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
MLS®
PROFESSIONAL PHOTOGRAPHY
Submit your home to the Multiple Listing Service.
Your first showing is truly online. Cutting edge photography and virtual staging will give your listing the competitive advantage. We will always use a professional photographer to make sure we capture the best possible photos. C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
PROPERTY BROCHURE
FLOOR PLANS Floor plans drawn for every floor & room in the house with measurements.
High-Resolution Custom Print Brochure and Floor Plans • A beautifully designed brochure will be developed to showcase your home, floor plan and features • Piece will feature high quality paper and printing C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
WALK-THROUGH VIDEO
VIRTUAL TOUR
An engaging walk-through video tour of the home and property. The best high quality, professionally produced video tours.
Offering a 3D Virtual Tour of your property brings your listing to life. The 3D Scan of your home is featured in a Doll House mode, offers a Photo-Real accurate floor plan and is accessible anywhere from the cloud. This tour is linked on MLS, Realtor.com, Zillow, and WILuxuryHomes.com. We can send VR goggles to buyers in all parts of the country to walk through your home. 3D Home tours can help speed up the sales process and cut down on how many times buyers feel they need to tour the home. https://my.matterport.com/show/?m=P2vDFuLkFu7 C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
DRONE FOOTAGE
SINGLE PROPERTY WEBSITE Full Property Website for Every Listing with the domain name being the property address.
Stunning aerial footage to showcase your home and property. C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
PAID AD CAMPAIGNS Enhancing the reach. We will generate 5X the traffic Zillow will receive the 1st week of the listing.
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Local, national and Illinois campaign targeted to online search engines
Ongoing adjustments to adwords on all social media platforms will be performed for relevancy and high ranking
E-flyers to all Illinois Real Estate Agents offering 35% qualified buyer referrals
E-Flyer to income qualified list and Agents
Facebook Targeted Ads
Instagram Targeted Ads
YouTube Targeted Ads
Linkedln Targeted Ads
Targeting key neighborhoods including Key Lakes & Chicago.
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LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
WEB PRESENCE Highly interactive and functional website that allows you to search by lake, lifestyle, style of home, amenities like golf and other recreational activities. Through our marketing plan, your property is posted on websites. While most REALTORS® will just list your home on MLS®, we know the top websites that generate the most traffic from online consumers. Z I L L OW R E A L E S TAT E
• The country’s top viewed search site • Key way to find transferees • Premier Agent level: • Listings shown first for zip code • Ad space for our company • Notify buyers of open houses R E A LT O R . C OM
• Great for locating transferees • We purchase Prime Positioning Ad level benefits: • Bold, scrolling banner ads • Your home featured as Showcase Listings • Additional property photos • Notify buyers of open houses • Host virtual tours • Provide detailed property reports
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
B I N G , G O O G L E & YA HO O
We have purchased top placement advertising for specific area lakes and Lake Country towns. T RU L IA . C OM
Purchased Prime Positioning (Trulia Pro level): Your home is featured to get seven times more exposure than the average listing. W I L A K E L I ST I N G S . C OM , W I LU X U RY HOM E S . C OM & L A K E C OU N T RY L I ST I N G S . C OM
The #1 search engine site to find homes in the Waukesha County Area.
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
NOT EVERY BUYER IS LOCAL JJ Hausmann Team Google Analytics
Milwaukee 22,922 Chicago 17,616 Waukesha 14,158 Hartland 8,229 Delafield 6,613 Knowing where buyers are coming from puts us at a competitive advantage.
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LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
EMAIL NEW LISTING TO OUR DATABASE
DIRECT MAILING
E-flyer sent to 30,000 high-net worth individuals in Wisconsin and Illinois households.
5 Page, Full Color Mailer targeting and notifying all homes in area neighborhoods of your listing. Send to higher-end homeowners on all local lakes and luxury neighborhoods. C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
SOCIAL MEDIA I N S TAG R A M
@jjhausmannteam FAC E B O O K
facebook.com/JJHausmannRealEstate/ TWITTER
www.twitter.com/JJHausmann LINKEDIN
www.linkedin.com/in/jjhausmann/ www.linkedin.com/company/lakecountrylistings/about/
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LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
STAGING CONSULTATION
PROACTIVE LISTING EXPOSURE Direct exposure through JJ Hausmann Team agents & active agents in the area to source qualified buyers.
Preparing your home for optimal showings. C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
ACTIVE PROSPECTING
FOR SALE SIGN
Calling the entire neighborhood, our internal network of buyers and our agent database to find a qualified buyer.
Outside exposure and street presence.
C O N TAC T T O P W E A LT H M A NAG E M E N T
Contact CEO’s, top executives and athletes. AG E N T E - F LY E R
Create and send to Agents in Milwaukee and Waukesha Counties as well as Northern Illinois NAT IO NA L AG E N T N E T WO R K
JJ Hausmann Team is part of an ecosystem that is made up of 8,000 of the top real estate agents (top 1 % brokers) in the country. R EV E R SE P R O SP E C T I N G O N M L S ®
Agents across the state belong to our MLS and input their buyers’ needs. By utilizing the Reverse Prospecting tool in MLS, we can send tailored emails to those agents who have buyers who match your listing.
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LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
OPEN HOUSE
PRESS RELEASES (OPTIONAL) Press releases can be submitted locally and nationally.
O P T IO NA L P U B L IC O P E N HOU SE : W E E K E N D S O P T IO NA L AG E N T O P E N HOU SE : W E E K DAYS E XC LU SI V E I N V I T E O N LY ( O P T IO NA L )
JJ Hausmann Team prides itself on our high profile home unveiling and showcase events. We have truly set the bar to a new level within our industry. • Professionally designed and printed mailers and invitations are created to convey the uniqueness, beauty and flare of your home. • We target substantial households in the surrounding areas. • We court influential homeowners, income qualified households, executives and professional athletes. C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
ACCOMPANIED SHOWINGS
SHOWING FEEDBACK A source of valuable information. Taking note of serious buyers, positive comments and any constructive criticism.
'. Informative walk-through of the property with every buyer. Available upon request. C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
ACTIVITY REPORTS
Informative email describing any critical changes in the surrounding area (new listings, sold listings, price changes, etc.) C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
DETAILED ANALYTICS
LIST ING YOU R HOM E | S T RA T E G I C M A RKE T ING
MARKETING STRATEGY IN SUMMATION These are the steps we take: 1 . P E R F E C T I N G YOU R L I ST I N G
We will ensure your home is successfully prepared to be showcased. 2 . M A K I N G I T SH I N E
Our collaboration with the highest regarded photographers and videographers will capture your home’s true character.
5 . SP R E A D I N G T H E WO R D
Online Presence (Individual property website, local & international exposure). • Social Media Presence • Print Presence • Ad Presence Unique Partnerships With Global Luxury Portals • REALTOR® Network Collaboration • Pro-Active Prospecting Efforts • Neighbourhood Exposure
3 . C R A F T I N G A ST O RY
Our marketing materials will tell the unique story of your residence creating a lasting impression. 4 . P R O P E RT Y E DU C AT IO N
We will ensure Buyers are educated on the unique and valuable property features.
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
6 . STAY I N G I N F O R M E D
We will keep you up to date with progress and market update reports.
WE PRICE YOUR HOME COMPETITIVELY
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LIST ING YOU R HOM E | W E P RI C E Y O U R HOME C OMPET IT IVEL Y
THE FIRST WEEKS OF LISTING ARE CRITICAL The amount of interest that a property generates is at its highest the moment it hits the market. That is why an informed pricing strategy is important from the very beginning, when the most eyes, ears, and interest is directed towards your home. This is the difference between a home’s seamless sale and it lingering on the market.
Activity Level
M U LT I P L E SHOW I N G S
P R IC E R E A S SE S SM E N T
S T R AT E G Y R E A S SE S SM E N T
MARKETING B L I T Z L AU N C H
0
2
4
6
8
10
Weeks On Market
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
12
14
16
LIST ING YOU R HOM E | W E P RI C E Y O U R HOME C OMPET IT IVEL Y
MATCH ASKING PRICE TO SELLING PRICE We will work with you to strategically price your home to sell for the most money in the least amount of time.
Price too high and buyer interest drops off.
The lower you price the home, you will see more buyer activity.
COMMON PRICE RANGE BU Y E R S D E SI R E D R A N G E
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
SE L L E R S D E SI R E D R A N G E
LIST ING YOU R HOM E | W E P RI C E Y O U R HOME C OMPET IT IVEL Y
FINDING THE SWEET SPOT
The reality of the market is that the price of your listing will likely determine your success.
Over time, a home that has not been sold may attract buyers below market value.
We do our homework to understand the realities of the market, and how we can use them to your home’s advantage. Exposure is often determined by intelligent and strategic pricing. As you can see from the chart, the percentage of Buyers increase when the asking price is at market value. Pricing to an optimal audience not only helps increase interest, but competition on your specific listing. When properly priced, many more "real" buyers will compete for your property.
+15%
10%
Asking Price
Percentage of Buyers
+10%
M A R K E T VA LU E
P R IC E
PIVITOL PRICING & RESULTS
MARKET VA LU E
30% HOM E VA LU E
60%
-10% -15%
75% 90% TIME
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
PROVEN RESULTS
C OM PA S S | T H E J J HAU SM A N N T E A M | 262.232.3118
LIST ING YOU R HOM E | P RO V E N RE S U L T S
s
27 Ho
mes
32 Ho
mes
290+M
2 9 0 + M I L L IO N I N S A L E S
Agent 2
ome
Agent 3
19 H
Agent 4
#1
# 1 AG E N T WAU K E SHA C O U N T Y, 2 0 2 0 & 2 0 2 1
Agent 5
IN THE PAST 5 YEARS, OUR GROUP HAS SOLD 3X MORE LAKE HOMES THAN THE NEXT TOP AGENT.
40 Ho
mes
JJ HAUSMANN TEAM
LEADING LAKE COUNTRY REALTORS® 2018-2021
101 H
omes
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WE LOOK FORWARD TO WORKING WITH YOU
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LIST ING YOU R HOM E | C O N T A C T U S
CONTACT US We pride ourselves on our commitment to the highest level of customer service and personal care of your asset. T H E J J HAU SM A N N T E A M Call us at
262.232.3118
Email us at JJHausmannTeam@LakeCountryListings.com
Visit our website at www.LakeCountrylistings.com
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www.LakeCountryListings.com