NOVEMBER 2014 | VOL. XXIII, NO. 11
STRATEGY: SMALL BUSINESS SATURDAY
BUY LAKELAND. IT MAKES GOOD CENTS!
LAKELANDCHAMBER.COM
CH A M BER STAFF KATHLEEN L. MUNSON President
KMUNSON@LAKELANDCHAMBER.COM
BARBARA BENNETT Executive Assistant
BBENNETT@LAKELANDCHAMBER.COM
S A L LY C H A P M A N
Vice President, Finance & Administration
SCHAPMAN@LAKELANDCHAMBER.COM
ADAM HANSJONS
Administrative Assistant, Member Information
AHANSJONS@LAKELANDCHAMBER.COM
LAKELAND AREA CHAMBER OF COMMERCE F O R U M F O R B U S I N E S S M O N T H LY
C A R O LY N J A C K S O N
Senior Vice President, Member Relations
CJACKSON@LAKELANDCHAMBER.COM
TIMOTHY B. JACKSON | CHAIRMAN OF THE BOARD NUJAK COMPANIES
KATHLEEN L. MUNSON | PUBLISHER LAKELAND AREA CHAMBER OF COMMERCE
AMY S. WIGGINS | EDITOR
JACQUELINE L. JOHNSON
Senior Vice President, Convention & Visitors Bureau
JACKIEJ@LAKELANDCHAMBER.COM
LAKELAND AREA CHAMBER OF COMMERCE
KATIE MCBRIDE
NICE BRANDING AGENCY | CREATIVE DIRECTION, PRODUCTION & PHOTOGRAPHY
KMCBRIDE@LAKELANDCHAMBER.COM
Membership Consultant
WWW.BRANDNICELY.COM
NIKKI OAKLEY
Membership Account Executive
NOAKLEY@LAKELANDCHAMBER.COM
TERRY OTTINGER
CHAMBER
NEXT Join the discussion to learn how you can maximize your investment in the Chamber.
LakelandChamber.com
Boosts Local Search Tuesday, Nov 4 | 5:30 - 6:30 p.m. Grow Financial Federal Credit Union 2645 S Florida Ave
Vice President, Membership Development
TOTTINGER@LAKELANDCHAMBER.COM
E M I LY R I N E H A R T
Administrative Assistant, Member Relations | Public Affairs
ERINEHART@LAKELANDCHAMBER.COM
RICH ROY
Vice President, Public Affairs
RROY@LAKELANDCHAMBER.COM
PATTY SMITH
Administrative Assistant, Convention & Visitors Bureau
PSMITH@LAKELANDCHAMBER.COM
AMY WIGGINS
Vice President, Communications
AWIGGINS@LAKELANDCHAMBER.COM
35 LAKE MORTON DRIVE PO BOX 3607 LAKELAND, FL 33802-3607 (863) 688-8551 LAKELANDCHAMBER.COM
No Charge for Members Seating is Limited, Please RSVP at LakelandChamber.com 2 | FORUM FOR BUSINESS
© 2014 Lakeland Area Chamber of Commerce. All rights reserved. The Lakeland Area Chamber of Commerce reserves the right to refuse certain advertising and is not liable for advertisers claims and/or errors. The opinions expressed herein are those of the writers and do not necessarily represent the position of the Chamber.
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aware : P r ot e ct Yo u r Co m pa n y from A dve rt isin g Scams
CINDY SHARP FLORIDA CRIME PREVENTION PRACTITIONER The Lakeland Area Chamber of Commerce has teamed up with the Lakeland Police Department Crime Prevention Division to bring helpful tips and information to the business community.
CONNECT ]
STEER CLEAR OF SCAMS
PROTECT YOURSELF FROM
LakelandGov.net/LPD
4 | FORUM FOR BUSINESS
PUBLICATION AND DIRECTORY ADVERTISING SCAMS BY DOING YOUR HOMEWORK. IF YOU THINK THAT THE PUBLICATION IS A LEGITIMATE ONE AND YOU MAY HAVE AUTHORIZED AN ENTRY, ASK FOR PROOF OF ITS EXISTENCE. YOU SHOULD ALSO MAKE SURE YOU KEEP WRITTEN RECORDS OF AUTHORIZATIONS FOR ADVERTISING OR DIRECTORY ENTRIES SO THAT IF YOU RECEIVE AN INVOICE OR A TELEPHONE CALL, YOU CAN RESEARCH YOUR RECORDS FOR AUTHENTICITY.
Another way to look into the legitimacy of the advertising company or directory service is by asking for details of other local businesses that have previously used their service and check with them to see if they received the service they contracted and paid for.
Make sure the business billing you is the one you normally deal with. Never give out or clarify any information about your business unless you know what the information will be used for. Never agree to any business proposal over the phone, always ask for the offer in writing.
An ounce of prevention is worth a pound of cure. Thank you for the opportunity to share with your businesses some tips on how to protect themselves from advertising and marketing scams.
THIS MESSAGE BROUGHT TO YOU BY The Lakeland Police Department 219 N. Massachusetts Avenue Lakeland, FL 33801 863.834.6912
exper i e nc e e me r g e
DANA HURLEY ALLEN & COMPANY OF FLORIDA, INC.
CONNECT ] EMERGELakeland.com
After being overwhelmed by the number of non-profit organizations trying to recruit their son, Edie Yates and her late husband, Steve Baylis, decided to provide young professionals in Lakeland with the proper training necessary to be productive board members. With a goal of empowering the leaders of the next generation, Edie and Steve coauthored a curriculum on volunteer board service. This curriculum was later adapted to an interactive forum format that is now offered annually and known as EMERGE Serves. EMERGE Serves is a five week (10 hour) program open to EMERGE Lakeland members. Participants learn the importance of
serving an organization whose mission aligns with their own passions. The class also learns how to navigate parliamentary procedure, execute effective fundraising techniques, integrate technology into board responsibilities, and collaborate with fellow board members. Each session is presented by a local leader or non-profit agency director, many of whom have been a part of EMERGE Serves since its inception. When moving to Lakeland four years ago, serving my community was a top priority. Like many other young professionals, I did not know what organizations existed or how to get involved. Seeking an opportunity to meet other young
professionals, I joined EMERGE Lakeland. I knew EMERGE Lakeland provided networking and professional development opportunities. What I did not know was the vast number of organizations in Lakeland in need of quality board members. Completing the EMERGE Serves program in 2013 provided me a better understanding of board organizational structures and the confidence to be a vocal and participating board member. I learned the importance of speaking up, especially when providing a dissenting opinion. I now find myself turning down board opportunities and am excited about the many
opportunities available to the program’s latest graduates. In October, EMERGE Serves graduated Class V, and celebrated its 100th graduate! These young professionals will now follow in the footsteps of earlier EMERGE Serves graduates and begin service on boards across the county. What makes local organizations so hungry for graduates of EMERGE Serves? It is the willingness of Lakeland’s own well-respected leaders to guide the next generation. EMERGE Serves thrives on the willingness of current community leaders to share and pass down their knowledge, so that future generations can continue to grow and
build Lakeland. While we take this time to celebrate the fifth year of EMERGE Serves, this is just the beginning. The impact of EMERGE Serves and its graduates continues to expand in the community. In the hands of these young professionals, the future of Lakeland is bright. If you know a non-profit board in need of quality and well trained young professional board members, please contact EMERGE Lakeland about graduates from the EMERGE Serves program. Thank you Edie and Steve for having a vision and for all of the presenters past and future who truly care enough to ensure that Lakeland in good hands for many years to come!
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Leadership Lakeland Alumni Association Delivers
TO HEARTH PROGRAM ON AUGUST 8, LLAA PRESIDENT SAM CROSBY CHALLENGED EVERY LEADERSHIP LAKELAND ALUMNUS TO REACH INTO HIS OR HER POCKETS AND MAKE A DONATION. EACH $20 DONATION WOULD BE USED TO PURCHASE A BACKPACK AND ALL OF THE SUPPLIES NEEDED TO GIVE TO A HOMELESS
Thursday, November 13 11:30 a.m. - 1:00 p.m. Beef O’Brady’s Family Sports Pub 4810 S Florida Ave $25 Members Only Limited Seating
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STUDENT IN A POLK COUNTY SCHOOL. In 2013, 3,793 Polk County students were classified as homeless through the district’s HEARTH program. HEARTH, which stands for Homeless Education Advocates Restoring the Hope, and Polk County Public Schools are dedicated to assisting homeless and in-transition families and children
by eliminating barriers to school enrollment, attendance, stability, and overall academic success. HEARTH works to ensure that children experiencing homelessness have the same opportunities for educational success as housed students in Polk County. It works through the Polk Education Foundation. LLAA started this outreach project last year and delivered 32 backpacks in September 2013 to HEARTH. A goal of 100 backpacks was set for 2014’s four-week project, and a friendly competition among the 31 leadership classes was added. All alumni were invited to donate $20 or designated school supplies. Thanks to the generous donation of so many alumni and their classes, the association more than doubled its goal of 100 backpacks. Ben Mundy, Class XIV alumnus and board member, helped with this outreach opportunity. “Unfortunately, there are many public school students in Polk County with housing hardships. It's wonderful that the LLAA is helping meet
some basic needs of those students.” On Monday, September 22, four vehicles delivered 260 filled backpacks to the HEARTH Program. Anne Furr, board member and Class III alumnus, filled her car full of backpacks. “What could be a better start to any morning than being able to help deliver 260 backpacks that were filled with school supplies and personal hygiene products for students who are homeless and/ or in transition? The Leadership Lakeland Alumni classes should be very proud of this successful project!" Barbara Lineberger, alumnus from Leadership Lakeland Class XVIII and board member, also assisted in the delivery. “I was so happy to be a part of this project because I was totally unaware of the number of children in our county that are classified as ‘homeless’. I have been involved in school supply drives, but this one went so much further. The children are given health care packages with shampoo, soap, toothpaste, tooth brushes, etc. We
usually have an overabundance of these items at our houses, but many of these children would not be able to come to school feeling cleaned and refreshed without the help of this backpack program. We are so blessed that we sometimes forget that people living in our own county lack the bare necessities of life.” The Mission of the Leadership Lakeland Alumni Association is “Providing extraordinary learning experiences, inspiring community participation and leadership, cultivating and invigorating leaders in Lakeland.” This project fulfilled all aspects of the group’s mission. After loading, delivering, and unloading his car full of backpacks, Ed Lunz, board member and alumnus from Class VII, shared his thoughts. “Giving back to the community has many rewards. I was extremely proud of the Leadership Lakeland Alumni Association members’ generosity and their quick response to this need. It was my pleasure to participate in the process.”
State As s oci at i o n R e co g n ize s La k e la n d Ch a m b e r At the Florida Association of Chamber Professionals’ Annual Meeting in Panama City Beach, the Lakeland Chamber was recognized for excellence in communications with awards for two specific initiatives.
EXCELLENCE IN PUBLIC RELATIONS. During the 2014 Legislative Session, the Chamber’s Government Affairs committee, led by Vice Chair Matt Ruthven (The Ruthvens), facilitated a grassroots campaign for our 1,700 members to advocate for legislative changes necessary for the City of Lakeland to retain Detroit Tigers Spring Training activities. Through a series of email communications, an editorial published in The Ledger and several delegation visits, the efforts were successful.
EXCELLENCE IN CONVENTION & VISITORS BUREAU COMMUNICATION/ MARKETING MATERIALS. The 114-page, full-color Guide to Lakeland appeals to visitors, relocators and current residents alike. With a focus on the arts, the information inside showcases the $3 billion impact that arts and cultural organizations have on our state economy, and highlights some of the creative aspects of Lakeland that might not be visible at first glance.
FRANK RYLL PILLAR AWARD. Frank Ryll, former President and CEO of the Florida Chamber, recognized President Kathleen Munson with the Frank Ryll Pillar Award for her dedication to our chamber and our community. The award was created by the FACP Board of Directors to recognize an industry leader who has demonstrated a commitment to the Chamber profession that epitomizes the characteristics of a pillar, strength and support. Kathleen is the second recipient of the award, preceded only by Ryll himself.
Our clients are family. We pride ourselves on confidentiality and accessibility so that your peace of mind is never in question.
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This month, small businesses around the nation will open their doors to welcome customers on Small Business Saturday. Designated as the Saturday after Thanksgiving, Small Business Saturday has been championed by American Express along with chambers, partnerships and local business organizations since 2010. In preparation for Small Business Saturday, the Chamber recently conducted a survey to identify the resources that small retailers want and need.
RESOURCES THAT SMALL RETAILERS WANT & NEED CUSTOMER SERVICE – 3.86 SOCIAL MEDIA – 3.86
MARKETING – 4.43 PROMOTIONS/ SALES THAT WORK – 3.79
In response, the Chamber has pooled resources to create a Small Business Saturday toolkit. Information on Small Business Saturday, including small business resources, video training, events and promotions at local businesses are available at SBS.LakelandChamber.com.
SOCIAL MEDIA
OLIVIA GEORGE, MAXIMIZE DIGITAL MEDIA This past June, YouTube surpassed Facebook in unique users by over 1,000,000 views. YouTube is a great place for showcasing media for your business. Providing visual and audio elements to your business engages customers in new and exciting ways. Shorter videos tend to do better than longer videos, making videos easier to create for businesses than ever before. Better yet, YouTube content can be shared quickly to other media platforms like Facebook, Twitter, LinkedIn, Pinterest, and more through a simple share link. 8 | FORUM FOR BUSINESS
PROMOTIONS/SALES THAT WORK
BILL MCKOWN, ASSOCIATE DIRECTOR, FSBDC AT USF One of the things that small businesses don’t typically do well is to provide really strong sale items. The ultimate goal is to first get the customers into the store. To capitalize on that for Small Business Saturday or the holidays, small businesses need to find a loss leader sale item with broad appeal. Give a deep discount – not just 10% off. Think like Black Friday. The reason shoppers come out for that is because the discounts are so substantial, you can’t afford not to. A loss leader item is the cost of promotion. Then, when they get in the store, you can up-sell to additional items.
MARKETING
MARY MCQUEEN, MCQUEEN MARKETING, LLC Small business is a unique animal when it comes to the business world. There isn’t a corporate hierarchy, and a board of directors does not make the decisions, it’s just you making all the calls. It can be daunting but one that can be extremely rewarding both financially and personally. One of the first steps is to write a simple marketing plan to make sure you have a clear direction. Before you can put anything into action, it is important to identify what you are trying to accomplish and why. Then, identify the tactics you’ll employ to reach your goal. Consider a special email campaign, sampling a unique product or even a thank you for your vendors.
CUSTOMER SERVICE
LOURA PARRISH, REAL SUCCESS We can all relate to a story about a bad customer experience. The truth is, most customers will remember the buying experience more than the actual product they bought. To get folks talking about the experience they had in your store, give them an experience! Be sure each customer is greeted - with a true greeting... not a question. Consider the difference between "how may I help you?" and "welcome to (company name) !" Another consideration is how an employee responds to a thank you from a customer. Many of us default to "no problem" rather than "you're welcome" or "glad to help." Even though it's part of our regular vocabulary, "no problem" essentially means "it wasn't a problem to assist you."
RIEVA LESONSKY
AS PUBLISHED AT AMERICAN EXPRESS OPEN FORUM Small Business Saturday, an initiative to get local customers shopping at small, independent businesses, is held every year the Saturday after Thanksgiving. It has grown exponentially since it was launched in 2010—last year, it generated an estimated $5.7 billion in consumer spending. But the really good news is, Small Business Saturday doesn’t need to be, in fact should not be, the only day your business benefits from consumers’ local-minded spirit. Whether you own a retail business or a restaurant, or provide a service, here are some ways any business that depends on local customers can enjoy Small Business Saturday-level sales every day of the year.
SMALL BUSINESS SATURDAY MAY COME AROUND ONCE A YEAR, BUT SMART BUSINESSES USE THE SPOTLIGHT AND THESE TIPS TO INCREASE SALES YEARROUND.
[1] HIRE RIGHT Friendly, personal service is a big selling point for small businesses. When hiring new employees, look for those with “people skills.” It’s easy to train someone how to work a cash register, but you can’t teach a grouch how to be friendly. If you’re not hiring right now, make sure your front-line employees fit the bill for friendliness and helpfulness. [2] KNOW YOUR STUFF Of course, friendliness isn’t everything: Employees need to be helpful and knowledgeable, too. With more customers “showrooming” by visiting small, local shops to touch and feel merchandise, then searching online for lower prices, you need to combat this behavior. Make sure your staff is well-versed in what you sell and can help customers compare options to find the best products for them. Educate your team about new merchandise and how to showcase what makes your business unique.
[3] OFFER SOMETHING SPECIAL You can’t compete with big-box stores on low, low prices, so don’t even try. Instead, go the opposite direction of massproduced and focus on hard-to-find items. Promoting products customers can’t find anywhere else is an easy way to make your small store stand out. Look for unique items such as products made by local artisans or manufacturers or wares that tie into your neighborhood’s history. Not everything in your shop has to fit this bill—but be sure some key pieces do, and highlight them in your store windows, displays and marketing outreach.
[4] MAKE YOUR PLACE A “HANGOUT” Is your business somewhere customers want to get in and get out of quickly, or do they linger? If your business becomes a community hangout, you’ll enjoy the benefits of growing sales and wordof-mouth. Figure out what would make your business more enjoyable and add it, whether it's tea and cushy chairs to refresh shoppers in your boutique, free Wi-Fi in your lunch cafe or a dog-friendly patio with fresh water bowls and pet treats.
[5] KEEP IN TOUCH Capture customer information when they make a purchase. It’s easy to ask for an email address at the point of sale or include a form customers can fill out with their restaurant check. Once you’ve got their information, you can stay in touch with personalized emails and offers throughout the year. Streamline customer connections by using loyalty tools such as Belly, Perka or Mplifyr to capture purchase history as well as contact info so you can really tailor your marketing messages to what customers are interested in. [6] BE PART OF THE COMMUNITY Get involved in your local community in any way that makes sense to you, whether by joining the local chamber of commerce or business development association, speaking at local events or conferences, or participating in local charities and nonprofit events. When customers and prospects feel like you’re invested in the health of your community, they’ll naturally want to support you right back. [7] TEAM UP Small Business Saturday works because businesses nationwide participate, but you don’t have to wait until next year to join with other businesses in your area. Work with nearby businesses to come up with event ideas—a sidewalk sale during the summer months, a “taste of ” event with local restaurants or anything that draws local customers to your area.
FOR MORE INFORMATION ON MAXIMIZING YOUR SMALL BUSINESS SATURDAY SUCCESS, VISIT SBS.LAKELANDCHAMBER.COM.
TIPS FROM SMALL BUSINESS OF THE MONTH WINNERS MARGARET STEPHENS & KAY MORGAN
BROOKE POTTERY At Brooke Pottery we promote Small Business Saturday in several ways. We use the signage provided by American Express. We make weekly posts on Facebook during the month of November reminding people to shop small and shop local. We also provide information in our monthly newsletter. We often thank our customers (as a group) publically for supporting us and other downtown businesses. Small Business Saturday may come around once a year, but smart businesses use the spotlight and these tips to increase sales year-round.
JOHN MONTE
SAM’S SPORTS SHOP We try to post something on Facebook weekly. It may be a new product or a special that we have. We train our staff so they can help educate the customer on the difference in products and help them purchase the best product for their needs. Our custom printing and embroidery department works to help businesses and teams get the best value for their money.
JIM CLAUSSEN
CLAUSSEN’S FINE FURNITURE A man in California in 1847 owned a ranch. He read that gold had been discovered in Southern California, sold his ranch, and started off to hunt for gold. The new owner put a mill on the farm's stream and one day his daughter brought some wet sand from the mill into the house and placed it before the fire to dry. As the sand dried, a visitor saw the first shining scales of gold ever discovered in California. The moral of the story: mine your present customers for additional goods or services. There is “gold” in your present clients. FORUM FOR BUSINESS | 9
smal l b u s i n e s s o f t h e mon t h
COMFORT KEEPERS TRACY KELLEY, OWNER (863) 701-9100 902 S FLORIDA AVE, STE 201 LAKELAND, FL 33803
CONNECT ] www.comfortkeepers.com
“There’s no place like home…however, the reality of keeping aging loved ones at home for many families is not possible,” says Tracy Kelley, owner and operator of Comfort Keepers. When seniors need assistance to remain independent in their homes, Tracy and her team at Comfort Keepers step in to fill the gap. From meal preparation and grooming assistance, to light housekeeping and companionship, Comfort Keepers’s services allow seniors to live at home safely and independently for as long as possible. All while giving their families peace of mind
that their loved ones are safe and sound. Since opening their doors in 2002, Comfort Keepers’ mission has been “to provide clients with the highest level of quality of life that is achievable.” Comfort Keepers fulfills that mission well by providing competent, compassionate, welltrained caregivers to local families. The Home Health industry is very competitive with more than 40 registered and active companies in Polk County. So, how does Tracy keep Comfort Keepers at the head of the pack? Tracy is acutely aware of every aspect of her business
and understands that the unseen back side is as important as the services Comfort Keepers provides to clients. Caregiver training and employee recognition are at the center of this business. All employees are treated like family, enjoy full benefits and work in an environment that promotes excellence, pride and loyalty. Caregivers are given the opportunity to participate in a self-paced training program that provides for an increase in their rate of pay for completion of each module. Administrative staff
is encouraged to think outside of the box and are given the freedom to make decisions. They are a cohesive unit that operates like a well-oiled machine. In addition to loving and caring for clients and their families, the Comfort Keepers team loves their community through their gifts and service. You’ll find them in leads groups, greeting fellow members at the Chamber After Hours, serving on charitable boards and committees and collecting food all over town through their annual “Feed Seniors Now” food drive to benefit VISTE. Comfort Keepers is a big-hearted company
B Y L I Z C R AV E N ,
For more information on some of the requirements for the Small Business Award and to view previous recipients, please visit LakelandChamber.com/ BusinessResource.
SMALL BUSINESS COMMITTEE MEMBER LIZ CRAVEN PRESENTS THE OCTOBER SMALL BUSINESS OF THE MONTH AWARD TO TRACY KELLEY, OWNER OF COMFORT KEEPERS.
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with a big-hearted team. Tracy’s success in business speaks for itself. She works hard to stay on the cutting edge of her industry and to provide the highest quality services to her clients, but she is definitely not all work and no play. Tracy has built her business while raising three great kids at the same time. It’s a balancing act that so many of us can relate to and Tracy has mastered it well. The Lakeland Chamber of Commerce congratulates Tracy Kelley and the team at Comfort keepers as the Small Business of the Month award winner for October 2014. POLK ELDER CARE GUIDE
WA N T T O K N O W W H Y B E I N G A M E M B E R O F T H E L A K E L A N D A R E A C H A M B E R I S S O B E C O M I N G ? R E A D O N . . .
CALENDAR
EVENT HIGHLIGHTS
NEW MEMBERS
SUPER CHARGE EMPLOYEES WITH CHAMBER’S 7TH ANNUAL CARBQ
LAKELAND
On November 14, the Chamber, with the help of Fred’s Market Restaurant and Johnson Barbecue, will be serving up some of the best pulled pork meals in the county! Businesses are encouraged to support the Chamber and their own employees by ordering lunches for folks in the office. Orders of more than 25 lunches can be delivered free! If you’re picking lunch up for the office, drive on by Hangar #2 at Tigertown to pick up your order and be the office hero with a complete lunch for everyone! For only $10, get a mouth-watering gourmet smoked pork meal with baked beans, corn pudding and dessert from Pepperidge Farm. Order for your office today by visiting CarBQ.LakelandChamber.com!
CHAMBER’S
· fueling employee appreciation · The folks from Fred’s Market are staying up all night, and nearly 100 volunteers are working all morning to help you fuel your employees with a delicious, slow-cooked pulled pork lunch from the Lakeland Chamber’s CarBQ!
$10 PERLUNCH Orders of 25 lunches or more delivered FREE!
RIBBON CUTTINGS
November 14 | 11:00 a.m. - 1:30 p.m. Tigertown Hanger #2, 2220 N. Lake Ave. Lakeland, FL 33805 Organize a company appreciation lunch Say “Thank You” to clients Recognize the dedication of volunteers
For additional information, or to find out how to volunteer, call the Chamber at (863) 688-8551 Ext. 228.
THANKS TO THE FOLLOWING SPONSORS FOR FUELING OUR CARBQ EFFORTS: DIESEL Fred's Market Restaurant Publix Super Markets, Inc. Southern Wine & Spirits of Florida WONN/WPCV/WLKF/WWRZ Radio
PREMIUM Kellogg Marketing Pepperidge Farm, Incorporated | US Foods
special thanks to our sponsors
SUPER
DIESEL
MaxPak | Saddle Creek Logistics Services Vecchio, Carrier, Feldman, Johnannessen WellDyneRx, Inc.
UNLEADED
PREMIUM
SUPER
Ke l l o g g M a r ke t i n g Pe p p e r i d g e Fa r m
M a x Pa k Saddle Creek Logistics Services Ve c c h i o , C a r r i e r, Fe l d m a n & Jo h a n n e s s e n We l l D y n eR x , I n c .
A-C-T Environmental Black & Brew | Butterkrust Peterson & Myers, P.A.
(863) 688-8551
CarBQ.LakelandChamber.com
HYBRID Crowe Horwath LLP | DSM.net First Baptist Church at the Mall Griffin Pools | Gordon Appraisal Services Joyner Lumber | Ward's Air Conditioning F O R U M F O R B U S I N E S S | 11
november 2014 dates THUR 6
THURSDAY, NOVEMBER 6 CHAIRMAN'S CIRCLE FALL BUSINESS LUNCHEON
WED 12
WEDNESDAY, NOVEMBER 12 GOVERNMENT AFFAIRS
12:00 p.m. Lakeland Yacht & Country Club 929 Lake Hollingsworth Drive
TUES 4
TUESDAY, NOVEMBER 4 CHAMBER NEXT
FRI 7
FRIDAY, NOVEMBER 7 EMERGE GALA
8:00 a.m. Chamber Briefing Room
WEDNESDAY, NOVEMBER 12 BUSINESSVOICE OF GREATER LAKELAND 9:15 a.m. Chamber Briefing Room
THUR 13
WEDNESDAY, NOVEMBER 12 EXECUTIVE COMMITTEE MEETING
FRI 14
4:00 p.m. Chamber Briefing Room
THUR 13
THURSDAY, NOVEMBER 13 LEADERSHIP LAKELAND – CLASS XXXII CITY GOVERNMENT DAY
MON 17
MONDAY, NOVEMBER 17 LAKELAND AREA CHAMBER FOUNDATION BOARD OF DIRECTORS MEETING 3:30 p.m. Chamber Briefing Room
WED 19
FRIDAY, NOVEMBER 14 7TH ANNUAL CARBQ
Tigertown Hanger #2
THURSDAY 27 CHAMBER OFFICES CLOSED FOR THANKSGIVING HOLIDAY
FRI 28
FRIDAY 28 CHAMBER OFFICES CLOSED FOR THANKSGIVING HOLIDAY
11
WEDNESDAY
5
12 BUSINESSVOICE OF GREATER LAKELAND 9:15 A.M. GOVERNMENT AFFAIRS 8:00 A.M. EXECUTIVE COMMITTEE MEETING 4:00 P.M.
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LAKELAND AREA CHAMBER FOUNDATION BOARD OF DIRECTORS MEETING 3:30 P.M.
24
19 BOARD OF DIRECTORS MEETING 12:00 P.M.
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WALK-IN VISITORS................................................................................258 RELOCATION RESPONSE MAILINGS.............................................. 5 RELOCATION RESPONSE (WALK IN)...........................................22 ACCOMMODATIONS................................................................................... 3 WINTER ACCOMMODATIONS.............................................................. 0 VISITOR INFORMATION MAILINGS.................................................15 VISITOR CENTER E-MAIL INQUIRIES........................................ 105
THURSDAY
a
FRIDAY
SAT
SUN
3
1
2
6
7
8
9
CHAIRMAN'S CIRCLE FALL BUSINESS LUNCHEON 12:00 P.M.
EMERGE GALA 6:30-10:00 P.M.
15
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21
22
23
28
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13 LEADERSHIP LAKELAND – CLASS XXXII - CITY GOVERNMENT DAY SCHMOOZE A’ PALOOZA 11: A.M.
20
14 7TH ANNUAL CARBQ
BUSINESS AFTER HOURS 5:30 P.M.
27 CHAMBER OFFICES CLOSED FOR THANKSGIVING HOLIDAY
12 | F O R U M F O R B U S I N E S S
During the month of September our Visitor Information Center assisted hundreds of individuals, answering questions pertaining to Chamber member businesses and the Lakeland community.
5:30 p.m. Gold’s Gym/True MD 3627 S Florida Ave
CHAMBER NEXT 5:30 P.M.
10
TOURISM
11: a.m. Beef O’ Brady’s Family Sports Pub 4810 S Florida Ave
THUR 27
TUESDAY
4
SEPTEMBER
THURSDAY, NOVEMBER 13 SCHMOOZE A’ PALOOZA
THURSDAY, NOVEMBER 20 BUSINESS AFTER HOURS
12:00 p.m. Grasslands Golf & Country Club 1600 Grasslands Blvd
3
6:30-10:00 p.m. Peggy Brown Building 215 S Lake Ave
THUR 20
WEDNESDAY, NOVEMBER 19 BOARD OF DIRECTORS MEETING
MONDAY
5:30 p.m. Grow Financial Federal Credit Union 2645 S Florida Ave
CHAMBER OFFICES CLOSED FOR THANKSGIVING HOLIDAY
Even t HI G HLI GH T S 01
02
RALLY THE SPIRIT FOOD TRUCK RALLY Hosted by Chamber’s Talent Development Strategy Group
01 | 02 | 03 | On September 11, the
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Chamber, City of Lakeland, Downtown Lakeland Partnership and area colleges and universities welcomed more than 1,000 college students to downtown Lakeland for a very special Food Truck Rally. Students came downtown to interact with local stores and restaurants, and preliminary reports suggest that downtown businesses saw a 30% increase in sales over Food Truck Rallies in previous months. Plus, with Florida Poly’s brand new class, this event provided the students from every campus the opportunity to meet and socialize together. This event was an initiative of the.
SCHMOOZE A’PALOOZA
Hosted by Miller’s Lakeland Ale House
05
06
04 | Janet Vargas (Promise Pet Care) shares her 30-second commercial with fellow members at this unique power networking event.
BUSINESS AFTER HOURS Hosted by SUN ‘n FUN
05 | Cadets from Central Florida Aerospace Academy volunteered at the event, showing members and guests around the newly renovated Aerospace Center for Excellence.
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06 | Rick Burton (Burton’s Lawn & Landscape) took a turn on the simulator. 07 | Chamber board members Robert Loftin (Community Southern Bank) and Sarah Case (Gadd Case & Associates, LLC) pause for a picture. 08 | Bob Knight, chairman of the board of SUN n' FUN accepted a plaque of appreciation from Chamber chairman Tim Jackson (NuJak Companies).
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09 | Billie & Chris Porche (All Amermican Fire & Safety, Inc.) welcomed new member Sarah Keener (Northwestern Mutual) and her husband. 10 | Wes Craven (Polk Foodie/Polk Home & Garden Magazine), Theadoshea Eleftheria (Lorio & Associates), Wade Altman (Florida Tech Group, Inc.) and Betty Nixon (Betty’s Place).
F O R U M F O R B U S I N E S S | 13
Pediatric Therapy Services, Inc.
Watson Clinic LLP Welcomes two new physicians: Richard A. Dudrak, II, MD, joins as an urgent care specialist at the Main Clinic location. Dr. Dudrak received his medical degree from the University of Rochester School of Medicine and Dentistry in Rochester, NY, where he also performed his internship and residency in family medicine. He is board-certified by the American Board of Family Medicine, and a member of the American Academy of Family Physicians, the American Headache Society and the Polk County Medical Association. Marvin R. McBride, Jr., MD, joins the team of Watson Clinic hospitalists serving inpatients during their stay at Lakeland Regional Medical Center. Dr. McBride received his medical degree from the Indiana University School of Medicine in Indianapolis, IN, and performed his internship and residency in family medicine at Ball Memorial Hospital in Muncie, IN. He is board-certified by the American Board of Family Medicine, and is a member of the American Academy of Family Physicians and the Polk County Medical Association.
Central Florida SCORE Ken Farris, retired from Hewlett-Packard, has joined Central Florida SCORE as a Certified Mentor. Ken’s specialties are sales management and IT counseling. SCORE is a non-profit association dedicated to entrepreneur education, providing confidential counseling and mentoring free of charge. Also, held their Annual Meeting and the following officers were elected: Mark Scolnick, Chair; Charlie Battle, Co-Chair; Spike Bywater, Secretary; John Peronto, Treasurer; Becky Bywater, Community Outreach. Also, welcomes Johnny Carter as a Certified Mentor. Johnny’s specialties are logistics, operations management and restaurant entrepreneur counseling.
Welcomes Natasha Walden DPT to the physical therapy team. Tasha earned her Bachelor’s Degree in Deaf Education/Elementary Education from Flagler College in St. Augustine and her Doctorate of Physical Therapy from the University of Florida. Tasha is fluent in American Sign Language and has experience working with children of all ages and abilities. Also, welcomes Caroline Krohne MA CCC-SLP to the speech and language therapy team. Caroline received her Master of Arts in Communication Sciences & Disorders from the University of Central Florida in 2012 and earned her Certificate of Clinical Competence (CCC) from the American Speech and Hearing Association (ASHA) in 2013. Caroline is trained to work with English for Speakers of Other Languages and she provides speech-language treatment in English as well as Spanish. Also, welcomes Denise Van Siclen MS, CCC-SLP to the speech and language team. Denise received her Master of Science Degree in Communication Sciences and Disorders from Florida State University and earned her Certificate of Clinical Competence (CCC) from the. American Speech and Hearing Association (ASHA) Denise evaluates and treats children with speech-language disorders, articulation disorders, developmental disabilities, autism spectrum disorders, and feeding disorders.
MicroPath Laboratories, Inc.
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Acentria Acentria and Gateway Insurance Agency have announces the completion of their joint venture to consolidate and join forces in the south Florida marketplace. The joint-venture now named GatewayAcentria will continue to meet the needs of the community with locations in Fort Lauderdale and West Palm Beach.
Florida Presbyterian Homes, Inc. Jennifer Olivier, APR, public relations manager, has successfully completed requirements for Accredited in Public Relations (APR) designation. The APR program is open to public relations professionals with five to seven years of job experience and/or a bachelor’s degree in a communication field. It is designed to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession.
Is proud to welcome flow technologist, Ibrahim Yacoub. He is licensed by the State of Florida in microbiology, serology, molecular pathology, hematology, immunohematology and clinical chemistry. He holds a Bachelor’s of Science in Medical Technology from the University of South Florida in Tampa and has nearly a decade of experience within his field.
Earth & Water Resources, LLC Ted Smith, P.G. C.P.G, was recently recruited by the International Executive Service Corps (IESC); a Washington D.C based international development nonprofit organization to serve as a volunteer expert advisor to local government in China. IESC deploys consultants and volunteer experts to developing countries to provide managerial and technical expertise to private enterprises, emerging industries, financial institutions, and governments. Their continuing mission statement is “Prosperity & Stability through Private Enterprise.”
All American Fire & Safety, Inc. Welcomes John Vanderheiden. John has just completed Fire Extinguisher Technician Certification at the Florida State Fire College, passed his two-hour state exam and received his Fire Extinguisher Technician permit.
Achievement Academy THE LAKELAND CHAMBER PRINTS BUSINESS ANNOUNCEMENTS EACH MONTH AS SPACE PERMITS. PLEASE EMAIL ANNOUNCEMENTS TO MOTM@LAKELANDCHAMBER.COM
Polk Museum of art Sandra Horan, APR, PR & marketing manager, has successfully completed requirements for Accredited in Public Relations (APR) designation. The APR program is open to public relations professionals with five to seven years of job experience and/or a bachelor’s degree in a communication field. It is designed to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession.
Welcomes Maria Lewis as development director. Lewis has more than 20 years of professional experience with nonprofit organizations working in program services and specializing in fundraising and development.
Each month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs. This month, the Chamber staff would like to recognize Bretta Christakos, with Centerstate Bank, for her outstanding attention to Chamber members and attendance at events! Bretta is a wonderful asset to the Chamber and to the Lakeland community!
BRETTA CHRISTAKOS
CENTERSTATE BANK
Special thanks to Mayor Howard Wiggs, Commissioner Jim Malless, and all the Board Members and Chamber Champions who truly make these ceremonies special events.
COMFORT KEEPERS
EDWARD JONES
708 SOUTH FLORIDA AVENUE | (863) 701-9100
2216 E COUNTY ROAD 540-A | (863) 644-6986
SOUTHEASTERN UNIVERSITY
BENSON’S CANINE COOKIES
1000 LONGFELLOW BLVD | (863) 667-5000
EDGEWOOD PLAZA | (863) 688-9249
F O R U M F O R B U S I N E S S | 15
N EW M E M B E R S FLOOR & DECOR
919 LAKELAND PARK CENTER DR LAKELAND, FL 33809 (863) 210-0909 WWW.FLOORANDDECOR.COM MICHAEL QUARLES FLOOR COVERINGS
PILOTMALL.COM INC
SUN 'N FUN CAMPUS LAKELAND, FL 33811 (863) 226-1106 WWW.PILOTMALL.COM NEIL GLAZER AVIATION
VISTA SECURITY SERVICES
109 N KENTUCKY AVE, ROOM 19 LAKELAND, FL 33801 (305) 573-6356 WWW.VISTASECURITYSERVICES.COM WILLLIAM A LOPEZ SECURITY SERVICES/SYSTEMS
ADVANTAGE TRAVEL LLC
1125 US HIGHWAY 98 S STE 200 LAKELAND, FL 33801 (863) 686-1400 WWW.GREATESCAPESONLINE.COM LINDA MAYHUGH TRAVEL AGENCIES
BRANDTASTIC
CALL TO SCHEDULE AN APPOINTMENT (407) 414-5270 WWW.BRANDTASTIC1.COM FRANK MOTOLA WEBSITE DESIGN/DEVELOPMENT
HOME SOLUTION LENDERS, INC 1445 E MAIN ST BARTOW, FL 33830 (863) 607-4663 WWW.HSLENDERS.COM RICHARD PEACOCK MORTGAGES & LENDING
NORTHWESTERN MUTUAL
4729 US HIGHWAY 98 S , STE 201 LAKELAND, FL 33813 (863) 398-7998 SARAH KEENER FINANCIAL SERVICES
QUICK SERV CLEANING
CALL TO SCHEDULE AN APPOINTMENT (863) 698-7670 NATALIE MEJIA CLEANERS - JANITORIAL SERVICES
SERVICEMASTER FIRE AND WATER RECOVERY 3120 REYNOLDS ROAD LAKELAND, FL 33803 863-709-1010 WWW.SMFIREWATER.COM CRYSTAL FINNEGAN CLEANERS - WATER & SMOKE DAMAGE
THE JONES AGENCY, INC
2098 SHEPHERD RD. MULBERRY, FL 33860 (863) 644-2911 WWW.THEJONESAGENCYINC.COM KRIS O. JONES INSURANCE
CROSSFIT HEARTCHECK
3625 SOUTH FLORIDA AVE LAKELAND, FL 33803 (863) 510-5947 WWW.CROSSFITHEARTCHECK.COM GREG HADLEY HEALTH & FITNESS
PUROCLEAN EMERGENCY RESTORATION SPECIALISTS 3616 HARDEN BLVD #330 LAKELAND, FL 33803 (863) 450-3993 JEFF JENSEN CLEANERS- JANITORIAL SERVICES
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Just as you have a choice in selecting a CPA firm, CPAs have a choice in selecting the firm they work for. At C/F/R, our professionals are highly skilled accountants and business advisors who could undoubtedly climb the corporate ladder at any national firm, but have instead opted to work here. Why? Because they want to make a difference. We know our clients on a personal level, take pride in helping them achieve their goals and contribute to our local community. The C/F/R Polk County team is dedicated to companies large and small and brings a world of resources through our Alliance with BDO USA, LLP. At C/F/R we’re a part of something, and that something is your success.
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16 | | F OF RO UR M U MF OF RO RB UB SU ISNI EN SE SS S
Lakeland Office 863-937-9520
Winter Haven Office 863-299-5638
Tampa Office Orlando Office 813-321-6869 407-841-6930 www.cfrcpa.com
THANK YOU FOR YOUR
YEARS 1953 | 61 YEARS
1982 | 32 YEARS
IMPERIAL SYMPHONY ORCHESTRA
SALE INSURANCE AGENCY, INC.
EYE SPECIALISTS OF MID-FLORIDA
JACK HALL JR.'S CONSTRUCTION AND ALUMINUM
1965 | 49 YEARS BELK #355
1970 | 44 YEARS
POLK STATE COLLEGE/WINTER HAVEN CAMPUS
1983 | 31 YEARS CLARK & DAUGHTREY MEDICAL GROUP/LRHS
BATTERY USA, INC./IMPERIAL MOTOR PARTS
1984 | 30 YEARS
LAKELAND ELECTRIC
GALLOWAY'S FLOORING WAREHOUSE, INC.
1971 | 43 YEARS MEISNER PAINT & BODY, INC.
1972 | 42 YEARS WILLIAMS & WILLIAMS, INC.
1973 | 41 YEARS HAMIC, JONES, HAMIC & STURWOLD, P.A., CPA STRAUGHN TROUT ARCHITECTS, LLC
W. A. MAGARINO, MD, PA
1985 | 29 YEARS MICROPATH LABORATORIES, INC. INNOVATIVE INK LILLEY AIR CONDITIONING, INC.
1986 | 28 YEARS CHEATHAM, GOLENO & FERGUSON, P.A. LAKELAND DOWNTOWN DEVELOPMENT AUTHORITY
MAIL PROCESSING ASSOCIATES, INC. MID-STATE MACHINE AND FABRICATING CORP. ST. JOSEPH'S CATHOLIC CHURCH VECCHIO, CARRIER, FELDMAN & JOHANNESSEN, P.A. VICTORY CHURCH
1990 | 24 YEARS ALL-BRITE SPECIALTY SERVICES, INC. MORRIS COMMERCIAL ENTERPRISES, INC.
1991 | 23 YEARS GREEN CONSTRUCTION SERVICES, INC. LEARNING RESOURCE CENTER OF POLK COUNTY, INC. THE MOSAIC COMPANY SUNBELT TITLE AGENCY SHIRIN YASREBI, DDS
1974 | 40 YEARS
POLK MUSEUM OF ART
JOHN GODDARD PRODUCE
R. CLINE, INC.
1993 | 21 YEARS ACCESS SAFE & LOCK CO., INC.
1975 | 39 YEARS
1988 | 26 YEARS
BEASLEY, BRYANT & COMPANY, CPA'S, P.A.
COMPUTER MERCHANDISE CORP.(CMC)
GRIFFIN POOLS, INC.
GLT TOTAL OFFICE
1977 | 37 YEARS
LOCKHEED MARTIN ENTERPRISE BUSINESS SERVICES
FLORIDA LIFESTYLE COMMUNITIES HENKELMAN CONSTRUCTION, INC. MAHALO MANAGEMENT, INC RADIOLOGY AND IMAGING SPECIALISTS, INC.
CPS INVESTMENT ADVISORS
STEPHEN M. MARTIN, P.A.
1978 | 36 YEARS
SMITH, FEDDELER, & SMITH, P.A.
STANLEY PROPERTIES
POLK COUNTY ANIMAL HOSPITAL
CRAIG W. VALENTINE, D.M.D., P.A.
TOWN & COUNTRY TERMITE & PEST CONTROL, INC.
1979 | 35 YEARS
1989 | 25 YEARS
SUNTRUST BANK
ALLIED SCRAP PROCESSORS, INC.
MICHAEL'S POOL SERVICE, INC.
1980 | 34 YEARS
APG ELECTRIC, INC.
STINSON'S HOME DESIGN CENTER
FLEETWING CORPORATION
BAYLIS & COMPANY PA CPAS
CANNON'S APPLIANCE SERVICE
YEARS
YEARS
YEARS
CENTRAL FLORIDA EYE ASSOCIATES
BOK TOWER GARDENS
FRESCO'S BAKERY & BISTRO
MADDEN BRANDED GOODS
TAMPA PORT AUTHORITY
TRULY NOLEN OF AMERICA
1994 | 20 YEARS BURNETTI, P.A. COMFORT INN & SUITES FLORIDA IMPORT EXPORT TRADING CORPORATION HIGHLAND PARK CHURCH OF THE NAZARENE
F OF RO UR M U MF OF RO RB UB SU ISNI EN SE SS S | | 17
c hamb e r r e t r e at
KATHLEEN MUNSON PRESIDENT
CONNECT ] LakelandChamber.com
The Chamber’s board of directors took part in a very productive Board Planning Retreat on September 26-27 in Tampa. Chair-elect Kurt Elmhorst (Allen & Company of Florida) presided over the retreat, with more than 50 directors and special guests in attendance. Dr. Larry Ross (Florida Southern College) served as retreat facilitator, an important role he has played in the success of the Chamber’s retreats since 2002. The retreat was held in Tampa so that Lakeland Chamber and community leaders could experience firsthand the city’s many successes in bringing new business and vitality to the downtown and waterfront area. Tampa Mayor Bob Buckhorn welcomed the group, and took part in a panel discussion highlighting the city’s success factors that are linked to downtown development, including housing, transportation infrastructure and local and regional collaboration. Joining Mayor Buckhorn on the panel were Mark House (The Beck Group), representing the Tampa Hillsborough Economic Development Corporation, and Lee Nelson (Shutts & Bowen, LLP), representing the
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Greater Tampa Chamber of Commerce. Discussion centered around the shift in strategies that were necessary following the collapse of the financial sector in 2008, including recruiting progressive new leaders who subscribed to a “can do” attitude of collaboration and a unified voice. Retreat participants then boarded a bus to view the plans and outcomes of the Tampa Downtown Partnership’s (TDP) strategic efforts. David Smith (GrayRobinson, P.A.), TDP’s chairman, discussed the city’s use of Tax Increment Financing and cited the “Pittsburgh Promise” as an example of a successful redevelopment effort. The tour was conducted by Donna Chen with the TDP, followed by a Q & A discussion that focused on aligning strategic goals and strategic purpose. Donna often referred to the population of urban residents as “Resident Pioneers” and discussed how they provide insights into the needs of the demographic. Chamber leaders also took part in a panel discussion focusing on the region’s international economic drivers, moderated by Bill Rhey, PhD (Florida Southern College). Deborah Wilkinson, Director of the Tampa Bay Trade & Protocol
Council (TBT&PC), presented the history of the organization and shared its mission, resources, and activities. She stressed the need to have a unified mission and to speak with a unified voice. She shared the TBTPC website and the value of the resources that are referenced there. Karl Strauch from Port Tampa Bay shared important statistics regarding the size and scope of economic activity at the port today, and what the Port Authority is planning in the future. He introduced several key staff members and offered to be a resource to both business and government entities in the Lakeland market. Karl also stressed the need for collaboration. The third panelist, Dr. Kiki Caruson, from USF World, shared the economic impact of international students attending schools in the area. An important element of the retreat was an environmental scan analysis presented by Joe Childs, DBA (Southeastern University College of Business & Legal Studies). Joe pointed out discrepancies in academic achievement (weakness), demographic trends (opportunity), political dissension (weakness), economic growth (opportunity) and the unique opportunity presented by the opening of Florida Polytechnic University. He linked these observations to suggested strategic responses by the Chamber and its member organizations.
THE SECOND DAY OF THE RETREAT FOCUSED ON THE CHAMBER’S STRATEGIC OPERATING PLAN (SOP) AND PROGRESS BEING MADE ON THE FIVE KEY STRATEGIC ISSUES (KSIS), LED BY CHAIRMAN TIM JACKSON (NUJAK COMPANIES):
BU SIN E S S D EVE LO PME N T
Chaired by Bill Rhey, PhD | Florida Southern College Focused on the progress made on developing the Lakeland International Business Council (LIBC), efforts to attract commercial air service at Lakeland Linder Regional Airport and the “Slingshot Polk” business plan competition.
ME MBE R SHIP D EVE LO PME N T
Chaired by Mike McGee | McGee Auto Service and Tires Focused on membership trends from 2009-2013 and the implementation of a new tiered membership model, which allows the Chamber to more effectively meet the needs of its 1,700 member businesses. All new members are joining under one of the eight membership tiers and in 2015, all renewals will move to the new tiered investment plan.
PUBL IC P O L IC Y
Chaired by Matt Ruthven | The Ruthvens Reflected the significant work done in this area to successfully merge the Public Policy KSI with the Government Affairs committee. The committee has focused its efforts on legislative issues identified by members in the Issues Matrix, as well as development of a new grassroots legislative website.
SU STAINABL E C OMMUN I T Y
Chaired by Craig Hill | Law Office of Craig Hill, P.L. Focused largely on the organization and planning work of the committee. A new speaker series has been proposed and is seeking topics/speakers. The emphasis will be on collaboration, consistent with the theme of this year’s planning retreat.
TAL E N T D EVE LO PME N T
Chaired by Joe Childs, DBA | Southeastern University College of Business & Legal Studies Focused the strategy group’s efforts on developing and leveraging Lakeland’s new role as a “college town.” Examples such as the recent successful food truck rally were cited.
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The wrap-up of the KSI discussion concluded that the Chamber works collaboratively and effectively to identify and address issues of concern to the local business community. The challenge for the Chamber is to take this culture and approach out to the greater business and government community. With the retirement this year of Kathleen Munson, the Chamber’s long-term President, a panel of executives shared their individual experiences with recent transitions into the Lakeland business community. Taking part in the panel discussion were: Kevin Drake (The Ledger), Michael Spake (Lakeland Regional Medical Center), and Kathryn LeRoy (Polk County Public Schools), followed by a lively Q&A session.
SPECIAL THANKS TO OUR RETREAT SPONSORS: THE CHAIRMAN’S CIRCLE, FUN BIKE CENTER MOTORSPORTS, SADDLE CREEK LOGISTICS SERVICES, AND SCMH ARCHITECTS, INC. Valuable feedback from the retreat will be incorporated into the Chamber’s 2015 Business Plan, which will be published in the January Forum for Business.
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1. (L-R) Tampa leaders Lee Nelson, Mark House and Mayor Buckhorn share Tampa’s strategies and successes in building a world class city for new business and tourism growth. 2. Lakeland Mayor Howard Wiggs welcomes Tampa Mayor Bob Buckhorn to the Chamber’s Board Retreat. 3. In keeping with the tradition set by past chairs Alice Hunt and Joe L. Ruthven, Chairman Tim Jackson showed up in his robe and slippers and took a back seat while Chair-elect Kurt Elmhorst led the retreat!
F O R U M F O R B U S I N E S S | 19
p u blic pol i cy contractual agreement between the DEO and Enterprise Florida Inc., the latter organization has agreed to administer the Florida Small Business Loan Support Programs and the Florida Venture Capital Program. The DEO, meanwhile, is administering the Florida Capital Access Program. A brief synopsis of each program is listed below.
FLORIDA CAPITAL ACCESS PROGRAM The Florida Department of Economic Opportunity is administering the Florida Capital Access Program. The Florida Capital Access Program is a loan portfolio insurance program enabling lenders to make loans to small businesses that are creditworthy, but are not getting the loans they need to expand and create jobs. Small businesses benefit from CAP by securing capital through lenders.
RICH ROY PUBLIC AFFAIRS VICE PRESIDENT
SMALL BUSINESSES ACCOUNT FOR 98.9 PERCENT OF ALL BUSINESSES IN FLORIDA AND EMPLOY HALF OF THE STATE’S WORK FORCE. THEY ALSO PRODUCED MORE THAN 40 PERCENT OF THE STATE’S PRIVATE-SECTOR OUTPUT IN 2009, THE MOST RECENT YEAR SUCH INFORMATION WAS AVAILABLE.
CONNECT ] PolkElections.com
The importance of small business to the nation’s economy motivated the enactment of the federal Small Business Jobs Act of 2010. The State Small Business Credit Initiative (SSBCI) was created under the act and was funded with $1.5 billion to strengthen state programs that support private lending to small businesses. The initiative is expected to help generate up to $15 billion in private lending to small businesses nationwide. The Florida Department of Economic Opportunity (DEO), which implements the SSBCI in Florida, was allocated $97.6 million in August 2011. The allocation is expected to help generate $976 million in private lending for the state’s small business. The DEO’s goal is use the funds for programs that leverage private lending to help finance small businesses that are creditworthy but are not getting the loans they need to expand and create jobs. The $97.6 million in SSBCI funds are disbursed through the Florida Capital Access Program, the Florida Venture Capital Program and the Florida Small Business Loan Support Programs. The Florida Small Business Loan Support Program includes the Florida Loan Participation Program, the Florida Loan Guarantee Program and the Florida Export Loan Guarantees and Export Direct Loans Programs. Through a
20 | F O R U M F O R B U S I N E S S
FLORIDA VENTURE CAPITAL PROGRAM Enterprise Florida, Inc., through a contract with Florida Department of Economic Opportunity is administering a partnership with Florida Opportunity Fund to manage the Florida Venture Capital Program, which provides equity investments and convertible debt instruments to emerging Florida companies and companies locating in Florida with perceived long-term growth potential.
SMALL BUSINESS LOAN SUPPORT PROGRAM Enterprise Florida, Inc., through a contract with Florida Department of Economic Opportunity, is administering the Small Business Loan Support Program, which is designed to provide Florida small businesses with credit enhancement and other tools to better access commercial bank financing.
FLORIDA EXPORT SUPPORT PROGRAM The Florida Export Finance Corporation, through a contract with the Florida Department of Economic Opportunity, is administering the Florida Export Support Program, which is designed to expand employment and income opportunities through increased exports of goods and services through guarantee loan originations for sale in support of export transactions. For more information on each of the above SSBI programs in Florida please contact the Florida Department of Economic Opportunity at 850-245-7105
No r t h w i th t h e T i g e r s G roup 2014
North with the Tigers group from Lakeland in Kansas City at Kauffman Stadium getting ready to support our Detroit Tigers! We brought them luck—two wins!
Chair-elect Kurt Elmhorst and his wife, Kim, at Kauffman Stadium in Kansas City ready to enjoy the Tigers play the Royals!
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F O R U M F O R B U S I N E S S | 21
TA S T E
The Common Grounds member
a of local business o n e c u p at a t i m e
feature gives your business the opportunity to showcase “a day in the life” of your employees and customers. Each month, one of the door prizes at the Business After Hours event will be a Common Grounds Lakeland Chamber coffee mug & the opportunity to submit a 350 word article about your
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For 31 years, the vision of Express Employment Professionals has been to help as many people as possible find good jobs by helping as many clients as possible find good people. We accomplish this vision through a network of more than 700 franchise locations in the United States, Canada and South Africa. Each Express Employment Professionals office is locally owned and operated and backed by the expertise and support of an international headquarters. Simply put, Express is large enough to meet your employment needs, yet small enough to care. We are the largest franchised staffing company in the United States with $2.5 billion dollars in sales in 2013. Express Employment Professionals in Lakeland, Florida is owned and operated by C.J. Marcello, Jr., a retired veteran and small business owner. The office is in the hands of the very capable staff, Mckenzie Spoerlein, front office coordinator, and Crystal Garcia, senior staffing consultant. If you’re a job seeker, Express will assess your skills, offer interview and résumé writing tips, and work with you to find a job that fits your needs and abilities. Applicants never pay a fee at Express, and you will have the opportunity to earn benefits such as medical insurance, holiday pay, vacation pay, referral bonuses and much more. Express Employment Professionals offers a full range of employment solutions for area businesses as well, including professional search and contract, temporary and contract staffing, evaluation and direct hire, flexible staffing and onsite services. Express can also provide solutions to HR challenges with an HR Hotline, HR compliance audits, employee handbook creation, onsite client training programs, and affirmative action plans. Express is actively involved in the Lakeland community, and was an integral part of the recent CareerSource Polk’s PX5 putting Polk County back to work. Mr. Marcello is working on becoming an active member of The Lakeland Rotary Club and Lakeland Chamber of Commerce LEADS Group. Miss Garcia has recently been appointed to the Society For Human Resource Management (SHRM) Board of Directors for workforce readiness. Express is the complete HR solution for your business, big or small. The Lakeland Express Employment Professionals franchise serves Lakeland and all of Polk County with temporary staffing and direct hire employees in a variety of fields. Our office is located at 1805 US Highway 98 South, Lakeland, Florida 33801, phone (863) 535-1318. 22 | F O R U M F O R B U S I N E S S
RETURN SERVICE REQUESTED
Lakeland Area Chamber of Commerce P.O. Box 3607 • Lakeland, FL 33802 - 3607
THURSDAY, NOVEMBER 20, 2014 AT 5 : 30PM Visit LakelandChamber.com to Register! | $10 Members :: $30 Non-members | Your RSVP is appreciated!
BERNIE LITTLE DISTRIBUTORS, INC. E A T O N P A R K, FL