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News Around the Lake
CHANNEL MARKERS News
Around the Lake
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neW parTnershIps for spIrITs, planT-Based producTs, and a communITy donaTIon
compiled by Renee Roberson
Above: Carnitas tacos made with Barvecue. Right: Cornelius-based Barvecue products are now available in Harris Teeter Supermarkets.
A Statesville-based distilling company has signed on with Charlotte Football Club in a partnership designed to elevate the fan experience in the stadium and beyond. Southern Distilling Company, which Vienna and Pete Barger founded in 2013, has entered a multi-year deal with the sports organization as an official partner in the alcohol whiskey category with its Southern Star family of spirits. Five Southern Star products — Double Rye, Paragon Wheated Straight Bourbon Whiskey, Standard High Rye Straight Bourbon Whiskey, White Whiskey and Double Shot Coffee Bourbon Cream Liqueur — are now available in the stadium behind the bar, at coffee stands and in signature frozen cocktails. Two cocktails featuring Southern Star whiskey, created by award-winning mixologist Justin Hazelton of Top Shelf Co. and Leah & Louise, are exclusively available in the pitch-level VIP bars at The Vault and The Gallery. Numerous locations throughout the stadium are also serving Southern Star products, including the fan favorite blue frozen drinks, appropriately named the Southern Star Slushie, which features Southern Star White Whiskey. Learn more about the products at www.southerndistillingcompany.com.
Pete and Vienna Barger, founders of Southern Distilling Company.
Plant-based Barvecue products expand into Harris Teeter
The plant-based brand Barvecue, based in Cornelius, recently announced a major new retail expansion with Harris Teeter Supermarkets. Barvecue’s product offering attracts vegans, vegetarians, and flexitarians looking to put a plant-based option at the center of consumer’s plates. Their wood-smoked, plant-based Pulled BVQ and Carnitas will be placed within the frozen section of 191 Harris Teeter stores. Pulled BVQ is a plant-based meat with traditional BBQ seasoning. With Harris Teeter’s presence throughout the Carolinas, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia, this new retail distribution significantly expands Barvecue’s availability in the Southeastern and Mid-Atlantic U.S. market areas.
Lee Cooper founded Barvecue in 2017, along with Zack Werner, when he saw the need for suitable vegetarian/vegan options for one of his favorite meals, a barbeque sandwich. In addition to retail locations, products can be purchased online or at 10308 Bailey Road, #427, in Cornelius. www.barvecue.com.
The Mooresville Downtown Commission presented FeedNC with a check for $4,500.
MDC gives back in more ways than one
The Mooresville Downtown Commission announced a donation in the amount of $4,500 to FeedNC, a food-focused resource that seeks to end the cycle of hunger and poverty with extensive programs for those in need. The contribution was made possible from proceeds generated from this past spring’s Shamrocks & Shenanigans: A Downtown Mooresville St. Patrick’s Day Festival & Bar Crawl. The event, new to MDC’s list of signature events and happenings, debuted on March 19, 2022, and sold out all 400 tickets required to participate. The MDC also contributed $11,500 to Mooresville Arts, a donation made possible by proceeds amassed from the past three Uncorked & Artsy events. It ranks as the largest MDC donation to date.
