CHANNEL MARKERS - shop & tell
n o i t n e v n The Rei of a Favorite Locale
Birkdale Village Features New Shops, Eateries, Venues by Allie Spencer photography provided by Birkdale Village
Top, Birkdale Village’s Grove is home to new “jewel box” retail space, and now features a plaza (below) for outdoor entertainment.
Over the past two years, many of us have watched as Birkdale Village underwent a $20 million redevelopment. Changes include a modern paint scheme throughout, removal of the roundabout to create the Parkway which includes a 6,000 square-foot plaza with soft seating, a covered stage and LED screen. Elevating the experience further are custom designed storefronts (Sephora, eeZ Sushi and Kendra Scott), a concierge offering services like valet parking, complimentary phone charging, wheelchair and stroller rental; and much needed public restrooms. As with any change, not all of it has been welcomed, with many opinions expressed in town meetings and on social media. But after 20 years, a pandemic and a huge shift in the way people shop, change at Birkdale was inevitable. “Everything has to reinvent itself,” says Tim Perry, Managing Partner of North American Properties, the development company that bought Birkdale Village in 2020 in partnership with Nuveen Real Estate.
22
LAKE NORMAN CURRENTS | DECEMBER 2022
