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Windermere
Marketing
Technology
A
Your Agent
Your Agent
About
Premier
Your Agent
Your Agent
A
About
An
Introduction Agent Name
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Agent Name REALTOR速
Cell 555.555.5555 Fax 555.555.5555 Email agent@windermere.com DRE License#D1234567
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Reasons to work with a REALTOR®
Not all real estate practitioners are REALTORS®. Here’s why it pays to work with a REALTOR®: 1. Navigate a complicated process. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.
2. Information and opinions. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?
3. Help finding the best property. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.
4. Negotiating skills. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. Your agent can advise you as to which investigations and inspections are recommended or required.
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5. Property marketing power.
Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through previous clients, referrals, friends, and family.
6. Someone who speaks the language.
If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.
7. Experience.
Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. Even if you have done it before, laws and regulations change. Realtors®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.
8. Objective voice.
For most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.
Bottom line: Do you have the expertise to sell your home in today’s market? A REALTOR® does.
Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
My
M
Testimonials
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-Mr. & Mrs. John Doe
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-Mr. & Mrs. John Doe
My
M
Achievements &
Recognitions
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How
I Help You Sell Your Home
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You might assume that your agent’s job Market Your Property is to help find a buyer for your home. • Assist you in preparing your home for a But that’s only one facet of my job. good first impression There are many other tasks that I perform • Market your home to buyers and other on your behalf. agents working with buyers who are looking for homes in your price range I will: Explain Basic Real Estate Principles • The process of selling a home • Agency relationships • The purchase and sale agreement
• Keep you up-to-date on current market activity so you can make informed decisions Negotiate the Purchase
Research Your Home’s Value
• Assist you in working through the purchase and sale agreement
• Provide you with a comprehensive Comparative Market Analysis (CMA)
• Negotiate with the buyer and buyer’s agent on your behalf
• Assist you in determining a price that will provide you with the highest return in the shortest period of time
• Track contingencies and make certain contract deadlines are met Help Close the Transaction • Work with the escrow company to ensure all the documents needed are in order and are completed in a timely manner
A Windermere
Exclusive Properties Windermere
About
Our
Mission Statement
Windermere is a network of real estate businesses and a community of people who seek trust and mutual respect in each of our relationships. We serve neighborhoods throughout the West and, through our affiliations with related firms, we can link to neighborhoods and services around the world. We are committed to: Leadership in the real estate industry. Windermere is committed to being a leader among our peer firms. We build and support close-knit teams. Our wish is to foster teamwork while reserving the freedom each of us needs to satisfy buyers and sellers and find personal satisfaction. The highest ethical standards. Uncompromising honesty and integrity. We will continue to grow while exercising practices that meet the highest ethical and business standards.
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The best from and for Windermere people.
Our greatest assets are Windermere people– the sales associates, managers, supporting staff and owners with whom we hope to sustain mutually satisfying, productive and lasting relationships. We place high priority on their growth, development and job satisfaction, and provide all the opportunity for reward commensurate with contributions. The improvement of life in the neighborhoods we serve. We will be personally involved in civic and community affairs that improve the quality of life in our neighborhoods, and will contribute both financial and human resources to achieve these ends.
Our
Philosophy
“Windermere has always emphasized professionalism. Our associates are the primary component to our success and growth. We‘ve worked very hard over the years to build our reputation as a company whose representatives are fair, honest, knowledgeable and genuinely care about their communities.” –Geoff Wood, Chief Executive Officer, Windermere Real Estate Hire the best people. Give them the best tools. Create a professional approach. This founding philosophy of Windermere has been implemented through the introduction of new programs that have set industry standards which have given agents the knowledge they need to meet the needs of buyers and sellers. The Best People Windermere’s sales force is the company’s greatest asset. Windermere’s associates include experts in all areas of real estate. While residential real estate is the mainstay of its business, Windermere has partners who specialize in relocation, financing, insurance, escrow and new homes.
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The Best Tools As part of the Windermere network, agents may also take advantage of a variety of programs and innovative services including technology, marketing, and education that they can put to work in their local market. These innovative tools allow them to serve homebuyers and homesellers in a way that is unique to Windermere.
A Professional Approach Windermere’s structure allows offices to operate independently while retaining the benefits of being associated with a respected brand– benefits such as advertising buying power, agent benefits and powerful technology tools. At the same time, agents are intimately familiar with their local communities, allowing them to provide knowledgeable and high-caliber real estate services tailored to the client’s needs.
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Cornerstones of Windermere
The Windermere mark is our historic symbol used in conjunction with the Windermere name. Together, they comprise the Windermere logo. The tree in the center of the mark presents Windermere as a living, vital organization that is committed to serving individual neighborhoods through its branch system. The two brackets on the left and right surrounding the tree join together to create a diamond, symbolizing our commitment to quality customer service. Windermere’s unity and strong network are also represented by the two individual brackets joining together to become one strong, unified structure. The points of the diamond depict Windermere as an innovative industry-leader focused on the future. Quality
Network
Standards of Practice
The Windermere Way
Community
Tools & Resources
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Quality Business Practices: We conduct business as caring professionals. Our ethics are higher than board rules require; our service is infused with courtesy and integrity.
Standards of Practice: Our standards are built on trust and respect. Expect value and honesty in a Windermere real estate agent. Full Service: From financing to escrow, our team can take care of all your real estate needs.
The Network: Local offices with a global reach. We are high tech people with high touch service.
Community: We are a collection of interesting, passionate, committed people who truly believe in building vibrant and livable communities.
Tools & Resources: We don’t just try new tools, we are leaders in the technological revolution of real Full Service estate practices.
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Leading Regional Real Estate Brand in the West
We’ve once again been honored by a prestigious industry organization. REAL Trends has ranked us as the largest regional real estate brand in the western United States.* Windermere Real Estate is the leading residential real estate network in the West and serves neighborhoods in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Wyoming, Washington and British Columbia. *From The REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2008.
Windermere at a glance • Established
1972
• Number of offices
375
• Number of agents
8,273
• Total sales volume
$31,860,630,014
Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
About
Windermere Exclusive Properties
Windermere Exclusive Properties • Established
2001
• Number of agents
375
• Number of offices
8
A ...and growing.
Offi4
Locations
At Windermere, one key fits every office. We can meet in any one of our convenient, wireless business centers. Carlsbad Village Windermere 355 Carlsbad Village Drive, Carlsbad, CA 92008 Phone: 760-434-4340 Fax: 760-730-3191 Carlsbad Faire Windermere 300 Carlsbad Village Drive, Carlsbad, CA 92008 Phone: 760-729-2900 Fax: 760-729-6762 Carmel Valley / La Jolla Windermere 11155 East Ocean Air Drive, San Diego, CA 92130 Phone: 858-436-3260 Fax: 858-436-3265
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Escondido Windermere 100 South Escondido Blvd., Escondido, CA 92025 Phone: 760-291-1000 Fax: 760-746-8696
Rancho Santa Fe / Fairbanks Ranch Windermere Address: 16236 San Dieguito Road, Rancho Santa Fe, CA 92067 Phone: 858-756-2865 Fax: 858-756-2872 La Costa / Encinitas Windermere 1905 Calle Barcelona, Suite 230, Carlsbad, CA 92009 Phone: 760-931-6111 Fax: 760-931-1026 Rancho Bernardo Windermere 16890 Bernardo Center Drive, San Diego CA 92128 Phone: 858-487-2002 Fax: 858-675-9690 Offices Opening Soon in Del Mar/ Solana Beach
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Windermere Team Approach
At Windermere, we work as a team. Our agents are supported by an expert staff of real estate professionals who are trained to make selling a home a smooth and pleasant experience. Armed with the most advanced technology and the highest ethical practices, we can facilitate the sales process with our comprehensive array of services.
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Here are just a few of the people already in place to assist your Windermere agent: • Transaction Coordinators
• Marketing and Advertising Directors • Technology Experts
• Professional Photographers/ Videographers • Loan and Escrow Officers • Home Staging Designers
From our local owners to our dedicated managers, we are all here to help.
Our
Achievements in Real Estate & Beyond
Windermere.com Honored by the 10th Annual Webby Awards Windermere Real Estate has been selected as an Official Honoree of the 10th Annual Webby Awards for its Web site, windermere.com. The Webby Awards, given by the International Academy of Digital Arts and Sciences, honor Web sites around the world based on excellence in content, design, functionality, usability and overall experience.
Arthur S. Langlie Award for Visionary Leadership The Windermere Foundation has been awarded The Arthur S. Langlie Award for Visionary Leadership by the Salvation Army for its creation and sponsorship of the Home for the Holidays program which pays one year’s rent for families in critical need.
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Windermere Named Top Family Business
Windermere Real Estate took top honors in the “Large Business” category of “1999 Best in the Northwest Washington Family Business Award,” given annually by the Family Enterprise Institute.
1998 READY Award
Windermere Real Estate has been nationally recognized by the Newspaper Association of America with a 1998 READY (Real Estate Advertising of Distinction) Award.
KEPA Award The Windermere Cup races have been honored with a “Best Sports Event in 1997” KEPA (King County Event Producers Award) by the Sports and Events Council of Seattle/King County.
Windermere Credited as a Washington State “Powerhouse Business” Windermere Real Estate continues to move up Puget Sound Business Journal’s annual index of Washington State’s 100 largest private companies. The June 2007 listing places Windermere at No. 15, up two spots from last year. Windermere’s ranking is based on 2006 gross revenue of over 440 million dollars.
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Communities’ Choice in Real Estate
Windermere wins Silver Medal in 11th Annual “Best Of” Reader’s Poll Windermere Exclusive Properties won the Silver Medal in the Real Estate Company category of the 11th Annual “Best Of “ reader’s poll, conducted by the San Diego Ranch Coast Newspaper Group. Readers of the Rancho Santa Fe Review, Carmel Valley News and Del Mar Village Voice recognize Windermere as a favorite choice for real estate in San Diego. “Any Windermere agent will tell you, our work is not about houses; it’s about people,” said Steve Rodgers, President. “We care a lot about our community and are grateful to be considered among its Best.”
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Our
Community Service Day
Our work is not about houses. It’s about people. We’re in the business of selling houses. But more importantly, we’re helping people find a place they can call home. Our commitment to service extends beyond each real estate transaction. Every year since 1984, Windermere associates have skipped work for a day to complete neighborhood improvement projects. Not only is Community Service Day a great opportunity to give back to the communities where we live and work, it also gives us a chance to work together. We clean, landscape and repair parks, playgrounds, schools, shelters and community buildings. Each office selects a project that best serves its community needs.
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After all, real estate is rooted in our communities. And an investment in our neighborhoods gives us all a better place to call home.
Past projects include beach clean ups, food drives for community resource centers, mobile blood drives and outreach work with the children of Operation Hero. Community Service Day has been recognized by several local and national organizations for its community improvement projects.
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Windermere Foundation
Helping Homeless and Low-income Families Every transaction makes a difference Windermere’s commitment to serving our communities goes beyond providing our buyers and sellers the best in real estate services. Every time a Windermere sales associate sells a home, a portion of the commission goes to the Windermere Foundation, a non-profit organization established in 1989. Contributions from Windermere agents combined with contributions from Windermere employees and the public have allowed the Windermere Foundation to distribute over two million dollars annually in recent years to non-profit agencies dedicated to helping homeless and low-income families.
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Housing is our business
Helping homeless and low-income families is a natural extension of our business. Non-profit agencies receiving Windermere Foundation dollars have furnished emergency and transitional housing, have subsidized costs for services such as health care, employment counseling, placement and training, day care, scholarships and much more. Building a future for homeless and low-income children
A significant portion of Windermere Foundation dollars go toward programs that help children. Establishing and funding literacy programs, underwriting the costs of summer camp, and providing basic necessities such as new school shoes, socks, and underwear are among the many projects that the Windermere Foundation supports. We believe that building a child’s self-esteem is an investment in our future.
Our
President
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“Corporate Citizen of the Year”
Steve Rodgers, President of Windermere Exclusive Properties, was awarded the ABLE Corporate Citizen of the Year Award at this year’s second annual A.B.L.E Awards Sunday, June 28th. The Achievements in Business Leadership Excellence (ABLE) Awards were designed to recognize some of North County’s most active community members and businesses. The event was a celebration of doing business successfully, responsibly, and in the spirit of San Diego North. “This award belongs to the entire Windermere Team. As real estate agents it’s our philosophy and our pleasure to give back to the communities that we work in and live in,” said Rodgers. “We will be persistent in promoting environmental efficiency and will continue to do our part to keep San Diego great.”
The spirit of the Corporate Citizen of the Year Award is to recognize those individuals who have demonstrated a philosophy of giving and corporate social responsibility to make a significant impact on the San Diego North region’s health and well being. This year’s award recognizes Steve Rodgers as being a leader in his field, leading the way ethically and with his community’s best interest always in mind. His Community Outreach Programs have been of great help to his fellow citizens and always include the majority of his fellow Windermere associates.
In past years Rodgers has been involved in doing commercials for the blood bank and has been involved in a number of Southern California Beach Clean-Ups and Cancer walks. He has also made contributions to the Children’s Hospital and Jenna Druck Foundation and gotten his hands dirty in a number of environmentally friendly green community events. Steve Rodger’s dedication to his craft and community combined to make him the ideal choice for the ABLE Corporate Citizen of the Year Award.
M My
Plan for
Marketing Your Home
Marketing
The
80/20 Rule of Pricing
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and Marketing a Property
There are two major factors in selling your home: • Price • Effective Marketing Eighty percent is how your home is priced, and 20 percent is effectively marketing your property to buyers and other real estate agents. Because your home is not the only one on the market pricing it comparably to the market is vital to getting it sold. Without a doubt, the price of the home plays the biggest role in the buyer’s decision.
Key Market Factors
How long does it take to sell a home? There is no easy answer. Recognizing the key factors influencing the market can give you significant control over the time it takes to sell your home. The proper balance of these factors will expedite your sale. We Cannot Control: • Location • Competition • Market Conditions We Can Control: • Condition of your home
20% Effective Marketing
80% Price
• Terms • Price
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A
Comparative Market Analysis
A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable time. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.
The following are a few things to keep in mind about pricing: • Realistic pricing will achieve maximum price in a reasonable time.
• Your cost or profit desire is irrelevant; the market determines the price. • The cost of improvements are almost always more than the added value.
• Houses that remain on the market for a long time do not get shown. • A house that is priced right from the beginning achieves the highest proceeds.
Intelligent
Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
100%
Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price, or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
% of Potential Buyers Who Will Look At Property
75% 60%
60% 40%
-20%
Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market
90%
80%
20%
I
Pricing
30% +15% 10%
+10%
Market Value -10%
-15%
Asking Price in Relation to Market Value
Your
Marketing Calendar
Y
My marketing plan leverages traditional print marketing, high tech internet tools and the power of personal communication. While the dates change depending on month, here is what your marketing calendar will look like. Sunday
Monday
Tuesday Install lock box
HOME LISTED
6 Virtual OPEN HOUSE
7
Post video on YouTube & other top video sites Share listing on social networking sites
Wednesday 1
14 Call network of referral agents
OPEN HOUSE
Get Open House feedback
20 Virtual OPEN HOUSE
21 Send email blast and optional video blast
27 OPEN HOUSE
28 Call network of referral agents Get Open House feedback
Submit to MLS
Schedule professional photography and/or videography for a virtual tour, media gallery, brochures/ads
Arrange any necessary cleaning and staging
8
9
Submit listing to papers like the Union Tribune for open house and display ads
Send email blast and optional video blast
13
2
Pitch at Broker Caravans for San Diego agents Distribute flyers
15 Submit optional ads to Dreamhomes, Windermere Homes or Windermere Living
16 Pitch at Broker Caravans for San Diego agents Distribute flyers
22 Submit ads to papers like the Union Tribune for open house and display ads
23 Pitch at Broker Caravans for San Diego agents Distribute flyers
29 Review progress and negotiate offers
30 OPEN ESCROW Lead you through the escrow process
Thursday
Friday
3
Add photography and virtual tour to MLS Install For Sale sign
Order flyers/brochures and postcards
4
Feature on my website and hundreds of other real estate sites Showcase on Realtor.com and Enchance on SignonSanDiego.com
10 Pitch at Windermere office meetings Write about listings on real estate blog sites
11 Refresh electronic ads Repost on social networking sites
17 Pitch at Windermere office meetings Write about listings on real estate blog sites
Write about listings on real estate blog sites
5
Fill flyer box and local offices with brochures
Mail Just Listed cards to target areas
Promote Open House in Newspaper and online
Refresh electronic ads Repost on social networking sites
25 Refresh electronic ads Repost on social networking sites
12
Prepare house for show refill flyer box and Walk neighborhood
18
24 Pitch at Windermere office meetings
Saturday
19 Promote Virtual Open House Online
Promote Open House in Newspaper and online
26
Prepare house for show refill flyer box and Walk neighborhood
The
Multiple Listing Service
Features and benefits of the Multiple Listing Service When you agree to work with me, I will immediately list your home with our local Multiple Listing Service (MLS). This means that complete information about your home can be accessed by any licensed agent. Since nine out of ten buyers use an agent in their home search process, this complete and detailed database of listings is an important tool. A lockbox can help sell your home When your home is listed on the MLS, your home will also receive a lockbox, sometimes referred to as a keybox. The lockbox is attached to your home and will contain an entry key. Most areas now have electronic lockboxes that require a special code or card to open and release the key.
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Benefits of a lockbox:
• Allows real estate agents from various companies to show your home whether it’s occupied or not. • Saves time that agents would have to spend retrieving keys from the real estate office.
• Provides controlled access by requiring agents enter a unique security card or code. • Through tracking the unique user identification data agents must provide, I’ll know which agents have shown your home. I can then follow up with those agents to get critical feedback that may speed the sale of your home.
In
Print: Marketing Your Home
Print marketing is a great way to communicate your homes unique value. I use a variety of media to reach multiple avenues of interested to interested buyers. Property Brochures • Stunning photography and key property features on a beautifully designed Property Brochure. • Perfect to fill flyer boxes, hang in office windows and distribute at networking events. Direct Mail Marketing • Custom postcards and letters sent directly to the hands of neighbors, key prospects and real estate agents. Newspaper/Magazines • Extra exposure in select San Diego media to boost awareness among active buyers. Distinctive Signage • Distinctive Signage highlights homes for sale • Sign riders with website and text options make it easy for buyers to get more information
I
Open
Houses
Attract More Buyers with a Windermere Open House Before buyers purchase a home, they need to walk through it and picture themselves living in it. According to a national survey*, more than 52 percent of buyers use open houses as an information source when looking for a home. You’ll want to take advantage of this exposure and I will work with you through the process of preparing your home for the event. I will promote your open house online, in print and through personal networking.
*National Association of REALTORSÂŽ 2006 Profile of Home Buyers & Sellers
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The
Power of Marketing
T Listings are showcased with high quality brochures, telling the story to prospective buyers.
Mailed directly to target neighborhoods, prospective buyers and agents.
U
Using
the Latest in Today’s
Technology
Technology
Today’s
Internet Savvy Homebuyer
Your Home’s Presence On The Internet is Now More Important A survey of home buyers who recently moved asked: “Do you think the internet is becoming more important than print advertising to market a home?”
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Where buyer found home they eventually purchased:
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
According to the National Association of REALTORS®, more buyers found their home on the internet than through a print ad or a sign.
Real estate agent
34%
Internet
32%
Yard sign/Open House sign
15%
Friend, relative, neighbor
7%
Homebuilder or their agent
3%
Directly from the sellers/ Knew the sellers
2%
Home book or magazine
1%
Source: National Association of Realtors 2008 Profile of Home Buyers and Sellers
Leading
the Way in
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Real Estate Technology
To effectively work with today’s internet savvy homebuyer, you need an internet savvy Realtor. • Windermere was the first real estate company to feature an interactive listing map on their website, allowing visitors to conveniently search for properties from the comfort of their homes. • Windermere Exclusive Properties was the first real estate brokerage in San Diego to launch a company wide blog site. It is updated daily with real time news, powered by more than 100 active agent authors. • We are the only real estate brokerage in California with our own multimedia production company and green screen studio. Our team of videographers and directors support agents with everything from professional photography to full motion video.
• Windermere developed an exclusive virtual toolset that allows us to reach, track and engage buyers on an international level.
• Windermere listings are syndicated to thousands of websites through the most sophisticated internet property marketing plan ever developed. If you want access to the greatest tools technology has to offer, choose a Windermere agent.
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Windermere uses a strategic internet marketing campaign and the latest real estate technology to place your home at the finger tips of millions of potential buyers.
Showcased
on Realtor.com
Capturing Buyers On REALTOR.COM® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
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What SHOWCASE LISTING ENHANCEMENTS do to help sell your property.
• More exposure for your property • Up to 25 jumbo photos • Listing video tours
SHOWCASE LISTINGS
I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements. • Your home will be more visible to buyers • I receive customer leads directly so I can personally respond to buyers • There are additional enhancements I can add to your listing to show off the best features
• Promote open houses
Enhanced
on
I use enhanced listings on SignOnSanDiego.com to give your home premier placement on the #1 local site for real estate searches. • SignOnSanDiego.com is San Diego’s most visited local Web site. • It receives about 30 million page views and more than 3 million visitors each month. • SignOnSanDiego reaches 32% of all San Diego Internet Users & 24% of all San Diego adults.
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Our
Internet Presence
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Windermere websites are cutting edge. They include: interactive maps for easy property searches; an advanced blogging platform; social networking mash ups; and professional videos and home tours.
Property
Website
Single Property Websites are an innovative way to highlight the key features of your home. I use a unique web address (like www.123SanDiegoDrive.com) and populate the site with media rich content about the property. This digital property flyer can include numerous photos, a virtual tour, a Google map, WalkScore, and community/school information. A “Share This� function makes it easy to forward the Property Website to interested agents and buyers. And with a single click, site visitors can contact me directly. Homes with their own Property Website reach more buyers and often sell faster than those without a website. Rest assured, that your home will be showcased with the most advanced real estate technology available.
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Web
2.0 & Social Networking
Over the past few years, the way people use the internet has dramatically changed. Users want more than online directories, they want a perpetual stream of interactive and dynamic content. Blogs and other sites featuring user generated content are among the most popular tools people use to “get a feel” for new things, including real estate. What you should know about Social Networking (member communities): • Time spent on social networking sites has surged 73% this year • In February 2009, social network usage exceeded web-based email usage for the first time • 77% percent of active Internet users read blogs • There are more than 2 billion Google searches performed daily • YouTube accounts for more than 10% of all internet traffic and attracts nearly 83 millions visitors each month • 100,000 people check their Facebook Page every day, 30 million of them do it through their mobile device • California is home to more than 57% of Twitter accounts
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Buyers are actively using social networking sites to learn about San Diego and make their real estate decisions. I understand these tools and will leverage these sites to make your property more visible and attractive to the modern buyer.
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Perfect Production Videos
Today’s homeowners overwhelmingly report that photos and videos are the most important features they use when searching for a home. Together, they can increase the perceived value of a property by nearly 20%. Windermere Exclusive Properties is the only real estate brokerage in California with our own multimedia production company and local green screen studio. Our team of videographers supports agents with everything from professional photography to full motion video. The number of American users frequenting online video sites climbed 339% since 2003 and this year it became the fastest growing area of online marketing. We use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.
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Smart
Š
Phones & Mobile Marketing for the Buyer on the Go
We are a society “on the go.” Personal cell phones and wireless internet make it easy for us to conduct business from any place. A homebuyer can use a smart phone to search for properties, watch home and neighborhood tours on YouTube and engage in social marketing. • Mobile internet access increased 36% in the US last year. • There are 18 million Americans with mobile internet access. Globally, that number is 54 million. • On average, 35-44 year olds send more texts than make phone calls. • 53% of Smart Phone users are clicking on mobile ads and 35% are requesting more information. To reach this moving market, I deliver real estate information to cell phones using text messages and the mobile internet.
Your
Feedback: Reporting/Tracking
Keeping you informed about the progress of your home sale is among my top priorities. Not only will I be available to you in person, but there are many other ways we can communicate as well. I answer emails, calls and text messages so you reach me quickly. My system is transparent and I would be happy to share it with you. I carefully monitor internet traffic and can show you an amazing information about prospective buyers. Through visual reports and online tracking systems, I will show you how my marketing is attracting buyers to your property. You will know how to find your property on hundreds of websites, where to watch your virtual tour and what the feedback is from other agents who view your home. Expect expert guidance and immediate phone calls for any breaking news. I will make it a smooth and organized transaction.
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Going
Green in Real Estate
Agents, brokers and builders at Windermere are proud to be part of the “green” movement. There’s a growing awareness among professionals about the environmental impact of our every day business practices. We want to build vibrant and livable communities. A Windermere, we use technology to reduce our carbon footprint. • We store our forms and materials in an electronic library of digital documents rather than printouts. • We use WINForms to complete real estate transactions neatly and without waste. • Docusign reduces paper use by signing contracts and documents with electronic signatures. • With electronic scanning and fax systems we can send proposals, contracts, and invoices. All parties can have signed copies without having to print anything.
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• I use green marketing techniques, like calling my network and using internet advertising.
• I use multimedia property tours to reach buyers on a global level with a 24 hour virtual Open House • We participate in ecofriendly events, like beach clean ups and hardware collection events.
• Windermere raises environmental awareness through social networking groups and websites geared towards the green buyer and seller. • We can recommend a host of green product and service solutions to our clients interested in going green
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Premier
Properties
Exclusive Programs
Premier
'
Premier Program
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for Luxury Properties
Windermere’s Premier PropertiesSM program was created more than a decade ago to meet the unique demands of marketing and selling luxury homes. The Premier Properties program focuses on accomplishing our mutual objective––professionally marketing your property to qualified buyers and successfully selling your property at the best possible price. Benefits Include: • Special advertising opportunities • Enhanced Web presence • Networking with other agents in the high-end market • Unique signage Marketing Tools For Your Premier Property At Windermere Exclusive Properties, we take a customized, targeted approach to marketing your Premier Property –using the right mix of tools to give your home high visibility in this niche market. The Premier Properties marketing program is designed to create maximum exposure to sell your home quickly at the highest value.
Our
Exclusive Advertising
O
Special Advertising Opportunities
Customized Marketing Materials
Windermere’s display ads in The San Diego Union Tribune and The North County Times gives your home broadcast print exposure throughout the region and distinguishes your home with the special Premier logo – drawing more attention to exceptional listings.
Our targeted direct mail campaigns give your Premier home exposure to key prospects as well as top sales associates from all real estate companies who represent high-end buyers seeking upscale properties. Top-quality, full color brochures are available to help highlight your home’s distinctive features with photographs and detailed descriptions.
Enhanced Web Presence Windermere’s Website, which receives millions of visitors each month, offers first-class exposure for luxury homes. The special Premier section, search function and logo differentiate Premier homes from others featured on www.windermere.com and www.windermeresandiego.com.
Full Motion Videos We can also showcase your Premier home with high end, full motion videos. More than virtual tours, these mini-movies give your homes a competitive edge with upscale buyers.
Unique Signage Windermere’s exclusive Premier sign, stylized with the elegant Premier logo, gives your exceptional home the recognition it deserves. Information about your home will be presented at our Premier networking meetings, giving your home additional visibility among Windermere’s Premier property specialists.
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WindermerePremier.com
The Online Home for Upscale Properties The Premier PropertiesSM program is designed to address the special needs of clients in the high-end market. Since its creation, we’ve developed a reputation for unparalleled expertise, an expansive network of experienced agents and pioneering marketing strategies. This proven marketing program includes a component that provides an enhanced online presence for upscale homes meeting the stringent Premier program requirements. Whether our Premier listings are reached via a search from our industry-leading website Windermere.com or by going directly to WindermerePremier.com, home seekers can feel confident that these properties reflect the highest quality the market has to offer. Through our online venues, the distinctive and inviting features of a Premier property are highlighted through the use of exclusive tools such as Photo Gallery, insightful community profiles, detailed property information and easy agent contact. Combined, these tools help create a marketing perspective second only to an in-person tour.
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Luxury Portfolio
Windermere is proud to be a part of Luxury Portfolio Fine Property CollectionTM, a powerful luxury property marketing program. Windermere’s membership in the Luxury Portfolio gives me access to effective tools to help market your home. These tools are designed to: • Provide a sophisticated online portal for luxury listings priced over $1 million at LuxuryPortfolio.com. • Attract local, national and international buyers to luxury home listings within Windermere’s Premier Properties program. • Put at my fingertips access to national and global marketing resources and publications at significant savings. (These popular publications include The Wall Street Journal, Unique Homes Magazine and DuPont Registry Magazine.) • Associate my listings with my colleagues at other powerful luxury firms. • The Luxury Portfolio is coordinated by Leading Real Estate Companies of the WorldTM, the largest global network of leading locally branded companies, including Windermere Real Estate.
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Together, this consortium of luxury home specialists has representation and luxury homes for sale in 25 countries and booked over $400 billion in U.S. luxury home sales in 2007, representing 1.4 million luxury home transactions.
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