TIER 1 PROSPECT ENGAGEMENT STRATEGY • Driving qualified leads/individuals actively shopping to landing page • Targeting geographic markets with high levels of awareness of WNC/Lake Toxaway • Move qualified prospects further down the sales funnel Instagram
Lake Toxaway Landing Page
REMARKETING LOOKALIKE
REMARKETING LOOKALIKE
Google Ads
BRANDED KEYWORDS NON-BRANDED KEYWORDS
TIER 2 PROSPECT ENGAGEMENT STRATEGY
• Segmenting web users at the beginning of the buying process into automated lead nurturing campaigns • Leverage Facebook, Instagram and Monthly Featured Listing email to educate less-qualified leads • Drive individuals further out in the shopping process into the Lake Toxaway funnel
Lake Toxaway Website
Monthly Featured Listing Email
Drip Campaign
FB/Instagram Remarketing
Tier 1 Landing Page