Resumé. Lee Allen Kreindel 2023

collaborative

Lee Allen Kreindel / DESIGNER / +1.617.630.0933 / leekreindel@gmail.com

brand Critical thinking, attention to detail, and an empathic user-centered design perspective.

Flexibility, a collaborative spirit, and pragmatic creativity are combined to deliver just right visual communication. Let’s do good work together.

curious

Art and Design Direction Attention to Detail Branding Brand Integration

creative direction

Client Communication and Relationship Building AREAS OF PRACTICE

Co-Branding and Venture Branding

Project management, concept, and design development, art direction, production, printing and fabrication supervision. Creative teams and client relationship building. Visual identity, branding, visual communication programs, signage and wayfinding, design systems, digital, experiential, and print design.

Concept and Detailed Design

Nationally honored and published for excellence in communication and design and recognized by the American Institute of Graphic Arts, American Center for Design, Council for the Advancement and Support of Education, Society of Marketing Professionals, and American Association of Museums.

Environmental Graphic Design

EDUCATION

Rhode Island School of Design BFA Graphic Design Graduated with honors Cornell University UX Design Certificate AFFILIATIONS

design systems

Collaboration Critical Thinking

effective

Design Resource Management Design Systems Digital, Experiential, and Print Design Icon and Symbol Design

integration friendly

Leadership and Mentoring Pragmatic Creativity

digital

Presentation Design Print Design

invested

Production, Printing, and Fabrication Supervision

Proficiency: Adobe Creative Suite, Figma, Microsoft Office

experiential

Project Administration, Leadership, Management Remote Work Team Experience

pragmatic

Research and Discovery Signage and Wayfinding Storytelling and Visual Narrative

AIGA, American Institute of Graphic Arts SEGD, The Society for Experiential Graphic Design UCDA, University & College Designers Association

Strategic Thinking

PORTFOLIO

Visual Identity

linkedin.com/in/leekreindel issuu.com/lakgd vimeo.com/leeallenkreindel

detailed

User Experience Design

messaging

multidisciplinary

Visual Communication Strategy Wayfinding Strategy

print optimistic visual identity responsive

collaborative

Lee Allen Kreindel / DESIGNER / +1.617.630.0933 / leekreindel@gmail.com

SENIOR PROJECT LEAD/DESIGNER

brand

SENIOR ART DIRECTOR, COMMUNICATIONS & MARKETING

Selbert Perkins Design Los Angeles / Chicago / Boston 2022 – 2023

Tufts University Medford, MA 2011 – 2016

Project lead and principal designer of higher-education and civic projects. Designed wayfinding strategies and placemaking elements for complex exterior and interior environments. Designed detail designs of complete signage systems. Applied UX best practices to project analysis.

Promoted and integrated of client brand and signage standards. Built comprehensive design development presentations communicating concept and process to architectural teams and clients. Key projects at Columbia University School of Medicine, Lehigh University, Wyss Institute at Harvard University, and City of Saco, Maine

Influenced all areas of design and communications.

Led a university-wide rebranding effort bringing clarity, structure, and revitalization to a 10-year-old visual identity. Defined co-branding and venture branding standards. Developed visual standards for Tufts digital properties and digital assets for university initiatives, Tufts schools and institutes. Rebuilt Tufts Marketing Communication’s external design resources by introducing new designers and firms. Created an inclusive forward-thinking design culture by forming positive relationships and bridging programs. Mentored and supported communications staff university wide.

Design for individual Tufts schools, departments, institutes, and programs with a lead role in over 300 communication and marketing projects.

SENIOR DESIGN SYSTEMS SPECIALIST CONSULTANT

Coursera.org Mountain View, CA 2020 – 2021 Worked collaboratively with colleagues on Coursera’s global creative teams. Designed UI assets for Coursera’s evolving design system and action sequences for their websites. Advanced design system integration and best design practices to enhance overall user experience.

SIGNAGE AND WAYFINDING SYSTEMS DESIGNER

curious creative direction detailed

design systems effective

integration friendly

PRINCIPAL /LEAD DESIGNER

Lee Allen Kreindel/Designer Newton, MA 1991 – 2011

digital invested

Early Experience

experiential

ASSOCIATE GRAPHIC DESIGNER

Roll Barresi & Associates Cambridge, MA 2017 – 2019

Boston College Boston, MA

Lead designer, supporting designer, and project administrator for this nationally recognized environmental graphic design firm. Designed wayfinding strategies for complex exterior and interior environments. Created large scale sign systems. Interpreted and applied client brand standards. Conceptualized, developed, and produced experiential narratives. Built comprehensive design development presentations delivered to architectural teams and clients. Produced detail drawings, contract documents, and fabrication specifications. Key projects at Wellesley College, Wentworth Institute of Technology, Harvard Business School, City of Boston, and the Soldiers’ Home of Chelsea, Massachusetts.

InForm, Inc. Cambridge, MA

pragmatic

CONSULTING GRAPHIC DESIGNER

ASSOCIATE/SENIOR GRAPHIC DESIGNER

Sasaki Associates Watertown, MA

messaging

multidisciplinary

SENIOR GRAPHIC DESIGNER

print

Watzman+Keyes Information Design Cambridge, MA

optimistic

PUBLICATIONS COORDINATOR/GRAPHIC DESIGNER

Harvard University Graduate School of Design Cambridge, MA GRAPHIC DESIGNER

Boston University Boston, MA

visual identity responsive

collaborative

Lee Allen Kreindel / DESIGNER / +1.617.630.0933 / leekreindel@gmail.com

brand

ARCHITECTURE / ENGINEERING / CONSTRUCTION

TECHNOLOGY

Boston Society of Architects Boston Foundation for Architecture Meredith & Grew, Incorporated Sasaki Associates, Inc. Spaulding & Slye Colliers The Beacon Companies

Art Technology Group Articulate Systems, Inc. Cognex Corporation Dodgeball Hammer & Company Lambda Research Corporation MathSoft, Inc. Pro-Teck Services, Ltd. RSA Security LLC Shiva Corporation

ART, COMMUNICATION, AND DESIGN

American Center for Design InForm, Inc. Philip Johnson Associates, Inc. Society of Environmental Graphic Designers The Photographic Resource Center Sterling & Francine Clark Art Institute EDUCATION

Boston College Boston University Brandeis University Columbia University School of Medicine Coursera.org Harvard University Graduate School of Design Harvard University Law School Lehigh University Pine Manor College The Advent School, Boston Tufts University Wellesley College Wentworth Institute of Technology Wyss Institute at Harvard University

curious creative direction detailed design systems

HEALTHCARE

effective

Anticoagulation Forum Beth Isreal Lahey Clinic Innovative Medical Imaging, LLC Children’s Hospital Boston Dana-Farber Cancer Institute

integration friendly

PROFESSIONAL

Boston International, Inc. Computer Sciences Corporation Dynagraf, Inc. First Financial Management Corporation International Consortium for Law and Development Luzon Imports Omas S.r.l.

Price Waterhouse The Parthenon Group Yacobian Group

invested

experiential pragmatic

messaging

PUBLISHING GOVERNMENT

City of Boston City of Peekskill, New York City of Saco, Maine State of Massachusetts

digital

CFO Europe / The Economist Magazine New York Graphic Society Pearson Custom Publishing Talikwas Editions, The Philippines

multidisciplinary print optimistic visual identity responsive

Lee Allen Kreindel / DESIGNER / +1.617.630.0933 / leekreindel@gmail.com

collaborative brand curious

“When we decided to hire a graphic designer, we had very little idea what we were getting into. The first concept for the brochure that you handed us was startling, because it captured who we are as an organization, and what differentiates us from all of the other organizations in our field, so precisely. We would have been happy with a nice, professional-looking brochure, but what Lee designed is far more than that. We don’t know quite how to express this. The best analogy that I could think of is hiring someone to paint your house, and returning to discover that not only is the house painted, but that it has been remodeled into a highly individualized dream-home.”

creative direction detailed

lorna seitz , jd

Executive Director, International Consortium for Law and Development

design systems effective

“Lee’s firm has provided us with exceptional service. Lee takes the time to understand the purpose behind the marketing material and campaigns he develops. His flexibility and responsiveness to our needs is highly valued.” tom o ’ grady

integration

President / CEO, Pro-Teck Services, Ltd.

friendly

“Lee and I worked closely together when designing a new brochure for The Advent School and it was a true pleasure.

One of Lee’s greatest strengths is that he is an astute listener. Lee picked up the subliminal and subversive and created designs that were far better than any of us could have imagined. Lee is also very patient with clients and is supremely reliable in terms of time lines and project planning. I would highly recommend Lee for any project— both the process and the outcome were extraordinary.”

digital

jaime bard

Director of Admission & Community Outreach, The Advent School, Boston

invested experiential

“I have collaborated with Lee on several projects and the results are always great. Lee’s work is elegant,t original, striking and guaranteed to demand a viewer’s attention—a huge asset to any communication project.t He is extremely thoughtful about every project and will deliver beyond your expectations.” robin pratt

pragmatic

Sr. Manager, Corporate Communications, Cognex Corporation

messaging

“Lee is a great designer with a unique vision and a collaborative style that makes projects a pleasure. I’ve worked with Lee for many years and in a variety of capacities from collaborator to client. In all cases the projects have been enormously successful. Invariably Lee has gone beyond standard expectations and created new exciting ideas and truly fresh concepts. He works hard and pushes to get the absolute best quality from concept through all stages of production. Lee’s great with people, fun to work with, and has a really positive perspective. Combine all that with years of hands-on experience and you have a true professional in the finest sense of the word.”

multidisciplinary

charles b . reeves

Chief Design Officer - General Manager User Experience, Crytek GmbH

print

optimistic visual identity responsive