OPPORTUNITY INDEX Characteristics of potential tourists. • The ones in lighter green to be considered as well. Educ: Educ: Educ: Educ: Educ: Educ: Age Age Age Age Age Age
graduated college plus attended college graduated high school did not graduate HS post graduate no college
18-24 25-34 35-44 45-54 55-64 65+
Occupation: Occupation: Occupation: Occupation: Occupation:
•
205
45 136 120 95 125 65 Professional and Related Occupation Management, Business and Financial Operations Sales and Office Occupation Natural Resources, Construction and Maintenance Occupation Other employed
HHI $150,000+ HHI: $75,000-$149,999 HHI: $60,000-$74,999 HHI: $50,000-$59,999 HHI: $40,000-$49,999 HHI: $30,000-$39,999 HHI: $20,000-$29,999 HHI: <$20,000 Respondent Respondent Respondent Respondent
102 42 23 279 36
-
Marital Marital Marital Marital
Status: Status: Status: Status:
246 163 124 41 61
208 155 105 103 47 24 21 38 Never Married Now Married Engaged Widowed* or Divorced* or Separated (legally)
94 119 21 53
Data obtained from MRI+ about tourists who visit Africa in general and match with our consumers.
29
