OPPORTUNITY INDEX

Characteristics of potential tourists. • The ones in lighter green to be considered as well.

Educ: graduated college plus Educ: attended college Educ: graduated high school Educ: did not graduate HS Educ: post graduate Educ: no college

Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 102 42 23 279 36

45 136 120 95 125 65 205

Occupation: Professional and Related Occupation Occupation: Management, Business and Financial Operations Occupation: Sales and Office Occupation Occupation: Natural Resources, Construction and Maintenance Occupation Occupation: Other employed

HHI $150,000+ HHI: $75,000-$149,999 HHI: $60,000-$74,999 HHI: $50,000-$59,999 HHI: $40,000-$49,999 HHI: $30,000-$39,999 HHI: $20,000-$29,999 HHI: <$20,000 208 155 105 103 47 24 21 38

Respondent - Marital Status: Never Married Respondent - Marital Status: Now Married Respondent - Marital Status: Engaged Respondent - Marital Status: Widowed* or Divorced* or Separated (legally) 246 163 124 41 61

94 119 21 53

Data obtained from MRI+ about tourists who visit Africa in general and match with our consumers.